April 23, 2007

JS-Kit: Web 2.0 For Lazy People

Nick Gonzalez

34 comments »

We first covered JS-Kit last November when we talked about their quick embed code that lets you add comments to any site where JavaScript is accepted. Since then, JS-Kit has been creating more widgets making adding user interaction to any site dead simple (2 lines of code per widget). JS-Kit has also grown from a one-man-show into a full company after adding 5 of the 12 engineers from Filmloop (which shut down earlier this year). Since then, they’ve been turning out a new widget every two weeks.

JS-Kit is growing a suite of widgets that will help site owners optimize their website content, eventually allowing website owners to easily optimize their site based on how people surf their site. Think Baynote, but for the little guys.

JS-Kit’s current widget suite consists of comments, five-star ratings, and a polling widget added this week. The new polling widget supports an unlimited number of questions, an expiration date, and only becomes visible after the site owner publishes it. Each widget has a fully customizable look through CSS and consists of two lines of code. The first line is a “div” tag brought to life by a second line of JavaScript code.

Each widget is by default differentiated by the URL of the page it is installed on, but can also be given a unique identifier by the user so that a page can have multiple instances of a widget, such as founder Lev Walkin’s photo site. JS-Kit is combating fraud by logging a combination of user cookies, IP, and user agent. The degree of this security can be throttled by the administrator. However, one major disadvantage of the JavaScript implementation is that it will not run on sites that break JavaScript code (MySpace).

spotlight.pngEach widget also has administrative capabilities, assigned by cookie to the first computer to accesses the widget code. The administrator is able to moderate any comments that Akismet’s spam filter may miss or create new polls. JS-Kit has a user settings page that lets you view your activity across JS-Kit sites and reclaim administrator rights on a domain if you switch computers or lose the JS-Kit cookie.

To make these more than just website web 2.0 “bling”, JS-Kit is letting the widgets talk to each other. So far they’ve integrated comments and ratings into one widget that allows people to leave comments along with their individual rating, which combine on the server side into one overall rating for the object the widget is attached to. On top of these widgets, JS-Kit will be releasing a meta-widget later this week so that surfers can receive recommendations for your site’s top content (pictured right).

Comment and rating widget after the jump…

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Comments

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  1. wayne lambright

    Well-done JS-kit.

    I could see this as being very powerful for the technically challenged or people who have the skills but really just want to do a quick proof of concept. I wonder if you can export out your data in an xml format?

  2. manfmnantucket

    js-kit is pretty cool… here’s an interesting use of their comments code:

    http://gruvr.com/?show=15673

    talk about specific upcoming myspace shows

  3. Kewtr

    I would say proof-of-concept only. Every JS widget you use can potentially hang up your entire page load. To me that makes it an unacceptable option, and when I absolutely need to use the functionality I do it within an iframe.

  4. World's fastest growing cities are: Dubai, Shanghai, Tokyo

    … Javascript Hello kitty in America will not bring people success.

    I got pretty bored after reading TC million dollar fund news over and over againg. Please understand this… Only middle class and upper class can VC funding.

    I like rags-to-riches story. Any rags-to-riches stories?
    You know like rocky the movie, apple, linux redhat, linux, HP, disney, any tiny company who started less than $1,000…

    hey nick and mike…
    can you at least write rags-to-richest story?

  5. Louis-Eric

    Are these 5 paid engineers working on this ? If so, what exactly is the business model here ? I think every TC article should describe the existing or expected means of revenue realization.

  6. Wes

    It looks like Js-kit are producing some very wonderful stuff. However, I have never been a fan of things heavily dependent on javascript to function.

  7. Lev Walkin

    Kewtr, you can place the script tag at the very bottom of your page (before the body close) so it does not hang your page under no circumstances. The widget positioning is not dependent on where you place the script tag.

    So this is a non-issue.

  8. wayne lambright

    I agree with Lev, I do the same for most all JavaScript that are not essential, also test in other browsers to make sure there is no conflicts with your other scripts before you go live.

  9. Gary King

    Looks like the post on the homepage is going to be pretty long because the comments appear on only the homepage and not the single post page :)

    http://www.kinggary.com/

  10. We need rags-to-richest story!!

    I don’t like to read stories about people started small business from scretch by using VC. I don’t like read it.

    If this story don’t cover it… I’m moving to…
    wall street journal online
    entrepreneur.com
    business2.com

    can you at least show one or two garage heroes?

    Techcrunch have be new rollingstone — remember the movie:
    “Almost famous”

    Find one… I’ll read it.

  11. ThisChris

    #4 & #10

    please do go elsewhere…you’re annoying.

    how many garage heroes can actually exist?

    TC provides info on tech they find interesting, end of story. Folks need to quit trying to write the TC script. Don’t like it? Leave…at least you won’t clutter the comments with useless drivel.

  12. Lev Walkin

    #4 & #10, JS-Kit is not based on VC money. Plus, it started with $100 to cover traffic costs and 600-MHz old Sun equipment. So this is the story for you. Please stop complaining.

  13. KC

    For a total wanna-be-tech guy that has absolutely no skills, Lev’s little scripts make me feel like I am coding and are as cool as my customizable google homepage.

    Lev can you make an auction widget next?

  14. Jonathan Cohen

    Be aware that JS-Kit throws an error message if it shows up in an RSS feed.

  15. KR

    the introduction of easy to use widgets such as js-kit provide an interesting good news and bad news for up and coming web enterpreneurs. on one hand it makes it easy to prototype and proof-of-concept, but then so can anyone else. the defensibility of any cool idea is going to be tougher and tougher as the barriers to entry continue to fall.
    genius engineers will still differentiate tech ventures from the also rans. however, product managers and marketing/promotions experts will become more important as technology becomes more configurable and more mashupable. myspace is a good example of a not so great tech platform with genius promoters.
    in regards to the tc detractors #4, #10, that is part of what makes tc what it is. people can complain or disagree w/ arrington or other posters.

  16. Lev Walkin

    KR, isn’t the whole technology evolution about lowering the barriers to entry?

    For one, the advent of Internet (well, Web) itself has lowered barriers to entry to some businesses, take online merchants for example.

  17. Arno

    Lev, since you are here :-)

    What is the business model, how do you make money of those widgets?

    Thanks,
    Arno

  18. James

    Javascript is underated for hosted widgets. It beats flash for browser compatability & it’s neater & more powerful when intergrating with existing content. I personally think it’s more useable thanks to creating native HTML, instead of whole new interfaces.

    The fact that some social networks block it, is an issue, but there’s still a massive market where it can be used.

  19. Peter Cooper

    I wonder if they can circumvent the issues with raw JavaScript by making a Flash applet that acts as a mini browser which can then render their JavaScript widgets..

  20. pallet jack

    Sounds - good i would like to also know the business model -

    if 1 day after being implemented on - big websites -

    ads start rolling throught the scripts people will be pissed

  21. Drea

    Business model must be the Underpants Gnomes model.

  22. Need more scandal news

    I hate to say this. I’m fan of Mike’s blog. But….

    Techcrunch’s ratings is beginning to drop slowly if mike or nick doesn’t cover web 2.0 scandal news or rags-to-richest stories or famous garage stories. One posters tell me to quit complaining and go somewhere else. I’m okay with that. You check out TC ratings on ALEXA.com. It will drop so fast …

    I’ll tell you what people like. People like to read highly paid executives getting caught by stealing VC money, cheating, doing dirty stuff, etc.

    Why people need scandal news?

    So, they can do better jobs, avoid future mistakes, and bankruptcies. So small businesses can throw some or more advertistment money on TC. VC don’t throw advertistment money on TC. It’s all lies. Small businesses do.

    I have money too. I pay ads. I don’t pay ad when people tell go somewhere else. [period]

  23. Jason

    #4, 10, 22: “Techcrunch’s ratings is beginning to drop slowly if mike or nick doesn’t cover web 2.0 scandal news or rags-to-richest stories or famous garage stories blah blah blah incoherence incoherence.”

    Please go read Valleywag and STFU.

  24. Khris

    You’re absolutely right, Pallet Jack. We’ve seen some of our competitors pull the old “bait and switch” by launching competitive sites or even try to sell their customers’ traffic back to them! We understand how hard “widginomics” can be, but we think their approach is wrong, both ethically and as a business model. For now, here’s what I can say about our approach: JS-Kit is currently developing a number of novel services that can support ad, affiliate and, eventually, transactional revenue streams. That said, their value will obviously be a function of adoption and we all know that a service that can be installed in minutes can be uninstalled even faster. The real opportunity here is what we call the “Robin Hood” model: one that strengthens the market power of our users vis-à-vis the online “big boxes.” Doing this requires honesty, transparency and fairness. We will not attract customers with a “free” service only to make them pay down the road. Revenue streams will be clear and apparent up front. Most important, incentives must be shared and aligned, so you can expect to see shared incentives based on an “opt in” approach. We think that what Arno (#16) and others call “those widgets” have enormous potential to disrupt the business models of some of the dominant players on the web, but only if they are deployed in the right framework. Otherwise, they’ll remain novelties.

  25. You evil posters!!!

    Valleywag. Thanks for site!!!

    Now, this is something I enjoy. Thanks… I’m begining to enjoy it.

    hehehe

  26. Jason

    #25: You are quite welcome. Enjoy your manufactured tech news.

  27. canberry

    Oh no… Mike see me traitor….

    I am not traitor…
    people here threat me!

  28. dfgxxxxxxxxxxx ccc

    xcxccc

  29. David Mackey

    I like it, but I don’t. I’m not a big fan of hosted solutions - not indexable by search engines.