April 14, 2007

Can LeapTag Capture The Magic Of StumbleUpon?

Michael Arrington

22 comments »

San Jose based LeapTag is part bookmarking (like del.icio.us) and part discovery (like StumbleUpon). It’s a good way to keep track of websites that you like using tags, and it’s also useful for serendipitous discovery of new sites you might like, based on the things you’ve already bookmarked.

Usage occurs through the browser via an IE or Firefox plugin There’s a sidebar that lists each of the tags and associated bookmarks. You can easily skim through tags to find your bookmarks (although it is slower and less organized than Del.icio.us via their Firefox plugin). Frankly, if all you want is a bookmark manager, this is not a good choice.

Like StumbleUpon, though, LeapTag will present new sites to you that you might find interesting.

StumbleUpon asks users to vote on sites they visit, and then compares those up or down votes to the votes of others. By analyzing the vote streams of many users, StumbleUpon can throw you to a random site with a fair degree of confidence that you’ll like it.

LeapTag does this as well, but suggests sites only when you click on a particular tag in the sidebar. When you do that, it shows you your bookmarks for that tag in the sidebar, and also shows you additional sites that you might find interesting. Results are delivered based on the voting patterns of you and other users, but isn’t limited to sites bookmarked with LeapTag. They also scour search engines and RSS feeds for additional content that might be relevant to the tag. If you want to see it visually before trying it, see this video of their presentation at the DEMO conference last year.

I found it to be very useful for randomly discovering sites based on a descriptive tag. I bookmarked a few gaming sites and then looked at what it recommended. The results were good.

It does, however, require some work and organization to get things going. If you use another bookmarking service, it will be awkward to bookmark sites to both services.

I could not get the plugin to work properly on my Mac, although it worked fine on my Windows XP test machine.

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Comments

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  1. P. G.

    I have been using LeapTag for a few days now. Have found it quite interesting/useful. I was wondering when it might pop up in your posts.

  2. Rehuel

    Well, unfortunately this is for Windows (PC???) and Mac. No Linux installation found. Since I’m on Xubuntu, no testing for me. I feel left out in this open source era.

  3. JohnG

    My preferred bookmarking app is Diigo but this sounds very appealing. I may give it a go just to discover sites if only they were able to import bookmarks elsewhere from Diigo and Delicious.

  4. Rehuel

    Hey Mike a little note: You forgot an i in del.icio.us, and the site has no www prefix, so your link point to an error. Love those Snap site previews.

  5. RaJ

    I am using stumble upon for long time. Even LeapTag is also good. Home page is not that appealing. But interface inside is very good. Good to see that its available for Mac.

    Suggest Usability
    http://www.suggestusability.com

  6. Kewtr

    I am not a fan of sidebars at all. Plus I like StumpleUpon, and leave it totally invisible until I want it.

  7. Michael Arrington

    thanks Rehuel

  8. Censorship

    Be warned that Mike considers comments questioning his judgement to be SPAM. That is why he shut down postings in his “Shannon Terry is pissed off” post.

    Is the dialogue in the blog real if TC selectively controls and manipulates what posts are allowed?

  9. bgj

    I prefer to use the features of my browser and have smart software synchronize my bookmarks for me. The best one so far is Google Browser Sync. I really am not interested in what sites my friends, family, and colleagues have visited at and I suspect they really aren’t interested in the ones I that I visit. Foxmarks came close but Google’s is much better.

  10. Cuneyt Ozveren

    Michael,

    I am the CEO of LeapTag, and I first would like to thank you for reviewing our product.

    I wanted take your comparison with Stumble Upon a bit further here. LeapTag is a discovery engine like Stumble Upon as you have pointed out. However, our similarities pretty much end there. Stumble Upon uses other people’s feedback to match it to yours and your discovery depends on what others think.

    Our approach is algorithmic. We do not use feedback from other people at all when we discover. Instead, we use an intelligent machine learning algorithm which focuses on exactly what you are looking for, regardless of what others think. Our algorithm analyzes the contents of what you have tagged and discovers what is relevant to each of your interests from a database of millions of items.

    In short we do not “stumble” :-) (forgive the pun here), but ours is a much more deliberate discovery.

    I am very sorry you had a problem with the MAC. I wanted you and your readers to know that we are fully committed to supporting MAC OS X and if you or anyone else who may be having difficulty can send us a description of the problem we will fix it as soon as possible.

  11. Renee Blodgett

    For any interested in a demo or learning more, LeapTag will be in the Long Tail Pavilion at Web 2.0 this week.

    Full disclosure: I consult to LeapTag.

  12. Free Web Meeting

    Hey this is cool…the real founders of the covered website also communicate to Mike through this forum…

  13. san

    to me del.icio.us is the best - great enough. dont see leaptag taking-off any further AT ALL. BUT - i’m a slave to most web offerings so i’ll take a skinny dip in and check it out afterall

  14. Wes

    Google Browser Sync. does the job well for me at least for now. But the features of LeapTag seem appealing especially combining bookmarking and discovery in one.

  15. Harlem

    From reading in the comments, leaptag has an algorithm that chooses what you might like, and stumbleupon is more of a social device to see what others like you are bookmarking. I’ll give it a try, but I like the feeling that there are others like me.

  16. dave

    so then what you’re saying in that first line up above is that it’s part two-other-things that have already been done? sounds breakthrough…

    bummer, another me-too company…i really like when you find the very cool and super new stuff that hasn’t been done, but perhaps there just ain’t so much of that around, huh? same old same old day in and day out…

  17. Emma Jane

    Was getting started with a couple tags when I saw that LeapTag had pulled my logon name and put it on the screen without asking me or tellingg me it would do that. That’s my computer log on name - not a site ID. Not good. Don’t much like that. Uninstalled -deleted - gone.