Comments on: Breaking: Google Spends $3.1 Billion To Acquire DoubleClick http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/ Startup and Tech News Tue, 13 May 2008 05:57:24 +0000 http://wordpress.org/?v=2.3.3 By: a4d1500d970c http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-2292078 a4d1500d970c Mon, 12 May 2008 20:13:44 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-2292078 <strong>a4d1500d970c...</strong> a4d1500d970c350cdbeb... a4d1500d970c…

a4d1500d970c350cdbeb…

]]> By: Has The Ad Serving Race Started? | Crenk http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-2159286 Has The Ad Serving Race Started? | Crenk Thu, 10 Apr 2008 09:32:38 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-2159286 [...] last few months the market of ad serving has really heated up. Firstly, it was the acquisition of DoubleClick by Google, which was really supposed to accelerate Google into the display advertising market. While at the [...] […] last few months the market of ad serving has really heated up. Firstly, it was the acquisition of DoubleClick by Google, which was really supposed to accelerate Google into the display advertising market. While at the […]

]]> By: Report: EU Could Approve DoubelClick Deal As Early as Next Week http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-2018237 Report: EU Could Approve DoubelClick Deal As Early as Next Week Thu, 06 Mar 2008 16:03:41 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-2018237 [...] proceed without changes” as early as March 11 (about a year after the $3.1 billion deal was first announced). The FTC approved the acquisition here in the U.S. last December, but if there was going to be a [...] […] proceed without changes” as early as March 11 (about a year after the $3.1 billion deal was first announced). The FTC approved the acquisition here in the U.S. last December, but if there was going to be a […]

]]> By: Balanced News Blog http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1996233 Balanced News Blog Sun, 17 Feb 2008 16:59:22 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1996233 <strong>Google Buys Doubleclick for $3.1Bn...</strong> Search engine giant Google has agreed to buy web advertising network Doubleclick in a $3.1bn (£1.6bn) deal. ...... Google Buys Doubleclick for $3.1Bn…

Search engine giant Google has agreed to buy web advertising network Doubleclick in a $3.1bn (£1.6bn) deal.
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]]> By: Who really wins? | openSermo http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1986933 Who really wins? | openSermo Wed, 13 Feb 2008 00:03:57 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1986933 [...] for $3.1 billion in an all cash purchase (not stock as was the case in the YouTube acquisition). Word on the street is Microsoft was also in hot pursuit for DoubleClick. But it seems Google won this round. Or did [...] […] for $3.1 billion in an all cash purchase (not stock as was the case in the YouTube acquisition). Word on the street is Microsoft was also in hot pursuit for DoubleClick. But it seems Google won this round. Or did […]

]]> By: Windows Vista Home Premium slow start up issues http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1946786 Windows Vista Home Premium slow start up issues Tue, 29 Jan 2008 08:16:35 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1946786 <strong>Windows Vista Home Premium slow start up issues...</strong> ... Windows Vista Home Premium slow start up issues…

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]]> By: Creeva’s World 2.0 » Creeva’s Shared items in Google Reader http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1909267 Creeva’s World 2.0 » Creeva’s Shared items in Google Reader Wed, 09 Jan 2008 05:07:39 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1909267 [...] Breaking: Google Spends $3.1 Billion For DoubleClick [...] […] Breaking: Google Spends $3.1 Billion For DoubleClick […]

]]> By: Google Set To Get DoubleClick Approval As Christmas Present http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1857278 Google Set To Get DoubleClick Approval As Christmas Present Thu, 20 Dec 2007 05:45:04 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1857278 [...] FTC has been investigating the acquisition on competition grounds since it was first announced in April. A number of high profile respondents argued against the acquisition, including AT&T and [...] […] FTC has been investigating the acquisition on competition grounds since it was first announced in April. A number of high profile respondents argued against the acquisition, including AT&T and […]

]]> By: Related Company: « Nabil’s Blog http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1720686 Related Company: « Nabil’s Blog Fri, 02 Nov 2007 08:12:02 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1720686 [...] the ambition of becoming the DoubleClick of audio advertising, Voodoovox has spread its in-call radio ad solution to over 400 radio stations [...] […] the ambition of becoming the DoubleClick of audio advertising, Voodoovox has spread its in-call radio ad solution to over 400 radio stations […]

]]> By: Seth Yates » Blog Archive » Google acquired DoubleClick for US$3.1b in cash http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1656534 Seth Yates » Blog Archive » Google acquired DoubleClick for US$3.1b in cash Wed, 03 Oct 2007 09:47:37 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1656534 [...] Michael Arrington @ TechCrunch: Breaking: Google Spends $3.1 Billion To Acquire DoubleClick [...] […] Michael Arrington @ TechCrunch: Breaking: Google Spends $3.1 Billion To Acquire DoubleClick […]

]]> By: RazorSharp iPods & Raw Gadgets » Blog Archive » Panama Not Enough To Battle Google: Yahoo Acquires RightMedia http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1386663 RazorSharp iPods & Raw Gadgets » Blog Archive » Panama Not Enough To Battle Google: Yahoo Acquires RightMedia Mon, 21 May 2007 06:49:51 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1386663 [...] move counters Google’s acquisition of DoubleClick earlier this month for $3.1 billion, and signals that Yahoo wants more weapons in its arsenal to [...] […] move counters Google’s acquisition of DoubleClick earlier this month for $3.1 billion, and signals that Yahoo wants more weapons in its arsenal to […]

]]> By: Microsoft платит $6 миллардов за aQuantive: Наблюдается массивная консолидация рекламных сетей « Web 2.0 - Что нового? Новости интернет проектов http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1383564 Microsoft платит $6 миллардов за aQuantive: Наблюдается массивная консолидация рекламных сетей « Web 2.0 - Что нового? Новости интернет проектов Fri, 18 May 2007 15:30:41 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1383564 [...] проведённые компаниями Google и Yahoo в этой области. Так Google купила Doubleclick за $3.1 миллиарда в апреле. Позже в этом же месяце, Yahoo [...] […] проведённые компаниями Google и Yahoo в этой области. Так Google купила Doubleclick за $3.1 миллиарда в апреле. Позже в этом же месяце, Yahoo […]

]]> By: Konsolidierung 2.0 || kosmar || Blog http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1364677 Konsolidierung 2.0 || kosmar || Blog Sat, 05 May 2007 21:26:43 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1364677 [...] über eine Fusion nachdem Google den Vermarkter Doubleclick für unvorstellbare Summen in bar gekauft und nebenbei noch zwei andere Buden übernommen hat und auch bei simplyhired [...] […] über eine Fusion nachdem Google den Vermarkter Doubleclick für unvorstellbare Summen in bar gekauft und nebenbei noch zwei andere Buden übernommen hat und auch bei simplyhired […]

]]> By: Sam http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1359195 Sam Wed, 02 May 2007 22:50:15 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1359195 The big winners are Hellman & Friedman and JMI Equity. The big winners are Hellman & Friedman and JMI Equity.

]]> By: Respiro, the logo design guy http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1356942 Respiro, the logo design guy Tue, 01 May 2007 08:33:06 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1356942 We shouldn't forget Yahoo's answer: the purchasing of www.RightMedia.com We shouldn’t forget Yahoo’s answer: the purchasing of http://www.RightMedia.com

]]> By: Respiro, the logo design guy http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1356940 Respiro, the logo design guy Tue, 01 May 2007 08:31:07 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1356940 The price seems to be high, just in case of YouTube. It would be interesting to read a study which treats the $3.1 billion's justification. Definitely, the price reflects DoubleClick's future value. The price seems to be high, just in case of YouTube. It would be interesting to read a study which treats the $3.1 billion’s justification. Definitely, the price reflects DoubleClick’s future value.

]]> By: ::lemonup::News, Technology, sports, cars, movie, video, blog, travel, mp3, picture, computer, notebook » Panama Not Enough To Battle Google: Yahoo Acquires RightMedia http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1356753 ::lemonup::News, Technology, sports, cars, movie, video, blog, travel, mp3, picture, computer, notebook » Panama Not Enough To Battle Google: Yahoo Acquires RightMedia Tue, 01 May 2007 05:18:38 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1356753 [...] move counters Google’s acquisition of DoubleClick earlier this month for $3.1 billion, and signals that Yahoo wants more weapons in its arsenal to [...] […] move counters Google’s acquisition of DoubleClick earlier this month for $3.1 billion, and signals that Yahoo wants more weapons in its arsenal to […]

]]> By: Google Buys DoubleClick: $3.1 Billion Bucks » Webomatica - tech, movies, music blog http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1351744 Google Buys DoubleClick: $3.1 Billion Bucks » Webomatica - tech, movies, music blog Thu, 26 Apr 2007 00:05:16 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1351744 [...] Reading: TechCrunch, GigaOM, Mathew [...] […] Reading: TechCrunch, GigaOM, Mathew […]

]]> By: parveen http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1351191 parveen Wed, 25 Apr 2007 12:17:23 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1351191 By this i think google is going to rule web ads.It has achieved more than 85% of online advertising with this acquistion. By this i think google is going to rule web ads.It has achieved more than 85% of online advertising with this acquistion.

]]> By: Dot-com Blog | Piše Nikola Vavić » Blog Archive » Googleov profit raste http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1339069 Dot-com Blog | Piše Nikola Vavić » Blog Archive » Googleov profit raste Fri, 20 Apr 2007 14:46:28 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1339069 [...] servisa. Osim u mnogobrojne akvizicije, od kojih je najnovija rekordna 3,1 milijardu dolara vredno preuzimanje oglašivačke kompanije DoubleClick, Google puno ulaže u zapošljavanje i infrastrukturu da bi [...] […] servisa. Osim u mnogobrojne akvizicije, od kojih je najnovija rekordna 3,1 milijardu dolara vredno preuzimanje oglašivačke kompanije DoubleClick, Google puno ulaže u zapošljavanje i infrastrukturu da bi […]

]]> By: Friend http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1333797 Friend Mon, 16 Apr 2007 20:04:55 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1333797 Google wants to control all advertisements on internet. The majority of websites on web have adsense, a big google creation and something very bad for internet quality. I think google have a big problem or will have a big broblem (i think) in future because there are a lots of companies and institutes that are using systems to block adsense ads to their users and in future perhapes all home users will have this systems to protect their privacy. Google wants to control all advertisements on internet. The majority of websites on web have adsense, a big google creation and something very bad for internet quality. I think google have a big problem or will have a big broblem (i think) in future because there are a lots of companies and institutes that are using systems to block adsense ads to their users and in future perhapes all home users will have this systems to protect their privacy.

]]> By: Jordan Mitchell http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1333785 Jordan Mitchell Mon, 16 Apr 2007 19:38:13 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1333785 Banner advertising has never been extremely effective, either for advertisers or for publishers. The growth in display advertising over the last 5 years is nothing compared to search/contextual advertising. So Google is not buying DoubleClick to get a piece of that business. They did so in order to: — change their creative — reach new publishers — broaden their data stream (I expand on those reasons at my blog.) This all about profiling and monetizing those profiles with relevant advertising. They know much more about each one of us than you think. The next obvious step for Google was display advertising, and if they can build a long-tail of display advertisers like they did with keyword/text advertisers, while leveraging their profiling data and auction bidding system, they can make a ton more money for themselves and publishers. Banner advertising has never been extremely effective, either for advertisers or for publishers. The growth in display advertising over the last 5 years is nothing compared to search/contextual advertising.

So Google is not buying DoubleClick to get a piece of that business. They did so in order to:
— change their creative
— reach new publishers
— broaden their data stream

(I expand on those reasons at my blog.)

This all about profiling and monetizing those profiles with relevant advertising. They know much more about each one of us than you think. The next obvious step for Google was display advertising, and if they can build a long-tail of display advertisers like they did with keyword/text advertisers, while leveraging their profiling data and auction bidding system, they can make a ton more money for themselves and publishers.

]]> By: Rob http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1333675 Rob Mon, 16 Apr 2007 16:45:02 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1333675 What Google's Purchase of DoubleClick Means to Publishers and Advertisers Last Friday's announcement that Google is paying $3.1 billion (with a "b") for fledgling ad-serving company DoubleClick didn't really come as a suprise considering plans to sell the company were not a secret. Talks of an anti-trust uproar from competitors like Yahoo! and Time Warner could delay completion of the deal, but will it really make a difference? With reports that Google's pay-per-click (PPC) advertisers are planning to <a href="http://www.marketwatch.com/news/story/google-advertisers-cutting-spending-keyword/story.aspx?guid=%7BE9B9CEA8-EA47-48C6-A91F-69F53F018AE2%7D" rel="nofollow"><b>cut back what they spent just a year ago</b></a>, Google obviously is not abandoning PPC advertising, but is offering another sign that it believes other advertising models work. Add to the mix <a href="http://ibmwatch.eweek.com/blogs/google_watch/archive/2006/07/05/11214.aspx" rel="nofollow"><b>ongoing click-fraud allegations</b></a> and PPC advertising may have reached its apex. Google is about to get its hands on a company that deals a lot with CPM (cost-per-thousand) impression advertising and now is beta testing a CPA (cost-per-action) model. Of course there's cost-per-lead, cost-per-acquisition, cost-per-fill-in-the-blank and even some flat-rate models offered to advertisers by publishers of all shapes and sizes. Frankly, publishers and advertisers are experiencing a dwindling reliance on services like DoubleClick DART. Publishers have ad-serving technology readily available to them, and advertisers are having increasing difficulty justifying the costs. What Google’s Purchase of DoubleClick Means to Publishers and Advertisers

Last Friday’s announcement that Google is paying $3.1 billion (with a “b”) for fledgling ad-serving company DoubleClick didn’t really come as a suprise considering plans to sell the company were not a secret.

Talks of an anti-trust uproar from competitors like Yahoo! and Time Warner could delay completion of the deal, but will it really make a difference?

With reports that Google’s pay-per-click (PPC) advertisers are planning to cut back what they spent just a year ago, Google obviously is not abandoning PPC advertising, but is offering another sign that it believes other advertising models work. Add to the mix ongoing click-fraud allegations and PPC advertising may have reached its apex.

Google is about to get its hands on a company that deals a lot with CPM (cost-per-thousand) impression advertising and now is beta testing a CPA (cost-per-action) model. Of course there’s cost-per-lead, cost-per-acquisition, cost-per-fill-in-the-blank and even some flat-rate models offered to advertisers by publishers of all shapes and sizes.

Frankly, publishers and advertisers are experiencing a dwindling reliance on services like DoubleClick DART. Publishers have ad-serving technology readily available to them, and advertisers are having increasing difficulty justifying the costs.

]]> By: pallet jack http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1333537 pallet jack Mon, 16 Apr 2007 13:26:48 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1333537 Yahoo - will always compete - - Unless its bought by MS or Goog. I think Google should acquire Yahoo. That would give them dominance for the for seen future. Then again - how much is Yahoo worth if Doublecick is worth 3.2b Yahoo must be worth atleast 50b - how much cash does Google have on hand? -rb Yahoo - will always compete -

- Unless its bought by MS or Goog. I think Google should acquire Yahoo. That would give them dominance for the for seen future. Then again - how much is Yahoo worth if Doublecick is worth 3.2b Yahoo must be worth atleast 50b

- how much cash does Google have on hand?

-rb

]]> By: kenneth http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1333533 kenneth Mon, 16 Apr 2007 13:20:03 +0000 http://www.techcrunch.com/2007/04/13/google-spends-31-billion-for-doubleclick/#comment-1333533 @MORTEN The company launched 3 months ago and it's a pure 2.0 ad publishing system with a whole new approach to the market. They just plugged in a new website today, bringing theire stats to almost 40 mill pageviews daily. The company is now almost ready to go worldwide with the model and several websites in europe is ready to launch the system. If you want more information, send it to spv201@hotmail.com @MORTEN

The company launched 3 months ago and it’s a pure 2.0 ad publishing system with a whole new approach to the market. They just plugged in a new website today, bringing theire stats to almost 40 mill pageviews daily.

The company is now almost ready to go worldwide with the model and several websites in europe is ready to launch the system. If you want more information, send it to spv201@hotmail.com

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