Comments on: Two Episodes Into Prom Queen And I’m Completely Hooked http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/ Startup and Technology News Sat, 19 Jul 2008 17:01:49 +0000 http://wordpress.org/?v=2.5.1 By: 16/06/07 - Case studies « Television and Film in an Online Environment http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1629249 16/06/07 - Case studies « Television and Film in an Online Environment Tue, 18 Sep 2007 22:17:12 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1629249 [...] companies will now jump the fence and take on the platform for productions. A further review on TechCrunch although not to the taste of the writer still vouches for its validating and reception.  As Prom [...] [...] companies will now jump the fence and take on the platform for productions. A further review on TechCrunch although not to the taste of the writer still vouches for its validating and reception.  As Prom [...]

]]> By: toml http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1354217 toml Sat, 28 Apr 2007 13:29:40 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1354217 One thing the web tv stuff forgets is closed captioning. Sure cuts out a lot of people w/o it. One thing the web tv stuff forgets is closed captioning.
Sure cuts out a lot of people w/o it.

]]> By: Dave http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1325389 Dave Wed, 11 Apr 2007 00:32:15 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1325389 Just wanted to make a correction for you all. It's $100,000 dollars for all 80 Ep. not per Ep. just thought I'd clear up that confusion... Also, Eisner has plans to move into longer format shows on the internet (3-5mins) this is more of a fully functional prototype used to build steam in a new medium. Just wanted to make a correction for you all. It’s $100,000 dollars for all 80 Ep. not per Ep. just thought I’d clear up that confusion… Also, Eisner has plans to move into longer format shows on the internet (3-5mins) this is more of a fully functional prototype used to build steam in a new medium.

]]> By: Seb http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1323662 Seb Tue, 10 Apr 2007 00:09:13 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1323662 Part of my job asks me to locate quality media on the internet. This is something that makes up about 5% of the online content, the rest of it is pretty much just 5 second clips of cats doing "hilarious things" or a girl dancing around in her underwear. So words cannot describe what a relief it is to come across a series of videos that are consistently above average. For those who saw "Sam Has 7 Friends", you know that it took about a dozen episodes to fully adjust to the format and develop a sense of the characters. But after that, the new episodes just couldn't come quickly enough. Sure, Prom Queen is not going to be the next 24 or Grey's Anatomy, but it is definitely a pioneer in online content and shouldn't be missed. Part of my job asks me to locate quality media on the internet. This is something that makes up about 5% of the online content, the rest of it is pretty much just 5 second clips of cats doing “hilarious things” or a girl dancing around in her underwear. So words cannot describe what a relief it is to come across a series of videos that are consistently above average. For those who saw “Sam Has 7 Friends”, you know that it took about a dozen episodes to fully adjust to the format and develop a sense of the characters. But after that, the new episodes just couldn’t come quickly enough. Sure, Prom Queen is not going to be the next 24 or Grey’s Anatomy, but it is definitely a pioneer in online content and shouldn’t be missed.

]]> By: neri http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1322101 neri Mon, 09 Apr 2007 01:46:11 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1322101 in what channel are they giving the show prom queen?? in what channel are they giving the show prom queen??

]]> By: neri http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1322099 neri Mon, 09 Apr 2007 01:43:48 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1322099 in what channel are they giving prom queen in?? in what channel are they giving prom queen in??

]]> By: Chris TV http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1318931 Chris TV Sat, 07 Apr 2007 08:57:18 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1318931 I liked what I saw of PromQueen TV so far, and to be honest the advertising is very effective when you watch it on the PromQueen website. I think a high percentage of viewers will actually go to the HairSpray Movie website as a result. I liked what I saw of PromQueen TV so far, and to be honest the advertising is very effective when you watch it on the PromQueen website. I think a high percentage of viewers will actually go to the HairSpray Movie website as a result.

]]> By: Chris Saad http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1314765 Chris Saad Thu, 05 Apr 2007 07:16:43 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1314765 It's not as good as Choose Your Own Tube http://www.chooseyourowntube.com/ :) It’s not as good as Choose Your Own Tube
http://www.chooseyourowntube.com/

:)

]]> By: Web TV CEO http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1314386 Web TV CEO Thu, 05 Apr 2007 02:18:31 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1314386 It is very interesting to see big media getting involved in this medium. While what we produce is more magazine editorial, we have thought about using our production infrastructure to create more of this type of content. Hopefully they did/do get a lot of revenue from this and more importantly the advertisers will see great results as that will help boost acceptance of this medium from people other than the very loyal viewers. I was a bit surprised at the poor distribution quality of the full-screen viewer. If a lot of people are going to watch this, we wouldn't want people to get the impression that that's the type of quality you get online. It is very interesting to see big media getting involved in this medium. While what we produce is more magazine editorial, we have thought about using our production infrastructure to create more of this type of content. Hopefully they did/do get a lot of revenue from this and more importantly the advertisers will see great results as that will help boost acceptance of this medium from people other than the very loyal viewers.

I was a bit surprised at the poor distribution quality of the full-screen viewer. If a lot of people are going to watch this, we wouldn’t want people to get the impression that that’s the type of quality you get online.

]]> By: ONLINE REVIEW | JOHNNY360.COM » Blog Archive » Prom Queen by MySpace http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1314315 ONLINE REVIEW | JOHNNY360.COM » Blog Archive » Prom Queen by MySpace Thu, 05 Apr 2007 01:30:01 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1314315 [...] a real movie huh - HD content baby! By the way according to Michael Arrington of Techcrunch, prom queen was budgeted for only $100,000! What else could you ask [...] [...] a real movie huh - HD content baby! By the way according to Michael Arrington of Techcrunch, prom queen was budgeted for only $100,000! What else could you ask [...]

]]> By: Tail Slating http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1313490 Tail Slating Wed, 04 Apr 2007 14:47:55 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1313490 As an indie filmmaker, I love the fact that PQ is reaching an audience, especially since I'm creating my own series for a summer launch. However, I'm not sure this "90 seconds" or less thing is the right way to approach an online series. I see the merits of being fast-moving and daily, but I think 3-5 minute episodes with some sort of interaction with viewers is the ideal way to go. For example, rather than go daily, have a new ep every three days but incorporate viewer comments/suggestions. Lonelygirl did this once in a while but then sort of stopped, probably due to the effort it requires. I know that film productions will have difficulty maintaining this level of effort, but it will probably engage audiences more in the long run. just my 2 cents. As an indie filmmaker, I love the fact that PQ is reaching an audience, especially since I’m creating my own series for a summer launch. However, I’m not sure this “90 seconds” or less thing is the right way to approach an online series. I see the merits of being fast-moving and daily, but I think 3-5 minute episodes with some sort of interaction with viewers is the ideal way to go. For example, rather than go daily, have a new ep every three days but incorporate viewer comments/suggestions. Lonelygirl did this once in a while but then sort of stopped, probably due to the effort it requires. I know that film productions will have difficulty maintaining this level of effort, but it will probably engage audiences more in the long run. just my 2 cents.

]]> By: Derek Scruggs http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1313454 Derek Scruggs Wed, 04 Apr 2007 14:24:41 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1313454 Who would've guessed that T&A works online? ;) Who would’ve guessed that T&A works online? ;)

]]> By: pallet jack http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1313428 pallet jack Wed, 04 Apr 2007 14:12:11 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1313428 Yeah still DOA - becuase the first advertiser (I can't remember them) - RB Yeah still DOA - becuase the first advertiser (I can’t remember them)

- RB

]]> By: KNOCKS http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312910 KNOCKS Wed, 04 Apr 2007 09:37:29 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312910 ummm hmmm, wats the big deal? huh ummm hmmm, wats the big deal? huh

]]> By: Hyjak http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312579 Hyjak Wed, 04 Apr 2007 06:55:45 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312579 this is gonna get a lot of views because of the hype, when i watched it i keep thinkin it was like a bad CW show wanna be . The acting was ok the production value was there, but the actors all seemed to be in thier 30's and the dialog was out of date. Just to be sure i had my 14 year old cousin watch it and she said it sucked (she's a big degrassi fan) and the episodes were too short for her to find out if its worth watchin again. I give it the first 12 episodes before views drop. this is gonna get a lot of views because of the hype, when i watched it i keep thinkin it was like a bad CW show wanna be . The acting was ok the production value was there, but the actors all seemed to be in thier 30’s and the dialog was out of date. Just to be sure i had my 14 year old cousin watch it and she said it sucked (she’s a big degrassi fan) and the episodes were too short for her to find out if its worth watchin again. I give it the first 12 episodes before views drop.

]]> By: Jay (living in First Life) http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312542 Jay (living in First Life) Wed, 04 Apr 2007 06:33:52 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312542 @ 15, 16, and 20 I need to learn that TechCrunch cuts off my long posts and won't let me post two consecutive ones. I had a financial model to show how it could actually be quite profitable. Sorry I got lazy and didn't post all of it. I think this has legs but my main concern is how one scales this up. The first show will get the most publicity and after that I would think the talented producers, animators, actors, etc. will get priced to regular market prices. That being said, it would be really cool if this was a way that new talent got discovered. The embedded advertising is a great idea because it let's the advertising travel with the content. It's short enough that it's not intrusive and irritating. That being said, by embedding it, it makes it much harder to target and deliver high value to the advertiser. I guess mass-market ads are what Eisner is the king of and he'll do the same here. @ 15, 16, and 20

I need to learn that TechCrunch cuts off my long posts and won’t let me post two consecutive ones. I had a financial model to show how it could actually be quite profitable. Sorry I got lazy and didn’t post all of it.

I think this has legs but my main concern is how one scales this up. The first show will get the most publicity and after that I would think the talented producers, animators, actors, etc. will get priced to regular market prices. That being said, it would be really cool if this was a way that new talent got discovered.

The embedded advertising is a great idea because it let’s the advertising travel with the content. It’s short enough that it’s not intrusive and irritating. That being said, by embedding it, it makes it much harder to target and deliver high value to the advertiser. I guess mass-market ads are what Eisner is the king of and he’ll do the same here.

]]> By: Get a Life you 40 year old virgins http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312470 Get a Life you 40 year old virgins Wed, 04 Apr 2007 05:51:56 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312470 You know how I know you guys are gay? You getting hooked with video stream. You know how I know you guys are gay?

You getting hooked with video stream.

]]> By: Get a Life you 40 year old virgins http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312466 Get a Life you 40 year old virgins Wed, 04 Apr 2007 05:49:52 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312466 What so big deal about that video? Never seen female before.?!? What so big deal about that video?

Never seen female before.?!?

]]> By: Chris http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312399 Chris Wed, 04 Apr 2007 05:09:51 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312399 Drama 2.0: Absolutely man. You know those 30 second commercials you see on TV? A good one of those costs more than $100,000. And the sponsors, they really do just want the buzz that comes with being early out of the gate on something like this. That said, this worked out to $100,000 per episode, and there are 80 of them? So this is expensive to make - certainly less so than a big movie, but a lot more than a tv spot. But I still agree, a CPM model couldn't be farther from the picture here - most people that get to make 8 million dollar decisions don't do math by CPM. I'm sure that'll be part of it eventually, but it isn't now. Major brands want Michael Eisner to make their online commercials. They really want it badly. This'll work out for Vuguru and their crazy web-style 2.0 name. Drama 2.0: Absolutely man. You know those 30 second commercials you see on TV? A good one of those costs more than $100,000.

And the sponsors, they really do just want the buzz that comes with being early out of the gate on something like this.

That said, this worked out to $100,000 per episode, and there are 80 of them? So this is expensive to make - certainly less so than a big movie, but a lot more than a tv spot. But I still agree, a CPM model couldn’t be farther from the picture here - most people that get to make 8 million dollar decisions don’t do math by CPM. I’m sure that’ll be part of it eventually, but it isn’t now.

Major brands want Michael Eisner to make their online commercials. They really want it badly.

This’ll work out for Vuguru and their crazy web-style 2.0 name.

]]> By: Justin http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312379 Justin Wed, 04 Apr 2007 05:01:09 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312379 So will they be uploading them to google video, youtube, etc? I can't think of a reason why they shouldn't. So will they be uploading them to google video, youtube, etc? I can’t think of a reason why they shouldn’t.

]]> By: Phil Butler http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312328 Phil Butler Wed, 04 Apr 2007 04:35:59 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312328 They certainly seem to have the formula, I gotta like it. They certainly seem to have the formula, I gotta like it.

]]> By: Adam http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312276 Adam Wed, 04 Apr 2007 04:08:07 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312276 During the 2nd episode I realized I went to college with the "Curtis" kid. Congrats Mills. During the 2nd episode I realized I went to college with the “Curtis” kid. Congrats Mills.

]]> By: Drama 2.0 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312268 Drama 2.0 Wed, 04 Apr 2007 04:01:13 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312268 Jay: agree that far too many Web 2.0 fanatics don't pay any attention to the numbers. It's difficult to say how the ads/sponsorships for this are being sold for Prom Queen, but I wouldn't be entirely surprised if the amount already committed from sponsorships exceeded $100,000. I doubt a straight CPM model is being used. As we saw with NewCo., major brands find it very easy to team up with big media on new initiatives, even before proven, especially while these initiatives are still in the "novelty" or "buzz" phase. It would be very easy for a few brand sponsors to drop $100,000 each on something like this without raising any concerns over viewership numbers. If these things fail to draw any audience, that will of course change, but for now I would be surprised if there's a real chance that this will lose money. Jay: agree that far too many Web 2.0 fanatics don’t pay any attention to the numbers. It’s difficult to say how the ads/sponsorships for this are being sold for Prom Queen, but I wouldn’t be entirely surprised if the amount already committed from sponsorships exceeded $100,000. I doubt a straight CPM model is being used. As we saw with NewCo., major brands find it very easy to team up with big media on new initiatives, even before proven, especially while these initiatives are still in the “novelty” or “buzz” phase. It would be very easy for a few brand sponsors to drop $100,000 each on something like this without raising any concerns over viewership numbers. If these things fail to draw any audience, that will of course change, but for now I would be surprised if there’s a real chance that this will lose money.

]]> By: thesubjective http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312267 thesubjective Wed, 04 Apr 2007 03:59:50 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312267 Re: Jay (#8) I think a million views for the hit shows is a way low estimate. The band episode ALA Flaming Lips at the Peach Pit should double that and given that they are embedable...set to auto-play...no sweat. All those dudes leaving the sex scene episode as a comment to their buddies, all the loners incorporating the killing of the Prom Queen dream sequence episode on their pages as "warning", the drug use episode the stoners will eat up etc. All = tons of auto-play impressions. Best part, "Hairspray" up-front sponsorship was most likely $25k easy so a good start. Hopefully it' s not all shot and can be edited based on consumption patterns. Re: Jay (#8)
I think a million views for the hit shows is a way low estimate.

The band episode ALA Flaming Lips at the Peach Pit should double that and given that they are embedable…set to auto-play…no sweat. All those dudes leaving the sex scene episode as a comment to their buddies, all the loners incorporating the killing of the Prom Queen dream sequence episode on their pages as “warning”, the drug use episode the stoners will eat up etc. All = tons of auto-play impressions.

Best part, “Hairspray” up-front sponsorship was most likely $25k easy so a good start.

Hopefully it’ s not all shot and can be edited based on consumption patterns.

]]> By: Michael Arrington http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312220 Michael Arrington Wed, 04 Apr 2007 03:29:29 +0000 http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/#comment-1312220 Yeah, thanks Zoli. Yeah, thanks Zoli.

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