Comments on: Compete Knows How Much Time You Waste on YouTube

By: Nielsen/NetRatings new rating system « Connected

Nielsen/NetRatings new rating system « Connected — Tue, 20 May 2008 04:26:53 +0000

[...] the ranking or readership of online sites has often been a confounding problem. The recent leading metric has been page views, however new technology (read AJAX) has made this [...]

By: Blog, Link Roundup, Link Roundup Be an Internet Tv Star Run a Mobile Social Network Twitter With Photos - Cambrian House, Home of Crowdsourcing

Fri, 05 Oct 2007 02:40:58 +0000

[...] measure instead? Compete.com, a statistics tracker similar to Alexa.com, recently introduced their Attention Statistics as a new way to track how many people are really paying attention to your website and other online [...]

By: Compete API Open For Business : Forecast-Blog

Compete API Open For Business : Forecast-Blog — Thu, 24 May 2007 03:20:27 +0000

[...] Compete is using Mashery to handle the logistics and distribution of its API. We wrote about Mashery when they launched late last year. Our previous coverage of Compete is here. [...]

By: Compete API Open For Business

Compete API Open For Business — Thu, 24 May 2007 02:37:13 +0000

[...] Compete is using Mashery to handle the logistics and distribution of its API. We wrote about Mashery when they launched late last year. Our previous coverage of Compete is here. [...]

By: Yohay

Yohay — Thu, 05 Apr 2007 13:47:43 +0000

Isn’t Compete limited to US users?

By: amul

amul — Thu, 05 Apr 2007 00:07:11 +0000

chk it

By: Douglas Karr

Douglas Karr — Wed, 04 Apr 2007 03:35:21 +0000

Complete Firefox Toolbar also does a nice job of disabling Google Reader. Sorry Compete, I had to ditch the toolbar. I have to have my Google Reader.

By: CJAM

CJAM — Tue, 03 Apr 2007 15:03:39 +0000

@ Sisk,

“service calls” – that’s amusing. To clarify, however… the metric is Server Calls, or files that are called from a Server. A Server Call can be a page or a file hit (with AJAX usually an XML file hit)… the newer web metrics methods let you tag an XML or HTML wrapper with a piece of Javascript, and give the file an identifiable descriptive name so you can easily read your web reports and see what people are using (or “calling from the server” into their browsers or IP connected widgets \ desktop interfaces).

Omniture, WebSideStory are exemplars of the new wave of web metrics tools to run on your own site, they have some fairly ornate Javascript you can add to pages to track all sorts of events.

A basic, easy Javascriptie freebie you can try is Google Analytics; at the far end of the spectrum is something like TeaLeaf that lets you actually record what people are doing on a website.

Things like Compete, Alexa, HitWise, Nielsen are basically web market research tools, not real web metrics tools for individual site owners to use. I imagine the vast majority of web site owners keep their real web metrics very close to their vests, so if you want to do some sort of cross site comparison (competitive intelligence), you’re stuck with toolbar or panel group services like Compete or Nielsen.

Log file tools don’t cut it anymore for a variety of reasons, including the fact that when a web server gets overloaded, the 1st thing a web server usually does to improve its performance is to turn off the log files.

By: Kylareign

Kylareign — Tue, 03 Apr 2007 15:02:23 +0000

Statistics is very important for a new website like ours. We spent a lot of time analyzing how many hits we have or how long our visitors stay in marksmotos.com

Analyzing these data really help us gauge what ads work for us.

kyla
marksmotos.com

By: Kylareign

Kylareign — Tue, 03 Apr 2007 15:01:32 +0000

Thanks for the information. Statistics is very important for a new website like ours. We spent a lot of time analyzing how many hits we have or how long our visitors stay in marksmotos.com

Analyzing these data really help us gauge what ads work for us.

kyla
marksmotos.com

By: pallet jack

pallet jack — Tue, 03 Apr 2007 14:09:52 +0000

good data – is only as good as how we use it ..

– obviously; YT was a good investment for Goog

By: Jay

Jay — Tue, 03 Apr 2007 13:30:25 +0000

@ Christopher Sisk

See TJ’s post above (#1).

Compete’s panel is based on a diverse data set including, ISPs, opt-in panels and the Compete Toolbar (small %).

For a comparative matrix across metrics providers see: http://www.comp...e.com/help#snp2

By: Christopher Sisk

Christopher Sisk — Tue, 03 Apr 2007 13:28:20 +0000

@CJAM: “Service Calls” sounds like a metric for how many times a tech had to come out and fix your servers due to overwhelming traffic from sites like Digg. … Then again… that might actually be a viable metric nowadays.

By: Christopher Sisk

Christopher Sisk — Tue, 03 Apr 2007 13:25:20 +0000

At the end of the day… Site owners just need to know what service offers the best, most accurate depiction of our real user base. What numbers can be pushed to advertisers to show true marketing potential. They want to know where to put their dollars… and we want to know how to influence them to put them into our sites.

I’ve never really trusted statistics from “toolbar” based rankings. Are Comscore and Hitwise still the only real figures we can somewhat trust?

By: CJAM

CJAM — Tue, 03 Apr 2007 12:44:04 +0000

The new web metric that is gaining currency is Server Calls, instead of page views, for tracking the stuff people look at. People are still visitors, but the old phrase “page views” is essentially meaningless in the age of AJAX and Flash media.

By: ToddW

ToddW — Tue, 03 Apr 2007 06:38:18 +0000

I watch interesting videos people post on forums or blogs.
I don’t activel browse Youtube… I’d rather read than watch the *CRAP* thats mostly there.

By: pligg.com

pligg.com — Tue, 03 Apr 2007 05:27:27 +0000

Compete Knows How Much Time You Waste on YouTube…

All web analytics track your activity somewhere along pipeline connecting your computer to a website’s server. Comscore tracks traffic trends on computers of 2 million users. Hitwise catches traffic at the ISP level and matches it up with demographic…

By: Yaacov

Yaacov — Tue, 03 Apr 2007 04:32:57 +0000

I spend about 10-20 a week on youtube, 1-2 hours daily on wsj.com and bounce in and out of yahoo finance throughout the day. The rest of my browsing time is spent speed reading for whatever I’m researching at the time.

I wish I could look at the stats of large advertisers and see what results they get from various site. Sure people may spend more time on certain sites, but shorter visits on niche sites may bring a greater return on investment.

By: Search Engine Web

Search Engine Web — Tue, 03 Apr 2007 04:18:08 +0000

http://blog.com...-attention-200/

That idea had been pre Tested two months ago

By: Zaid

Zaid — Tue, 03 Apr 2007 02:32:50 +0000

I guess I am not a typical YouTube user.

1% makes sense in early days of YouTube days. But in last few week, I only recall couple of YouTube clips that I’ve hit play on.

-Zaid

By: Robert Dewey

Robert Dewey — Tue, 03 Apr 2007 02:16:44 +0000

I guess this is web 2.0 news ON TechCrunch…

http://scobleiz...attention-data/

By: TJ Mahony

TJ Mahony — Tue, 03 Apr 2007 02:09:07 +0000

Compete metrics are based on the behavior of 2M internet users. Compete’s panel is based on a diverse data set including, ISPs, opt-in panels and the Compete Toolbar. Unlike other panels, the Compete panel is able to compare and contrast its various data sources to indentify and de-bias site inflation/deflation. In many ways, Compete blends the approach of comparative market offerings to offer the largest and most diverse domestic data source available.

For a comparative matrix across existing metrics providers see: http://www.comp...e.com/help#snp2