Build Your Own Justin.tv With Ustream
Michael Arrington
55 comments »
Justin.tv launched a week ago, and is rising steadily in popularity. It’s a simple idea - the site shows live video of Justin, who lives in San Francisco with his buddies and spends his time meeting with local startups and personalities. At any given time hundreds of people are watching and chatting real time on the site. Just this moment, at 2:46 AM PST, 126 people are watching Justin sleep.
Ustream.tv, a service that let’s anyone create their own 24/7 web cam show, is capitalizing on a ton of press around Justin.tv and launching way earlier than expected. That may or may not be a good thing - I discovered a lot of bugs while trying out the service, and it really detracted from the overall experience. Ustream also needs a basic “how to” guide for new broadcasters - suggested equipment, and a step-by-step process for launching their show.
The basic Ustream service is free, and anyone with a computer, an Internet connection and a web cam can set up their own channel and broadcast live. Viewers can watch on the site, or embed the live video onto any other website.
So far Ustream is a poor version of Stickam, which has great tools for people who want to broadcast their own live web shows (and build a social network around them). Ustream is targeting users who want to carry a camera around with them all the time, though, and like Justin.tv they are allowing users to put up a calendar with their upcoming activities.
Meanwhile, the Justin.tv guys have already built a robust platform that’s handling quite a bit of traffic already. It would not be difficult for them to launch a platform for others to host their own shows, too. They haven’t indicated that they intend to do that, but my guess is they’ll keep an eye on Ustream to see if this takes off. Like most things, there’s a novelty factor - future shows will have to have very talented hosts if they hope to build an audience.





The How To guide needs a caution along the lines of broadcasting your life may ruin it.
This will be huge.
Especially if people who broadcast make good money.
I think it might become bigger than youtube in the future.
And then there will be people who cut videos from live streams… cool
I think once there are a number of these sites only the very best will survive unless they offer something more than just following what people are doing. They have to do something very meaningful, I think.
Like commit suicide? http://www.guardian.co.uk/uk_n.....mp;feed=11
Like Debbie (#5) has noted, the biggest issue is people taking their lives online.
After the recent case in the UK, this will likely set precedents for others and what better place than through live streaming.
Thats my personal worry on services like this.
this is simply a mechanism that allows for 24/7 broadcast. the mechanism doesn’t force anyone to commit suicide or make porn, it simply allows the possibility of it and makes it a little easier.
it is kinda like the old saying about guns. guns don’t kill people, people kill people.
not surprisingly, there are people in this world who probably think the govnt should outlaw both.
Who would want to watch ordinary guys, I put up my video on Revver and got 7 views in 15 days and no dollars. Phew maybe hollywood stars could capitalize on the same just by adding a few clips and earning name , money and fame around that.
http://www.tekno-world.blogspot.com
I can only imagine how many suicides my channel would lead to. I feel like I’d be legally liable for ruining people’s day watching my life.
yeah I don’t get Justin.TV - I mean does he not poo the same way I do?
- I don’t think someone (techie) famous, IE (google founders) - would get me to watch more than a couple hours a week online …
- But Joe Schmoe? - Not so much
Check out BLOGTV.CA
We can’t go into that from the USA (at the moment)
It’s an amazing product that has been working for years in Israel with an unbelievable success.
24/7 of live broadcast - from 22 pm the adult content is on - allowing teenage girls and boys (hopefully above 18) to mess around with each other.
Israeli’s from all over the world are getting into those channles - way before justin.tv or any of this new web 2.0 stuff
http://www.blogtv.com/ or http://www.tapuz.co.il/blogtv/
just my 5 cents
Some action buttons for the watching users would be cool.
e.g. “dispatch emergency call”, “send over pizza”
This will most likely have as much traction as BigBrother used to have.
As Mike alludes to in his post, if there are problems with the site, you can pin them squarely on my shoulders. I’m the investor in the company that insisted that they launch right now while the Justin.TV frenzy is hot.
While the site and service aren’t fully baked yet, I think that the overall market for live video will be huge. It won’t just be exhibitionists (BTW, no porn on Ustream, sorry to disappoint!), it will be anyone who wants an intereactive video platform, whether it’s a band, a consultant, or a politician.
As I remarked to Mike, I think his criticisms of the site are absolutely correct. Ustream probably did launch before it was ready. Now it’s up to the entrepreneurs to digest the lessons and improve.
Hey folks, the “power of TechCrunch” crashed our site!! We’ll be back up in a few….I agree the streaming space is still developing…We welcome your feedback and insight - keep it coming!
My personal favorite use case = real estate agents….I have alot of friends who are in the business and they’d love to be the first to pioneer an interactive virtual open house!
What do Ustream?
Johnny
I have also been trying out ComVu enabling live streaming from my phone cam (Nokia N91 over wifi)
Very nice idea. But the site still needs more work. http://comvu.com
Ultimately, live phone cam streaming is where the real growth in the personal broadcasting market will come.
I think its difficult to pull off a real-time reality show unless your life is really that exciting.
Justin Kan did a smart thing by squeezing all his friends into one apartment because he’s guaranteed to have crazy stuff happening all the time. I normally don’t visit the site but took a look last night and… what do you know, they were in the middle of egging their audience to digg some stupid article to get to 100 in like 10 minutes and Justin would jump in the apartment pool. Well I stuck around until he jumped into the pool. And I’ll probably be back to see what other stunts he pulls.
But the problem is this is not porn, and nobody would pay Justin to do dumb things, and I doubt Justin will want to live his live this way for more than a few months at a time…. so as Michael alluded to, its probably an experiment to get their gear in order so Justin.tv can start productizing their technology.
So the key for UStream is to either find exciting people, or people who want to do crazy short term promotional stunts (ie. raising VC money, proposing to GF, bust a cheating spouse, etc).
Anyways… you guys should have been on Justin.tv… it was crazy hearing a bunch of drunkards shouting “digg it hard!… digg it longgg!”. LOL
This is revisting of the old concept that came out of MIT Media Lab in the 1990s. A PhD student, Steve Mann who is now a Professor at Univ of Toronto, came out with a lifelogging idea. http://wearcam.org/steve.html
He recorded his daily life in video. Since 2000 he has been recording every isngle day of his life. He wears a sense cam that recognizes body heat and is activated when people are around him. He takes people’s photos, records every activity he does including emails.
The project is called MyLifeBits http://research.microsoft.com/.....eBits.aspx
Don’t forget: the justin.tv guys are the morons, who call emergency services for fun, potentially endangering people who really need fire or rescue services.
And Michael Arrington is the guy who praises them for doing so, because it’s sooooo funny.
Are people that sad to actually sit and watch someone sleep, maybe if they are doing something interesting, but that’d just end up on YouTube anyway, this is just basically a live YouTube just a bit more boring.
Let me tell ya, my life sure has changed now that Justin.tv has launched.
Now instead of browsing through my 150+ RSS feeds, watching my week of TV on TiVo, playing video games, going outside and running, or catching up on my email, finishing work, doing errands, fixing the dishwasher, or washing my cars, I can pretend I watch other people’s lives!
Oh the joy. The frenzy is so so hot! 126 people watching some guy sleep marks today, March 26, the turning point in the web revolution. One day we will all be semantic DOM objects on this crazy world spinning into oblivion and this, this Justin.TV, would be the harbinger of how we will all live better.
Oh GOD I just can’t wait. I just can’t wait to ignore YET another BORING MEDIUM. Yet another endless dalliance with things that make me feel guilty like campy movies, Grey’s Anatomy, or celebrity gossip. I just can’t possibly wait!
Justin.TV, 3/26/2007 - 3/26/3007, forever changed our world.
Mike, who really gives a flying fuck??? Is this really the best that we can do with these technologies? Watch each other?? Everybody needs to get a job and a life. I read about more ridiculous uses of IT on this site that I’ve all but stopped coming here.
@18
you betcha! people are that sad and this is awesome!
it means the ‘web money grab 2.0′ is still alive and well. get onboard while you can.
ustream is a preferred model. they’re the middlemen for the morons.
is there any way i can view the digg episode? i think its a bit limiting that viewers can’t bookmark selections
“Justin Kan did a smart thing by squeezing all his friends into one apartment because he’s guaranteed to have crazy stuff happening all the time. I normally don’t visit the site but took a look last night and… what do you know, they were in the middle of egging their audience to digg some stupid article to get to 100 in like 10 minutes and Justin would jump in the apartment pool. Well I stuck around until he jumped into the pool. And I’ll probably be back to see what other stunts he pulls.”
Note to trevo: 99.9% of Americans do not consider a bunch of preppy, investor-backed 20 and 30-somethings hanging around an apartment to be of particular interest. Watching them Digg an article and then having Justin jump into a pool is just not what the average person is going to find “entertaining.” I know that sounds crazy to some people here, but the average person just doesn’t give a damn about this sort of content. It’s clear that Hollywood is still adapting to the rapid rise of technology but it’s also clear that most of the technology geeks who want to reinvent the world of entertainment have a lot of catching up to do when it comes to understanding the creation of successful entertainment.
I agree with Alaska. If this is the best the “innovators” out there can do, it’s a huge disappointment. That said, I think new media has great potential. There are a lot of talented people out there who will leverage new media to get discovered and become professional entertainers. The problem, however, is that as the Justins of the world proliferate, the amount of clutter in this space could render many of these services useless. Unfortunately, far too many Web 2.0 services have focused too much on user-generated content and not enough on QUALITY user-generated content.
Note to Drama:
“99.9% of Americans do not consider a bunch of preppy, investor-backed 20 and 30-somethings hanging around an apartment to be of particular interest. ”
But 0.1% do… that’s the long tail working baby!!
Just kidding… as I said in my post, I don’t think this is the strategy of Justin.tv… he won’t be able to make money by being the dumb nut Justin Kan. I think its more of a proof of concept so they can power other mobile/personal live streaming applications… be it dumb UGC or QUALITY UGC.
trevo: I agree that this is a technology play and that Justin is doing his own show to promote it, however as I’ve mentioned before, the technology itself is not all that hard to replicate. If a prep from Yale and his friends can put it together, there are probably 1000 high school dropouts who can too. If you have somebody who is going to appeal to a major audience (i.e. an actor, model, athlete, etc.) and who wants to do something like this, trust me: they don’t need to purchase the Justin.tv technology. Not only is that person unlikely to wear head gear, he or she is likely to have a full camera crew and production team. You’re not going to see Paris Hilton walking down Sunset with a camera on her head.
That doesn’t mean that out of all these Justin.tvs we won’t find anybody interesting who isn’t already a notable name that builds up a decent following (decent != a few hundred viewers), but those people will be few and far between. For anybody already with a name, a reality TV show with a TV or cable network is far more lucrative and easier to deal with.
Is anyone else having a problem with the site not loading?
Drama 2.0 - on the money again buddy. The biggest problem with companies featured on TechCrunch is that the readership of TechCrunch is their target market. Good luck scaling that one
Anyone else notice that Xobni (or as someone else cleverly stated !Xobile) raised money from Khosla Ventures? Why? It’s mostly useless and the name is not even something people can remember/spell.
Drama 2.0: What’s your blog url? I bet a lot of people here (including myself) love to read your posts.
I read TC just for Drama 2.0
I miss Dead 2.0
I think I would rather watch Hamsterdance then 24/7 footage of a geek with a camera on their head.
Actually I caught up on a conversation between Jason and a fan an he indicated that this was a experiment that, if successful, will enable them to help other people launch their own live broadcast service or whatever they call it.
yeah…i don’t even comment on here anymore because drama says exactly what i’m thinking; and does it better than i would.
Justin.TV reminds me of JenniCam from a few years ago with portability (assuming that Justin is using 3G - HSDPA or EVDO card on a laptop with a cam). I’m not sure where all these is going, but it appears that web-cam driven sites/apps are moving again including http://www.heycosmo.com, http://www.stikcam.com, and probably others, but eveyone seems to have their own niche. Let the investment pour into this space again!!!
Interesting to see everything web-cam including live, integration with YouTube, social networking and etc.
A few days ago, Disney/ABCfamily.com made an announcement regarding a feature that will let group of up to 10 people to set up “screening rooms” to watch the episode on laptops and write a running commentary that will appear on one side of the screen.
It would be interesting to see companies like HeyCosmo to come out from their private beta over the next few weeks which would enable part of things we’re seeing on today’s announcement from ustream and Justin.tv and much more.
References:
http://news.yahoo.com/s/nm/200.....tchchat_dc
http://www.heycosmo.com/copyright/preview.asp
Finally had a second to check it out - justin.tv - that is going to be cool, and yes, I totally remember the hype over Jenni cam — what or should I say — “where is she now?” — Anyone know?
Rex
This is pretty lame. We’ve seen this before jennycam, the web guy, none of it works past initial curiousity value and forget a substantial business model.
The only people to make money will be the tool suppliers, supplying the tools to the tools who think there’s money in it.
man, i just shake my head at some of the concepts picking up steam..oh well
The great thing here is that I have always loved the .tv extension. Good to see these entities making good use of the television brand.
This is a 50 million dollar startup. I can feel it!! WHERE DO I INVEST? please email me at webtwodotohistheshit@yahoo.com
You invest in the toilet, where it belongs.
Justin has mentioned, on air, of course, that he expects to see a network of folks like himself.
Glad to see dialogue…kinda getting excited about streaming celebrities - the other night I streamed Courtney Cox, Jennifer Aniston, and Lisa Kudrow LIVE to viewers…of course some will say, “big deal”…but many were blown away by the suspense, thrill of a LIVE feed….
It seems there is alot of “waiting” time for paparazzi….seems to be part of the package….
Take care everybody…Johnny Ham (cameraman)
Does anyone know how to buy a camera and start up a site like justin.tv I am a total jackass kid with what I believe would be alot interesting than justins life I just need to know how to start this site
I am seriously considering the idea of using my BOX.TV web address so as to help/enable/launch other similar Life-Streaming Cam-People to gather together - thus allowing for cross-promotion and to grow their audience figures dramatically (hopefully?).
If anyone thinks this might be worthwhile, then please let me know.
Thanks