Comments on: CBS Acquires High School Sports Site http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/ Startup and Technology News Thu, 24 Jul 2008 07:24:22 +0000 http://wordpress.org/?v=2.5.1 By: Complete List of 2007 Web / Technology Acquisitions » The StartUp Blog at PartnerUp http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-2316142 Complete List of 2007 Web / Technology Acquisitions » The StartUp Blog at PartnerUp Wed, 21 May 2008 15:26:59 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-2316142 [...] a high school sports site generating most of its revenue off of local advertising. Press Release | TechCrunch | DMW [...] [...] a high school sports site generating most of its revenue off of local advertising. Press Release | TechCrunch | DMW [...]

]]> By: Mark Schulze http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1258113 Mark Schulze Wed, 21 Mar 2007 21:00:58 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1258113 MaxPreps is a member of the Quantified Publisher Program. As such Quantcast has directly measured 1,081,435 unique visitors on a rolling month period. If you look at the chart you can see February traffic was even stronger. http://www.quantcast.com/maxpreps.com Looks like a smart buy for CBS. -- Mark MaxPreps is a member of the Quantified Publisher Program. As such Quantcast has directly measured 1,081,435 unique visitors on a rolling month period.

If you look at the chart you can see February traffic was even stronger.

http://www.quantcast.com/maxpreps.com

Looks like a smart buy for CBS.

– Mark

]]> By: Jim http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1256513 Jim Wed, 21 Mar 2007 13:57:09 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1256513 I think CBS made off like a bandit in the transaction. For $20m , they got a property that can be expanded into a full blown cable network which is a very low cost as it compares to launching a traditional cable launch from scratch. If the web vistors can be converted into to cable viewers, what a gold mine. At that point, the web business is all gravy... I think CBS made off like a bandit in the transaction. For $20m , they got a property that can be expanded into a full blown cable network which is a very low cost as it compares to launching a traditional cable launch from scratch. If the web vistors can be converted into to cable viewers, what a gold mine. At that point, the web business is all gravy…

]]> By: Ed http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1256456 Ed Wed, 21 Mar 2007 13:42:36 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1256456 Jackie Oh. Normally I would say that maybe Tom Rutledge is just enthusiastic about the site. But, when I looked at those comments and the one here, it definitely makes you wonder. I totally agree with your feedback on his statement "I think...." Jackie Oh. Normally I would say that maybe Tom Rutledge is just enthusiastic about the site. But, when I looked at those comments and the one here, it definitely makes you wonder. I totally agree with your feedback on his statement “I think….”

]]> By: Jackie Oh http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252997 Jackie Oh Tue, 20 Mar 2007 22:55:04 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252997 Tom Rutledge, I've seen you post before about Takkle on Mashable so I'm wondering what your connection to the co. is?? Your posts there give the impression that you have a vested interest. ''I think they launched in December'' makes it sound like you just found out about Takkel when I think I have seen you post in every Mashable article about them. What gives?? Tom Rutledge,
I’ve seen you post before about Takkle on Mashable so I’m wondering what your connection to the co. is?? Your posts there give the impression that you have a vested interest. ”I think they launched in December” makes it sound like you just found out about Takkel when I think I have seen you post in every Mashable article about them. What gives??

]]> By: Allen http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252938 Allen Tue, 20 Mar 2007 22:33:54 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252938 @Michael As far as they're traffic is concerned I've been told by a reliable source, that its up nearly 3x over the last year. Once again the Comscore/Alexa accuracy issue rears its ugly head..... So the valuation relects not only traffic, but market opprotunity/market penetration and position I imagine. @Michael

As far as they’re traffic is concerned I’ve been told by a reliable source, that its up nearly 3x over the last year. Once again the Comscore/Alexa accuracy issue rears its ugly head…..

So the valuation relects not only traffic, but market opprotunity/market penetration and position I imagine.

]]> By: Jason Alba http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252892 Jason Alba Tue, 20 Mar 2007 22:18:26 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252892 @DV - thank you - it absolutely makes sense and that is what I thought it was - but I was wondering if that's how the Arrington's and VC of the world see it, or how they define it. I agree with you (stats are funny things, eh?) @Miller - EXCELLENT - thank you. I have not monkeyed around with Google analytics and usually just see the default stats - but this is very meaningful data. And I won't even go into my beefs with Compete/Alexa etc. as far as accuracy... that's for another forum. Jason Alba CEO - <a href="http://www.JibberJobber.com" rel="nofollow">JibberJobber.com</a> @DV - thank you - it absolutely makes sense and that is what I thought it was - but I was wondering if that’s how the Arrington’s and VC of the world see it, or how they define it. I agree with you (stats are funny things, eh?)

@Miller - EXCELLENT - thank you. I have not monkeyed around with Google analytics and usually just see the default stats - but this is very meaningful data.

And I won’t even go into my beefs with Compete/Alexa etc. as far as accuracy… that’s for another forum.

Jason Alba
CEO - JibberJobber.com

]]> By: Guk http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252860 Guk Tue, 20 Mar 2007 22:11:10 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252860 But a site generating just 14m pageviews per Month is totally nothing. How can a site with such low traffic be worth $20+ Million? We're in a bubble if this site really got sold for $20+ Million... But a site generating just 14m pageviews per Month is totally nothing. How can a site with such low traffic be worth $20+ Million?

We’re in a bubble if this site really got sold for $20+ Million…

]]> By: jamie martin http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252812 jamie martin Tue, 20 Mar 2007 21:58:34 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252812 high school sports is impossible to find on the web, good market availibility there high school sports is impossible to find on the web, good market availibility there

]]> By: Tom Rutledge http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252809 Tom Rutledge Tue, 20 Mar 2007 21:57:42 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252809 Peter- MaxPreps is just a content publisher- basically just for football and basketball stats. Limited in terms of all sports. My kid is a high school bball player and likes MaxPreps but is now addicted to the Takkle site which is more social netwoking for all athletes not just football so all his friends are getting on it. I think it just launched in Decemebr w Sports Illustrated or ESPN as a partner. eTeamz is a team site but I think its for younger kids. It controls the registration process and has a good model. Peter- MaxPreps is just a content publisher- basically just for football and basketball stats. Limited in terms of all sports. My kid is a high school bball player and likes MaxPreps but is now addicted to the Takkle site which is more social netwoking for all athletes not just football so all his friends are getting on it. I think it just launched in Decemebr w Sports Illustrated or ESPN as a partner.

eTeamz is a team site but I think its for younger kids. It controls the registration process and has a good model.

]]> By: Lawrence of a USA http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252511 Lawrence of a USA Tue, 20 Mar 2007 20:45:05 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252511 I think this is a quality acquisition. High school sports is big within the teen life. but from a high of 26M page views/month last year to a now down of 14M? that's Too drastic - that's definitely a thorn on your side I think this is a quality acquisition.

High school sports is big within the teen life.

but from a high of 26M page views/month last year to a now down of 14M?
that’s Too drastic - that’s definitely a thorn on your side

]]> By: Peter Caputa http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252435 Peter Caputa Tue, 20 Mar 2007 20:30:50 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252435 how does this site compare w/ Takkle? eTeamz? how does this site compare w/ Takkle? eTeamz?

]]> By: Allen http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252418 Allen Tue, 20 Mar 2007 20:25:55 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252418 @Michael Shhhh...your not supposed to mention Sacramento. Dont make us send our catering crew over there..... 1st rule of building a startup in Sacramento is your not supposed to mention Sacramento 2nd rule of building a startup in Sacramento, is your NOT supposed to mention Sacramento. 3rd rule of bootstrapping in Sacramento, is that if we are mentioned frequently on TC or elsewhere our talent and engineers get recruited to SV/SF, only to return when the bubble goes limp, taps out or bursts. 4th rule of bootstrapping in Sacramento is try and talk to local Angels and VC's before you have to drive to Menlo Park 5th rule of building a startup in Sacramento is it costs even less here. 6th Rule of building a startup in Sacramento is build something with a product and value, you cant sell a burn rate man. 7th Rule of Sacramento start ups is you can bootstrap as long as you have to. 8th Rule of Sacramento startups is, if this is your first start up here, you will probably be doing another... Grats to the MaxPreps team, they've been at it awhile. Always good to see other local teams making good. PS: There is no Sacramento Startup Club, and if there were we deny its existence. @Michael

Shhhh…your not supposed to mention Sacramento. Dont make us send our catering crew over there…..

1st rule of building a startup in Sacramento is your not supposed to mention Sacramento

2nd rule of building a startup in Sacramento, is your NOT supposed to mention Sacramento.

3rd rule of bootstrapping in Sacramento, is that if we are mentioned frequently on TC or elsewhere our talent and engineers get recruited to SV/SF, only to return when the bubble goes limp, taps out or bursts.

4th rule of bootstrapping in Sacramento is try and talk to local Angels and VC’s before you have to drive to Menlo Park

5th rule of building a startup in Sacramento is it costs even less here.

6th Rule of building a startup in Sacramento is build something with a product and value, you cant sell a burn rate man.

7th Rule of Sacramento start ups is you can bootstrap as long as you have to.

8th Rule of Sacramento startups is, if this is your first start up here, you will probably be doing another…

Grats to the MaxPreps team, they’ve been at it awhile. Always good to see other local teams making good.

PS: There is no Sacramento Startup Club, and if there were we deny its existence.

]]> By: Miller http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252405 Miller Tue, 20 Mar 2007 20:22:52 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252405 Jason, I see JibberJobber has Google Analytics installed. The monthly uniques stat that is always thrown around can be taken from Analytics. Login to your analytics acct, click the site you want the stats for, expand "marketing optimization", expand "unique visitor tracking", select "absolute unique visitors", set the time frame to the month you're looking for. Compete estimates that it will be around 2k for Feb 2007- http://snapshot.compete.com/jibberjobber.com Jason,

I see JibberJobber has Google Analytics installed. The monthly uniques stat that is always thrown around can be taken from Analytics.

Login to your analytics acct, click the site you want the stats for, expand “marketing optimization”, expand “unique visitor tracking”, select “absolute unique visitors”, set the time frame to the month you’re looking for.

Compete estimates that it will be around 2k for Feb 2007- http://snapshot.compete.com/jibberjobber.com

]]> By: DV http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252347 DV Tue, 20 Mar 2007 20:08:33 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252347 Jason -- it should mean 674,000 unique IPs, but like you said, it's sometimes a mix. This distinction is important when digging into unique visitor numbers. For example I launch a site and will report traffic after two days: Day 1: I get 1,000 unique visitors (meaning that 1,000 people with unique IPs came to my site) Day 2: I get 1,500 unique visitors, but 500 of those visitors are people who also visited on Day 1 (as recorded by IP, cookie, etc...) In terms of counting unique visitors, I COULD say that I've had 2,500 aggregate daily unique visitors, but in reality I've only had 2,000 MONTHLY unique visitors (1,000 from Day 1 and 1,500 minus 500 from Day 2). Make sense? Jason — it should mean 674,000 unique IPs, but like you said, it’s sometimes a mix. This distinction is important when digging into unique visitor numbers. For example I launch a site and will report traffic after two days:

Day 1: I get 1,000 unique visitors (meaning that 1,000 people with unique IPs came to my site)

Day 2: I get 1,500 unique visitors, but 500 of those visitors are people who also visited on Day 1 (as recorded by IP, cookie, etc…)

In terms of counting unique visitors, I COULD say that I’ve had 2,500 aggregate daily unique visitors, but in reality I’ve only had 2,000 MONTHLY unique visitors (1,000 from Day 1 and 1,500 minus 500 from Day 2).

Make sense?

]]> By: Jason Alba http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252280 Jason Alba Tue, 20 Mar 2007 19:47:42 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252280 hm... here's a super dumb question - what does 674,000 unique monthly visitors mean? Does it mean 674,000 different people (IP addresses?) each month? Or does it mean 674,000/30=22,467 people come there every single day of the month? Asked another way, if I have 1,000 uniques every day for 30 days, do I have 1,000 uniques in the month, or 30,000 uniques that month? I imagine there's a mix somewhere in there... anyone know? Jason Alba CEO - <a href="http://www.JibberJobber.com" rel="nofollow">JibberJobber.com</a> hm… here’s a super dumb question - what does 674,000 unique monthly visitors mean?

Does it mean 674,000 different people (IP addresses?) each month?

Or does it mean 674,000/30=22,467 people come there every single day of the month?

Asked another way, if I have 1,000 uniques every day for 30 days, do I have 1,000 uniques in the month, or 30,000 uniques that month?

I imagine there’s a mix somewhere in there… anyone know?

Jason Alba
CEO - JibberJobber.com

]]> By: Dwayne http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252245 Dwayne Tue, 20 Mar 2007 19:37:23 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252245 I think that number is just about par from what i've seen in the past. This is a good pickup for CBS, not sure how the VC's turned out on an $8.5MM investment. I think that number is just about par from what i’ve seen in the past. This is a good pickup for CBS, not sure how the VC’s turned out on an $8.5MM investment.

]]> By: Alaska Miller http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252197 Alaska Miller Tue, 20 Mar 2007 19:26:32 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252197 About $30 bucks per unique. Is that high? Low? About $30 bucks per unique. Is that high? Low?

]]> By: John http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252180 John Tue, 20 Mar 2007 19:22:33 +0000 http://www.techcrunch.com/2007/03/20/cbs-acquires-high-school-sports-site/#comment-1252180 Good pickup by CBS/CBS Sportsline. They're trying to compete directly with ESPN and the Rivals.com sports network (which has been around forever). Good pickup by CBS/CBS Sportsline. They’re trying to compete directly with ESPN and the Rivals.com sports network (which has been around forever).

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