The TeamSugar Top 100 Celebrities List: In some ways it’s the equivalent of the Technorati Top 100 list for bloggers, although the participants are somewhat cooler.
Read their launch announcement here. The company has aggregated hundreds of Hollywood celebrities, and pulled data on each of them from YouTube videos, Wikipedia entries, Flickr photos and Sugar Network blog posts.
Users then can rate each celebrity in five categories (likability, talent, style, class and looks) on a scale from 1-10. The aggregated stats are compared to other celebrities to create the top 100 list. Each celebrity has their own page (example), and users can also leave comments about the celebrity on these pages.
The top celebrity right now is Brad Pitt, with an overall rating of 7.67. Adam Brody just made the cut at no. 100, with a score of 5.27.
This is yet another product from San Francisco based TeamSugar, an exploding blog network focused on celebrity gossip, fashion, fitness and other topics (the blogs are all listed at the bottom of the TeamSugar home page) . We first covered them last August, a year after launch. At the time they had 1.5 million unique visitors and 13 million monthly page views. Today, co-founder and CEO Brian Sugar says the sites generate 30 million monthly page views on 3.5 million uniques. The company raised $5 million from Sequoia in October 2006.
This will skyrocket in popularity - the public just CRAVES this type of mindless bliss -
“The TeamSugar Top 100 Celebrities List: In some ways it’s the equivalent of the Technorati Top 100 list for bloggers, although the participants are somewhat cooler.”
That might be one of the funniest things you’ve ever written Mike. Well done.
What? Cooler than the T-100? As a member of the latter, I resemble that last remark!
PS Nice to see there are three Hugh’s on the list [Grant, Jackman and Laurie]… so there’ hope for me yet… especially as all three have lower “Hugh” Google rankings than myself
An SF based blog site attempting to write about LA celebs. LOL.
There’s a similar site based in LA called KEVO:
http://www.kevo.com
they might have uniques but they are no longer growing as much…this space is now super crowded and getting worse, hell the New York Times covers celebs well now, this isnt a destination site its a content feature….i can point to 15 other lists….hohum
… this was the perfect thing to read after a night out !
Ive been looking at restaurant rating sites … how would you like your celebrity?
I have a dash of talent and some looks to go please.
You can play in a fantasy league with celebrities at http://www.fafarazzi.com. Makes it a bit more fun to consume your celeb gossip.
out here in ny, my femal friends initially loved popsugar, then they quickly bored. there isn’t enough of an edge to keep them coming.
How could anyone possibly be “somewhat cooler” than Michael Arrington, Mark Frauenfelder, Brian Lam, Arianna Huffington, and Gina Trapani?
Hmm, I don’t really see the difference between BuzzSugar, PopSugar and FashionSugar. Is it just me? The suguar suite (get it?) has always felt to me like Gawker out in NYC, with the celeb sighting and all. Also, where’s Adrien Brody on the top 100 list? He’s insanely addictive.
great, now we get the TeamSugar spamming of TechCrunch comments about this story.
Please anonymous posters, tell me again how popular and fun this new venture is !!!
VCs have poured millions into this blog network. no buyout in sight.
Seth,
‘hell the New York Times covers celebs well now’. That’s definitely true, and something worth thinking about but, that does not keep fashion, style and celebrity niche publications from thriving, right? My point is that regardless of whether this is an online or offline play, there is room for niche content providers, wouldn’t you say? The other thing is this: people working at a start up, regardless of the industry, have a higher incentive to take innovative and risky takes on the products they deliver, in this case, fashion/celebrity/media content. So, if only for this, all this content sites are at least a talent pool showcase which can very well become a talent acquisition target for companies like the New York Times.
You say :‘this isnt a destination site its a content feature’. I am not sure I understand the difference.
This list is incomplete without Chuck Norris in the top 100. I predict it to fail.
I think it is a great first step. What I’d like to see is some IMDB integration - show past films, related actors (matched by co-starring roles), what their historical box office “draw” has been, etc. I’m also surprised that they are not taking advantage of the Amazon affiliate program under the “Movies” section. They should also consider adding a gossip section (basically a mini-BBS) so that users can post rumors about the actor, photos, etc. Great first cut though.
Yeah, its like Gawker. I think Gawker has more of a voice.
Michael,
Is this very similar to kevo.com?
They are not cooler than the geek list Mike, they are just … a lot better looking.
Hrm. A lot like http://www.kevo.com (which has been around for a while).
“there isn’t enough of an edge to keep them coming.”
Typical SF PC-ish behavior / attitudes will prevent any semblence of an edge from developing.
Defamer. The Superficial, and Perez Hilton have edge.
“Hmm, I don’t really see the difference between BuzzSugar, PopSugar and FashionSugar. Is it just me?”
Same content re-hashed to different target markets. This is like Engadget vs Engadget Mobile.
i think this is only the tip of the iceburg. team sugar hasn’t done nearly enough to convince me to stop looking at real aggregators like famegame.com
celebrities are one thing, influencers are another
Calebs will love this so will groupies and stalkers.
It makes for news and draws attention, and yes, the celebrity play is highly oversaturated (with far cooler competition than Sugar), but I don’t sense this move is just about drawing in readers. This feels very “look what we can do with our data” and advertisers, marketers, etc. love that kind of stuff. Word on the street is that the other Sugar properties aren’t faring as well in terms of traffic as their main blog (PopSugar), and not much of the traffic from it is carrying over. But I like the way they work and they’ve got Michael Moritz on the board so it’s not like they’re not going to land on their feet even if they get knocked down. I think their niche has some promise but is fairly misunderstood. I see lots of people grasping but not many nailing it.
It is so much like what ellse is out there already it’s not funny, kevo etc
looks to me like just some more sequoia bandwagon favoritism, how about something NEW
If you take a look at comScore data, PopSugar had 474,000 unique visits in Feb. - so how does that add up to the 3.5 million stated in the article?
PerezHilton also comes up in this category with 2.6 million….
Or you can see what celeb & non-celeb you look like at http://www.celebralike.com
I must second the call for Chuck Norris.
What’s this new priceless hotdog ad about?
What the hell is their market for this thing? Is there really anybody out there whose thought “You know,
laptops are great but I’d really like something that’s about 5 times the size, has less viewable screen
area, no battery power and no keyboard. Yeah, that’d be awesome.”