March 5, 2007

More Information On RockYou Financing

Michael Arrington

18 comments »

More details on the RockYou financing are leaking, although we still can’t get confirmation from the company or previous investors. A source close to the company says they raised $11 million in this second round at a $50 million post money valuation, most or all from European investor Partech. The company had previously raised $1.5 million from Sequoia Capital and Lightspeed Venture Partners. We’re also hearing that Lightspeed and Sequoia participated pro rata.

All outside data sources suggest RockYou is second to Slide, which raised a large round of financing late last year. However, an investor, Lightspeed partner Jeremy Liew, argues that RockYou is actually bigger than Slide in a comment to our previous post.

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Comments

Michael, why is this news? You already told us about the financing and the numbers didn’t change.

I guess the only potential nugget is that if this is true, then LSVP did not “participate” meaningfully in this round? Given Jeremy’s enthusiasm in this space, that comes as a big surprise.

 

is digg.com down?

we can’t see it here in Adelaide Australia…

 
 

People can throw all the money they want at Rock You, Slide, the whole bunch. The bottom line is the majority of their traffic and use stems from Myspace. If Myspace were to shut them out, which could very well happen, these sites and their users will drop precipitously. This is the riskiest sort of investment: unproven business model, dependent on third party for traffic…

 

I think only time will tell who is bigger RockYou or Slide.

 

I believe Jeremy made the claim in his last post that the majority of Rock You’s traffic wasn’t from myspace but that it was in fact it’s largest single source of traffic. Someone else in the comments speculated that these investors must be banking on the outcrop of branded social networks to break their reliance on myspace, which I agree with, but that still leaves monetization unanswered. Hopefully, these new branded social networks have more liberal advertising policies but I seriously doubt it. Why would you allow someone else to profit off your space, branded at that? Would Nike allow a third-party to advertise on its social network when it has no control over the ad content? I seriously doubt it. I can see the widget providers running ads for the social network brand itself, so Nike ads on the Nike network. Even if they did work something like this out, there are so many widget providers with similar widgets that you would just end up with an ad price war between widget providers. Maybe instead of hosting the widget they can license the technology to the social network itself?

 

No wes, Slide IS bigger. Period.

 

Josh what the VC’s have not told you… 2007 is the year of Glittertext!!!

 

Why argue about who is “bigger”? Neither of them is profitable, nor generating a notable amount of revenues. It’s like arguing who can give away more free hot dogs outside of a football game. Who cares?

 

drama, with a name like that I would expect you to…of heck you just don’t get it…

 
 

@Ashley -> I went o your website and all the inset media is invisiable. Its clickable, but the images are not available. After I click the empty space, most, but not all, want me to choose a connection sped etc. from “http://www.company39.com/tools/mplayer/” ummm…dis be the 21st century; i don’t choose connection speeds anymore.

 

I’m curious about the independent data sources you alluded to Michael. Real studies or anecdotal? Any additional insight would be appreciated. Thanks.

 

That’s one heck of a post-money valuation. I wonder if these sites that have to feed off of others (i.e.—myspace, bebo, etc…) will ever realize some major revenue aside from a buyout offer.

Micah
http://foodforethought.wordpress.com

 

Looks nice but whats the point if you cant access data quickly.http://www.zune-converter.org

 

I really don’t believe in such models making some day big money. There’s noi Technical breakdown and no entry cost for a new comer. For instance, if the model starts to work, what could block Youtube ou Myspace to add this as a functionality and instantly kill RockYou ?
At this time any idea is being funded. Bubble again ?

 

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