Comments on: AddThis Widget Gathering Lots Of Interesting Data http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/ Startup and Tech News Fri, 16 May 2008 07:11:12 +0000 http://wordpress.org/?v=2.3.3 By: about: things http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1427711 about: things Thu, 14 Jun 2007 22:00:42 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1427711 <strong>bookmarking deluxe with AddThis!...</strong> ... bookmarking deluxe with AddThis!…

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]]> By: 电子网 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1241613 电子网 Sun, 18 Mar 2007 15:58:20 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1241613 Interesting widget and nice idea. I am pretty sure that with the data they have, monetizing the model will not be much of an issue. Interesting widget and nice idea. I am pretty sure that with the data they have, monetizing the model will not be much of an issue.

]]> By: Steven http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1240020 Steven Sun, 18 Mar 2007 07:20:12 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1240020 Looks nice but whats the point if you cant access data quickly.http://www.populardownload.net Looks nice but whats the point if you cant access data quickly.http://www.populardownload.net

]]> By: m.ubaldurethnaraj http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1221407 m.ubaldurethnaraj Wed, 14 Mar 2007 10:49:09 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1221407 Dear sir /madam, we are join in your scheme .please reply raj. Dear sir /madam,
we are join in your scheme .please reply
raj.

]]> By: Otis Gospodnetic http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1208457 Otis Gospodnetic Mon, 12 Mar 2007 00:40:14 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1208457 The numbers in that screenshot look a little surprising to me. Google Bookmarks is as high as del.icio.us? I don't think Google Bookmarks is that popular, is it? The numbers in that screenshot look a little surprising to me. Google Bookmarks is as high as del.icio.us? I don’t think Google Bookmarks is that popular, is it?

]]> By: John http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1165886 John Wed, 07 Mar 2007 00:07:27 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1165886 Add to Any - http://www.addtoany.com - has been around way before this and I think it still dominates the above. Why I like it: No distractions No revenue model (yet it says it will be around "forever") ALL services are listed (not just social networks) Instant search No user signup It does one thing, and does it very well Add to Any - http://www.addtoany.com - has been around way before this and I think it still dominates the above.

Why I like it:
No distractions
No revenue model (yet it says it will be around “forever”)
ALL services are listed (not just social networks)
Instant search
No user signup
It does one thing, and does it very well

]]> By: Azzam http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1156591 Azzam Tue, 06 Mar 2007 09:48:44 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1156591 The concept devised by addthis is no doubt ideal considering the current trends of usage of social bookmarking sites. The model is targeted for beginner/advanced users. They also deployed a very good PR campaign at the outset. There are others (including myself) simulating similar services, however addthis executed the rollout in a strategical business methodology to captivate a wider audience so quickly. I implore them for using a good PR campaign to escalate the business so rapidly. Data is and always will play a crucial role in the decisions made by business models to determine market trends. My predication is an 'Alexa' type model, (Hugely relied upon, grossly misunderstood LOL). The concept devised by addthis is no doubt ideal considering the current trends of usage of social bookmarking sites. The model is targeted for beginner/advanced users. They also deployed a very good PR campaign at the outset. There are others (including myself) simulating similar services, however addthis executed the rollout in a strategical business methodology to captivate a wider audience so quickly. I implore them for using a good PR campaign to escalate the business so rapidly. Data is and always will play a crucial role in the decisions made by business models to determine market trends. My predication is an ‘Alexa’ type model, (Hugely relied upon, grossly misunderstood LOL).

]]> By: Vinod Ponmanadiyil http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1155895 Vinod Ponmanadiyil Tue, 06 Mar 2007 08:37:28 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1155895 Alex King has http://alexking.org/blog/2007/01/25/share-this-14 this too! Alex King has http://alexking.org/blog/2007/01/25/share-this-14 this too!

]]> By: Vinod Ponmanadiyil http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1155888 Vinod Ponmanadiyil Tue, 06 Mar 2007 08:37:01 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1155888 Alex King has http://alexking.org/blog/2007/01/25/share-this-14 too. Alex King has http://alexking.org/blog/2007/01/25/share-this-14 too.

]]> By: Vinod Ponmanadiyil http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1155876 Vinod Ponmanadiyil Tue, 06 Mar 2007 08:35:34 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1155876 What about this:- http://www.ifeedreaders.com/chicklet-creator/ and this http://www.ifeedreaders.com/social-creator/ What about this:-
http://www.ifeedreaders.com/chicklet-creator/
and this http://www.ifeedreaders.com/social-creator/

]]> By: Anshul http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1153782 Anshul Tue, 06 Mar 2007 04:41:49 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1153782 Interesting widget and nice idea. I am pretty sure that with the data they have, monetizing the model will not be much of an issue. Interesting widget and nice idea. I am pretty sure that with the data they have, monetizing the model will not be much of an issue.

]]> By: Dom Vonarburg (AddThis) http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1153438 Dom Vonarburg (AddThis) Tue, 06 Mar 2007 04:08:21 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1153438 Thanks Michael for the great review, and everyone for all the great feedback . Clarification. 2 million is the number of widgets served each day by AddThis.com, and 100 million is the number of widgets we have served to-date (since October). We currently have just over 1/2 million users. Our business model is actually an elaborate multi-stage process which will start by offering a premium service with valuable information to web publishers. The current services will remain free. We won't go into any details about the other stages but we can safely say they do not rely on adsense, bubbles, or acquisitions. Thanks Michael for the great review, and everyone for all the great feedback .

Clarification. 2 million is the number of widgets served each day by AddThis.com, and 100 million is the number of widgets we have served to-date (since October). We currently have just over 1/2 million users.

Our business model is actually an elaborate multi-stage process which will start by offering a premium service with valuable information to web publishers. The current services will remain free.

We won’t go into any details about the other stages but we can safely say they do not rely on adsense, bubbles, or acquisitions.

]]> By: Add This - Social Bookmarking Widget for your Site at WidgetMob http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1153428 Add This - Social Bookmarking Widget for your Site at WidgetMob Tue, 06 Mar 2007 04:07:27 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1153428 [...] about a widget you can add to your blog or site for social bookmarking over at Techcrunch called “Add This”. Basically you can create a button at the end of your posts that [...] […] about a widget you can add to your blog or site for social bookmarking over at Techcrunch called “Add This”. Basically you can create a button at the end of your posts that […]

]]> By: Francisco Gimenez http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1150841 Francisco Gimenez Tue, 06 Mar 2007 00:02:45 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1150841 I think this idea is brilliant. They are aggregating in real time the social bookmarking/news sites with a simple and inexpensive solution. If they get enough traction they could easily create their own destination site. It could be like seeing what is popular at all the social bookmarking/news sites at once. The ultimate buzz page. That could make a great site, get tons of visits and monetize very nicely since all the content would be free. I think that the upside of aggregating the social news/bookmarking sites with an inexpensive solution (that is gaining traction) is worth the funding necesary until they can monetize a possible destination site. I think this idea is brilliant. They are aggregating in real time the social bookmarking/news sites with a simple and inexpensive solution. If they get enough traction they could easily create their own destination site. It could be like seeing what is popular at all the social bookmarking/news sites at once. The ultimate buzz page. That could make a great site, get tons of visits and monetize very nicely since all the content would be free. I think that the upside of aggregating the social news/bookmarking sites with an inexpensive solution (that is gaining traction) is worth the funding necesary until they can monetize a possible destination site.

]]> By: Zaw Thet http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1150687 Zaw Thet Mon, 05 Mar 2007 23:48:55 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1150687 Seems like a good idea, I hate spending the time putting technorati tags, digg bookmarks, etc. after every post...but I tried to add the tool in typepad and it doesn't work for me. Goes directly to a blank page after it lists the available bookmark options. Anyone else having these problems? Seems like a good idea, I hate spending the time putting technorati tags, digg bookmarks, etc. after every post…but I tried to add the tool in typepad and it doesn’t work for me. Goes directly to a blank page after it lists the available bookmark options. Anyone else having these problems?

]]> By: Jay Adair http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1150251 Jay Adair Mon, 05 Mar 2007 23:07:36 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1150251 Well, I think the bottom line is many of us wish we'd thought of something like this :) It's a money-maker for sure. Failing that', it's one cool project considering all the data it will collect! Well, I think the bottom line is many of us wish we’d thought of something like this :) It’s a money-maker for sure. Failing that’, it’s one cool project considering all the data it will collect!

]]> By: Feedpass http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1150115 Feedpass Mon, 05 Mar 2007 22:58:12 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1150115 To #4 Shokal: Feedpass.com is still very much alive and growing every day. We do provide a superior user experience to AddThis.com, especially for readers that might be new to bookmarking/tagging or RSS. It's interesting that Michael Arrington is so positive on this story and was so negative on Feedpass. He likes the fact that Addthis.com is capturing subscription data for a future revenue model, while our current revenue model (adsense) was something he found troubling. We later decided to eliminate the ads from the basic Feedpass service and have been developing some additional ideas to generate a revenue model for certain users. Congratulations to Addthis.com for a decent TechCrunch review. Like one user said above, two million widgets served does not equal 2 million views per day. (: To #4 Shokal: Feedpass.com is still very much alive and growing every day. We do provide a superior user experience to AddThis.com, especially for readers that might be new to bookmarking/tagging or RSS. It’s interesting that Michael Arrington is so positive on this story and was so negative on Feedpass. He likes the fact that Addthis.com is capturing subscription data for a future revenue model, while our current revenue model (adsense) was something he found troubling. We later decided to eliminate the ads from the basic Feedpass service and have been developing some additional ideas to generate a revenue model for certain users. Congratulations to Addthis.com for a decent TechCrunch review. Like one user said above, two million widgets served does not equal 2 million views per day. (:

]]> By: Andy Beard http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1150079 Andy Beard Mon, 05 Mar 2007 22:55:37 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1150079 Usage data is extremely biased because of default subscriptions. John Battlele for instance reported 10K Rojo subscribers, which is great, something like 20% of his readership. With my own subscription approaching 500 subscribers, you would expect me to have 50+ Rojo subscribers based on that data. I only have one Rojo subscriber The recently released data from Feedburner didn't take into account these default subscriptions, and truthfully it would be hard to monitor. Real subscriptions, where someone actively decides to subscribe to a site after visiting it are something totally different. Jeremy from B5 media placed Google first for every market sector by a long way. My own stats place GR first, and email subscriptions to feeds second. One significant recent change seems that from Feb 22nd Firefox Live Bookmarks seems to have been reported differently, though that didn't generate any headlines. Usage data is extremely biased because of default subscriptions.

John Battlele for instance reported 10K Rojo subscribers, which is great, something like 20% of his readership.

With my own subscription approaching 500 subscribers, you would expect me to have 50+ Rojo subscribers based on that data.

I only have one Rojo subscriber

The recently released data from Feedburner didn’t take into account these default subscriptions, and truthfully it would be hard to monitor.

Real subscriptions, where someone actively decides to subscribe to a site after visiting it are something totally different.

Jeremy from B5 media placed Google first for every market sector by a long way.

My own stats place GR first, and email subscriptions to feeds second.

One significant recent change seems that from Feb 22nd Firefox Live Bookmarks seems to have been reported differently, though that didn’t generate any headlines.

]]> By: Jeremy Kandah http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1148523 Jeremy Kandah Mon, 05 Mar 2007 20:08:47 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1148523 will this remove the 5ish different "add this" buttons? or create more? will this remove the 5ish different “add this” buttons? or create more?

]]> By: Azzam Sheikh http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1147927 Azzam Sheikh Mon, 05 Mar 2007 19:07:51 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1147927 Hi, there needs to be a clarification, there is not 2 million users, its 2 million times served. A single blog post may have had many users use the addthis feature. I offer different solutions for the Joomla CMS, one similar to the versions found on most blogs that lets you bookmark individual sites and an admin version that allows multiple articles to be bookmarked to multiple sites simultaneously. Similar to OnlyWire.com, except it is a backend component for Joomla. Gutted that addthis was released as I was in the process of something similar, however it is great to see the response it has got and the vouch of confidence from users. I say this because I have something in the pipeline that I think you will like as a social bookmarking widget and it will use the power of Joomla CMS and combining a new concept that is causing a stir on the web (under wraps for now), however the service will be available for all sites and blogs. Watch this space! Hi,

there needs to be a clarification, there is not 2 million users, its 2 million times served. A single blog post may have had many users use the addthis feature.

I offer different solutions for the Joomla CMS, one similar to the versions found on most blogs that lets you bookmark individual sites and an admin version that allows multiple articles to be bookmarked to multiple sites simultaneously. Similar to OnlyWire.com, except it is a backend component for Joomla.

Gutted that addthis was released as I was in the process of something similar, however it is great to see the response it has got and the vouch of confidence from users.

I say this because I have something in the pipeline that I think you will like as a social bookmarking widget and it will use the power of Joomla CMS and combining a new concept that is causing a stir on the web (under wraps for now), however the service will be available for all sites and blogs. Watch this space!

]]> By: Kanwal http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1147889 Kanwal Mon, 05 Mar 2007 19:02:52 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1147889 I have added the ShareIT wordpress plugin. Which is pretty simple compared to AddThis. For me, the ShareIT plugin works just fine ShareIT http://alexking.org/projects/wordpress My site has an example of it http://www.sharepointbuzz.com I have added the ShareIT wordpress plugin. Which is pretty simple compared to AddThis. For me, the ShareIT plugin works just fine

ShareIT http://alexking.org/projects/wordpress

My site has an example of it http://www.sharepointbuzz.com

]]> By: rack pallet http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1147484 rack pallet Mon, 05 Mar 2007 18:20:33 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1147484 So the idea now is to Get funding in the millions to develop something that will take years to just collect the data, to even be near a buisness model? - How Bubble'ish ! - Getting millions in Pre-Funding, raises the level of expectations for the real funding amounts. - This is soooo a bubble. So the idea now is to Get funding in the millions to develop something that will take years to just collect the data, to even be near a buisness model?

- How Bubble’ish ! - Getting millions in Pre-Funding, raises the level of expectations for the real funding amounts.

- This is soooo a bubble.

]]> By: Jordan Mitchell http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1147002 Jordan Mitchell Mon, 05 Mar 2007 17:34:21 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1147002 People, the widget is not "being used by two million users already". The post indicates that it was being served _ million TIMES per day. Page views/hits does not equal users. It's easy to get a lot of distribution for a nifty widget if it adds value (and it seems this one does). I'd be more interested in the number of blogs that are distributing the widget, click-through, and conversion rate. People, the widget is not “being used by two million users already”. The post indicates that it was being served _ million TIMES per day. Page views/hits does not equal users.

It’s easy to get a lot of distribution for a nifty widget if it adds value (and it seems this one does). I’d be more interested in the number of blogs that are distributing the widget, click-through, and conversion rate.

]]> By: Drama 2.0 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1146793 Drama 2.0 Mon, 05 Mar 2007 17:10:22 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1146793 "Yes, actually AddThis can already monetize the data which it has gathered. It is used by two million users already. All this data would make the company profitable immediately." Okay. Then is the company profitable? There seems to be the assumption that a large audience can be easily converted into cash. It's usually not that simple. I'm not doubting that there could be some valuable data here, but people seem to be overoptimistic when it comes to what it takes to sell data (and advertising). Companies looking to buy access to data and to purchase advertising have A LOT of options. As a business, I think this might have some potential for an individual or small team, but their site has a form for "Investors" so who knows what they'll try to do. By the way, I think the slogan "May the social force be with you" might be the worst Internet startup slogan ever. “Yes, actually AddThis can already monetize the data which it has gathered. It is used by two million users already. All this data would make the company profitable immediately.”

Okay. Then is the company profitable? There seems to be the assumption that a large audience can be easily converted into cash. It’s usually not that simple. I’m not doubting that there could be some valuable data here, but people seem to be overoptimistic when it comes to what it takes to sell data (and advertising). Companies looking to buy access to data and to purchase advertising have A LOT of options.

As a business, I think this might have some potential for an individual or small team, but their site has a form for “Investors” so who knows what they’ll try to do.

By the way, I think the slogan “May the social force be with you” might be the worst Internet startup slogan ever.

]]> By: Thomas Irizarry http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1146638 Thomas Irizarry Mon, 05 Mar 2007 16:53:21 +0000 http://www.techcrunch.com/2007/03/05/addthis-widget-gathering-lots-of-interesting-data/#comment-1146638 I have a question not necessarily on topic but.... does anyone know of a paper or article on what the tipping point is between viewer numbers and ad revenue? At what point in viewership numbers does the amount your adspace is worth exceed bandwidth/operating costs? Of course bandwidth and operating costs are variable but roughly speaking, how does the value of adspace track with viewership numbers? I'm not asking this from a widget provider's perspective but from a pure content provider's, user generated or otherwise. I've managed to find some relevant information on google but alot of the information seems to be coming from SEO operators who of course have their own agenda. I have a question not necessarily on topic but…. does anyone know of a paper or article on what the tipping point is between viewer numbers and ad revenue? At what point in viewership numbers does the amount your adspace is worth exceed bandwidth/operating costs? Of course bandwidth and operating costs are variable but roughly speaking, how does the value of adspace track with viewership numbers? I’m not asking this from a widget provider’s perspective but from a pure content provider’s, user generated or otherwise. I’ve managed to find some relevant information on google but alot of the information seems to be coming from SEO operators who of course have their own agenda.

]]>