I had a higher payout from Yahoo for about 4-5 days and then it dropped…. and have heard from many that that is how it is happening to them as well.

One other consideration – algorithmic keyword-based targeting is pretty hit-or-miss based on the product category. In our space, very few of the top CPC advertisers participate in it based on the low conversion rates, creating low CPC payouts for AdSense.

YPN average revenue per day = $1, 750
Adsense average revenue per day = $850

My revenue was MORE than doubled with Yahoo, and everyone I’ve talked to in the web space confirms the same thing.

Yes, people are freaking out since Shoemoney’s post came out about MBLs widget possibly violating Google Adsense’s TOS.

But I LOVE MBLs widget!

And I like the fact that I can filter my MBL stats by ad clicks.

The main fear from Google might be the days like Feb. 24, when MBL says my ads got 49 clicks, whereas Google Adsense said I only got 20 clicks.

But overall, they tend to be close — not that glaring.

And if Google kicks me out like Daniel Ebneter said he was above, oh well.

That’ll just be my sign from God to go with YBL or focus more on AdBrite.

Happy posting,
Paula
http://paulamooney.blogspot.com

Anyway, thanks for the information and your thoughts about MBL not being at fault.

Daniel

If they offer a much better share it will be motivation enough to change given the pittance paid out by Google.

http://translate.google.com/tr.....mp;ie=UTF8

It always amazes me why people complain when a company doesn’t have terms of service, because most of the time, if a company has terms of service, you basically have no rights because it has been written by a lawyer to cover the ass of their clients.

From what I have read with Google, you have to have a lot of data to defend yourself if you have a problem with clickfraud. There are a few guides around written by people who did manage to get reinstated. The most important factor in those guides were lots of tracking data

I doubt very much there was any problem with running MBL, otherwise they would have said something different, and also said something about multiple other similar tracking systems in the past.

Using tracking such as MBL could actually help in such a situation, although the current interface wouldn’t allow you to get that granular with the data

This is not based on just one or two months of data. For about 9 months straight now, I have been making at least double of what I was making with Google.

IMO, if you are serious about making revenue from the web, you are just silly if you don’t even TRY something else. You should at least do a A/B bucket test with YPN and see how it works for your site.

http://www.nytimes.com/2007/02.....=permalink

Excerpt:

What Quigo offers is transparency and control in what can often be an opaque business: advertisers pay Yahoo and Google for contextual ad placement on a wide variety of Web pages, but get little say over where those ads run or even a list of sites where they do appear.

Quigo, by contrast, gives advertisers not only the list of specific sites where their ads have appeared but also the opportunity to buy only on specific Web sites or particular pages on those sites. It also allows media company sites like ESPN.com and FoxNews.com a chance to manage their own relationships with advertisers.

I opened a MyBlogLog account on Feb 20 and got kicked out of AdSense on Feb 21. Pure coincidence?

I think it’s an interesting idea of the Trojan horse of MyBlogLog, maybe they mix in Yahoo Answers with this widget or code plug in. Then the company Vizu.com fits in here some how too. One thing I wondered about as well was whether visitors ignore Adsense ads over time: http://www.internetmarker.com/.....sense-ads/

But I think knowing the percentage you get as a publisher and getting less at the same time may not be a good proposition. The one who pays more will win.

Google allow other competing contextual ads on the same page, with various restrictions on similar look, image placement etc.
e.g. It would be risky to place a Chitika block next to an Adsense block because of the images.
Yahoo do not allow Adsense on the same page.

Everything I have read regarding average Adsense publishers suggests the publisher receives between 30 and 40% - larger networks and sites offering better conversion rates might receive more.

It should be noted that quite a few monetization services have tracking of various kinds, and tracking advertising clicks is encouraged by the various contextual advertising companies.

Techcrunch is running Google Analytics - that can be used to track YPN and other advertising.

I am not sure what data Measuremap tracks, signup is currently closed, but they were acquired by Google

There are plenty more, but I don’t want to highlight services for the unwarranted wrath of the blogosphere who should be using more tracking and not less.

Which in our case is literally twice what we get for our “negotiated deals.” This may be niche-dependent, but for our niche and for the amount of inventory we have, AdSense’s CPC ads translate to a CPM more than double the CPM we get from direct agency buys.

Until this changes, we don’t really care that Google is strong-arming us.

Don Wilson: I don’t know what your site is, but the CPM varies massively depending on the niche. If you are just running a dear-diary blog, you aren’t going to sell ads. If you are in a profitable niche and are not getting high eCPM from AdSense, you may need to do some SEO on your site to make sure the words in the site allow Google to know what the site is about.

Yahoo! Search Marketing was a client of mine in late 2005 when YPN! released their first beta. While I agree that Yahoo! should champion transparency as a point of difference from Google, a critical issue remains the relevance of contextual ad placement. Keyword advertising response rates are already dropping, and ad relevancy will carry the day.

Rich Ottum
eStrategyOne e-Business Solutions

My experiment with AS versus YPN is similar to many other people’s who have posted on webmaster forums, YPN ad relevancy is worse but CPC is much higher, so overall YPN beat Adsense by 3X in revenue.

I’d imagine they’re taking a very large chunk because I barely make anything per click.

Actually, the cost to switch is below trivial. If Yahoo pays out more almost everybody will switch over to them, but it remains to be seen if YPN can equal Google’s excellent context matching which yield more to the publisher even with equal clicks.

I mean if a hotel review shows a -1 star and 400 miserable ratings, would you still stay there?