Comments on: Fox Interactive Acquires Ad Optimization Company

By: MySpace Vs Facebook Advertising Comparison « Intermatik Corporate Blog

MySpace Vs Facebook Advertising Comparison « Intermatik Corporate Blog — Fri, 30 Jan 2009 08:42:47 +0000

[...] network and the guy that Fox challenged to make some monetary magic with MySpace after they acquired the ad optimization and hypertargeting ad experts Strategic Data Corporation in 2007, it was clear [...]

By: MySpace vs. Facebook Advertising Showdown. Which Platform Is Better? TechCrunch Reports | Backtalk Media Blog

Mon, 22 Dec 2008 05:03:31 +0000

By: MySpace v. Facebook Advertising Showdown. Which Platform Is Better?

MySpace v. Facebook Advertising Showdown. Which Platform Is Better? — Sun, 21 Dec 2008 22:50:27 +0000

By: MySpace Launches “My Ads” Self Serve Ad Platform: Is This Their Google Moment?

MySpace Launches “My Ads” Self Serve Ad Platform: Is This Their Google Moment? — Mon, 13 Oct 2008 12:26:36 +0000

[...] tend to be clicked on a lot. The back end optimization technology behind the product was originally developed by SDC, which was acquired by MySpace’s parent company in February [...]

By: TechCrunch en français » MySpace lance MyAds, sa plateforme publicitaire “Self-Service”

Mon, 13 Oct 2008 05:41:07 +0000

[...] si l’encart est très souvent cliqué. La technologie derrière le système fut développée par SDC, société qui fut rachetée par la société de mère de MySpace en février [...]

By: MySpace Launches “My Ads” Self Serve Ad Platform: Is This Their Google Moment? « coffee and beans on table

Mon, 13 Oct 2008 03:46:55 +0000

[...] tend to be clicked on a lot. The back end optimization technology behind the product was originally developed by SDC, which was acquired by MySpace’s parent company in February [...]

By: MySpace Launches “My Ads” Self Serve Ad Platform

MySpace Launches “My Ads” Self Serve Ad Platform — Mon, 13 Oct 2008 02:38:15 +0000

[...] tend to be clicked on a lot. The back end optimization technology behind the product was originally developed by SDC, which was acquired by MySpace’s parent company in February 2007. [...]

By: Complete List of 2007 Web / Technology Acquisitions » The StartUp Blog at PartnerUp

Wed, 21 May 2008 15:20:11 +0000

[...] is a provider of online ad optimization technology. Press Release | TechCrunch | GigaOm| [...]

By: David Mackey

David Mackey — Sun, 25 Feb 2007 04:37:49 +0000

I’d have to disagree that if MySpace is structured sort of like email for youngsters and a selling base for older people, that this will fail to monetize well. If the ads were more diverse, I think they would do much better.
Even if I want to sell something, I still oftentimes read at least some of the ads. But I’m married and not interested in a dating site, so I always ignore MySpace ads.

By: Rajeev Vashisht

Rajeev Vashisht — Fri, 23 Feb 2007 11:53:53 +0000

I think no ad is good optimised today, people don’t click on ads, either they are irrelvant or they are uninteresting or wrongly served, or maybe content of bloggers is good, Any Ways, Its an excitement to earn 1 cent a day. I think google placed CPM ads in my site seeing my honesty and popularity on the Web 2.0 WWW.

Seriously I think some thing is wrong with the Ad model, maybe a payment gateway should be built into Blogs so that those who find blog useful can make direct payment to the blogger.

http://www.tekn...ld.blogspot.com

By: mojoman

mojoman — Fri, 23 Feb 2007 06:05:52 +0000

this deal has been on the drawing board at FIM since mid-06. can’t imagine what took them so long to do it. good deal, by the looks of it.

By: whoopee

whoopee — Fri, 23 Feb 2007 06:01:09 +0000

i’m surprised there was something useful to acquire, usually its not a good sign when a company website features clipart people staring into a monitor with a vaccuous sense of accomplishment. they’re only missing the classic – the handshaker clipart.

By: Rex Dixon

Rex Dixon — Fri, 23 Feb 2007 03:16:26 +0000

MySpace is ugly, but it also is very personality oriented for the user experience. That was the main selling point, and it worked. I do however agree that it needs a nice make over – as far as infrastructure goes. It hasn’t been as buggy lately, but you still have issues when there ten’s of millions on at once.

But hey — we’d all like to have a site that popular!

Rex

By: How to start a clothing line from scratch

How to start a clothing line from scratch — Fri, 23 Feb 2007 01:04:47 +0000

25 million a month???! crazy

By: Frank

Frank — Fri, 23 Feb 2007 00:36:20 +0000

They can optimize their ads all they want, MySpace is still the ugliest corner of the Internet. It’s like bad web design just puked up all over it. yeeuch.

By: nitsuj

nitsuj — Fri, 23 Feb 2007 00:21:11 +0000

Smart acquisition by News Corp. And Huser, SDC has been around for awhile.

By: Chris

Chris — Fri, 23 Feb 2007 00:19:34 +0000

Nice post Marshall, this will prove to be big. FOX is going to run with this one all the way to the bank.

Huser – There are many emerging technology business publications out there you can subscribe to. Industry events and high level networking, of course, have always been big. Most startups that are acquired have been in the works for years, sometimes under a different name.

By: David Kaye

David Kaye — Fri, 23 Feb 2007 00:09:26 +0000

Huser: that’s what a good corporate development person is paid (very well) to do.

By: magnusdopus

magnusdopus — Thu, 22 Feb 2007 23:43:53 +0000

SDC is actually a well known company in the LA area. They’ve been around for a long time providing traffic optimization for a number of websites and ad-serving companies. I’m sure they have a long relationship with MySpace/Intermix. Small group, originally from Andersen School of Business (UCLA). It’ll be interesting to see how Fox applies their optimization technologies.

By: Huser

Huser — Thu, 22 Feb 2007 23:18:27 +0000

What puzzles me is, how these companies are able to find small companies like this.

I mean, sure in this case they could have went on a hunt for the leader in such technologies, but I hear about companies acquiring companies that create new categories and so there is really no specific criteria to [search] with.

Somebody please explain to me how these discoveries are made.

By: Yohay

Yohay — Thu, 22 Feb 2007 23:15:08 +0000

Interesting move…

By: Ray/MillionReturn.Com

Ray/MillionReturn.Com — Thu, 22 Feb 2007 22:49:17 +0000

So far so good, Newscorp in the Internet era!

I think it on the right way

—————-
http://www.MillionReturn.Com — Return $1m from 1 page! How?