After some rumors of a deal earlier this month, Google has expanded it’s advertising reach by moving into video game advertising with their $23 million acquisition of Adscape. Adscape is a video game advertising company whose AdverPlay product lets developers place dynamic ads right inside the game and Real Virtual Gateway product enables two-way text, audio and video communication via SMS Text or eMail.
Last May Microsoft had acquired a similar in-game advertiser Massive to run advertising across its Xbox Live and MSN gaming platform. The WSJ (subscription) placed the deal in the $200 to $400 million range. Massive claims they “can provide publishers and developers $1–$2 profit per unit shipped for their titles.” AdverPlay and RVG are the product of 5 years of development and consist of 1 issued and 30 pending patents.
This is an interesting development considering Google’s acquisition of Sketchup and suspected virtual world in the works.
via Red Herring
This will totally take my business to the next level!
Sorry. It had to be said.
what the heck is going on with that chad hurley post… that is so weird…
Google do another shopping again. Just a small fish. Hopefully, he will buy another big fish like Monster.com
Yeah, I agree with Collis on this, what the heck is going on with that chad hurley post
Google Games … has a nice ring to it
Ad platform is an organic part of any business that relies on revenues from ads. Since it wasn’t that expensive and time to market is very important, Google has preferred buying the ad platform for video games instead of building one. It would be interesting to see how they can grow it into a solid business.
What next???
so i guess google is a media company? or an ad agency?
Lol thats a smart move.They are going to people who are into games and there are millions of them!!!.
Anand, this chad hurley idiot posts one of these almost every day. He/she (different names under the post) I am sure thinks he/she is on some kind of freaking campaign to tell us all how we’re all part of Bubble 2.0. Even if there is a point to it (and I’m not agreeing or disagreeing), it’s still blog spam. Nothing but blog spam. If he/she has a relevant point, he/she should start a blog and write about it, and quit spamming this one.
Nice post, I like reading about M & A’s. Recently read about the Global Indian Takeovers in Economic Times (India) mostly.
Anyway, I think it’s all hyped up about Google! It’s the Google Phenomenon though! You never know, where they are heading with this acquisition.
I remember Steve Balmer calmly quoting, “Google has bought over a series of Lawsuits”, when Google bought over Youtube! A lot of it is
Although, this may be a totally different scenario. We can just wait and watch!
google will become to the ad world what yahoo was/is to the net world – PEANUT BUTTER, spread too thin, trying to do too many things, arrogantly believing they simply know something no one else does. look at their foray into radio ads. then again, if i was the adspace founder, i would be happy to cash google’s check and let them worry about it.
Yo, Mike… could ya kill the Chad Hurley-type spams… the one above and the related ones, where that twit-head impersonates others with offensive rambling text?
Not only are they hella annoying, but — given that some people wrongly assume that they’re actually posts by real folks — also pretty badly misleading.
Entrepreballa..You just spoke my mind there..
Good acquisition on Google’s part. I think in-game advertising will become more and more popular. Why not?
Google is keeping hands in all sectors of IT slowly!