The guys over at Synapse Life (a productivity suite) released today a new mobile nightlife service called Down2Night. Down2Night lets you use your cell phone to post and receive notices of events that are going on at your favorite local venues. Seattle is the first city covered by the service.
In contrast to a mobile coupon service like Movoxx, which pushes their nightlife deals to your phone, Down2Night has a web interface that lets you pick venues, add, and vote for the events that show up on your phone. Each night of the week you choose, Down2Night will send updates of the top voted event for each venue you’re subscribed to. The top event can be something listed by the venue’s owner, or even a big birthday bash being held that night. As the service grows, the most likely business model is the local advertising market. Everyone, though, is eager to get a hold of the elusive 18-35 crowd that makes up Down2Night’s target market.
So far the mobile components for services like Upcoming.org or Yelp haven’t begun to offer voting or subscriptions, but I suspect it won’t be long.
Its funny to me how much competition there really is in online websites and how it seems there is one popping up every minute…which usually a copycat of another great site or better model of a site who flunked and never took off…it seems its harder for a site based on fashion,food, or anything not based on technology or electronics to gain traffic or review from a site like TechCrunch like http://www.dobizo.com which is important and free teaches entrepreneurs how to start a clothing line from scratch
Nick – looks like we get our news at the same time
I just posted about it too (click my name)… I was thinking maybe a tie into Yelp for reviews and maybe Meetmoi could make this a really beneficial tool.
WOW! So these are the same people that developed SynapseLife? Are they funded or do they just keep pumping out develops. Goes to show that a small dynamic group produces better projects than some of the big boys.
Alan – they are unfunded. They make a big point about it too. I think they have a good team. Really smart people. I did an interview with them several months back.
http://www.cent...ith-synapselife
(audio is about 20 minutes i think)
Too bad they launched in Seattle where there isn’t too much nightlife going on – no momentum for sure.
earth to cool Seattle clubgoers – you’re not in New York hanging out with celebrities – you’re just not that cool.
i’m sorry, but i go clubbing often as do my friends, and we’re all in the demographic that could ‘potentially’ use this service and I have to say that down2night doesn’t work for me…in concept or practice. Clubbers usually go to the same clubs/strips. The hot spots are always known and people know where to look for them…there are plenty of nightlife sites online. This doesn’t seem like a service designed by clubbers for clubbers. More like technology for technology sake.
Like others have said, I don’t see this ever catching on. Everyone knows what’s hot and what isn’t so an SMS service to tell you what you already know?
Tomorrow and CSamarin are exactly right. Nick you say it right here in your story, “lets you use your cell phone to post and receive notices of events that are going on at your favorite local venues.”
When was the last time you didn’t know what was going on at your favorite local venue? Never.
Well except for that random Wednesday night when Slayer showed up and no one called you – I am sure that happens all the time.
Nice gesture of service, but like many many of these companies – How will it make money – advertisers?
@ Allen… aha! but I got it first…I covered down2night on January 26th here…
http://hipfox.c...real-smash-hit/
Cool Robert – nice site btw. I thought Mark didn’t want it published that early. My life is all about being a dollar short and a minute late.
Where the City of Angels be?
It’s not going down till LA shows up in that list — because we all know that LA be the best place to get down tonight — don’t deny it!
“Shortly, down2night will launch in Los Angeles”, ’shortly’ isn’t good enough! I want it now! now now!
this would be a great service if Yelp, CitySearch, Upcoming.org or Eventful.com would buy/ partner with these guys to create a more attractive offering besides reviews and static dates. love the ajax “i’m down”
These guys were all over Seattle yesterday at every place promoting. There must have been at least 20 people passing out down2night fliers. i wonder how that did.
I saw them and a lot of the flyers in the trash.
I just signed up when do i get the text message?
Just got a message now 4:46pm they should out a bit earlier though; great job.
great nite! thx mardi gras pioneer square
Nice idea, and no I’m sure the flyers didn’t work…flyers never work.
As an elusive 22 year old heading to a bar in 15 minutes in Seattle, they really need to separate the city, we bar hop and want to know what’s ‘goin down’ in specific areas…U-District, Ballard, Fremont, Bell-Town, Pioneer Square, Capital Hill, all in Seattle, all with a unique personality and separated by too much space to hop between.
Also, text me drink deals if I ask for them, or something, I’ll never use texts for this, neither will my friends (we care where our friends are not where other people who are ‘down’ or whatever are), but the site has good potential, blogged about it if you click my name.
Down2night would be a great addition to an Evite, or Yelp to have a whats down factor for their reviews or party invitations.
its a site built by tech guys for nightlife people. I am a nightlife/tech person providing the same kind of service for nightlife people. The difference is we have figured out how to monetize it and have launched it in Las Vegas. Ironically we both have similar keywords/project names. you can see our example by texting “2do2night” to 35350 (yes it is free, the venues pay for it)
I will admit picking the days someone wants to receive messages is a great idea.
PS. Robert DID get to that first, in fact, he gets to a lot of things first.
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