A new startup called Tinbag launched last week. They’ve entered the very crowded Q&A market, dominated by Yahoo Answers. Tinbag’s business model, oddly, is to charge people asking questions and deliver part of the fee to the person answering the question.
This is a model that flat out failed at Google, which pushed their own version of a for-pay Q&A site for 4+ years before finally killing it off late last year (See “Yahoo’s Big Win“).
Tinbag’s approach is only slightly different than Google’s. The idea is to allow experts to set up a site (example) on Tinbag and let people ask questions for a fee. It reminds me of Ether, which allows people to set up a phone number and take calls for a fee, but is purely text based.
There’s nothing at Tinbag that is different enough from Google Answers to suggest that it will be successful. A simple Google search or a trip to Yahoo Answers is all most people need to do for online help. Normally we’d pass on writing about a startup like Tinbag, but I want to point out that if Google failed at a business model after 4 years of trying, there’s a good chance you’ll fail with a look alike service, too.
















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Not to mention it looks like a grade 8 made the site on Frontpage
Time for a “But this time, it’s different!” category?
The likely outcome of Tinbag not withstanding - the failure of Google Answers is no yardstick to compare new companies with.
Google never tried hard with Google Answers. Although anyone could post a question, the number of experts allowed to claim and answer those questions was limited and frozen early on. You also knew little about these experts except the questions they had previously answered and any ratings provided. Unbalanced supply and demand, and failure to tap into “on the Internet everyone is an expert on something” phenomena. It appears on this new site anyone can set up to be an expert, and advertise their wares.
Unless you meant it in jest, What do you find odd about charging the questioner and paying a fee to the person who answers ? Seems a perfect match for the way the value flows. I am sure the fees could be set next to nothing, or some people could answer at no cost if they so desired.
Serious research and compilation on the Internet is hard or at least time consuming. A simple search is all you need ? Please. High Precision and Recall are still ambitious goals. I am happy to pay someone money to do some ground work for me.
There is a pony in this business, maybe in a vertical, and Tinbag’s me too approach may yet fail for any number of reasons, but the failure of Google is no reason someone else cant figure it out.
What other internal initiatives has Google succeeded at lately ?
I think the ‘make people pay for answers’ model is definitely workable… There are plenty of people out there who will pay for good, qualified answers to their questions…
I would focus on high-value, highly-specific (probably geo-centric) questions that require deep understanding of the problem and real-world experience - where the right answer can save the ‘asker’ heaps of money…
I would pitch it exactly like that - ‘answers that are guaranteed to save you thousands’…
I guess it’d be a cross between a consultant matching service that focused on facilitating communications, and a personal shopping service… These probably already exist somewhere, maybe not on a local level though - not sure…
If Tinbag wants to be taken seriously it should:
1. Do a total re-design. The site looks very mickey-mouse.
2. Switch to an ad revenue model.
3. Retain the pay for answers model in segments and phase it our if it keeps falling flat on its face.
As it stands, this will never pay for itself, and because they’re short of revenue the site will just look BAD. So, Tunbag, borrow some money and dress yourself up, please. Then get some ads and pay the money back.
Michael…I think the post makes a lot of sense. If Google can’t spin a business idea with all that cash, then who can??
Notwithstanding, I wonder, given TC’s sphere of influence, if a post like this would not seal their fate.
On the other hand, I guess a good product must be able to stand up to scrutiny regardless of source and besides, people can always visit the site and make up their own minds.
ouch! ouch! ouch!
if a startup gets a writeup like this on techcrunch, will it ever be looked at in positive lights again? the fairness of michael’s accessment notwithstanding… i feel for the poor souls at tinbag.
Isn’t Yahoo Answers and every other Q & A site free? So this site isn’t innovating they’re going backwards. It usually takes at least a 2x improvement in a service to lure people away from an entrenched competitor.
The Q&A pay model is slightly similar to HelpShare which has been around since 2000.
Some vc will probably throw 5 million at it tomorrow…
Reminds me of EXP.com meets keen.com in ummmm……1998.
Michael,
The fact that Google couldn’t make it worthwhile doesn’t mean it can’t be done.
Several companies that serve the hedge fund community do very well on “paid answers.” Gerson Lehrman fees can get to $250K+ a year for many of their clients. Corporate Executive Board is similar in the corporate space. The Advisory Board in the healthcare space.
Tinbag appears to be too broad to be comparable but believe me that “paid answers” are very much alive and well.
the name deserves to be in the deadpool!
why are techcrunch commenters always so brutal?
I once payed $100 on Google Answers to find out what to do when my dog had a gas problem. Worked for me!
Why is everybody so scared of criticism? The startup realm needs a dose of reality, it’s all a little airy fairy
I am sure these guys will heed the advice and come back strong.
Why oh why, I don’t know why anyone would even try.
tinbag - what the hell is a tinbag?
the site design feels very watery; not very substancy
i’d rather search the web for free, it it takes me 2-3x as long, than rather pay for answers to my questions - and trust me, you’ll find your answers on the web
It’s one thing to enter an already saturated market with a “me-too” play. It’s another to enter a market that other people consider failed with an “also-ran” play. Neither are ultimately very interesting, unless one comes to the game with a new secret sauce. The hard part is actually having that sauce though. What’s the angle everyone else missed here?
Tinbag was started by one guy whose blog can be found at CapecodeHQ.com. I am sure that he keeps his costs low on Tinbag, and he only needs a few steady customers to make it worth his while. He has a post on his blog titled “What’s the Big Idea?” that might shed a little light on his motivation. In it, he lays out what I think is a pretty good business model for a guy just looking to make a good living as his own boss using his web development skills.
The problem with most web startups (and the reason they end up in the DeadPool) is that they try to make themselves out to be something bigger than they actually are…just a handful of tech geeks who put out a mediocre-to-good product just like what 50 other handfuls of nerds put out just last week. I think this guy has a healthy outlook on what his product is and what he is trying to accomplish, and I believe he will be able to do it.
I don’t know why Google failed, but I do know that the goals of a multi-billion dollar corporation are very different from the goals of one man producing a similar product. In my opinion, to compare the two from a business model perspective makes very little sense.
Wow.
I went to look at one of the sample Web sites, and it asks me upfront for a $9.95 one-month ticket. For one of the subsites.
I can’t see any information about the expert. I can’t see any previous questions or answers. And they want $9.95 from me up front. In PayPal.
Ouch. No.
What an unfortunate name. Hopefully Richard hasn’t soured the bag of tin- names for all of us.
I hope the Tinbag folks work out the rough edges and prove TechCrunch wrong and make a lot of money. While the business idea wouldn’t be my first choice, it’s important to note that most of world’s most successful companies once had naysayers telling prospective founders that they couldn’t do it.
Also a dead shame they can’t spell for beans… “question tile”, “you’re questions” ??!!!
actually…
the idea of pay for answer is quite valid, depending on what the question/answer/category is. in some realms it’s called consultants!!
you need to find the right niche and to focus like hell. you need to have a well defined/respected group of people who can provide answers. you need to be able to find a cheap way of gathering initial customers, and then to be able to refine the questions and to make sure they are issues that can be researched in a reasonable amount of time.
the basic goal is to create a research for pay site.
far really basic/simple questions, of course it doesn’t make sense. for medium level research issues, it could be a solid money making site.
the fact that idea could have been tried before, or by numerous people doesn’t in and of itself mean it can’t work… recall, google (search) was supposed to be pretty dead as alta-vista had cornered the market!!…
-bruce
How is this different from the 3.7 billions of forums out there, where very capable people are answering questions for free?
One stop shopping for all questions… No offense… but does that seem a bit goofy to anyone else? How can any one entity purport to bring together experts from EVERY industry together. It seems like they’re really diluting the brand to death. Call me nutty… but isn’t target marketing part of Marketing 101?
Jeff N
jeffn@startupattitude.com
http://www.startupattitude.com
good luck to tinbag
The only answers I would ever pay for would be “How do i…” on a very specific level. For example how do I edit my specific Drupal theme to do this…, how do I rebuild the radiator on my 75 AMC Pacer.., and so on (I would expect these answers to be completed in an easy to read/follow tutorial. Any thing else just use traditional forums and Google.
There have been a few times I have been unable to find answers to a few specific questions though its always fun to jump into something and to figure it out yourself.
hard to believe that where google failed, they will succeed… but if they will do, google will buy them
This sounds a lot like Keen.com’s “find an expert and pay to ask questions” model. I heard that it worked really well for the astrology stuff and were actually making some pretty good money in that area.
I guess the question is, how is THIS different from keen. LOL.
Haha.. I took a look at Keen again and apparently I was right.. it worked so well that Keen became a psychic reading site and spun the other stuff into Ingenio and focused on the person-to-person call aspect vs the pay-per- answer model.
But anyways, I wouldn’t say its a dead idea. As they say Search was dead until Overture came along.
I don’t see how this is new, obviously this kind of market is indeed saturated and it has no future.
Mike, you have to keep 2 things in mind:
1) Google ain’t the most innovative software product company in the world; it has mastered several duds
2) The level of revenue that Google would frown upon might be palace riches for a small company
The problem I have with the typical pay-for-answer model is that I hate to offer money only to have some idiot answer my question. That’s why I never used Google’s service. If this new site will let a serious expert present his credentials, I’m more likely to shell him a few bucks for an answer (like for a serious tech issue) that I don’t want to waste another 30 mins trying to hunt down on Google or in Google Groups.
If they have a great spread of subject area experts covering the right topics, I think this idea has a great chance of flying if they can find a way to attract eyeballs.
Jon,
Good comment. This is why I wrote about them. First, even a bad review is probably better for them than no review at all. And I like to see what readers think as well. Disagreement is good.
Hi, I really enjoy techcrunch but sometimes I think you set ignore flag for http://www.bitwine.com. You mentioned ether as example of similar bussines models to tinbag, it would be nice to hear something about bitwine.
The Google Answers comparison is relevant but not the end of the story. Whether or not Google Answers failed (I’m not convinced it did), it’s certainly conceivable that a different company with more focus could pursue the opportunity effectively. There are a host of reasons why Google may have chosen to close Google Answers other than that it “failed”.
There is still market for paid QnA sites. Proof of that is http://www.experts-exchange.com
However, Experts-Exchange is popular because it already has such a large number of people willing to provide answes.
“Consultants”..”Subject Area Experts”..”Serious Research Tools.” The synonyms don’t work.
This is a too simply designed site that lacks focus. Even if you accept the Q&A pay model (I don’t) these guys are small enough that they need a clear niche. They didn’t pick one.
Shakespeare said it best: “A Tinbag by any name….”
It’s good to make reviews, but I wonder why (or who gave us the moral right) to condemn firms just as they launch. I agree with Adrian and Mark Coker above. Give people are chance to create something. If it fails, then they learn and move on. If it succeeds, you would be ashamed to eat your words. Am launching a start up friendly service that is aimed at showcasing new firms as they are so that the users/public would check them out and see things for themselves.
Vic Okezie | http://www.adxmart.com
Vic - regarding your last sentence: Don’t startup’s website already showcase themselves as “they are”? Without commentary, what’s the point?
When someone starts paying for a Q&A, they will expect a quality answer as well that comes with it. How would you determine the quality/ knowledge factor of the person charging for answers? And you can just as easily goto Yahoo and get multiple answers to choose from for free.
I believe that if it were to be successful, it should focus on a specific job market discipline/niche instead of targeting anyone and everyone. They should not try to compete with Yahoo Answers and the general public. Where Yahoo Q&A is a one for all answering board to the public, Tinbag should market itself as a tool to help established or experienced professional earn some money… a sort of “Ask the Expert” tool e.g. a more individual based expert-exchange.com. The lawyers, the accountants, the engineers etc. That in itself will be the differentiator.
So I could see this working in the professional market or already established people with credibility. For example, Jonathan Snook (http://snook.ca) the CSS god, would maybe want to start charging for answering questions on CSS — he could use Tinbag as a tool. And I would totally pay for it as I know the answer I’ll get will be one of high quality rather than posting my question up on Yahoo and having the potential of getting 3-4 answers from so-called experts that don’t measure up and do not have an vested interest in making you happy.
Saying all that, Tinbag seems to be just a tool, they didn’t really say whether they have or will have the ability to command a huge following to make the person profit. Will they have some sort of directory/ category system of professionals to choose from? Will they drive potential customers to your site? If not, there isn’t any difference from just using paypal and implementing the code in a simple html page to do the same thing.
Except Yahoo Answers has very few quality answers and is mostly populated by kids asking how they can tell if their bf/gf likes them. This site is super ugly with a seemingly forced “web 2.0″ look. If it looked more serious and grew a large userbase, I think it has chances to succeed.
Google’s version of this product failed in my opinion because it wasn’t advertised enough and they didn’t give it the attention it deserves - compared to google’s other products.
Mike,
yeah commentary is good, and I support that, but how about ‘condemnation’. I think these two scenarios are different. I might not use tinbag, but some people might use this service - and if ‘you’ use this very ‘powerful’ medium to determine their fate (in your own opinion) before we even get to know them (before they even test the time), then I wonder if people will have the courage to start firms. Imagine if someone powerful determined your fate when you launched Techcrunch on June 2005 - in a bad light. Commentary yeah, but its probably better to give everyone a fair chance. Some of the firms you gave good reviews and who raised VC fundings, have packed up. How do we explain that?
adxmart looks like Yet Another Million Dollar Homepage Clone. Try something original next time, Vic!
The only question they can answer is “How to get Michael Arrington’s attention without doing anything unique?”
Mike - if the owner contacts you to change the title, will you? remember when you said that the other one got it wrong and you updated it.
You use titles way over the top so often. This is the new valleywag. I agree with Vic, Mike says he likes disagreement so he puts out things like this?
There is a big difference btw saying “so and so launched. what do you think” and “this is the worst sh** ever, now what do you think”. Blah.
The fact of the matter is that Michael highly influences opinions. He can help make a company, “but not destroy it”. The main reason a startup wont succeed can be found in the quality of their products, their “funding” (maybe), but most likely it will depend on how hungry and creative the founding team is.
That being said, when Mike and the crowd give a negative review, swallow it and learn from it. Easier said than done, but do it. Just remember one failed startup doesnt mean that you are a bad entrepreneur or that you product is not good enough. You may be ahead of the game (although it isnt likely so) or you may in a tough zone (and who wants small challenges?). Either ways there is always room for creativity and changes. STAY HUNGRY MAN> ONE
Mike, how many answers have you provided on Yahoo Answers?
#42 said… “Where Yahoo Q&A is a one for all answering board to the public, Tinbag should market itself as a tool to help established or experienced professional earn some money…”
That’s exactly what Tinbag is. It is a tool for individuals to use to make some money answering people’s questions. One common criticism that I have read in this thread is that Tinbag is not focused on a niche. I think Tinbag is very much focused on a niche, and that is professionals, bloggers, experts, etc. who want to make a little extra money charging people to answer their questions.
They are not trying to market directly to the end user who has a question he needs answered. They leave that up to the expert who is using Tinbag as a tool to answer those questions for pay.
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