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The Wall Street Journal Online
March 9, 2007 11:43 a.m.

Vivendi SA’s Universal Music Group and Bolt Inc. said they reached an out-of-court, multimillion dollar settlement resolving the lawsuit brought by UMG against Bolt last year.

Bolt, which owns the Bolt.com online video site, will pay UMG for damages for past infringement, against a percentage of the value of the company. The exact amount wasn’t disclosed.

Bolt also agreed to introduce filtering technologies within the next 60 days to prevent its users from posting UMG artists’ music and videos on Bolt.com without payment and consent.

Bolt, New York, will be acquired by GoFish Corp., which has been a licensed partner or UMG for the last two years.

In October, Universal sued Bolt and Grouper.com, which was acquired by Sony Corp. for $65 million in August, claiming they illegally let users share music videos and other copyrighted material without permission. Bolt said at the time that it had always complied with music companies’ requests to remove copyrighted video after the fact.

So-called user-generated content sites have been an increasingly hot issue for music companies and other copyright holders. Universal and two other big music companies reached blanket licensing deals with YouTube Inc., shortly before it was acquired by Google Inc.

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Recently, the company has signed numerous content license agreements, not solely relying on user generated content, to build its online video collection. GoFish has also signed an alliance with Kaleidoscope Sports and Entertainment LLC, to build exposure of the brand and increase advertiser awareness. The company hopes to take advantage of the industry norm of charging a rate of $25 per thousand impressions for ads shown before the playing of its videos.

The stock has risen from $4.37 in early December to yesterday’s close of $5.63, a nice 22% rise, but hardly reflective of the tremendous traffic growth and potential for that traffic to be monetized. GoFish has a market cap of just around $130 million. More should be known about the company’s results and further growth potential when it gives a presentation at Merriman Curhan Ford & Co.’s IP Video Conference on Tuesday and when it reports quarterly results.

You see, YouTube was financed mainly by a venture capital firm called Sequoia Capital. They invested roughly $11.5 million in the company in the past twelve months.

It turned out to be the investment of a lifetime.

That $11.5 million grew YouTube into a $1.65 billion buyout. We’re talking about a gain of over 14,000%!

GoFish is pretty much in the same situation. They’ve raised $12 million in financing . . . yet investment bankers were ready to investment 16 times more.

And it’s easy to see why Wall Street is salivating to get a piece of the action. With traffic to these websites growing every week, advertisement dollars going into online video are expected to grow dramatically.

ut one of the reasons I really like GoFish is that, in addition to allowing user-generated video (which is the business model of YouTube), GoFish is making itself unique by merging traditional media with cutting-edge Internet broadcasting.

You see, over the summer GoFish launched an Internet reality show called America’s Dream Date, a Web series that relies heavily on user-submitted video clips.

The launch was a stunning success, pushing GoFish into the number-four spot for user generated video on the Internet. As a result, GoFish caught the attention of major media.

On August 3, PC Magazine wrote “. . . some newer forms of networks, such as GoFish, create content to be broadcast exclusively online. Traditional networks like Food Network can run spots on television and on their Web sites to promote online programming, while newer online networks such as GoFish rely on the Web 2.0 culture of share and share alike to promote the show America’s Dream Date, which is a hybrid of The Dating Game and American Idol for the Web.”

GoFish plans to take the capital raised in financing to develop more proprietary Internet shows like America’s Dream Date.

This is going to be huge. And I think it spells the beginning of a new bull market in technology.

First and foremost, GoFish is the only pure publicly traded online video company in the entire market. As word gets out about the company and its stock, there’s going to be a ton of investment dollars-both institutional and retail-buying this stock.

Why?

Because Wall Street desperately wants a piece of the online video market. They got shut out of the room in the YouTube deal. I mean, YouTube was a private company. There was no way for Wall Street or individual investors to buy stock in it.

But with GoFish, you can.

The word on the Street is that GoFish will hit $10 to $15 a share in the near term . . . and possibly $20 a share in 12 months’ time.

This assumes, of course, that GoFish isn’t acquired first by some big media company.

We’ve already seen this with YouTube, which you know was acquired by Google for $1.65 billion.

But did you know that other online video and “social networking” sites are being snapped up at huge premiums?

These sites are hotter than Super Bowl tickets. Take a look:

• News Corp. buys MySpace for $580 million in 2005
• AtomFilms acquired for $200 million by MTV/Viacom on August 10, 2006
• Grouper.com bought out by Sony Pictures for $65 million on August 22, 2006
• YouTube acquired by Google for $1.65 billion