http://fr.techcrunch.com/2007/.....ads-click/

Brian did you compare both?

Web2innovations basically estimates web 2.0 concepts by using 75 criteria based on which an overall web 2.0 ranking is given http://web2innovations.com/criteria/, so where LinkedWords would stand up after our research and analysis is something yet to come. We mentioned it here due to the simple fact it is contextual platform and is quite innovative and unique, we have not seen anything like that on web so far, and it takes an interesting approach, not yet another AdSense/AdWords clone/follower. Otherwise we pretty much agree with your thinking about the hype around web 2.0, that’s why, after all, we go further and rely on many economical and technological criteria from the traditional “brick and mortar” economy to estimate the potential behind a given “web 2.0” idea and this way generally offsetting the buzz as a single criterion common web users and professional investors base their decisions/opinions on. Thank you.

Publishers are fickle, and that’s what makes the ad network game so enjoyable, at least for us. They want cash. Predictable cash—a fixed CPM rate—not revenue share and not a new technology to integrate or a new third party platform that requires internal sales and support training.

99 out of 100 publishers would rather plug in to an ad network and receive cash vs. plunk down a license fee, herd the internal cats (technology, sales, product, etc.) and take a flier on white label.

The handful of elite publishers that have the capital, scale and commitment to dedicate to a white label product would often rather spend the time and energy supporting their internal sales team on existing selling efforts.

We speak from experience.

The vast majority of our business today is taking graphical ads from high quality blue chip advertisers via our ad agency relationships that we plug in to our network of publishers. These publishers are paid a CPM rate and we do the rest of the heavy lifting. End of story.

What you’re really talking about is hype. What does ‘buzz’ have to do with high quality software other than manic interest in technology which people don’t understand or know how to utilise?

Advertising is the main driver for all Web 2.0 style get rich quick schemes. The theory goes: build quick, build traffic, build revenue. The main problem with this is that revenue recognition is deemed to be an after thought and with that it can never be truly integrated into the services which attracted the traffic in the first place. There’s always going to be a point where there is a conflict on interests - users who are used to getting everything for free have to contend with the service remodelling itself into a commercial business. Just look at YouTube for a perfect example.

And that leads on to the only other business model in Web 2.0 - sell out. Good luck!

I can guarantee that no Web 2.0 company will be looking for this kind of software, for a start it’s probably far too expensive and secondly it would actually mean that they had to be a proper company - managing client relationships and providing professional services. Web 2.0 is a frontier town where it’s inhabitants are the gold rush miners with little to loose and lots to gain.

What exactly is so great about LinkedWords??? It just looks like a mess of useless information.

I would think most sites don’t need the Adsense technology so much as they need advertisers—the reason they use Adsense is that Google has already attracted so many advertisers that Adsense is the publisher’s best hope of having relevant ads appear that will give them any hope of monetizing their sites.

I would think there is a limited market for this service.

As soon as a real player enters the market providing highly targeted advertising with proven ROI for global and local services online advertising will change from being a marketing tool into a sales generation medium with true lead tracking and statistical revenue reporting analysis - things that the traditional print, audio and video advertising industries could never provide.

Advertisers and marketers are used to spending their budgets on campaigns which are a shot in the dark, bring on hardlink generation and then we’ll see the way that the web can be truly monetized.

No idea on this particular product but I would steer very clear of this company.