Fast Releases White Label Adsense/Adwords

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1. Gunnar
   

   February 5th, 2007 at 3:46 pm

   I think that fast.com link is not what you intended to use. You probably want fastsearch.com

2. haha
   

   February 5th, 2007 at 3:49 pm

   http://fastsearch.com/

3. haha
   

   February 5th, 2007 at 3:49 pm

   lazy editors don’t check links.

4. børge
   

   February 5th, 2007 at 4:19 pm

   It also works with http://fast.no/

5. Ashish Mohta
   

   February 5th, 2007 at 6:48 pm

   Contextual advertsiing is popping up here and there, it will depend how they act when it comes to payment.Some of the programs quit to make a payment by giving false click reason.I hope they dont

6. Michael Stone
   

   February 5th, 2007 at 6:59 pm

   Is this a joke? Having worked with Google, Yahoo and Quigo, I can tell you that it takes a lot to make these contextual programs perform. These companies have built massive systems and backoffices to run these advertising marketplaces. FAST should stick to the “backend” of the Internet.

7. Bruce
   

   February 5th, 2007 at 7:59 pm

   Thanks Michael you are clearly a subject matter expert…?

8. Brian
   

   February 5th, 2007 at 9:25 pm

   FYI, having worked with FAST in the recent past I can tell you they are not an ethical company. They will lie through their teeth to make a sale with very little remorse once the deal is done.

   No idea on this particular product but I would steer very clear of this company.

9. Yakov
   

   February 5th, 2007 at 10:24 pm

   It’s may be a good alternative. This market is big enough to support another player. We could give it a try.

10. anon
    

    February 6th, 2007 at 4:41 am

    The online advertising space is very immature right now, any market projections that may be conjured up are guesses at best. This market has been born from the success of global search portals and not the success of online advertising - it’s a symptomatic side effect and not a revolutionary business model unto itself.

    As soon as a real player enters the market providing highly targeted advertising with proven ROI for global and local services online advertising will change from being a marketing tool into a sales generation medium with true lead tracking and statistical revenue reporting analysis - things that the traditional print, audio and video advertising industries could never provide.

    Advertisers and marketers are used to spending their budgets on campaigns which are a shot in the dark, bring on hardlink generation and then we’ll see the way that the web can be truly monetized.

11. Adam Jusko
    

    February 6th, 2007 at 6:50 am

    If I understand correctly, this isn’t an Adsense-type product in the sense that you slip in a piece of code and then you magically have relevant ads appear. It’s only the technology to run an Adsense-like campaign on your site, which means you still have to attract advertisers.

    I would think most sites don’t need the Adsense technology so much as they need advertisers—the reason they use Adsense is that Google has already attracted so many advertisers that Adsense is the publisher’s best hope of having relevant ads appear that will give them any hope of monetizing their sites.

    I would think there is a limited market for this service.

12. w2i
    

    February 6th, 2007 at 7:41 am

    I’d agree with Adam Jusko above, it is not the system and the technology, it is all about the advertisers, yet for popular sites (that have the advertisers in place) with tens of millions of page views a day (ad page views), it might work things out and they could cut off the middleman. I’d add here that aside the names mentioned above there are many other interesting players that actively pursue and deploy the contextual aspect of the web in one or another form. One of them is LinkedWords, which is a pretty large contextual platform with very interesting and disruptive concept and we at web2innovations try to explore further and rank accordingly…etc

13. anon
    

    February 6th, 2007 at 8:21 am

    [quote=”web2innovations”]What about the ranking criteria? Innovativeness, of course, uniqueness, effectiveness, potential for enormous growth, huge web properties, disruptor, web 2.0 concept and technologies, popularity, buzz and beyond. Suggestions at info [at] web2innovations.com.[/quote]

    What you’re really talking about is hype. What does ‘buzz’ have to do with high quality software other than manic interest in technology which people don’t understand or know how to utilise?

    Advertising is the main driver for all Web 2.0 style get rich quick schemes. The theory goes: build quick, build traffic, build revenue. The main problem with this is that revenue recognition is deemed to be an after thought and with that it can never be truly integrated into the services which attracted the traffic in the first place. There’s always going to be a point where there is a conflict on interests - users who are used to getting everything for free have to contend with the service remodelling itself into a commercial business. Just look at YouTube for a perfect example.

    And that leads on to the only other business model in Web 2.0 - sell out. Good luck!

    I can guarantee that no Web 2.0 company will be looking for this kind of software, for a start it’s probably far too expensive and secondly it would actually mean that they had to be a proper company - managing client relationships and providing professional services. Web 2.0 is a frontier town where it’s inhabitants are the gold rush miners with little to loose and lots to gain.

    What exactly is so great about LinkedWords??? It just looks like a mess of useless information.

14. Jay Sears
    

    February 6th, 2007 at 9:55 am

    Nick:

    Publishers are fickle, and that’s what makes the ad network game so enjoyable, at least for us. They want cash. Predictable cash—a fixed CPM rate—not revenue share and not a new technology to integrate or a new third party platform that requires internal sales and support training.

    99 out of 100 publishers would rather plug in to an ad network and receive cash vs. plunk down a license fee, herd the internal cats (technology, sales, product, etc.) and take a flier on white label.

    The handful of elite publishers that have the capital, scale and commitment to dedicate to a white label product would often rather spend the time and energy supporting their internal sales team on existing selling efforts.

    We speak from experience.

    The vast majority of our business today is taking graphical ads from high quality blue chip advertisers via our ad agency relationships that we plug in to our network of publishers. These publishers are paid a CPM rate and we do the rest of the heavy lifting. End of story.

15. w2i
    

    February 6th, 2007 at 12:17 pm

    To anon:

    Web2innovations basically estimates web 2.0 concepts by using 75 criteria based on which an overall web 2.0 ranking is given http://web2innovations.com/criteria/, so where LinkedWords would stand up after our research and analysis is something yet to come. We mentioned it here due to the simple fact it is contextual platform and is quite innovative and unique, we have not seen anything like that on web so far, and it takes an interesting approach, not yet another AdSense/AdWords clone/follower. Otherwise we pretty much agree with your thinking about the hype around web 2.0, that’s why, after all, we go further and rely on many economical and technological criteria from the traditional “brick and mortar” economy to estimate the potential behind a given “web 2.0” idea and this way generally offsetting the buzz as a single criterion common web users and professional investors base their decisions/opinions on. Thank you.

16. Robert
    

    March 8th, 2007 at 4:29 am

    How does this solution compare to AdsClick (www.ads-click.com) solution?

    http://fr.techcrunch.com/2007/.....ads-click/

    Brian did you compare both?