Google, Fox Renegotiating and Extending Advertising Deal
by Michael Arrington on February 2, 2007

Fox and Google logosGoogle and Fox Interactive are in the process of turning their “short form” $900 million advertising deal into a more fully negotiated arrangement, according to sources close to the companies. Rumor is that the original deal, which was closed after just a few days of all-night negotiations, has been performing at or above expectations.

There are also, rumors, however, that certain provisions of the agreement may have been negotiated too hastily, and both sides are pushing for changes. We’re also hearing that the deal may be expanded well beyond the original terms, which gave Google the right to show cost-per-click ads after searches and also gave them certain rights of first refusal on display ads.

With so much revenue at stake, these new negotiations may take some time to complete. But Google’s foothold on the largest site on the Internet may be getting even stronger.

Advertisement

Comments rss icon

  • I know this comment isn’t totally relevant to the story, but Google is really starting to piss me off. I do not want an Internet ruled by one search engine.

  • I feel like I’m reading GooCrunch today.

  • I hate google…why didnt I event myspace! :(

  • I don’t think this information is accurate. I’d say that you’ve been the subject of some very savvy corporate SPIN. Pieces of this deal are blowing up. The HAPPY FACE makes it look like things are well because we are, after all, talking about two public companies.

  • I would agree with #4.

    Sounds like TC received a sanitized version of the actual happenings.

  • “I do not want an Internet ruled by one search engine.”

    Well I hate to say it but too bad. Yahoo and MSN aren’t exactly breathing down Google’s neck in terms of searches or advertising. Of course MySpace is going with Google, they are the best and going with Yahoo or MSN wouldn’t be worth their time to even sit down at the table to negotiate a deal. For large sites, it’s Google or nothing.

  • Isn’t Fox suing YouTube? Does that have an impact on the negotiation?

  • Two giants splitting the loot.
    Lots of Google news lately: Fox is with Google whilst Viacom is against them…

  • Michael-

    Way off topic – please think about throwing up a post about this:

    http://digg.com...o_find_Jim_Gray

    There are 4000 outstanding HITS of satellite images on the MTurk service. The story is trickling up through DIGG – a post on your site would help get publicity to the incomplete HITS. This is something that all of us can help with.

    -Rob Webb

  • and feel free to delete these comments once you read them. I just don’t know how to get this to you otherwise.

  • sorry – there is a more dugg one that just popped up in the tech section:

    http://digg.com...ch_for_Jim_Gray

    again, sorry for the pseudo-spam.

  • Yes, HELP FIND JIM GRAY it’s URGENT

    I met him and worked with him briefly (a few months) at Digital DBMS in the early 90’s before he moved to MS.

  • PS the search for Jim Gray is probably the ultimate “Web 2.0″ story – people banding together online to use Mech Turk to divide and conquer a task otherwise not possible search millions of miles of ocean.

    It’s also a classic Google story: Sergei Brin responded within an hour to the plea for help and offered to harness Google Earth satellite imagery

  • I think Google needs to focus on making their products less buggy.

  • Google having certain rights of first refusal on display ads ?

    That’s a new story !
    Does this mean this is the way Google want it to go ?
    Why not imagine tomorrow that everysite using Adsense will have to comply with this… and you’ve got… a monopoly :)

  • It seems like the bigger the deal is the less time people spend thinking about it. It’s like the guy who spends 100 hours researching an $800 HDTV before buying it and then goes out and signs a million dollar condo purchase contract without reading and negotiating it.

    And, I agree that they are probably trying to spoon feed some more happy food to the public. For example “certain provisions of the agreement may have been negotiated too hastily” translates to “major f-up!” Probably one or both of the parties had some loudmouths charging into things without thinking about the nuances and what-ifs. And that “performing at or above expectations” translates to this bugger is way out of whack and now someone is or should get fired over it. Cheers!

    -Chris Comella, Founder
    BuzzPal – The World Is Your Party
    http://www.buzzpal.com

  • My gut feeling is FOX wants a cut of video ads from YouTube videos on MySpace.

  • البرمج لا يفتح معي نبي سكس

Leave Comment

Commenting Options

Enter your personal information to the left, or sign in with your Facebook account by clicking the button below.

Alternatively, you can create an avatar that will appear whenever you leave a comment on a Gravatar-enabled blog.

Trackback URL
bugbugbug