Comments on: Vizu Gets $2.9 Million for Poll-Based Market Research

By: D-Blogged » Blog Archive » Why Some Bloggers are Earning More Than You

D-Blogged » Blog Archive » Why Some Bloggers are Earning More Than You — Mon, 19 Feb 2007 16:58:09 +0000

[...] Tech Crunch reported, Vizu announced a $2.9 million round of financing, but Michael Arrington was left with several [...]

By: john

john — Fri, 02 Feb 2007 18:05:52 +0000

Not sure why this post didn’t work before, but I think Vizu is great for publishers because the visitor doesn’t leave the site once they vote or take a look at a poll.

By: Amanda

Amanda — Fri, 02 Feb 2007 14:36:05 +0000

I use vizu polls for communications with my company’s investors, supporters, and future customers. I embed the polls in my newsletter and blog and use the results to refine my business concept and demonstrate momentum around our industry and concept. The quick, easy way to achieve these benefits outweigh my fears that the data isn’t 100% clean.

By: dumbfounder

dumbfounder — Thu, 01 Feb 2007 22:52:33 +0000

They can’t pay by the vote because the voting would be tainted by fraud. But unfortunately, the way they have to identify fraud is looking at how many clicks something gets per pageview (in addition to other things) so I don’t see how this is going to work. Fraudsters will have to vote to keep the ratios right, and those votes obviously will taint the pool.

By: Allen Sligar

Allen Sligar — Thu, 01 Feb 2007 22:32:02 +0000

Grats to Vizu,

I saw these guys present at STIRR earlier this month, its actually a very cool little app that seems pretty flexible, and they put on a great presentation that really highlighted how it might be useful for some areas of marketing and etc.

Good Luck Vizu team!

By: NeoTechie

NeoTechie — Thu, 01 Feb 2007 21:20:45 +0000

I took some of their polls and the experience was great.

By: Scott Hannah

Scott Hannah — Thu, 01 Feb 2007 19:20:51 +0000

I think this will be huge. To do quick research across a number of sites and get results back quickly is very advantageous. If people can’t see that, they are not seeing the big picture and have no idea how many companies could use this.

By: Tim Morey

Tim Morey — Thu, 01 Feb 2007 18:38:11 +0000

I can’t believe the case studies on Vizu’s site. As Doug and KH (and even Vizu’s site) point out, this tool breaks every rule of half-decent research, and companies like Cowen & Co are using it as a basis of “primary research” for investment advice?

By: One Powerful Word

One Powerful Word — Thu, 01 Feb 2007 15:17:10 +0000

3 Billion Profit, Zink, Blogger Wisdom, Vista, Wid…

Talking about money, VCs have been pouring alot of money into companies lately…..the most recent being Vizu and Flixter. Another Intersting Startup ConvinceMe, people can argue about anything…and I mean anything….if you love fights then keep an…..

By: MrBiggs

MrBiggs — Thu, 01 Feb 2007 11:16:55 +0000

This is a cool idea. Definitely beneficial for publishers, advertisers might need more convincing. It could work. I would put it on my blog.

Michael question for you? I am sure there are a million sites trackbacking to tech crunch(like mine), how do you moderate trackback links so only the ones you decide show up…any plugin or tools?

By: Pud

Pud — Thu, 01 Feb 2007 05:22:00 +0000

I think this is a neat idea.

By: KH

KH — Thu, 01 Feb 2007 05:21:29 +0000

My thoughts exactly doug.

This is not a market research tool, it’s more like gimmicky advertising.

Potential advertisers will figure this out in no time and then it will be deadpool time!

I don’t want to playa-hate though - so well done to the vizu guys (and girls, maybe) for getting $2.9M for this nonsense.

There’s hope for all of us yet…

By: doug

doug — Thu, 01 Feb 2007 04:51:21 +0000

This is a joke. You have no idea who is responding and the polls consist of a single question, so it’s impossible to do any analysis. Evidently, the bright people at DFJ didn’t bother to ask anyone who knows anything about research whether this is usable for anything.