Google’s Metaverse
Michael Arrington
42 comments »
All this hype about Second Life is resulting in lots more competitors, it seems. There was another rumor today about Google turning Google Earth into a sort of Second Life competitor. This one comes from Michael Eisenberg, a partner at Benchmark Capital, which is one of the investors in Second Life. He says the rumor is “Google is working on turning Google Earth into a virtual world a la SecondLife.”
Last month Business 2.0 speculated on this as well, noting that Google’s SketchUp product has tools to create 3-D models and add them as a layer to Google Earth.
The only missing pieces are avatars and a functioning economy. As EirePreneur pointed out, Google’s already eyeing the right advertising platforms for a virtual world, too.



January 25th, 2007 at 1:18 am
January 25th, 2007 at 10:44 am
March 23rd, 2007 at 6:04 pm
September 28th, 2007 at 12:45 am
September 28th, 2007 at 11:31 am
September 29th, 2007 at 11:14 am
October 6th, 2007 at 2:14 am
May 1st, 2008 at 9:48 am
May 3rd, 2008 at 6:42 pm