Performancing Heading to DeadPool
Michael Arrington
19 comments »
Performancing closed their advertising network, Performancing Partners, today. Their metrics service, a separate product, was closed when an acquisition by PayPerPost fell apart earlier this month.
That PayPerPost deal also led Performancing to rebrand their third product, a popular blog editor, to ScribeFire. It is our understanding that the company does not intend to keep the ScribeFire name at this point, but the site remains live.
Performancing has also recently seen the departure of its CEO. We are contacting the company to see if we can expect future updates to its last remaining product, or if the company is essentially dead and should be added to the DeadPool.
Really upsetting.
Yikes - so much for that. I thought they had a good thing going; they certainly had a lot of presence in the blogosphere for so quick a flame out.
I thought performancing was on the up and up around the PPP aquisition… thats really too bad
wow, this I was not expecting - this company seemed to explode out of the gates in the beginning - ah well
They should have sold out to the man.
Holy cow. From their blog posts during the PPP acquisition it seemed that the only problem was their metrics product, otherwise they seemed to be doing well with Alexa traffic being healthy and all.
This is quite a surprise and I’m wondering why nobody picked this company up before it went under since they definitely had a lot of traction.
Looks like he stuck it to his friend Chris Garrett…
http://performancing.com/node/5651#comment-15384
Playing dumb — “That’s a dreadful waste. For want of a few grand…”
Wow. Little unexpected.
Wow .. that was very sudden and sad. I never tried the ad product, but their metrics product was very useful and I continue to use the blog editor. I wonder what happened cause all this unraveled very quickly.
What a surprise, it just makes me wonder what else is going on in the company that isn’t revealed. I believe those *unknown* problems were found out by PPP and maybe they realized that the company wasn’t all it said it was.
Very nobel of all parties to key their mouth shut and keep us in the dark. Those server problems (that happened weeks ago) was a huge problem too that caused major lag on my blog.
No disrespect to the Performancing’s executive team, to have 28,000+ following/ users, a fairly good ad system, a good metrics tool, a useful firefox plugin and a good blog and not be able to capitalize on it — there IS really some sort of management deficiency there.
PFF, the free blog editor for Firefox should NOT have been rebranded as well. They could have done some sort of *intelligent* monetization on that tool (enough to not make it annoying with ads). With over 400,000 downloads of scribefire and many more with the old version, they could have done a lot with it.
I believe the metrics tool is (was) a great asset — they really should think about repackaging it and not leave it where it is (in the gutter). That to me has great value if pitched to the a potential company in the right way.
Huge potential - terrible execution.
They turned a great majority of their own community against them.
They jettisoned their most useful service (PFF, or ScribeFire), the future of which now seems to be in flux.
DeadPool.
Performancing has in the past been a great place to get tips about running a blog. Hopefully this aspect will remain and continue to be successful despite letting some of their products go.
They have a well established brand, high page rank and presumably a wide audience so there’s no reason why Performancing can’t continue being a great blog about blogging.
Amazing is all I can say.
I was there from day one when they were just a group blog with very good posts and building a decent-sized community.
Something has gone horribly wrong along the way.
I don’t know what they were attempting - they seemed all over the place and one must wonder if they had a business plan and business model bedded down from day one.
I hope they dump the ScibeFire name and go back to the original brand for the plugin as with 400,000 users there’s got to be some monetization possibilities there.
Jed Brown, author of the Performancing plugin, is an S.T.U.D, stud.
I’ve done a little firefox plugin/addon hacking and his code is usually pretty tight - and his stuff usually works. Well. And people use his extensions. Lots of people. And they like them. You could attach his name to the most worthless addon in the world and people would still download and use it. He’s got serious street cred.
Tellin ya - that dude - if I could get his coding skills for like two weeks, I’d turn the Web2.0 world on its head. Wouldn’t be surprised if he waltzes over to Google to just hang out for a little while - if he’s not there already.
http://jedbrown.net/1.0/mozilla/extensions/
not sure if i am being an idiot or anything but you seem to be biased towards payperpost network
Yes you are an idiot.
I don’t mean to steer the conversation away from the main topic but i just want to back up Peters comment on Jeds work. Beautiful. The guy is going places.
I wouldn’t write Performancing off yet. AFAIK, Nick still owns a chunk, and wants to see it resurrected. He’s got the connections to pull it off, potentially