The Ad Generator is a simple site that’s kind of fun to watch. It’s not a business at all - it was created by Alexis Lloyd as part of her thesis project at Parsons The New School for Design.
She’s taken “words and semantic structures from real corporate slogans,” and remixed and randomized them to generate new ones. She then takes “related” images from Flickr (I assume using Flickr tags) and generates fake advertisements.
Her goal is to “show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold.”
Yep, that pretty much sums up most advertising.
How long before real advertising creative is done by algorithm? Based on the quality of some of the results, it could be done right now.
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Shhh… This is a marketing gold mine! I can’t wait to pitch some of these ideas to my clients
lol.
This would be fantastic (AND FUN) if you could type in your own themes and let it generate ads for you. Oh well, still an interesting idea.
Anita
A friend of mine gets paid to write ad copies, so I have respect for people who are in this trade, but still, when you look at the ads we’re bombarded with every day, you wonder. In other words, I’m jealous, because good copywriters make fairly decent dough.
A gentleman’s query: How much did the copywriter get paid to come up with “Easier than getting Arrington to link your site”?
Site seems to be down.
Is it true that SixApart has fired Lemeur ?
Site’s back up. I’d actually like to see a version of this that would pull royalty-free images from stock.xchg (http://www.sxc.hu/)
They are not making a business out of it? I see a huge marketing potential in it…
Kinda funny that this was at the end of your post (at least in my RSS reader): “CrunchBoard because it’s time for you to find a new Job2.0.”
-chrisco
http://www.buzzpal.com/index/html
Its interesting but I am not sure about it….A lot of those ads I couldnt see the real point, i like crisp pictures, lots of those looked like camera phone pics…but thats just my .02
A wonderful idea with many applications! Advertising and branding are two obvious applications of the generated visual ads. However, the generated ads could be used to creatively solve problems as well as innovate on products and services. Congratulations to Alexis Lloyd, especially for making the service freely available.
Best regards,
Rod.
Wow, that does generate some good ads. It would be very interesting for something like this to be integrated into an ad service. I hope we also see a version of that page where we can enter the slogan.
Cody Mays
http://www.threadbound.com
Nowdays, we being bombarded by thousands of advertisment a day, you see them on TV, on your computer, on walking people (yeah, brands are advertisment!), on the street, hear them when you drive or when people talk to you.
This is a total chaos, and advertisers are throwing more and more money in order to make more meaningless advertisment.
For myself, i find most of them disturbing and unproductive, and every day, i develop myself a kind of barrier that try to block these advertisment into reaching my mind, but advertisers find always another way to reach me.
I’ve stopped watching TV because i find it pathetic to watch 2 minutes commercial for every 10 minutes of a movie.
My wet dream would be that the companies would stop advertising their products, and put their marketing money into upgrading their products, and discounting them, and let their customers be the advertisers.
But alas, my dream is stupid, and there is no way that they’d drop advertisment.
Thats’ my daily ranting. sorry about that
I wonder what would happen if he were to mix words like ‘you’ with ‘me’ or ‘he’ with ‘her’ — could make for an interesting meaning — and some confusing grammar.
There has been many random sentence generators given a keyword for a long time as seen in forum signatures in boards across the web. But combining a picture with those random sentences to prove a point especially in the advertising world is definitely genius. That’s what I call innovation.
I see the randomly generated web advertisements coming up real soon.
Watch some marketing company use one of these and charge money for it.
i think here uni has suffered the full wraith of DIGG
I see this as an useful tool for advertising companies as presumably they do some sort of “brainstorming” for their customers. This can also be very useful DIY-advertising tool for small companies to come up with “meaningful?!” ads.
It would be really interesting to tweak the generator so that you enter a set of slogans and it will start generating ads based on the slogans you enter, while suggesting new slogans, not necessarily by mixing and randomizing but by “smart association”.
It would be an interesting way of selling copyrighted photos.
Sorry……I wasn’t impressed. It looked like what it was: random pictures with random thoughts. Not my idea of advertising…..well, I hope not anyway!
That’s advertising for you.
I’m not able to open the website but can imagine the stuff
Site is down for me but I can’t wait to view the ads it creates.