MacWorld Announcements Real Time – iPhone Announced
by Michael Arrington on January 9, 2007

The Steve Jobs KeyNote at MacWorld 2007 in San Francisco is just starting and major new products are expected to be released. We have a team at the keynote reporting live here and at CrunchGear. Stay tuned.

The Apple Store is closed until after the Keynote, which has just begun. Minute by minute updates at CrunchGear.

The first twenty minutes or so was all about iTunes. 2 billion songs and 1.3 million movies have been sold on iTunes. There are over 250 movie titles available now. 350 tv shows. Basically, Jobs is making a statement that iTunes is very strong.

Jobs then turned to the iTV, a new hardware device for the living room that we wrote about last fall. iTV, which was a working name, is now called Apple TV. The device, with a killer remote, may make Apple a serious contender in the living room. The device will cost $299 and will ship in February.

iPhone Announced

The big news…Apple is finally announcing the iPhone (images are actual device) after 2.5 years in development. Name is confirmed. The device has a large, wide touchscreen with a virtual keyboard and runs OSX. The device has a 3.5 inch touchscreen, 8 GB of storage, a 2 megapixel camera and one button. Also wifi enabled. Cingular is the carrier. This thing will run desktop style applications. Get Google maps via the browser. Check email like the desktop. There are two models. The 4 GB is $499. The 5 GB is $599. They won’t be available until June. Oh. Great.

I’m clearly switching to Cingular. In June.


Updates coming…

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  • Cool … looking forward to your coverage.

  • 9:16 am rapidly moving apps to run natively on intel procs – thank you very much
    9:16 am Thank you very much to developers
    9:16 am cranking out a new mac with intel every month during the transition
    9:15 am smooth and successful, history making
    made os x for intel
    9:15 am thank you welcome
    year ago up here announced swtiched to intel
    huge transplant
    9:15 am make some history today
    9:14 am heavy applause
    9:14 am Steve on stage
    9:13 am Engadget: Steve Jobs’ family is present in the audience
    9:12 am James Brown – “I Feel Good” playing now
    9:10 am people still seating, ushers wearing turquoise shirts
    9:10 am “every day is a winding road”
    9:09 am Sheryl Crow playing in background
    9:08 am please turn off all cell phones and other devices
    9:08 am crowds cheer
    9:07 am lots of people – upwards of 2k
    9:06 am Attendees still taking their seats
    8:59 am The keynote will begin after everyone is seated – just a few minutes to go
    8:59 am Attendees are being let into the hall
    8:54 am VIP’s have been let in, but all others are still in line outside the hall for the keynote
    8:52 am The keynote is expected to begin in around 10 minutes – thanks for joining us. There will be additional updates to this page as events warrant, so stay tuned.
    8:40 am Approximately 20 minutes to go
    8:26 am Thanks for joining us. The Keynote speech will begin in approximately half an hour from now. The online Apple store has just been taken offline for updates.

  • Laurent Van Winckel - January 9th, 2007 at 9:19 am PST

    If you feel like digging this and keeping the digg crowd up to date: here’s the link: http://digg.com...ments_Real_Time

    I’m also looking forward to the coverage!

  • 9:20 am crossed a major milestone
    over 2 billion songs sold
    9:19 am iTunes
    9:19 am incredible lineup of ipods
    9:19 am become the world’s most popular VIDEO player
    9:19 am first – ecosystem
    ipod
    ipod nano
    shuffle
    9:18 am we’re only talking about the mac today
    9:18 am if i die i want you to have my periphgerals
    9:18 am im a pc, guy in hospital robe, getting upgrade today.
    major surgery
    ram, hd, graphics.
    9:17 am showing an ad for vista
    9:17 am quote from jim allchin – I would buy a mac today
    9:17 am us retail stores – over half of mac sales to people who have never owned a mac before

  • 9:22 am applause
    9:22 am new partner – Paramount
    9:22 am 1st 4 months – have sold 1.3m movies
    9:22 am talking about Disney partnership
    9:21 am movies
    9:21 am 350 shows on itunes now
    50m tv shows sold
    9:21 am tv shows on itunes
    9:21 am next is Target
    9:21 am growth, now sell more than amazon
    applause
    9:21 am 5th largets music reseller
    9:20 am 58 songs a second
    9:20 am itunes sales up – don’t know why they say they’re down
    showing graph
    2005 614m, 2006 2.0b 2x more
    5 million songs aday
    9:20 am crossed a major milestone
    over 2 billion songs sold

  • 9:24 am zune logo up in fire
    9:24 am no zune data for dec.
    9:24 am rest had 36
    9:23 am ipod 62
    9:23 am 2percent market share
    9:23 am strong lineup of musicplayers
    zune
    how did they do
    november data

  • Laurent Van Winckel - January 9th, 2007 at 9:25 am PST

    Thanks for the updates Ed. I’m keeping refreshing every few minutes. :)

  • 9:30 am showing menu
    9:30 am and images
    9:30 am screensave shown, cover art
    9:30 am use the apple remote
    9:30 am demo
    9:30 am 5 systems can stream but no storing on HD
    9:30 am Use itunes to sync movies from Mac to iTV – place what movies you want on iTV’s local store
    9:29 am stream from up to 5
    9:29 am store on HD
    9:29 am sync 10 most unwatched, sync them up
    9:29 am 1 system from itunes set up apple tv just like ipod, playlist and syncing
    9:29 am stream up to 5 pc
    examine
    9:29 am auto sync content from 1 pc
    9:28 am video, music & photos
    9:28 am intel proc in it
    9:28 am 802.11 wifi – all three – b, g + n
    9:28 am 40GB HD
    9:28 am 720p HD video
    9:28 am componet
    rca
    9:27 am usb2, ethernet, wi netowrking, HDMI
    9:27 am looks the same
    9:27 am wirelessly trasmit content to tv
    9:27 am buy content on itunes
    9:27 am Way to enjoy your media on your bigscreen TV
    9:26 am enjoy media on your tv
    9:26 am Apple tv
    9:26 am iTV

  • Still doing Apple TV demo. Therefore, still more to come….

  • 9:41 am to be able to change the world since 1984
    9:41 am every once in a while a revolutionary product comes along that changes everything
    apple has been very fortunate recently
    9:40 am Apple logo on screen (2007)
    9:40 am now on to something else

  • 9:42 am mobile phone
    9:42 am 2nd
    9:42 am crowd goes wild
    9:42 am widescreen ipod
    9:42 am first
    9:42 am 1984 – first mac
    2001 first ipod
    today – introducing 3 revolutionary products

  • Ed – you rock. Want credentials for techcrunch? :-)

  • 9:43 am one device, not 3 separate
    9:43 am crowd goes wild again
    9:42 am 3rd
    internet communicator

  • No pics of this device yet from iLounge

  • Still no pics. Seems Steve Jobs hasn’t showed it yet…

    Wow, Internet Communicator?

  • Pics slowly flowing here:

    http://flickr.c...tos/ipodlounger

    Device seems to have everything. Touch screen, apps, sync with itunes

  • Runs on OSX. Carrier will be Cingular (yuck, can’t wait for T-Mobile)

  • hmmm, he’s playing the Beatles on it. Do you think that means something? Agreement with Apple Corps?? Beatles on iTunes??

  • it’s really going to be called iPhone? How much did they pay to grab that? or are they inviting a showdown? just curiuos…i want one!

  • Can scroll for songs like the iTunes jukebox (using the album picture covers).

    Has a camera, wifi, bluetooth..

  • *

    … and the new wars begin !

    Great article and updates, appreciate it : )

    Michael-From-The-Future!
    QUESTION of the DAY!

    .

  • Everyone will want one. But there’s no way I’d change to Cingular for it. I’m happy with T-Mobile. I’m dying to know the price though.

  • Yahoo to provide IMAP email. Safari for web browsing.

  • Great stuff. Thanks for the coverage!

  • Ed,

    There is a way to change to Cingular! Just checkout Cellswapper.com and you can swap out of your current cell phone contract and into Cingular.

    http://www.cellswapper.com
    (just launched to general public)

  • 10:31 am Google CEO Eric Schmidt on stage now

  • Cellswapper, no thanks. I’ll wait until it’s available for T-Mobile.

  • Jerry Yang, co-founder and Chief Yahoo on stage.

  • that phone is awesome. I will buy it as soon as it comes out.

  • OK, so price may be finally coming up…

    Talking about price, Apple stock is up 5.5%

  • I’ll wait and see if the phone is as fragile as the IPOD’s I’ve that have expired after 1 year and 1 day and the Nano that scratched when touched with gossamer from an angels wing (that one was a slight exaggeration, but you get the idea!)

  • Jobs currently mocking other phones. With IMAP or POP, I can use Yahoo or stick to my Google account. Who needs a Blackberry?

    He’s recapping features, talking about battery life (5 hours – comparable to other phones, 16 hrs for audio).

    Just wonder if any other future products will be discussed…

  • Talking price now…

  • 10:47 am available: shipping in June
    10:47 am 8GB model – $599
    10:47 am 4GB model – $499

  • buy at Apple or Cingular

  • Cingular talks about their change to ATT. They still need to improve their service (phone and customer). Maybe Jobs will be a strong influence.

  • Cingular CEO was discussing this, reading from note cards.

  • Steve still on stage. Talking about TV jammer he and Woz worked on…. hmmm, is this another product I ask again?

  • 10:59 am going back over history
    10:58 am no more Apple Computer, inc.
    10:58 am from this day forward known as Apple, inc.
    10:58 am name change!

  • Apple stock up, 7.5%

  • Interesting – Research in Motion (Blackberry) stock down 6%.

  • Keynote over with John Mayer singing. OK, I’m starving. Out to lunch.

  • No prob, was fun. You’re right, it’s hard not to reconsider changing carriers in June. Bye.

  • Looks like a neat product, which benefits from AAPL’s tried-and-tested approach to vertical integration (control the entire value chain), and it will clearly sell well within a certain iPod demographic, but I don’t think it’s as much of a breakthrough as the hype would have you believe so much as a cooler slicker version of what’s already available. (The next gen of HTC units out in Q2 will do all the same stuff — with the possible exception of two-touch screen — come pre-shipped with GPS, are carrier-neutral, and have an existing software ecosystem). Then there are the distribution/manufacturing scale challenges, carrier specificity, plus geographic accreditation constraints which may mean it’s going to be ~1 year before people have the chance to use the device. Nokia, Motorola, etc. are also good at releasing new units, albeit without Job’s uncanny flair, and will have similar stuff out there not much later.

    Which isn’t to say Jobs doesn’t get 10/10 for presentation. But I’ll reserve judgments on the functionality of the unit until I’ve read the reviews…

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