January 8, 2007

Yahoo Buys MyBlogLog. No, They Didn’t. Wait, Yes.

Michael Arrington

97 comments »

Ok so it’s official and confirmed from Yahoo: They bought MyBlogLog. This was first rumored to be happening in November, but was never confirmed and we updated our post to reflect that. This morning the news broke again but was pulled immediately afterwards. Now it’s popped up again. Since I had no idea if it was going to stick this time, I called Bradley Horowitz, Yahoo’s VP Product Strategy, and he confirmed the acquisition. And Om Malik was actually at dinner with co-founder Scott Rafer when the deal was finalized, so it’s a definite deal.

MyBlogLog will be part of the Yahoo Developer Network and report in to Chad Dickerson (who reports to Bradley). The size of the deal is not being confirmed, although rumors put it at $10 - $12 million.

The fact that MyBlogLog will be in the Yahoo Developers Network is a good signal. Yahoo’s recent acquisitions have been handled pretty well from a user-care standpoint, and it looks like they’ll be taking a similar approach here. Bradley did say that eventually users will be able to log in with their Yahoo IDs, though. That will expand the potential user base significantly.

Congratulations to the MyBlogLog team. This thing took off like a rocket and never looked back, and we are a proud member.

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Trackbacks/Pings (Trackback URL)

  1. Scott Rafer at WINKsite » Blog Archive » Yup, Yahoo Bought Us.
  2. Clickfire Webmaster News » Yahoo Buys MyBlogLog
  3. Webomatica
  4. web @ amanzi » Blog Archive » MyBlogLog snapped up by Yahoo!
  5. Matt McAlister » The breakthrough that is MyBlogLog
  6. Patrick Ruffini :: Overclocked - Yahoo Acquires MyBlogLog
  7. Chad Dickerson’s blog » Blog Archive » MyBlogLog is now part of Yahoo!
  8. yashke.com » 08-01-2007 Przegląd sieci
  9. Mybloglog sold to Yahoo « An Expression of Myself
  10. The Internet Entrepreneur » Yahoo Buys MyBlogLog: Congratulations Scott!
  11. Webmaster Blog
  12. onmeco Blog » MyBlogLog wurde von Yahoo gekauft
  13. Yahoo Acquires MyBlogLog | Marketing Pilgrim
  14. TechCrunch Japanese アーカイブ » Yahoo、MyBlogLogを買収。待て、違った。いや、今度は間違いない!
  15. Myhedspace Blog » Blog Archive » Mybloglog sold to Yahoo
  16. Confirmed: Yahoo! Acquired MyBlogLog » D’ Technology Weblog — Technology, Blogging, Gadgets, Fashion, Life Style.
  17. Zoli's Blog
  18. Some newness at
  19. Yahoo! buys MyBlogLog at chilibean
  20. Net Business Blog » Blog Archive » Yahoo Acquires MyBlogLog
  21. hyprtext » Blog Archive » MyBlogLog to Yahoo!
  22. yardley.ca » What Yahoo *could* do with MyBlogLog
  23. A SIGN O THE TIMES. « PersuasionAgent
  24. Leveraging Ideas » Blog Archive » MyBlogLog Acquired!!
  25. Suchmaschinen Blog - Weblog » Yahoo schnappt sich Blogger Community
  26. Diary of a Rat
  27. January shopping at Kaizen Bits
  28. E L S U A ~ A KM Blog by Luis Suarez » Blog Archive » MyBlogLog - A Proper Community around Your Weblog and 5 Reasons Why You Would Want to Install It
  29. TechCrunch en français » Rumeur: Confabb, le réseau social autour des conférences, acquis à la fin du mois
  30. Explode at Timo Heuers Weblog
  31. MyBlogLog Vs BlogCatalog Vs BUMPzee: MyBlogLog Review - Part 1/4 « Online Presence
  32. Dessous Blog
  33. MyBlogLog byter namn? | Webmastern.se
  34. 5 Things MyBlogLog Needs To Improve at The Reasoner
  35. arteKa Internet Communication » Blog Archive » MyBlogLog Tagging
  36. techbits » Shoemoney gets banned
  37. MyBlogLog Gets Into Tagging : Forecast-Blog
  38. Scott Rafer at Winksite » Blog Archive » Widgets Suck, aka Surf to http://www.facebook.com/widgets/
  39. Ultimate Guide to Using MyBlogLog | Kyle's Cove dot Com
  40. MyBlogLog widget for Wordpress.com blogs — One of the best web widgets available « Internet Duct Tape
  41. techcrunch » Blog Archive » MyBlogLog Bans Blogger; Backlash Begins
  42. Feedjit Customized Widget Shows Real Time SiteTraffic
  43. Login to MyBlogLog with a Yahoo! ID | TechMalaya.com
  44. New Media & IT » Yet another Yahoo acquisition: MyBlogLog
  45. blog.tonyconfrey.net » Blog Archive » Business Models for Internet Start-ups
  46. ephedrine hcl
  47. The Year In Deals (2007 Edition)
  48. MyBlogLog With New Widget To Implement | Crenk
  49. Yahoo’s MyBlogLog Adds An Activity Stream Feature
  50. Business News Research » Yahoo’s MyBlogLog Adds An Activity Stream Feature
  51. Business News Research » MyBlogLog Founder To Launch New Startup Gnip With $1 Million In Funding
  52. Disqus Picks Up A Half-Million Dollars From Fred Wilson And Angels

Comments

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  1. SearcH EngineS WeB

    . :-D Brilliant Move!!!!!!! :-D

    MyBlog has so much potential - hopefully, Yahoo will add many more features and truly innovate the technology

  2. Trey Copeland

    Yeah, I’m looking forward to seeing what happens here next.

  3. ky

    I just got an account with MyBlogLog last week, it’s a pretty good community :D

  4. Kevin Burton

    SWEET…. I’ve been wanting MBL to export their stuff via an API so you can mix, mix, and reburn their user data. The avatars are huge.

    Hopefully, they’ll open up their dataset a bit so people can build open blog social networks on top…..

    Kevin

  5. permanent hater

    Another ugly site that sells out. Web 2.0 is not all about pastel colors, slick logos, and rounded corners after all. All you need is a crappy-looking site with shitty member area.

  6. markg

    yeah MBL team, after feedburner you deserve victory!

  7. Content Strategist

    One aspect of MyBlogLog that I really like is the incentive to click-thru RSS and load the associated Web page just for the vanity thrill of seeing oneself and for being seen. It makes the Web world more of a destination.

    Since MyBlogLog I can really say “I saw you there”.

  8. Alaska Miller

    you people must be really bored if you find joy at looking your own RSS feeds

  9. Eric Marcoullier

    Hater. I’ll cop to the accusation that we’re an ugly site, and hopefully Y!’s resources will help us pretty it up a bit. However, I gotta call bullshit on “pastel colors, slick logo and rounded corners.” We’ve got none of those :)

  10. permanent hater

    @Eric.. man, your site is even uglier than Myspace! And that ain’t easy to achieve! ;)

  11. hip2b2

    congrats! time for me to integrate them into my blog because they will be existing for quite sometime with yahoo funding!

  12. Clickfire

    I’m amazed at this. I just tried MyBlogLog and have been enjoying it. I hope it doesn’t change too much.

  13. Pud

    Rock on!

  14. howard lindzon

    Congrats eric. stud.

    I have some phoenix real estate for you dude. cheap.

  15. Saïd Amin

    Yahoo is bunting and hitting singles. Hey, at least men are getting on base. When are they going to swing for the fences? Time to score some runs and win some games. Short of increasing shareholders’ value the skipper may not be around for long.

    Just giving Yahoo and Semel a hard time. Congrats to all on the acquisition =)

    Life is good!

  16. Andrew

    NICE! a great start-up that started in Massachusetts!

  17. Damdam

    Congrats to the whole MyBlogLog team outta there!

    You are so fast :-)

  18. Jo

    MyBL is already intuitively useful as it is right now. The look may get slicker like flickr, but as it stands, this is as close to a fully fledged ‘useful site’ as it gets, any additional stuff will just be incremental variations on the one solid theme.

  19. Rishi Khaitan

    Totally agree with Comment #15, every couple of months, it seems, Y! makes a solid acquisition and us bloggers get excited about what it means for Y!’s future. With a couple exceptions, I remain underwhelmed with what Y! has done with these acquisitions. Y! really does seem to lack a big-picture direction, and as a result is not taking any major steps towards tying all these wonderful services together.

  20. Fashion Industry Ceo

    I signed up for my blog log but still haven’t understood the full use of it and whats the point…I still respect what I think their doing….lol

  21. Rajeev Vashisht

    SO looks like the big marketing war of the 21st century trilogy between the likes of microsoft, yahoo and google is likely to continue. Party Bash time for consumers with new products and innovations day in and day out.

    http://www.tekno-world.blogspot.com

  22. Bastien

    hope yahoo will do something good with mybloglog. new features will really put mybloglog as one of the most useful community widget !!

  23. Andy Beard

    There is more information on the MyBlogLog blog

    http://mybloglogb.typepad.com/....._up_m.html

  24. Tony

    Congrats to Eric.. he actually is the only guy who has added me :) in the MyBlogLog Community yet :)

    What is fit with Yahoo though? yahoo is trying hard to buy its way into the Web 2.0 space though… It is still a little early and seems unfocussed, but something good should happen..

    Perhaps they need a Big Drastic shift, not just a gradual one.
    Maybe separate Yahooo from its Web 2.0 plays and create something out of it… Like what they did to Portal.

    Hmm They should pay Facebook whatever they are asking if they are willing to sell……..before someone else snaps it up…

  25. Pramit Singh

    I think Mybloglog is an interesting model for next-gen blog netwroks.
    http://mediavidea.blogspot.com.....-blog.html

  26. ipanema

    #24…lol. Eric is the official welcome committee. :)

    Somebody offered real estate to Eric. Build more MBLs, I’ll offer you a palace. Private jet, interested?:)

    Well, I hope to see more features now that Yahoo is behind it.

  27. Florian Cervenka

    That was a quick money-job Eric did. Congratulations to him - not a lot of time between site build and acquisition. Plus now he has a name on the net.

  28. Jacob Wyke

    Hopefully now they can spend some time preventing some of the spam messages that I seem to get on an hourly basis.

    Congrats to Eric and the team also.

  29. Jeff Clavier

    Hey, give Eric a break. Let him chill a bit now that the acquisition has closed :-). Congrats again to him, Todd and Scott. And to Bradley for having championned the deal.

  30. Rodney Rumford

    Congrats to the entire team at MBL. It really is a great service and I have admired what they built for the past 5 months. They have helped to close the gap between publisher and audience and created a community dimension that did not exist before.

    It actually is great at facilitating connections and non linear discovery of like minded people. The beauty of this service is the pure simplicity.

    Our team has been working on something similar for the past few months but coming at it from a slightly different angle and working to solve some of the issues around video, blogging and community and addressing a huge gap and pain point in these areas. http://www.videosticky.com

  31. Adrian Keys

    This is great…forget about looks…its what can you do for me……….

    Also great for Yahoo and there obvious aggression in trying to cover ground lost to their nemesis Google……….

  32. dave

    okay, in the annals of LAME launch screwups, did anybody else notice the big glaring type today during the launch of yahoo mobile’s new go service and software? on the site, http://mobile.yahoo.com/go, you see this third key feature “mobile search redefined” and it says, no shit, “gives you want you want” - doesn’t yahoo spellcheck major product releases? aren’t they using microsoft’s new offisss 2007 to spellcheck?

  33. kevin

    Perfect example of how a solid web 2.0 product succeeds. Congrats to them.

    Also, another example that there is no “bubble” - just bad ideas, worse companies, and some poor investments.

    This was a good idea, a good company, and low investment.

  34. G

    I signed up for mybloglog. Not because its useful.
    but because I have a beta addiction.

  35. anonymous

    looks like a great investment. for 10MM you’d think you’d want the site to at least
    work. this was snapped earlier this am.

  36. Florian Cervenka

    @anonymous
    the site is working.. just not the hardware..
    you can figure that yahoo will have enough money for a mysql-cluster so that this will not happen.

  37. Paula Neal Mooney

    MyBlogLog is brilliant. And folks who say it’s crappy and not useful are wrong. Just that little widget alone that lets you see your face and the faces of others who’ve visited your blog is worth the $10 million bucks alone (or whatever) Yahoo paid.

    It’s helped me to stop being such an isolated bloggers and gained me many, many connections and new, valid links. Most of all, I love discovering good blogs.

    http://paulamooney.blogspot.com

  38. Bradley Horowitz

    Thanks Paula. That’s the hoped for experience… We’ve all been blogging in the dark and MyBlogLog simply “turns on the lights”!

    Thanks for all the goodwill folks. I assure you, we’ll get this one right. We’re excited about it. Congrats to both sides.

  39. shortshire

    It’s great to see Yahoo buy something that Google didn’t nab before them. MyBlogLog does look interesting by being a community that has become a directory of blogs. Blogs have become big in the past few years and Yahoo made the right choice by buying them.

  40. myelectones

    wow..its a good new..neway..i like mybloglog..

  41. matthew

    EAST COAST! we didn’t start this web game but we perfected it!

  42. Paul

    Hopefully Yahoo won’t do to MyBlogLog what they did with the blo.gs website. I’ve never seen an aquisition so poorly handled, from a user’s perspective.

  43. The Web Conferencing Blog

    I’m a regular user of MyBlogLogs, very useful stuff as you can track the links on your blog from which people click on. With this site and LongTail thinking, it helps me come up with interesting topics to write about, topics that may not be “hot” at the time but could be in the near future.

    http://davidchao.typepad.com

  44. Squasher98

    I was wondering what people think about MyBlogLog and the notion of “presence communities” being a model applicable to television and other forms of media?

    You can see the entry and comments here: http://www.leveragingideas.com/?p=146

    Would love some additional opinions!

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