Yahoo Buys MyBlogLog. No, They Didn’t. Wait, Yes.
Michael Arrington
101 comments »
Ok so it’s official and confirmed from Yahoo: They bought MyBlogLog. This was first rumored to be happening in November, but was never confirmed and we updated our post to reflect that. This morning the news broke again but was pulled immediately afterwards. Now it’s popped up again. Since I had no idea if it was going to stick this time, I called Bradley Horowitz, Yahoo’s VP Product Strategy, and he confirmed the acquisition. And Om Malik was actually at dinner with co-founder Scott Rafer when the deal was finalized, so it’s a definite deal.
MyBlogLog will be part of the Yahoo Developer Network and report in to Chad Dickerson (who reports to Bradley). The size of the deal is not being confirmed, although rumors put it at $10 - $12 million.
The fact that MyBlogLog will be in the Yahoo Developers Network is a good signal. Yahoo’s recent acquisitions have been handled pretty well from a user-care standpoint, and it looks like they’ll be taking a similar approach here. Bradley did say that eventually users will be able to log in with their Yahoo IDs, though. That will expand the potential user base significantly.
Congratulations to the MyBlogLog team. This thing took off like a rocket and never looked back, and we are a proud member.
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Brilliant Move!!!!!!! 
MyBlog has so much potential - hopefully, Yahoo will add many more features and truly innovate the technology
Yeah, I’m looking forward to seeing what happens here next.
I just got an account with MyBlogLog last week, it’s a pretty good community
SWEET…. I’ve been wanting MBL to export their stuff via an API so you can mix, mix, and reburn their user data. The avatars are huge.
Hopefully, they’ll open up their dataset a bit so people can build open blog social networks on top…..
Kevin
Another ugly site that sells out. Web 2.0 is not all about pastel colors, slick logos, and rounded corners after all. All you need is a crappy-looking site with shitty member area.
yeah MBL team, after feedburner you deserve victory!
One aspect of MyBlogLog that I really like is the incentive to click-thru RSS and load the associated Web page just for the vanity thrill of seeing oneself and for being seen. It makes the Web world more of a destination.
Since MyBlogLog I can really say “I saw you there”.
you people must be really bored if you find joy at looking your own RSS feeds
Hater. I’ll cop to the accusation that we’re an ugly site, and hopefully Y!’s resources will help us pretty it up a bit. However, I gotta call bullshit on “pastel colors, slick logo and rounded corners.” We’ve got none of those
@Eric.. man, your site is even uglier than Myspace! And that ain’t easy to achieve!
congrats! time for me to integrate them into my blog because they will be existing for quite sometime with yahoo funding!
I’m amazed at this. I just tried MyBlogLog and have been enjoying it. I hope it doesn’t change too much.
Rock on!
Congrats eric. stud.
I have some phoenix real estate for you dude. cheap.
Yahoo is bunting and hitting singles. Hey, at least men are getting on base. When are they going to swing for the fences? Time to score some runs and win some games. Short of increasing shareholders’ value the skipper may not be around for long.
Just giving Yahoo and Semel a hard time. Congrats to all on the acquisition =)
Life is good!
NICE! a great start-up that started in Massachusetts!
Congrats to the whole MyBlogLog team outta there!
You are so fast
MyBL is already intuitively useful as it is right now. The look may get slicker like flickr, but as it stands, this is as close to a fully fledged ‘useful site’ as it gets, any additional stuff will just be incremental variations on the one solid theme.
Totally agree with Comment #15, every couple of months, it seems, Y! makes a solid acquisition and us bloggers get excited about what it means for Y!’s future. With a couple exceptions, I remain underwhelmed with what Y! has done with these acquisitions. Y! really does seem to lack a big-picture direction, and as a result is not taking any major steps towards tying all these wonderful services together.
I signed up for my blog log but still haven’t understood the full use of it and whats the point…I still respect what I think their doing….lol
SO looks like the big marketing war of the 21st century trilogy between the likes of microsoft, yahoo and google is likely to continue. Party Bash time for consumers with new products and innovations day in and day out.
http://www.tekno-world.blogspot.com
hope yahoo will do something good with mybloglog. new features will really put mybloglog as one of the most useful community widget !!
There is more information on the MyBlogLog blog
http://mybloglogb.typepad.com/....._up_m.html
Congrats to Eric.. he actually is the only guy who has added me
in the MyBlogLog Community yet 
What is fit with Yahoo though? yahoo is trying hard to buy its way into the Web 2.0 space though… It is still a little early and seems unfocussed, but something good should happen..
Perhaps they need a Big Drastic shift, not just a gradual one.
Maybe separate Yahooo from its Web 2.0 plays and create something out of it… Like what they did to Portal.
Hmm They should pay Facebook whatever they are asking if they are willing to sell……..before someone else snaps it up…
I think Mybloglog is an interesting model for next-gen blog netwroks.
http://mediavidea.blogspot.com.....-blog.html
#24…lol. Eric is the official welcome committee.
Somebody offered real estate to Eric. Build more MBLs, I’ll offer you a palace. Private jet, interested?:)
Well, I hope to see more features now that Yahoo is behind it.
That was a quick money-job Eric did. Congratulations to him - not a lot of time between site build and acquisition. Plus now he has a name on the net.
Hopefully now they can spend some time preventing some of the spam messages that I seem to get on an hourly basis.
Congrats to Eric and the team also.
Hey, give Eric a break. Let him chill a bit now that the acquisition has closed :-). Congrats again to him, Todd and Scott. And to Bradley for having championned the deal.
Congrats to the entire team at MBL. It really is a great service and I have admired what they built for the past 5 months. They have helped to close the gap between publisher and audience and created a community dimension that did not exist before.
It actually is great at facilitating connections and non linear discovery of like minded people. The beauty of this service is the pure simplicity.
Our team has been working on something similar for the past few months but coming at it from a slightly different angle and working to solve some of the issues around video, blogging and community and addressing a huge gap and pain point in these areas. http://www.videosticky.com
This is great…forget about looks…its what can you do for me……….
Also great for Yahoo and there obvious aggression in trying to cover ground lost to their nemesis Google……….
okay, in the annals of LAME launch screwups, did anybody else notice the big glaring type today during the launch of yahoo mobile’s new go service and software? on the site, http://mobile.yahoo.com/go, you see this third key feature “mobile search redefined” and it says, no shit, “gives you want you want” - doesn’t yahoo spellcheck major product releases? aren’t they using microsoft’s new offisss 2007 to spellcheck?
Perfect example of how a solid web 2.0 product succeeds. Congrats to them.
Also, another example that there is no “bubble” - just bad ideas, worse companies, and some poor investments.
This was a good idea, a good company, and low investment.
I signed up for mybloglog. Not because its useful.
but because I have a beta addiction.
looks like a great investment. for 10MM you’d think you’d want the site to at least
work. this was snapped earlier this am.
@anonymous
the site is working.. just not the hardware..
you can figure that yahoo will have enough money for a mysql-cluster so that this will not happen.
MyBlogLog is brilliant. And folks who say it’s crappy and not useful are wrong. Just that little widget alone that lets you see your face and the faces of others who’ve visited your blog is worth the $10 million bucks alone (or whatever) Yahoo paid.
It’s helped me to stop being such an isolated bloggers and gained me many, many connections and new, valid links. Most of all, I love discovering good blogs.
http://paulamooney.blogspot.com
Thanks Paula. That’s the hoped for experience… We’ve all been blogging in the dark and MyBlogLog simply “turns on the lights”!
Thanks for all the goodwill folks. I assure you, we’ll get this one right. We’re excited about it. Congrats to both sides.
It’s great to see Yahoo buy something that Google didn’t nab before them. MyBlogLog does look interesting by being a community that has become a directory of blogs. Blogs have become big in the past few years and Yahoo made the right choice by buying them.
wow..its a good new..neway..i like mybloglog..
EAST COAST! we didn’t start this web game but we perfected it!
Hopefully Yahoo won’t do to MyBlogLog what they did with the blo.gs website. I’ve never seen an aquisition so poorly handled, from a user’s perspective.
I’m a regular user of MyBlogLogs, very useful stuff as you can track the links on your blog from which people click on. With this site and LongTail thinking, it helps me come up with interesting topics to write about, topics that may not be “hot” at the time but could be in the near future.
http://davidchao.typepad.com
I was wondering what people think about MyBlogLog and the notion of “presence communities” being a model applicable to television and other forms of media?
You can see the entry and comments here: http://www.leveragingideas.com/?p=146
Would love some additional opinions!
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