AdBrite Makes Brilliant Video Product
by Michael Arrington on January 4, 2007

Ad Network Adbrite, which we wrote about in November, has soft launched a new video product that is going to be very popular with bloggers and other sites that embed a lot of video.

The new product is called In Video. Adbrite has created an embeddable video player similar to YouTube, Photobucket, etc. (see video below using their player). If we choose to show a video on TechCrunch, we can use this embeddable player, and at our option it will include Adbrite ads and our logo as a watermark. Anyone who takes the content and embeds it on their own site will show the same video, with the same ads and watermark (revenue goes to the original video creator). And all click backs on the video go to the original site (whereas with YouTube all click backs go the original YouTube site).

Whether you want to embed ads or not, this is the best way I’ve seen to show video on your own site.

Adbrite is not hosting video, so you’ll have to upload it to YouTube, Photobucket, or wherever, in .flv format and then point Adbrite to the URL for the video.

In Video is in private beta testing – users can sign up for an invitation on the about page.

Advertisement

Responses

Comments rss icon

  • Not bad… and this is coming from a permanent hater! ;)

  • I’ve been a fan of Pud’s since his fuckedcompany heyday but it wasn’t until this up close tutorial that I realized he has a lisp. I still love him however.

  • Depending on how AdBrite pulls the video from the source, it could break tomorrow if YouTube decides to tweak a thing or two and not allow FLVs to be downloaded – or say, make it harder to get FLV url.

    Something new nonetheless, in a market laden YouTube rips.

    -Zaid

  • Amazingly enough you reviewed vSocial on October 27th of this year(http://www.techcrunch.com/2006/10/27/vsocial-pitches-white-label-video-solution/) and at that time vSocial already had the same player.

    In fact the quote from the review is: “The company offers three different products. The first is called VConnect MyBrand. This level of service allows publishers to add their logo to the player, watermark over the video and “call to action” link back to their own site. ” You can even change the color scheme to match your site.

    vSocial has hundreds of users using this player already… oh, and vSocial can put ads in your stream as well: preroll, postroll, CPC or CPM, you decide.

    Disclosure: I work for vSocial.com

  • “Adbrite is not hosting video, so you’ll have to upload it to YouTube, Photobucket, or wherever, in .flv format and then point Adbrite to the URL for the video.”

    So, leeching bandwidth from other sites and making money off of it is ok now?

  • http://digg.com...ny_thinks_it_is

    "Is $30,000 for a badly designed website fair? This company thinks it is. "
    Users, check http://www.brutworld.com , this site and its child sites were performed for a astounding 30,000 dollars! Now, I wont say who told me this information. But, the person is mad at the company. He got booted a while ago. Really freaking nuts for 6 flash pages. Design is horrible. The firm is Bauer Web Development.

    Wow Guys, Michael we need your opinion on this one! =/

  • If this model truly holds, what holds google back dropping one checkbox while submitting vids to YouTube to show ads? Sounds like millions of more adwords
    $$$ for google.

    -Zaid

  • wow so does this mean i can pirate a load of youtube videos, embed my watermark, and profit? nice!

  • Just to clarify, we do not endorse leeching or bandwidth stealing.

    Michael was just making the point that we do not host video (for now), so you gotta find somewhere else to host yer vids. For example, the test video in this Techcrunch post is being hosted on my server at Pud.com.

    Philip
    AdBrite

  • Very cool time to launch a videoshow.

  • Just to clarify, we do not endorse leeching or bandwidth stealing.

    That may or may not be the intent, but the way this is currently set up, it’s clearly extremely easy to profit off of somebody else’s intellectual property, bandwidth and hosting.

  • This is great. Looking forward to when they can host videos. Just signed up for a publisher invitation.

  • I don’t understand what is so revolutionary about this. like the above poster said, vSocial has had this forever. ThrowAwayYourTV.com has been using vSocial with customized players to match their site for months now.

  • It about the ADVERTISING medium, not some REVOLUTIONARY MEDIA PLAYER. Cripes!

  • Correct me if im wrong, but when you upload a video to youtube, youtube’s watermark gets placed in the bottom right? Does Adbrite lift this watermark, or is it even a watermark, is it just a part of the player?

    Evidently, when Vsocial was reviewed, this very same thing was overlooked. Hate to be the conspiracy theorist, but this is either odd or an honest mistake or Vsocial’s fault for not promoting the hell out of it.

  • Pud – just to help me understand… I “could”…

    1. go to youtube
    2. find a great popular video (let’s say the coke and mentos)
    3. make a page on my site
    4. take that video and your player and mash them
    5. add in an adbrite ad and my logo
    6. promote the f*** out of it across the web
    7. make money

    is that correct? if so, what are you doing to make sure that people don’t do exactly what I just stated when they are not the content owners.

    thanks in advance

  • Here is a list of video sites you can host your flvs, hopefully they won’t mind you’re making money off of it:

http://www.eyespot.com/
http://video.google.com/
http://grouper.com/
http://jumpcut.com/
http://ourmedia.org/
http://revver.com/
http://vimeo.com/
http://vsocial.com/
http://youtube.com/
http://video.yahoo.com/ 
http://www.dailymotion.com/

  • While not endorsing theft, its definitely enabling many to.

    I feel that from a socio-technological standpoint, we have to understand that this is not a revolutionary medium, but one that has already seemingly established, but is just another flavor that doesnt allow the luxury of hosting videos.

    What this does, is now makes the user have to find their own place to hosts videos or steal bandwidth from a youtube, etc. This might not be something that the everyday user can figure out how to get “hosting” space for their videos on myspace, blog, or website.

    While being aware of the use of these technologies is someting that is growing everyday, we have to make sure that we are providing correct mediums that not only enforce fair play but dont “enable” unfair play.

  • Josh,

    The YouTube logo is shown by the player, it’s not a watermark on the actual FLV file.

  • What’s amazing is that there is finally a discussion on content ownership with regards to “clicks” and “advertisements” in online video. I’m so excited! This is the closest yet to my idea and further proves there is a market!! What’s lame is that I emailed that pud fucker last year telling him of a video ad network which could revolutionize adbrite. Yet he ignores me and tries badly to copy. Too bad he doesn’t get it… It will fail and possibly be sued eventually :) 2007 is going to be an awesome year for video!

  • I like I like…adbrite I ‘ve been thinking of trying their ad system for awhile now.

  • Thx for the clarification Stephen…

  • this has go to be the craziest endorsement from michael and an even crazier business model…

    1) YouTube allows people to upload pirated video
    2) AdBrite allows you to steal the pirated video from YouTube use thier bandwidth and then make money of it….

    thats fantastic… if this thing holds, it makes a lot of sense for bloggers but i really doubt youtube will allow you to mess around with packaging thier content…

    or maybe i dont understand how its done technically

  • Oh boy, I can so see a band of people already downloading YouTube videos this very moment, preparing on what’s to come by plastering their logo all over it…First some German Facebook clone gets bought out for millions, now this….is this the concept of web 3.0, cloning and leaching?….If so, I’m on it!

  • Sure, you CAN host your videos on youtube and somehow use the AdBrite player to show ads. But as a web publisher, I sure won’t do that cause what happens if the youtube shuts it off tomorrow? I will host the videos on my own server thank you very much.

    Now, if someone decides they don’t care about their videos breaking tomorrow, that’s certainly their perogative. But that’s hardly AdBrite’s responsibility?

    I think this is mainly designed as a tool for website owners who has video content.

  • isn’t the content uploaded suposed to be under creative commons?

  • that’s one big, sharp video…very nice quality. will the site support that level of quality for all its videos, or just this pr video?

  • Um, yeah, and why will anyone pay attention to little fuggin’ ad links on their video viewer as opposed to the old links right there on the webpage that were mostly ignored anyway?

    Thanks for playing, again, Phil. Why not explain why NHL.com dropped AdBrite?

  • I can see YouTube blocking this pretty much right away.

  • actually used with http://twistage.com/ it might be a powerful combo.

  • Um Pud. YouTube is owned by Google.
    How long do you think they’ll let you do this?

  • umm… NHL.com is still with AdBrite

    check text link on the right of this link

    http://www.nhl....006/round1.html

  • question, do I make money from the ad? or is the branding service the value proposition and adbrite keeps the advertising $?

  • “Adbrite is not hosting video, so you’ll have to upload it to YouTube, Photobucket, or wherever, in .flv format and then point Adbrite to the URL for the video.”

    they have a player but they aren’t hosting video? I don’t get it, how do they play Youtube videos through their player? I think you have that wrong. They need to host the video so they can stream them through their player. They can’t just have their player play videos from Youtube and overwrite the Youtube watermark. Doesn’t make sense.

  • > “that’s one big, sharp video…very nice quality. will the site support that level of quality for all its videos, or just this pr video?”

    Well, if I get to host my own video, i would think that I get to set the video quality however I want. We’ll see…

    > “I can see YouTube blocking this pretty much right away.”
    >”Um Pud. YouTube is owned by Google. How long do you think they’ll let you do this?”

    I’m not sure they can stop it. The Mojiti.com guys have been pirating YouTube and Google’s bandwidth for a while now, and they are still up.

  • dumbfounder,

    YouTube is a two part system. The flash video player and the actual FLV video files are separate. Once you have the URL of a YouTube FLV file you can play it in any flash video player.

  • All those YouTube clone sites are going to make a fortune with someone else’s video clips.

    Good luck to “scan thru” the video clips AdBrite and congrats to Mike for another great endorsement.

  • umm… NHL.com is still with AdBrite

    check text link on the right of this link

    http://www.nhl&...006/round1.html

    Um, retard, that’s an old page that probably hasn’t had their code updated. Even the side navigation bar is different from their current style.

    I defy you to find another easily-clickable page on NHL.com with AdBrite links/

  • Mike,

    Come on. Back in May you came down hard on Feedpass for helping people to make money off other people’s content. Our service allows users to create an easy subscription landing page using any RSS feed, without turning over the feed like you do with FeedBurner. Back in December we made the decision to remove all advertising, which you ignored. We felt it was the right thing to do. Since then, we’ve seen a renewed spike in our growth, which is always nice. Apparently word is getting out.

    Now you step up and pat old Pud on the back for providing a tool for anyone to do the exact same thing with videos. Even worse, video carries significant bandwidth demands, all of which will be paid by YouTube, Google, or whoever else gets stuck hosting it. Also, there are no controls in place to stop me or anyone else from snatching any video from YouTube and popping my logo and ads all over it.

    Do I think it’s a cool tool, yes? Does it cross the line? Probably. And probably well past anything that Feedpass ever did.

    Just my two cents. You are a powerful man, but we’d all respect you more if you could let steady principles guide you in your writing. Is it okay to use other people’s content to make money on the web or not?

  • I CONCUR.

    I BELIEVE PHILLUP KAPLAN’S LATEST IDEA WILL DEFINITELY TOP HIS OTHER HITS SUCH AS PRIVATE LABEL PORN AND BIZIENT. THIS INTERACTIVE E-MARKETING VIDEO ADVERTISING SYSTEM WILL BE THE CATALYST OF WEB3.0.

    TIA

    YAYO IS FOR CLOSERS
    http://www.whof...edtoday.com/bbs

  • But what is the revenue split? vSocial doesn’t mention theirs either.

    But unlike vSocial who’s service costs $49.95/mo, Adbrite is free if I understand correctly? I have nothing against vSocial making money, but I think that adbrite would suit a lot more people, especially those still building traffic to their websites. Brightcove also has a good solution… free service with ads, and they split revenue with user.

    And I agree with many above, how will they monitor stolen video? Or prevent video hosts from blocking them? Split revenue with the hosts?

    @Feedpass – I agree. But in this case, Mike doesn’t do video so it does not appear to concern him, unlike having his feed hijacked.

  • It’s not AdBrite’s problem if people go and steal bandwidth from YouTube or wherever.

    The IMG tag lets you do the same thing.

    What someone really needs to do, is invent DRM for Flash video.

  • Very interesting idea. I don’t know if they have prevention measures for this, but it seems like it would be hard to find advertisers willing to put ads on a video if they are unsure who the video belongs to. Who takes the laibility for copyright infringement? Publisher, advertiser, website owner, or AdBrite, all of them. Still an interesting idea though.

  • Feedpass – you are seeing this through the eyes of someone looking for an evil. Just like BitTorrent has lots of wonderful and legitimate users, this tool is going to help those of us occasionally creating our own content keep more control of it. We do lot of original video at crunchgear. This is exactly the tool we needed. I think if you think of it from the actual content producer’s standpoint, you may see the value.

  • I just don’t get the value proposition as a blogger. If I’m uploading something to YouTube, why deal with yet another video player? I’m trying to use as few tools as possible for my blog. If a video hosting service offered this, then I’d bite, but adding my logo to a video just isn’t valuable enough.

  • So if I copy someones article off somones blog post it on my blog and paste adsense around it and I make money (which happens all day), this is teh same concept but for video (there is to your copyright argument)….and if it is transparent it will be easy to weed out the junk for advertisers. Cheers to AdBrite!

  • Mike – My issue with this, though, is that an extraordinarily similar product was shown to AdBrite 9 months ago when we were doing in-video contextual testing with them. As well, we’ve had our take on this product (which, btw, uses *our* bandwidth, and *our* users, versus passing thru “someone’s” video/bandwidth) for several months now — and was overlooked when you folks reviewed our offering(s)

    This, along with other, similar parasitical products, are going to cause big distribution networks to force in advertising, watermarks, or be dodgy in where/how they serve up videos. Bandwidth is cheap, but it’s far from free, and expecting YouTube, Veoh, Google or anyone to serve up and take on a cost, for others to make a profit, and them to get little/no credit, nevermind $$$, is rediculous. The cost(s) on this, versus Flickr, is exponential, as you know. This solution truly isn’t good for the hosting companies, and I’d be surprised if it lasted very long.

    As well, I’m guessing it won’t take long for content creators to get the shaft in this, -or- the offering will be limited to the “special few” that get by hand-picked content moderators.

    David – Grab a vSocial account, and check out http://www.vsoc...al.com/mybrand/ — We do a ton of stuff beyond “just adding a logo” — as well, we can allow you to either hook into some ad inventory, or go after your own advertisers. [/schill]

  • Uggh,

    This is going to be a mess. Basically this is Splogging. What is the difference with what the AdBrite Player can do and what MyHeavy and Veoh having been doing?

    http://newteeve...gging/#more-274

    We have been through this before, with deep links to audio and video streams.

Leave Comment

Commenting Options

Enter your personal information to the left, or sign in with your Facebook account by clicking the button below.

Alternatively, you can create an avatar that will appear whenever you leave a comment on a Gravatar-enabled blog.

Trackback URL
bugbugbug
Techcrunch on Facebook