PayPerPost In The News Again
Michael Arrington
69 comments »
PayPerPost, the controversial startup that pays bloggers to write about advertisers’ products, will be in the news again tomorrow. They will be announcing the acquisition of blogging tools and services company Performancing (see our earlier coverage of Performancing).
The main purpose of the acquisition appears to be for PayPerPost to get access to the 28,000 Performancing users, most of whom are bloggers and potential customers of PayPerPost. The popular Performancing Firefox blog editing plugin is not being acquired, and will be spun off into a new brand.
Our previous coverage of PayPerPost is here.





Wow. Congrats to the Performancing folks for getting a deal they wanted to take - but sheesh, what a company to be acquired by! I hope this doesn’t mean Nick Wilson is going to be storming the set of Good Morning America, etc.
Hmm - Mike - are they selling the entire Performancing company (outside of the ff ext)? I know Nick was looking for someone to buy some aspects but I thought he was going to keep the ad network piece.
I actually liked the forums and hope my new forums on CN can grow like theirs did.
Amazing how well all of the TLA guys have done - absolutely awesome considering it’s only been a bit over a year.
You shouldn’t even mention these guys…everytime you do its one step up for them.
Wow. And I was going to start using a lot of the Performancing tools. Thank goodness I didn’t. PayPerPost is just legal problems just waiting to happen.
Was I the only one who didn’t see Text Link Ads and Performancing as natural partners? It seemed like a dream match to me.
Mac - the founders are the same for Perf and TLA
- so it was a dream match LOL
Curious to see how much they paid for Performancing. Sounds like a good deal to gain 28000 bloggers. Will they transform Performancing to a type of “pay per banner” system similar to a pay per post targeted to personal bloggers?
Congrats to Nick W. Interesting news.
This is interesting seeing that the engines are working diligently to devalue the artificial link. Pay Per Post is just the next generation.
I’d love to know how much PayPerPost paid for Performancing also.
The Firefox blog editor and the Partners ad technology will not be bought by PayPerPost, but will be spun off under another brand.
You know Mike, I’m starting to think you have some vested interest in PPP.
You write about them a lot, so perhaps you’re helping create buzz for a reason?
Are you being paid to write these?
This is kind of pathetic.
Give it 3 years and Payperpost will be gone. Quickly.
Creating a market hype and selling it out is being fashion these days. Guys should try something better..
Wow. I wasn’t expecting that. Interesting deal. It makes sense, but I am not sure I like it.
Oh wel…
Why would the parent company of ReviewMe sell a large blogging network to their rival PayPerPost? Seems like an idiot move.
I had that damn performancing ad on my site forever and never did get a hit. Mike, the PayPerPhost former coverage link is missing an h in the domain name.
I wonder how many of those 28,000 are still active? I have 3 accounts and haven’t been there for many months - you could just see the place dwindling over the past 6 months, seemed like they were fast losing interest. They built up Metrics then got bored with it.
Glad the plugin will spin off on its own, as it’s a quality product and not go to PPP (who’d probably bastardize it).
Seems the only benefit I see in this is PPP looking for a better branding vehicle in Perf as they haven’t really hit it off with PPP (ie: many think little of them).
This whole pay-per-post concept is depressing but inevitable I guess.
I don’t get paid for curating the interesting holiday (vacation) ideas I showcase on my blog and neither do I ask for payment. The day that comes will be the day I pull the plug on the project.
I have been asked by several accommodation providers to mention their properties for payment but it defeats the object of blogging. There’s not even Adsense on my blog, which seems to be pretty much unheard of on travel blogs. Although I did develop my own ad system, which will be launched in Jan.
Do PayPerPost pay this website for reporting on this news? Only joking, but in reality Deepest Sender is less intrusive then performancing for my blogging needs, and this is not really that depressing of news, since bloggin has long been known as being a money making experience anyway for most companies and individuals.
I am happy…at least they are not in the news about the “questionable business model”…or are they??
I really do believe the pressure on PPP is pure double standards…..
At least the Firefox extension will not be part of PayPerPost …I just hope it is maintained. It’s a great addon, very handy for my needs.
Breaking News: PayPerPost acquires a case of paper from Office Max. Terms of the deal were not disclosed - but you heard it first at TC!
^ Update: A solid source just told me that “at least” one case of paper clips and staples may have also been part of the transaction. Michael - please keep us posted.
Slightly unrelated, but I just needed to inject my criticism of RockStartup, knowing that Nick will probably read this:
PLEASE, show us what you guys actually do. Every single episode is partying, and what goes on outside the office. Have one of those episodes every once in a while…maybe on holidays, or when a big deal went through or something…but so far, you’ve given us absolutely no insight into what you guys actually do, whatsoever (and I thought this was the point?).
I didn’t even watch all of the 5th episode. I had to close it, and proclaim: “lame” 6 minutes through. It’s always the same now. Who wants to see a bunch of people celebrating who knows what constantly?
Let’s see some communication with customers. Let’s see some deals being made. Let’s see some more promotion being done, let’s see the office life…let’s see some development - ANYTHING to do with your company. Thanks!
@Dave G. - WTF? They acquired some very real assets here, it’s worth mentioning… Crack is bad for you.
@ Paul - The point was supposed to be - I have heard enough about PPP. They get way too much coverage here…this is a tiny deal. Michael says he does not like their model…says it is corruption of the web, but promotes them weekly (every time it is possible to promote them - he promotes them)…to a point that it is getting old.
I understand that it is his blog and he can write whatever he wants - and I will most likely read it…but geez - find some new/other companies to write about.
That was my point.
27,999 bloggers, I’m removing the plugin off FF, the perfomancing tracker and their ads once it’s officially released.
99% of my posts are written on Performacing for FF. I am glad that’s staying independent. It looks like metrics is going to the PayPerPost way. Really need to figure out how to track my metrics now, since I don’t want to support PayPerPost. Sad.
This is a pretty big deal.
Even though bloggers will have to announce they are being compensated for their posts, what are bloggers thoughts on the idea of allowing companies to pay them to influence their content? Is this selling out? Or is this just an inevitable evolution of blogging?
This is pretty sad news. Yeah, Performancing was putting everything they had into their services and neglecting the site, but this is terrible. The only good thing is PPP bought a phantom community. With the dwindling content, people have been leaving. And once people find out what is now under PPP, they will leave too. PFF and the ad network was their bread and butter and thats what they kept. So I laugh at PPP for 2006’s dumbest purchase.
I simply don’t understand why everyone hates PayPerPost. Because they “PAY” for you to blog about a website? Well, does that mean all other bloggers in the world, who are out of the PPP purview are honest opinion makers?
Every A-class blogger is paid to review specific technologies or products. Well, my guess is even Michael Arrington would profile companies (which he wouldn’t have otherwise) if offered money for advertising…
The only difference between what PPP does and A-class bloggers do is that PPP distributes petty amounts between large class of people, while these high profile bloggers take in all the amount for that one link,that in itself delivers the killer shot…
So,bottomline to Michael, as well others who are dissenting here:Stop behaving like honest pricks…
ok - just to confirm - as I thought in comment 2 above - they did NOT buy the new ad network nor the ff ext. Just the parts that Nick wanted to sell.
Anand - you sound like a good old Komrade there.
“petty amounts between large class of people” - isn’t that communism’s old motto…
Given TC got a jump on this story, I see multiple questions here that would benefit from the full press release here: http://payperpost.com/press/pa.....formancing
Note, the end of the press release also offers a $10/post PayPerDili
experiment for existing Performancing.com, Perf Metrics and Perf Exchange members to post their experiences with the Perf services, good and bad. Nick and Chris built a great set of tools with minimal capital and PPP wants to know how to make those services even better with more capital and infrastructure behind them. For example, is current Perf Metrics AdSense click-auditing valuable as-is, or what added free Perf Metrics functions would make it a no-brainer for any blogger to adopt? The Perf Member Review opp is here: https://payperpost.com/blogger/opportunity/detail/2337
After spending some time I will never get back watching the RockStartup reality marketing show from PayPerPost, it seems that this is THE web 2.0 bubble company. I witnessed some items in their show that made the last bubble look tame.
Their 3 million in funding is going to be gone pretty quickly.
Here is a quick look at the things sucking money out of PPP
1 - $700 Chairs anyone who buys $700 chairs with VC money gets high too often.
2 – New office with neon walls. Nothing will sink a startup like a round of layoffs and a huge office commitment.
3 – The existence of a PayPerPost lime green monster truck, after getting high and buying the chairs it probably seemed like a fantastic idea.
4 – Radio Advertising
5 - Performancing
There is little need to worry about the long term impact of PPP, as these guys are going to have a cash crunch in 6-8 months
Why would it even be remotely intesting that PPP bought all of 28,000 underutilized accounts from Performancing? It’s not like they actually got a lot of users there. Perhaps the price was effectively free since Performancing certainly had no interest in this part of their business.
The best part of it all - there were 28K accounts on Performancing (I was one of them), most of which weren’t used to the maximum extent. I only used them for Metrics.
After hearing this news - I have deleted my Metrics account, asked how to have my information removed from their database, and will never visit the domain again. Many other of the Performancing members are doing the same.
PayPerPost is getting a good piece of technology out of this deal and that is it - all the users are jumping ship.
@Martin
Communism or not, for Web 2.0, we need all kinds of people to get rewarded; not just these 1-2 guys from TC and BoingBoing..
If we don’t have communism in here in web 2.0, soon, we will be talking bubbles..
I still like PayPerPost, and they have the required disclosures now.