Comments on: Google Audio Ads Snag http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/ Startup and Technology News Fri, 09 Jan 2009 10:29:16 +0000 http://wordpress.org/?v=2.6.5 By: ED情報ナビ http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-1322412 ED情報ナビ Mon, 09 Apr 2007 06:57:18 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-1322412 <strong>勃起障害(ED)とは...</strong> EDという言葉を耳にしたことのある人も多いのではないのでしょうか。EDとはEre...... 勃起障害(ED)とは…

EDという言葉を耳にしたことのある人も多いのではないのでしょうか。EDとはEre……

]]> By: home mortgage calculator http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-1114918 home mortgage calculator Sat, 03 Mar 2007 09:44:37 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-1114918 <strong>home mortgage calculator...</strong> heh... home mortgage calculator…

heh…

]]> By: iMicro.mobi » Google: Snag? What Snag? http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-704816 iMicro.mobi » Google: Snag? What Snag? Sat, 13 Jan 2007 22:24:35 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-704816 [...] In December we reported that Google’s much rumored foray into radio advertisements may be significantly delayed because Google didn’t have access to enough radio airtime for advertisers to test the product. We also reported that Google was working on a deal with CBS Radio to get access to more ad space. [...] [...] In December we reported that Google’s much rumored foray into radio advertisements may be significantly delayed because Google didn’t have access to enough radio airtime for advertisers to test the product. We also reported that Google was working on a deal with CBS Radio to get access to more ad space. [...]

]]> By: Adam http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-625900 Adam Sat, 30 Dec 2006 20:07:12 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-625900 As someone that works in the radio ad sales business, I still have yet to understand why a radio company would resell it's inventory to Google for 50cents on the dollar. Additionally, they have hired a ton of local radio sales reps and are talking to the same clients as the traditional reps are. They promise a seamless buying system....that is what is attractive to the buyers. Additionally, we have heard that they are charging stations a setup fee of $75,000 each to be part of their system. I still don't understand how it makes financial sense for the radio companies to give up their inventory. Am I missing something. As someone that works in the radio ad sales business, I still have yet to understand why a radio company would resell it’s inventory to Google for 50cents on the dollar. Additionally, they have hired a ton of local radio sales reps and are talking to the same clients as the traditional reps are. They promise a seamless buying system….that is what is attractive to the buyers. Additionally, we have heard that they are charging stations a setup fee of $75,000 each to be part of their system. I still don’t understand how it makes financial sense for the radio companies to give up their inventory. Am I missing something.

]]> By: David Mackey http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-585072 David Mackey Sat, 23 Dec 2006 22:51:43 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-585072 Wow. I can't imagine it will take long for Google to get this space, though I'm surprised they didn't already have it lined up. And how much can they possibly need? Can't they just say that they don't have spots available - kind of like they do with Adsense when there aren't any more pageviews available? Wow. I can’t imagine it will take long for Google to get this space, though I’m surprised they didn’t already have it lined up. And how much can they possibly need? Can’t they just say that they don’t have spots available - kind of like they do with Adsense when there aren’t any more pageviews available?

]]> By: BuzzRun.com » Archive » Google Audio / Radio on Hold http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-561734 BuzzRun.com » Archive » Google Audio / Radio on Hold Tue, 19 Dec 2006 20:17:08 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-561734 [...] Well as I reported a week ago and expressed my thoughts on this new radio ad program of Google, it turns out I was just blowing smoke. I read on TechCrunch today that Google Audio has hit a snag and may be on “significantly delayed“. [...] [...] Well as I reported a week ago and expressed my thoughts on this new radio ad program of Google, it turns out I was just blowing smoke. I read on TechCrunch today that Google Audio has hit a snag and may be on “significantly delayed“. [...]

]]> By: Sean http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-561660 Sean Tue, 19 Dec 2006 19:57:03 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-561660 I knew it. I knew it.

]]> By: TechCrunch Japanese アーカイブ » GoogleのAudio Ads、不発 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-561219 TechCrunch Japanese アーカイブ » GoogleのAudio Ads、不発 Tue, 19 Dec 2006 18:11:02 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-561219 [...] [原文へ] Google [...] [...] [原文へ] Google [...]

]]> By: Brian http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-561063 Brian Tue, 19 Dec 2006 17:32:28 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-561063 Good lord, the Google fandom is embarrassing. Google has proven one thing - they know how to monetize search. I have yet to see a successful ad implementation / aggregation of these other media services (print or radio). And now you all gush about TV? Steve M is correct - job well done on copying and ultimately improving Bill Gross' model. This in now way guarantees they will be able to streamline VERY old school advertising methods like print, radio, and broadcast. Good lord, the Google fandom is embarrassing.

Google has proven one thing - they know how to monetize search. I have yet to see a successful ad implementation / aggregation of these other media services (print or radio). And now you all gush about TV?

Steve M is correct - job well done on copying and ultimately improving Bill Gross’ model. This in now way guarantees they will be able to streamline VERY old school advertising methods like print, radio, and broadcast.

]]> By: Steve M. http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-560628 Steve M. Tue, 19 Dec 2006 16:11:36 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-560628 For the reasons I gave in comment #22 from the original article, all this lack of inventory does is point up one more problem with this model... As with their "auction print ads" initiative, this one too will be, effectively, D.O.A. While kudos are in order for making the attempts, paid seach has a set of very unique structural and operational factors (thank you again Bill Gross and your team from GoTo/Overture) which will never align with, nor translate effectively, to offline media. Ever. The real-time online auctioning/monetization of text is a one-trick pony (er, 800 pound gorilla). For the reasons I gave in comment #22 from the original article, all this lack of inventory does is point up one more problem with this model…

As with their “auction print ads” initiative, this one too will be, effectively, D.O.A.

While kudos are in order for making the attempts, paid seach has a set of very unique structural and operational factors (thank you again Bill Gross and your team from GoTo/Overture) which will never align with, nor translate effectively, to offline media. Ever.

The real-time online auctioning/monetization of text is a one-trick pony (er, 800 pound gorilla).

]]> By: David A. Windham - Demiurgic Design - David Windham http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-560245 David A. Windham - Demiurgic Design - David Windham Tue, 19 Dec 2006 14:53:46 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-560245 [...] Google will handle the majority of radio advertising before it’s all said and done… from TechCrunch ZDNet.com News.com Slashdot.org [...] [...] Google will handle the majority of radio advertising before it’s all said and done… from TechCrunch ZDNet.com News.com Slashdot.org [...]

]]> By: RIApedia http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-560196 RIApedia Tue, 19 Dec 2006 14:48:43 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-560196 <strong>SeeSpotRun Monitors Radio Advertisements Using Flex 2...</strong> SeeSpotRun is a new service that launched earlier this year that allows advertisers to monitor their radio advertising campaigns. The analytics application that provides reports to advertisers was built using Adobe Flex 2. You can demo the application... SeeSpotRun Monitors Radio Advertisements Using Flex 2…

SeeSpotRun is a new service that launched earlier this year that allows advertisers to monitor their radio advertising campaigns. The analytics application that provides reports to advertisers was built using Adobe Flex 2.
You can demo the application…

]]> By: Ronald Lewis http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-560190 Ronald Lewis Tue, 19 Dec 2006 14:48:09 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-560190 I believe Google Audio Ads will eventually encompass podcast advertising as well. For now, they're rolling out their acquired dMarc technology and are probably actively working on developing the needed tools to make "pod ads" effective. The bottom line for Google is that they're attempting to diversify and increase their advertising footprint -- the meat and potatoes of Google's revenue. I believe Google Audio Ads will eventually encompass podcast advertising as well. For now, they’re rolling out their acquired dMarc technology and are probably actively working on developing the needed tools to make “pod ads” effective.

The bottom line for Google is that they’re attempting to diversify and increase their advertising footprint — the meat and potatoes of Google’s revenue.

]]> By: David http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-559758 David Tue, 19 Dec 2006 13:48:59 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-559758 This news proves that the demand for radio ads is larger than the supply. I believe Google will pull through, and follow up with television advertising within 12 months. This news proves that the demand for radio ads is larger than the supply. I believe Google will pull through, and follow up with television advertising within 12 months.

]]> By: fashion industry ceo http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-558141 fashion industry ceo Tue, 19 Dec 2006 08:27:51 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-558141 google....is trying to take over advertising...guess google is going for the number 1 spot in advertisement google….is trying to take over advertising…guess google is going for the number 1 spot in advertisement

]]> By: Shokal http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-558123 Shokal Tue, 19 Dec 2006 08:24:46 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-558123 Why do they target the "offline" market rather than the online market? There is enough radio/audio streamed online just waiting to be monetized. They can revolutionize in supporting audio blogging and podcasting the same way they "enabled" the blogsphere with AdSense. I think they are really missing out here. Why do they target the “offline” market rather than the online market?
There is enough radio/audio streamed online just waiting to be monetized. They can revolutionize in supporting audio blogging and podcasting the same way they “enabled” the blogsphere with AdSense.
I think they are really missing out here.

]]> By: Mike http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557779 Mike Tue, 19 Dec 2006 07:17:16 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557779 The real strength of Adwords and Adsense is that SMEs use them widely. I doubt that Google could make voice ads as easy as text ads for SMEs to use. -Mike Tech Tutorials: www.hotcoding.com The real strength of Adwords and Adsense is that SMEs use them widely. I doubt that Google could make voice ads as easy as text ads for SMEs to use.

-Mike
Tech Tutorials: http://www.hotcoding.com

]]> By: Decipho http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557733 Decipho Tue, 19 Dec 2006 07:09:46 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557733 I agree with Tom, they should try to get into podcast ads and move onto radio ads from that. I agree with Tom, they should try to get into podcast ads and move onto radio ads from that.

]]> By: Aj http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557639 Aj Tue, 19 Dec 2006 06:47:51 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557639 Google is trying to diversify in media aggresively. Rightly pointed by one gentleman, that they would also jump in television advertisement space. All I am wondering is Google is really good at search. Rest other is popping up as they have big fat money. That does not ensures success for them. So, guys, do not worry. Google is trying to diversify in media aggresively. Rightly pointed by one gentleman, that they would also jump in television advertisement space. All I am wondering is Google is really good at search. Rest other is popping up as they have big fat money. That does not ensures success for them. So, guys, do not worry.

]]> By: Beta Alfa 2.0 » Snusförnuftigt och annat http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557559 Beta Alfa 2.0 » Snusförnuftigt och annat Tue, 19 Dec 2006 06:28:32 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557559 [...] MJB: Webbhotellet Wopsa.se sänker en bloggare IDG: Ernst Billgren: “Virtuellt skapande är lösningen på naturens resursproblem” Digg: New Digg Features O’ Plenty Webbsnack: 1,3 miljoner fildelare i Sverige TechCrunch: Utan radio blir det svårt för Google med radioannonser DN: Tom och Jerrys skapare Joseph Barbera död Wikipedia: Joseph Barbara DN: Databas med kriminella är kriminell Ekonominyheterna: Bäst på nätet 2006 DI: Dåliga webbsidor gör dig sjuk1 SVT Plus: Svårt att reklamera hos Apple [...] [...] MJB: Webbhotellet Wopsa.se sänker en bloggare IDG: Ernst Billgren: “Virtuellt skapande är lösningen på naturens resursproblem” Digg: New Digg Features O’ Plenty Webbsnack: 1,3 miljoner fildelare i Sverige TechCrunch: Utan radio blir det svårt för Google med radioannonser DN: Tom och Jerrys skapare Joseph Barbera död Wikipedia: Joseph Barbara DN: Databas med kriminella är kriminell Ekonominyheterna: Bäst på nätet 2006 DI: Dåliga webbsidor gör dig sjuk1 SVT Plus: Svårt att reklamera hos Apple [...]

]]> By: Cortland Coleman http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557406 Cortland Coleman Tue, 19 Dec 2006 05:55:38 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557406 This is a temporary setback. Google is bound to cobble together a deal with a major radio network and then, voila! - instant, nation-wide inventory. As Yaser notes in #3, Google wouldn't have purchased dMarc if they couldn't, eventually, offer inventory to advertisers. Radio stations (and TV stations) rely heavily on political advertising to boost profits every 2 years. Google's collective ad buys could be much larger and sustained over a longer time frame than the biennial political ad gold rush. Google will have a substantial impact on the radio ad market. They could re-write the rules of radio advertising - and boy howdy, that would be a good thing - if they choose to. This is a temporary setback. Google is bound to cobble together a deal with a major radio network and then, voila! - instant, nation-wide inventory.

As Yaser notes in #3, Google wouldn’t have purchased dMarc if they couldn’t, eventually, offer inventory to advertisers.

Radio stations (and TV stations) rely heavily on political advertising to boost profits every 2 years. Google’s collective ad buys could be much larger and sustained over a longer time frame than the biennial political ad gold rush. Google will have a substantial impact on the radio ad market. They could re-write the rules of radio advertising - and boy howdy, that would be a good thing - if they choose to.

]]> By: Tom W. http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557328 Tom W. Tue, 19 Dec 2006 05:37:33 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557328 Has google ventured into the realm of podcast ADs ? It would seem to make more sense for a multi-pronged approach for audio-ads, considering they could basically be in the same format. Has google ventured into the realm of podcast ADs ? It would seem to make more sense for a multi-pronged approach for audio-ads, considering they could basically be in the same format.

]]> By: Yaser Anwar http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557165 Yaser Anwar Tue, 19 Dec 2006 04:54:04 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557165 Michael & readers- I have to caution you: PLEASE LOOK AT MR. ROHAN'S ASSUMPTIONS with a grain of salt. Why? I've worked at RBC and the guy has a very spotty record, which may not be surprising for analysts as a whole, but he's been wrong on many stock calls and product features of the universe he covers. With GOOG's dMarc Broadcasting acquisition sometime back I'm quite confident Google will be able to integrate and extend the advertisement offerings to its customers. Michael & readers-

I have to caution you: PLEASE LOOK AT MR. ROHAN’S ASSUMPTIONS with a grain of salt. Why? I’ve worked at RBC and the guy has a very spotty record, which may not be surprising for analysts as a whole, but he’s been wrong on many stock calls and product features of the universe he covers.

With GOOG’s dMarc Broadcasting acquisition sometime back I’m quite confident Google will be able to integrate and extend the advertisement offerings to its customers.

]]> By: Tim http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557116 Tim Tue, 19 Dec 2006 04:40:45 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-557116 Don't you hate it when you have too many advertisers willing to pay good money than you can handle? I'm looking forward to that problem with my own advertising system! If they have more demand than advertising time, shouldn't they simply charge more? Or is the problem that advertisers simply can't buy enough ads to be effective? http://bla.st/advertising/ Don’t you hate it when you have too many advertisers willing to pay good money than you can handle? I’m looking forward to that problem with my own advertising system!

If they have more demand than advertising time, shouldn’t they simply charge more? Or is the problem that advertisers simply can’t buy enough ads to be effective?

http://bla.st/advertising/

]]> By: The Web Conferencing Blog http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-556948 The Web Conferencing Blog Tue, 19 Dec 2006 03:59:44 +0000 http://www.techcrunch.com/2006/12/18/google-audio-ads-snag/#comment-556948 First it's online advertising, now it's radio advertising. I suppose it's only a matter of time before they get their feet wet with traditional advertising...television advertising! That trifecta of a portfolio is pretty hard to compete against, especially if you have the Google brand behind it. http://davidchao.typepad.com First it’s online advertising, now it’s radio advertising. I suppose it’s only a matter of time before they get their feet wet with traditional advertising…television advertising! That trifecta of a portfolio is pretty hard to compete against, especially if you have the Google brand behind it.

http://davidchao.typepad.com

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