Panama, Yahoo’s long awaited upgrade to their search marketing program, is now open to any U.S. business. Previously, the program was only available to Yahoo’s existing search marketing customers that wanted to upgrade to the new platform.
Panama will bring much needed updates to help Yahoo compete more effectively with Google’s contextual advertising platform. Under Panama, ads will be served and ranked based on a variety of factors, such as click through rates, instead of just placing the highest bidded ads first. The result should be significantly higher revenue to Yahoo and its partners.
Yahoo released a statement about Panama, touting its easy five-step sign-up process. According to the release, “advertisers can quickly create campaigns, determine their desired position, understand their potential share of available clicks, set their budgets, and then see their ads online within minutes. In addition, Yahoo’s new ad testing and optimization features allow advertisers to easily test their creative options and manage their campaigns to the goals they have for return on investment.”
Yahoo will transition existing customers to Panama one market at a time. Once the U.S. has been completely transitioned, Yahoo will announce international roll-out plans.
Panama is not competition for AdSense, it’s competition for Google AdWords.
Meeee toooo.
@Lee
I’m sure it’s competition for both eventually - that only makes sense.
Ah, now Yahoo! can be more like Google. Let’s just hope it really improves the bottom line. Otherwise the stock is F#$%&#.
http://www.iRegift.com
In our work with clients on search, Yahoo has been consistently less expensive per click than Google. So while I have no doubt the core change of placement will be good for Yahoo!, I hope it will also be good for the advertisers.
Let’s not forget who pioneered the pay-per-click model (or at least bought the company who did).
I have been able to test out this system and without question it is a huge impromvement over what they had before which was crap. The new system is definelty on par with goog.
Google Search is Great.
Page Rank is Great.
Google’s AJAX is Great.
other than that pretty much everything is a Me Too (splashing AJAX doesn’t make you a pioneer)
Google Mail : Me Too
Google Finance : Me Too
Google News : Me Too
Google Maps : Me Too
Google AdSense : Me Too
Sewing all the consumer features into a Web Portal : upcoming Me Too
bottomline : Google isn’t a business innovator. They are great technology innovators.
I not sure about pay-per-click model will work in this new Web 2.0 economy. I was fyi about cmediatv.com , they are going to be offering a industry first advertising model to be annouced on Dec 18, that I believe will shake up the marketplace of pay-per-click Web 1.0 old school companies will#$%@looking for a new solution. Like mike said in one of he’s previous blog’s PAY- PER- CLICK is dead, or something like that.
Seems like Yahoo! is going to be giving Google serious competition here…
Suggesting that the PPC model is deal is freaking retarded.
To Tecko - PPC for web 2.0 might not work? Your nuts - PPC is around for a long long time to come.
- Almost anything is better than the old Overture - back end they were using before.
- this is a step up for yahoo!, but When you first log in you get to look at 14 minute video that explains to you how to use your account. - If you have to explain your sites navigation its not going to work! -
- Yahoo, Please keep it simple more is not always better - Richard Bowles
Payperclick is dead…. cool, less competition for me! If anyone actually believes that I feel sorry for them. It will evolve like everything does and is growing everyday. If PPC was actually dead Google would be dead along with it.
Hi, Beatbox PPC has had its run, but remember business consumer are smart and are always looking for a better to market themselves and their businesses. Google has made a fortune with now real way to measure PPC
other with their internal reports that does not measure click fraud. Youtube, grouper, revver, facebook,payperpost, and cmediatv.com are web 2.0 companies that are poised to shake up PPC model, simply because as a business your goal is to reduce advertising cost, track it, and profit from it.
What’s nuts is to pay for something that does not result in to a sale, and corporation, business professional, and marketer are asking themselves that very same question. We are in a marketplace were people want things now, and a PPC just want do it.
Tecko, sounds like you need to do some fact checking before you make these mindless assertions. 40% of people who buy online are starting from a search engine. What is this model that is supposedly going to shake up PPC? As long as marketers are seeing the awesome ROI they’re getting with PPC, it’s not going anywhere.
Great thanks for the heads up on cmediatv.com…as a Yahoo SS reseller we find that our clients aren’t at all up with web 2.0…it will be interesting to see what PPC evolves into, but I agree in keeping it simple…aren’t blog ad networks using the PPC model?
The facts are that 82% of all web searches are video, because most people are visual, show any customer something they like they are buying. Video is easier to track than text, and you are likely to engage a sales at a more rapid pace than the current PPCmodel. Question? Does PPC model talk to you, give you live demo, or sale the sizzle . Disney, did a marketing campaign with youtube, as a result Pirates of the Carribean #1 grossing box office movie simply because user were engaged to be part of all the excitement Web 2.0 begins. This was before Google bought Youtube out of the news, because google knows that web 2.0 will be greater than Web 1.0 PPC model.Where have you been in 2006, leave the spiked eggnog along.
Sorry, but people aren’t going to video sites to find products. You obviously don’t know anything about e-commerce. Do you think even big-box retailers are going to offer video previews of all their products? Get real. The fact is that PPC is still a viable advertising model that is allowing small business to compete on the web.
Tecko (Bernel),
I think that video on the net will have a major impact on advertising, but to say that the PPC model is dead just makes you look foolish. Video won’t be used on that level for product information. Watching videos of products won’t appeal to most consumers like you think. That would be like saying that there should be channels dedicated to commercials 24/7. And don’t make the HSN - QVC connection. They’re more akin to internet gambling. Oh and if you’re going to plug your own company be honest about it. Good luck with cmediatv.comhttp://www.iregift.com
E-commerce is simply a more profitable distribution of product and services, in short. If, If’s and but’s were candy and nuts we would all have a Merry Christmas. Big Box retailer are all ready trying figure out how to use video ad on the web to drive the bottom line profits. The problem is not will it work , because it will . By the way ,Get Real is what people want ie… interaction , and thats what web 2.0 offers. How can small business compete with the PPC model, they are likely to get lost in the shuffle, because large advertiser with deeper pockets buy their way to the top. Web 2.0 will elimate this process and allow small businesses, or any business to compete on service and innovation. At the End of the day what matters is the 1099, or AGI. Small Business account for 85% of the jobs in America, and 80% plusof business have 20 or less employee’s and their advertising budget would be delete in the matter of days with the PPC model, However with Web 2.0 companies like payperpost, facebook, myspace, revver, cmediatv.com and many other like them will give the little guy greater leverage for less money.
Sean who is , Bernel
The more I read, the less sense you make…
I give up.
You’re Bernel. MySpace & Facebook are going to help the small business person? Do you know anything about their CPM rates (one was published most recently on this blog if that helps) and CTR? You’re contradicting yourself. You’re trying to grab PR for cmediatv.com. It’s very clear, lump it in with some other very successful companies. Although PPP is a little green, but no doubt they’ve got a shot at making some money. PixelShrink.com
Facebook Flyers are the best way to reach college students when and where they pay attention. And now they can have images!
Target only the college(s) you want.
How it works:
Write what you want your Flyer to say.
Select which schools will see it.
Choose how many times they will see it.
Your Flyer will be posted to the Facebook Flyer Board and advertised on other Facebook pages.
For only $5, your Flyer will be displayed 2,500 times!*
* At small schools, we will display your Flyer as many times as possible but cannot guarantee the number of views.
I’m Media report, get your fact right
AttN:Sean
I’m a media reporter,and I have nothing to do with cmediatv.com or any other internet company, techcrunch is a resource and if a topic I’m covering
will blog on occassion. good night
Beat,
I’ve reached my limit of trying to decode Teckos posts.
What about the advertisers who want an upgrade to their existing accounts? Is the only way to get Panama to sign up for a new account?
ISG Blog: You can try submitting a request to upgrade. They’ll eventually get everyone upgraded, but it’s not being done all at once. Creating a new account is a faster way to get in.
Personally, I’m not too impressed with much of the Panama interface besides the geo-targeting. It’s still far inferior to AdWords.
Tecko says:
“The facts are that 82% of all web searches are video….”
Huh!? Even if you had a decimal in there you’d still be way off. Surely that was a typo right?
Project Panama is crucial to Yahoo’s battle with Google.
MediaVidea has the details:
http://mediavidea.blogspot.com.....hould.html
http://mediavidea.blogspot.com.....-with.html
what a funny discussion here, folks…
search advertising works
other forms of advertising work as well
how can you mix a disney movie example (that’s BRAND advertising!) with a, say, PPC campaign for travel insurance or a hotel provider? that’s a whole different ball game. obviously.
about the topic: i work in a search marketing agency, we deal with 100s of clients, and i run campaigns for them across google, yahoo and msn. and yahoo’s system does suck. i do hope the new system will be better (they will roll it out here in the UK in january, to agencies at least)
He had no idea what he was talking about. He will say anything to make his shitty company sound better.
I think Yahoo! will have to offer some sort of incentive or revenue guarantees to cause website owners to switch over from Google Adsense - though they can probably get a large number of marketers from the new interface.
Does this mean anything for YPN? If I use YPN ads, will this have any impact on my ads income?
-Mike
Tech Tutorials: http://www.hotcoding.com
yahoo is one shit hole company which doesn’t even knwo wtf it is good at
Jack ass dickheads who think with a penis have started the company and managing it…
generic levitra.
With the implementation of Panama on Yahoo! small business will have to look to other sources for visibility, like text links, social bookmarking and directories.