Comments on: FTC May Regulate PayPerPost http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/ Startup and Tech News Sat, 17 May 2008 05:10:32 +0000 http://wordpress.org/?v=2.3.3 By: 小叮当 » Blog Archive » FTC 可能会控制 PayPerPost 付费评论 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-1634969 小叮当 » Blog Archive » FTC 可能会控制 PayPerPost 付费评论 Fri, 21 Sep 2007 00:21:20 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-1634969 [...] 原文作者：Michael Arrington原文链接：FTC May Regulate PayPerPost译者：Spider [...] […] 原文作者：Michael Arrington原文链接：FTC May Regulate PayPerPost译者：Spider […]

]]> By: 美容・健康・ダイエット関連リンク集 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-1363021 美容・健康・ダイエット関連リンク集 Fri, 04 May 2007 22:29:31 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-1363021 <strong>健康関連サイトリンク集...</strong> 血圧.com 血圧.comでは、日本人の平均値と比較して血圧 が高い場合の血圧の下げる方法や、測定方法、高血圧に効果的な薬など、さまざまなお役立ち情 報をご紹介しています。 高血... 健康関連サイトリンク集…

血圧.com 血圧.comでは、日本人の平均値と比較して血圧 が高い場合の血圧の下げる方法や、測定方法、高血圧に効果的な薬など、さまざまなお役立ち情 報をご紹介しています。 高血…

]]> By: The Rqtect http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-761410 The Rqtect Sun, 21 Jan 2007 08:20:00 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-761410 Thanks Again Mike I was just about to launch BlogPayola.com and/or IBlog4Cash.com BlogVison.com These were going to be My Blogging for Dolars sites. FTC Frowns on Radio Payola. Payola is Pay To Play Certain Songs or ones Labels songs. This is Totally Different concept this is Guerilla Marketing. Has anyone heard of freedom of speech? So what if its Pay For Speech and Not Free Speech. Rqtect Rqtect.com Thanks Again Mike

I was just about to launch BlogPayola.com and/or IBlog4Cash.com
BlogVison.com These were going to be My Blogging for Dolars sites.
FTC Frowns on Radio Payola.
Payola is Pay To Play Certain Songs or ones Labels songs.
This is Totally Different concept this is Guerilla Marketing.
Has anyone heard of freedom of speech?
So what if its Pay For Speech and Not Free Speech.

Rqtect
Rqtect.com

]]> By: TechSoapBox http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-721627 TechSoapBox Tue, 16 Jan 2007 15:38:26 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-721627 [...] Yet he continues to puzzle me about the evil PayPerPost. If the company is so evil, and if he wishes it would die - why such obsession? So he doesn’t like paid-blog posting - that is fine. Mention who evil PayPerPost is the first time, and then move on and talk about the problem (and not the company). Even subsequent posts about companies that pay you to blog (which all have much more clarified disclosure policies) were always compared to PayPerPost. This post about ReviewMe and CreamAid only mentions PayPerPost in the title. This next post about ReviewMe launching again mentions PayPerPost in the title. When the FTC announced it will start regulating word-of-mouth marketing, the title was all about FTC regulating PayPerPost. The latest post, just one day old, was about Another PayPerPost competitor. No need to mention SponsoredReviews.com (the actual site the content was about) - naw, lets just mention PayPerPost again. [...] […] Yet he continues to puzzle me about the evil PayPerPost. If the company is so evil, and if he wishes it would die - why such obsession? So he doesn’t like paid-blog posting - that is fine. Mention who evil PayPerPost is the first time, and then move on and talk about the problem (and not the company). Even subsequent posts about companies that pay you to blog (which all have much more clarified disclosure policies) were always compared to PayPerPost. This post about ReviewMe and CreamAid only mentions PayPerPost in the title. This next post about ReviewMe launching again mentions PayPerPost in the title. When the FTC announced it will start regulating word-of-mouth marketing, the title was all about FTC regulating PayPerPost. The latest post, just one day old, was about Another PayPerPost competitor. No need to mention SponsoredReviews.com (the actual site the content was about) - naw, lets just mention PayPerPost again. […]

]]> By: PayPerPost Does Something Right http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-681865 PayPerPost Does Something Right Tue, 09 Jan 2007 04:23:09 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-681865 [...] PayPerPost, a marketplace for advertisers to pay bloggers to write about their products, will make a significant policy change on Monday: Bloggers will now be required to disclose that they are being paid for their posts. This looks to be at least partially due to recent moves by the FTC to force word-of-mouth advertisers to disclose any financial incentives to promote products: “FTC” is mentioned five times in the press release that will be issued on Monday (a copy of the press release is below). [...] […] PayPerPost, a marketplace for advertisers to pay bloggers to write about their products, will make a significant policy change on Monday: Bloggers will now be required to disclose that they are being paid for their posts. This looks to be at least partially due to recent moves by the FTC to force word-of-mouth advertisers to disclose any financial incentives to promote products: “FTC” is mentioned five times in the press release that will be issued on Monday (a copy of the press release is below). […]

]]> By: FTC | Word of Mouth and Affiliates - Andy Beard http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-623083 FTC | Word of Mouth and Affiliates - Andy Beard Sat, 30 Dec 2006 13:29:09 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-623083 [...] FTC May Regulate Pay Per Post @ Techcrunch - The Techcrunch post targets Pay Per Post, which in my opinion is actually totally missing out on the much target picture. It also affects many of the companies Techcrunch cover who use affiliate programs for monetization. FTC tells PayPerPost to knock it off at Matthew Ingram - Matthew does mention affiliate marketing, thus why target PPP with this. This affects Google more than PPP. [...] […] FTC May Regulate Pay Per Post @ Techcrunch - The Techcrunch post targets Pay Per Post, which in my opinion is actually totally missing out on the much target picture. It also affects many of the companies Techcrunch cover who use affiliate programs for monetization. FTC tells PayPerPost to knock it off at Matthew Ingram - Matthew does mention affiliate marketing, thus why target PPP with this. This affects Google more than PPP. […]

]]> By: The Playmaker's Forum http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-560379 The Playmaker's Forum Tue, 19 Dec 2006 15:14:29 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-560379 <strong>FTC to regulate word of mouth?...</strong> The FTC is challenging marketers to make their propaganda more transparent. It may be uncomfortable to think of marketing as propaganda, but look at the definitions of White Propaganda and Grey Propaganda...... FTC to regulate word of mouth?…

The FTC is challenging marketers to make their propaganda more transparent. It may be uncomfortable to think of marketing as propaganda, but look at the definitions of White Propaganda and Grey Propaganda……

]]> By: Start-up.co.nz » PayPerPost Does Something Right http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-549365 Start-up.co.nz » PayPerPost Does Something Right Sun, 17 Dec 2006 20:58:16 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-549365 [...] PayPerPost, a marketplace for advertisers to pay bloggers to write about their products, will make a significant policy change on Monday: Bloggers will now be required to disclose that they are being paid for their posts. This looks to be at least partially due to recent moves by the FTC to force word-of-mouth advertisers to disclose any financial incentives to promote products: “FTC” is mentioned five times in the press release that will be issued on Monday (a copy of the press release is below). [...] […] PayPerPost, a marketplace for advertisers to pay bloggers to write about their products, will make a significant policy change on Monday: Bloggers will now be required to disclose that they are being paid for their posts. This looks to be at least partially due to recent moves by the FTC to force word-of-mouth advertisers to disclose any financial incentives to promote products: “FTC” is mentioned five times in the press release that will be issued on Monday (a copy of the press release is below). […]

]]> By: PayPerPost Does Something Right at Swiss Podcast Directory and Blog http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-545115 PayPerPost Does Something Right at Swiss Podcast Directory and Blog Sun, 17 Dec 2006 00:21:28 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-545115 [...] PayPerPost, a marketplace for advertisers to pay bloggers to write about their products, will make a significant policy change on Monday: Bloggers will now be required to disclose that they are being paid for their posts. This looks to be at least partially due to recent moves by the FTC to force word-of-mouth advertisers to disclose any financial incentives to promote products: “FTC” is mentioned five times in the press release that will be issued on Monday (a copy of the press release is below). [...] […] PayPerPost, a marketplace for advertisers to pay bloggers to write about their products, will make a significant policy change on Monday: Bloggers will now be required to disclose that they are being paid for their posts. This looks to be at least partially due to recent moves by the FTC to force word-of-mouth advertisers to disclose any financial incentives to promote products: “FTC” is mentioned five times in the press release that will be issued on Monday (a copy of the press release is below). […]

]]> By: Techcrunch » Blog Archive » PayPerPost Does Something Right http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-545056 Techcrunch » Blog Archive » PayPerPost Does Something Right Sun, 17 Dec 2006 00:00:38 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-545056 [...] PayPerPost, a marketplace for advertisers to pay bloggers to write about their products, will make a significant policy change on Monday: Bloggers will now be required to disclose that they are being paid for their posts. This looks to be at least partially due to recent moves by the FTC to force word-of-mouth advertisers to disclose any financial incentives to promote products: “FTC” is mentioned five times in the press release that will be issued on Monday (a copy of the press release is below). [...] […] PayPerPost, a marketplace for advertisers to pay bloggers to write about their products, will make a significant policy change on Monday: Bloggers will now be required to disclose that they are being paid for their posts. This looks to be at least partially due to recent moves by the FTC to force word-of-mouth advertisers to disclose any financial incentives to promote products: “FTC” is mentioned five times in the press release that will be issued on Monday (a copy of the press release is below). […]

]]> By: The Web Conferencing Blog http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-540192 The Web Conferencing Blog Sat, 16 Dec 2006 06:13:43 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-540192 There is no way this is seriously going to happen, what a waste of time and energy. Doesn't the FTC have more important things to review? http://davidchao.typepad.com There is no way this is seriously going to happen, what a waste of time and energy. Doesn’t the FTC have more important things to review?

http://davidchao.typepad.com

]]> By: Mike http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-539611 Mike Sat, 16 Dec 2006 03:52:46 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-539611 Maybe FTC should regulate on this. But I'm afraid it's really hard to have a good achievement. Bloggers don't like any regulation, anyway. -Mike Tech Tutorials: http://www.hotcoding.com Maybe FTC should regulate on this. But I’m afraid it’s really hard to have a good achievement.
Bloggers don’t like any regulation, anyway.

-Mike
Tech Tutorials: http://www.hotcoding.com

]]> By: David Mackey http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-539181 David Mackey Sat, 16 Dec 2006 02:02:25 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-539181 I think blogs should disclose when they are posting for money, but I'm not sure this is something the FTC should regulate. I think blogs should disclose when they are posting for money, but I’m not sure this is something the FTC should regulate.

]]> By: Aimee http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-538606 Aimee Fri, 15 Dec 2006 23:21:43 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-538606 I'm not a fan of paid posts (in fact, I just wrote a blog entry today about this very topic)... however I am even less of a fan of the government becoming more and more involved in common practices such as word of mouth marketing. I don't even know how many things I have talked about on my blog just because I felt they were neat products (not paid to do so), and now someone is going to tell me that I can't do that unless I meet certain critiria?? Isn't this a freedom of speech issue? I’m not a fan of paid posts (in fact, I just wrote a blog entry today about this very topic)… however I am even less of a fan of the government becoming more and more involved in common practices such as word of mouth marketing. I don’t even know how many things I have talked about on my blog just because I felt they were neat products (not paid to do so), and now someone is going to tell me that I can’t do that unless I meet certain critiria?? Isn’t this a freedom of speech issue?

]]> By: sly http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-537774 sly Fri, 15 Dec 2006 19:52:29 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-537774 Will this affect product placement in movies? Will this affect product placement in movies?

]]> By: Seth Wagoner http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-531659 Seth Wagoner Thu, 14 Dec 2006 23:00:46 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-531659 My 2c: Govt should regulate trade and advertising to help ensure rip-offs do not occur, otherwise people are forced to waste vast amounts of extra time before every transaction doing due dilligence to ensure that they are not being fooled. Government regulations are the price you pay for an efficient interdependent society. If the regulations are often badly drawn up, or actually designed to give advantage to one group over another rather than to make the system fairer or more efficient, then you start loooking at unelecting the current government, and also pushing for electoral reform, campaign finance reform, and (much) more transparency, rather than simply moaning that all regulations are evil. To do that is merely to play into the hands of the snake oil salesmen. I live in New Zealand. We have it easy here, in terms of sensible government regulation. Despite the fact that our right wing bloggers claim our Govt is "socialist" we are the #1 place to do business on this planet according to the World Bank. I really do sympathise with you Americans and your crazy inefficient multilayered inconsistent systems of government, I can see why you hate them so much, but trust me, anarchy would be worse. My 2c: Govt should regulate trade and advertising to help ensure rip-offs do not occur, otherwise people are forced to waste vast amounts of extra time before every transaction doing due dilligence to ensure that they are not being fooled. Government regulations are the price you pay for an efficient interdependent society. If the regulations are often badly drawn up, or actually designed to give advantage to one group over another rather than to make the system fairer or more efficient, then you start loooking at unelecting the current government, and also pushing for electoral reform, campaign finance reform, and (much) more transparency, rather than simply moaning that all regulations are evil. To do that is merely to play into the hands of the snake oil salesmen.

I live in New Zealand. We have it easy here, in terms of sensible government regulation. Despite the fact that our right wing bloggers claim our Govt is “socialist” we are the #1 place to do business on this planet according to the World Bank. I really do sympathise with you Americans and your crazy inefficient multilayered inconsistent systems of government, I can see why you hate them so much, but trust me, anarchy would be worse.

]]> By: Uzi Ben-Levy http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-531336 Uzi Ben-Levy Thu, 14 Dec 2006 21:51:58 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-531336 Freedom of money is the most important. Freedom of money is the most important.

]]> By: MistOne http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-529783 MistOne Thu, 14 Dec 2006 16:39:18 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-529783 I think disclosure by journalists is a good thing, which includes TC when they write up stories on companies they have close / material relationships with, it has to go across the board. Radio needs even more disclosure rules because we are talking big bucks, not a a few hundred bucks to a blogger, or whatever the model is. My startup, <a href="http://www.promoterforce.com" rel="nofollow">Promoterforce.com</a> which is platform for WOM for SME's, is currently developing our full disclosure messaging strategy around this issue. We fully agree with the <a href="http://www.womma.org/ethicscode.htm" rel="nofollow">WOMMA that disclosure is a fundamental element of trustworthy (credible, meaningful) marketing.</a> I think disclosure by journalists is a good thing, which includes TC when they write up stories on companies they have close / material relationships with, it has to go across the board.
Radio needs even more disclosure rules because we are talking big bucks, not a a few hundred bucks to a blogger, or whatever the model is.

My startup, Promoterforce.com which is platform for WOM for SME’s, is currently developing our full disclosure messaging strategy around this issue. We fully agree with the WOMMA that disclosure is a fundamental element of trustworthy (credible, meaningful) marketing.

]]> By: RqTect http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-529159 RqTect Thu, 14 Dec 2006 14:48:00 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-529159 Thanks Mike I was just about to launch BlogPayola.com and/or IBlog4Cash.com These were going to be My Pay for Post Sites. FTC Frowns on Radio Payola. Payola is Pay To Play Certain Songs or ones Labels songs. This is Totally Different concept this is Guerilla Marketing. Has anyone heard of freedom of speech? So what if its Pay For Speech and Not Free Speech. Rqtect Rqtect.com Thanks Mike

I was just about to launch BlogPayola.com and/or IBlog4Cash.com
These were going to be My Pay for Post Sites.
FTC Frowns on Radio Payola.
Payola is Pay To Play Certain Songs or ones Labels songs.
This is Totally Different concept this is Guerilla Marketing.
Has anyone heard of freedom of speech?
So what if its Pay For Speech and Not Free Speech.

Rqtect
Rqtect.com

]]> By: helen http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-528957 helen Thu, 14 Dec 2006 14:18:54 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-528957 Just a response to MT (11): "The government getting involved in trade practices is a pretty scary concept." Concept? Its a reality. There is no such thing anywhere in the world as a government that is not involved in regulating trade. We have and have historically had a very involved government. If you think this is just a "concept" you are severely out of touch. Just a response to MT (11):
“The government getting involved in trade practices is a pretty scary concept.”

Concept? Its a reality. There is no such thing anywhere in the world as a government that is not involved in regulating trade. We have and have historically had a very involved government. If you think this is just a “concept” you are severely out of touch.

]]> By: Andy Beard http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-528162 Andy Beard Thu, 14 Dec 2006 11:51:04 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-528162 Hi Michael I think you need to look at this a little deeper, and not specifically in regards to Pay Per Post. This affects billion dollar companies, not just startups. Here are some references to what 2 lawyers have written about this http://www.copywritersblog.com/2006/12/13/ftc-cracks-down-on-word-of-mouth-advertising/ http://www.copyblogger.com/affiliate-marketing-disclosure-now-required-by-law/ This affects Amazon, Google, Ebay, Clickbank, Commission Junction, Linkshare and a host of other billion dollar companies that allow affiliates to link directly through to a particular product or service with a recommendation. In fact this affects affiliate marketeres more than Pay Per Post, because a PPP writer earns very little per article they write compared to an affiliate who may earn thousands of dollars per affiliate product mention. Solution? My Disclosure Policy Plugin possibly if you use Wordpress Hi Michael

I think you need to look at this a little deeper, and not specifically in regards to Pay Per Post.

This affects billion dollar companies, not just startups.

Here are some references to what 2 lawyers have written about this

http://www.copywritersblog.com.....vertising/
http://www.copyblogger.com/aff.....ed-by-law/

This affects Amazon, Google, Ebay, Clickbank, Commission Junction, Linkshare and a host of other billion dollar companies that allow affiliates to link directly through to a particular product or service with a recommendation.

In fact this affects affiliate marketeres more than Pay Per Post, because a PPP writer earns very little per article they write compared to an affiliate who may earn thousands of dollars per affiliate product mention.

Solution? My Disclosure Policy Plugin possibly if you use Wordpress

]]> By: David http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-527453 David Thu, 14 Dec 2006 08:38:40 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-527453 Hello Mike. Thanks for offering a weblog like TechCrunch for general consumption; I really appreciate it. I like what you write about it and I like how quickly you get up to date information out there. Thanks for keeping me informed. Hello Mike.

Thanks for offering a weblog like TechCrunch for general consumption; I really appreciate it. I like what you write about it and I like how quickly you get up to date information out there. Thanks for keeping me informed.

]]> By: hmmmm http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-526991 hmmmm Thu, 14 Dec 2006 07:07:19 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-526991 Mike, your position is clear - but a tad hypocritical, no? You can't exactly invest in Dogster, while at the same time blog about them (and slam competition, pawspot) - then turn around a criticize PPP. I really like your blog, but watch out for the whole "glass houses" and "stones" thing. Mike, your position is clear - but a tad hypocritical, no? You can’t exactly invest in Dogster, while at the same time blog about them (and slam competition, pawspot) - then turn around a criticize PPP. I really like your blog, but watch out for the whole “glass houses” and “stones” thing.

]]> By: Beta Alfa 2.0 » Nu är det slut med smygbuzzandet http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-526907 Beta Alfa 2.0 » Nu är det slut med smygbuzzandet Thu, 14 Dec 2006 06:42:08 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-526907 [...] Via TechCrunch. [...] […] Via TechCrunch. […]

]]> By: Patricia http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-526688 Patricia Thu, 14 Dec 2006 05:40:26 +0000 http://www.techcrunch.com/2006/12/13/ftc-may-regulate-payperpost/#comment-526688 @ calvin, yes for sure i've seen that too, especially with smaller shows. the thing is, though, that's kind of killing the shows too..... @ calvin, yes for sure i’ve seen that too, especially with smaller shows. the thing is, though, that’s kind of killing the shows too…..

]]>