Comments on: Startup Cries Foul at Google’s New Radio Ads Product

By: Voiceover

Voiceover — Mon, 21 Sep 2009 18:46:08 +0000

I am also very unsure about the google voice project. We do voiceovers all day long and sometimes it is good to be small and flexible. This business is a dayly business which works on trust and personal friendship. So I think it is just another nice idea that will prove it`s worth in the future – or not.

By: Domain Names US! » Blog Archive » Google’s Pulling the Plug on Google Audio Ads

Fri, 11 Sep 2009 14:50:20 +0000

[...] received a healthy amount of attention and hype from the online community, including postings about Google Audio Ads on TechCrunch by Michael Arrington and even news coverage on [...]

By: Thomas Rohe

Thomas Rohe — Tue, 17 Feb 2009 19:56:13 +0000

It’s part of the biz I guess. We’ve been doing creative audio production and are also a licensed voice talent agency (which a rarity these days) and have had to deal with the constant downward pressure due to the changing market, but that’s what it is, a changing market. It always will be and that is the constant. Come say hi at: http://www.suns...productions.com.
Tom

PS-Phil I totally agree. You can hear the slump of product quality right now on the air or satellite.

By: Phil

Phil — Fri, 02 Jan 2009 13:20:39 +0000

You might be able to make them read, if they can read…but it does not mean they can deliver.

Gee ! anybody can do VO’s right ?!!!!

This just another way Corp. America is profiting off of mediocre product, next thing you know everything will look and sound like your local access channel…

HELLO…..TEST TEST…IS THIS THING ON ?!!!!!

By: Soft Launch For Google Audio Ads | Tekjuice.com

Soft Launch For Google Audio Ads | Tekjuice.com — Wed, 30 May 2007 20:00:27 +0000

[...] are getting reports from advertisers that Google Audio Ads have been added as an option to their Adwords accounts, although we can’t confirm yet that [...]

By: Soft Launch For Google Audio Ads : Forecast-Blog

Soft Launch For Google Audio Ads : Forecast-Blog — Wed, 30 May 2007 19:58:20 +0000

[...] are getting reports from advertisers that Google Audio Ads have been added as an option to their Adwords accounts, although we can’t confirm yet that [...]

By: Soft Launch For Google Audio Ads

Soft Launch For Google Audio Ads — Wed, 30 May 2007 18:46:04 +0000

[...] are getting reports from advertisers that Google Audio Ads have been added as an option to their Adwords accounts, although we can’t confirm yet that [...]

By: ShadowzBlog » Blog Archive » Google Testing TV Ads in California

ShadowzBlog » Blog Archive » Google Testing TV Ads in California — Fri, 30 Mar 2007 03:35:11 +0000

[...] no information on how much Google is planning on assisting advertisers in creating the ads. Their audio advertising product, also still in testing, contains basic creation tools and access to voice [...]

By: Google Audio Ads Snag

Google Audio Ads Snag — Tue, 09 Jan 2007 04:36:12 +0000

[...] We first wrote about Google Audio ads a week ago when competitor Voices.com was saying flat out that Google copied part of their product. Google plans to handle audio ads for customers from soup to nuts: assistance with ad creation, the ability to bid on radio spots, and target ads by geography, station type, listener demographics and time of day. [...]

By: BIGjohnSMALL

BIGjohnSMALL — Sat, 30 Dec 2006 20:20:22 +0000

I have been writing and recording voice ads for websites for a few years. This is NOT new, it’s just new to Google. They’re ALSO trying to copy something that http://www.Bid4Spots.com has already done quite well.

BIG John Small
http://www.GreatRadioAds.com

By: Google Audio Ads Snag at Swiss Podcast Directory and Blog

Google Audio Ads Snag at Swiss Podcast Directory and Blog — Tue, 19 Dec 2006 03:56:11 +0000

By: Techcrunch » Blog Archive » Google Audio Ads Snag

Techcrunch » Blog Archive » Google Audio Ads Snag — Tue, 19 Dec 2006 03:48:02 +0000

By: Mike

Mike — Sat, 16 Dec 2006 04:20:32 +0000

Anybody ever tried voice ads? Will there be some voice adsense soon? I wish I could use voice adsense on my site soon.

-Mike
Tech Tutorials: http://www.hotcoding.com

By: AhmedF

AhmedF — Wed, 13 Dec 2006 19:57:04 +0000

Never seen so much whining about evil and what not

Its called ‘research’ folks.

By: Brett Astor

Brett Astor — Wed, 13 Dec 2006 18:09:30 +0000

One important point that is missed by Google:

It takes a lot more than copywriting and voiceover to create a radio ad that works great.

It isn’t about sounding pretty. It’s about getting results. Isn’t that the point of accountable advertising?

By: n.sputnik » Blog Archive » Voices.com mad about Google’s upcoming radio ads service

Wed, 13 Dec 2006 01:46:55 +0000

[...] According to TechCrunch, a voice talent service called Voices.com is mad because Google’s new audio service seems to be a competitor. Why not just partner with them? There could be services that the two companies can provide to each other. Being in audio production myself, I am hoping that I can get some work from local business wanting a radio spot using the new Google service or maybe even Voices.com. Technorati Tags: radio, Google [...]

By: David Mackey

David Mackey — Wed, 13 Dec 2006 00:50:57 +0000

He could do something about it if he has a patent…Isn’t it also possible that Google was just checking out the competition? Not a bad idea in my opinion – not to steal ideas, just to know what you are up against.

By: Nick Dynice

Nick Dynice — Tue, 12 Dec 2006 23:25:24 +0000

To Voices.com I say: If you can’t beat ‘em, join ‘em!

By: Jared Klein

Jared Klein — Tue, 12 Dec 2006 22:07:35 +0000

Obviously the writers have not heard of either Voice123 or Bid4Spots, both in business around the same time as dMarc or earlier. It’s called business. Welcome to America.

By: VentureBeat » SOMA’s return, Google’s smokescreen and copying, iTunes flatlining?

Tue, 12 Dec 2006 21:01:48 +0000

[...] Although perhaps Google isn’t as innovative as you may think — Yahoo’s Jeremy Zawodny says Google copied its IE7 download feature, and has pretty good evidence. Google has since changed the look, but we’re wondering if someone’s head is rolling as a result. And the radio program looks similar to Voice.com’s. Suppose there’s a chance Google merely didn’t see it, though that’s unlikely because Google’s radio product managers surely would have soured the market.) [...]

By: John Philip Green

John Philip Green — Tue, 12 Dec 2006 20:22:04 +0000

I imagine that if its a large enough market for Google to go after, then its probably a large enough market for a couple players.

Voices.com has a great domain, solid tech, and from the looks of it a fairly large user base.

Also, let’s all keep our pants on until Google releases whatever it is they are doing in this space.

I wish David & Voices.com lots of luck.

By: Michael Hoffman

Michael Hoffman — Tue, 12 Dec 2006 20:08:19 +0000

I am totally in the “suck it up” crowd. Your barrier has to be larger community, lead in the market place, etc… if you don’t have it, you don’t have it. You can’t blame Google for building an add-on service that works with where they are going with radio. And… We use another matching site for work called Voice123, and sites such as Guru.com have been around a long time, matching talent with work. So, not a leg to stand on here, me thinks.

By: Steve Morsa

Steve Morsa — Tue, 12 Dec 2006 17:46:24 +0000

…a final thought…

How many airline tickets would we buy from Priceline…once we realized that we were paying more than what the airlines themselves were charging for the same exact flights?

By: Steve Morsa

Steve Morsa — Tue, 12 Dec 2006 17:35:28 +0000

This model is akin to Google’s ongoing experiments with auctioning ads in magazines, newspapers, and other print media; and has the same set of little-recognized or appreciated drawbacks . . .

Let’s ask ourselves: Once advertisers have become comfortable with using radio–thanks to Google’s easing of the path to its implementation via this new platform–how long will they continue to pay more for these radio ads than they would be paying if they placed the ads themselves?

Unlike an ad system like paid search; which due to its complex structure (among other barrier-to-entry factors) obviously can not be replicated by individual advertisers; placing radio ads is not that difficult. Especially once you’ve done it a few times.

The bottom-line question then is this: How long will companies pay a 25-100% or more premium (due to auction competition) over radio stations’ everyday ad rates for the sake of having Google be their middleman–even with them supplying the talent and writing the ad (which two services radio stations already provide for free)?

Fact is, companies like Voices, Bid4Spots (which is a much more attractive approach for advertisers than Google’s platform), and the 100’s of other value providers within this marketplace have little to worry from Google’s new offering.

Any advertisers spending more than $500/month on radio spots–as will be the case with the Google print program–will never embrace such a system.

By: kokorozashi

kokorozashi — Tue, 12 Dec 2006 17:32:44 +0000

Google is a publicly traded corporation. The legally mandated top priority of a publicly traded corporation is to deliver value to its shareholders. Google culture began a slide into the Wall Street mainstream the day it went public. Please, people, grow up a little bit and stop discussing this “evil” nonsense. It’s just marketing, like “the real thing” or “I’m lovin’ it” or “just do it.” (rolls eyes) The questions you should really be asking yourself are more like: “How long will Google continue to produce delightful products?” or “How long can Google remain a fulfilling place to work?”