I put myself through graduate school teaching yoga and Spinning so health and fitness is a topic I know a little about. From what I’ve seen, this industry is one of the slower ones to adopt new technology, which is why I was so pleased to find Traineo.
Now, I know that TechCrunch readers may not be the group that gets excited about personal fitness software but before you scream, “Why is this on TechCrunch?” in the comments section, consider that Traineo has been landing some impressive sponsorship deals lately with companies like Biotherm and L’Oreal. There is money to be made in online social support groups so please hear me out on this one.
Traineo is a health and fitness support site where users report their weight, diet, and exercise daily to a group of friends who help monitor and support one another. I hesitate to call Traineo a social network because, unlike MySpace, the goal is not to have as many friends as possible. The goal is to have a select group who you trust to help you through the drudgery of staying in shape.
I’ve tried quite a few of these online programs before with my friends. SELF Magazine had one earlier this year aimed to get us all in shape “just in time for bathing suit season” but the software was pitiful and the social networking aspect was even worse. I’ve also tried MyFoodDiary, which is subscription-based, and PEERTrainer, which I thought required too much work from it’s users. Traineo is free and so darn easy.
Instead of inputting how many ounces of cheese you ate in your burrito, and how much cream you put in your coffee, Traineo allows you to just give an estimation of how you think you ate each day. Based on your age, weight, and goal, it tells you how many calories you should aim for and, at the end of the day, you tell the program if you ate poor, average, fair, or great.
“We’ve really dumbed things down,” said Alasdair McLean-Foreman, one of the founders of Traineo, via IM. “People find it hard enough to stick to a diet/workout routine so the software should be the easiest part otherwise people drop off and lose interest.”
The workout logs are also quite simple. You select from the types of workouts available, tell it how long you did it for, and how intense you felt it was. I told Traineo that I wanted to lose four pounds and the weigh-in lets me give regular updates to track my progress.
Users that are a bit less shy about their progress can join larger support groups, either the sponsored ones, or ones that revolve around different demographics like mothers or tech enthusiasts. Actually, I didn’t find a tech enthusiast group but I started one called TechCrunch. Feel free to join.
Traineo was written by some pretty fit software developers. A number of athletes work for the company, including McLean-Foreman who has represented Great Britain in track and was the Harvard track captain in 2004.
Others are liking Traineo, too. In a roundup of new fitness web services, CenterNetworks called it “an excellent all around application.”

















Comments
I’ve lost 14 lbs so far with traineo and would definitely recommend it to anyone looking to get in shape and shed a few.

Interesting concept….I wonder if they’ll eat into the ediets.com market share?
cool…the personal virtual fitness center,
what’s their revenue model?
http://www.ezecho.com
I guess the sponsored groups that are referenced in the article? I see space for paid subscriptions for meal plans etc coming in the future..
The link to the tech crunch group is wrong. It can be found here:
http://techcrunch.groups.traineo.com/
Nice Site.
Natalia, mi amor. What is so great about this site? Aren’t there many out there that already do the same thing. I was thinking of building the same type of site until I found a couple out there.
Gracias guapa.
Cool! I started using traineo about a week ago. You can check out my mediocre progress here:
http://dreadsword.traineo.com/
What kills me are the weekends. Eating out, parties, etc. Argghhh - 4000 calorie nights.
Anyway - traineo is pretty well done. I would say they’ve taken the AJAX a bit to far in places, making it hard to tell (in workouts, for instance) if information has been saved to their DB or not.
The other thing I’d suggest is an actual food tracker; at the moment, you just enter you aggregate calories for the day; figuring out that number is up to you. Traineo links out to a USDA database of food nutritional information, but that data is also available for download, and I hope Traineo builds a nice UI around it and integrates it directly into their site.
Yeah, this site has a pretty interface, but has next to nothing when it comes to actual useful features. You can throw all the AJAX you want at me, but in the end people will realize this doesn’t work very well.
I think this is quite apparent given that after a quick look you can easily see that less than 10% of the accounts are actually used more than one time.
And no exact calorie counts? Natali speaks as if this were a benefit. Ha. It takes being off by 300-500 cals a day to make you GAIN 1lb every 7 days. There is a reason every other fitness site out there logs exact calories. Because it is necessary.
Big Thumbs Down!
Check out http://www.gimme20.com it has a similar theme.
Natali
I discovered recently ‘The Daily Plate’ which could be a good complement (food wise) to Traineo.
I wrote a quick post about it on ‘Serge the Concierge’
http://www.sergetheconcierge.c.....plate.html
Take care
Serge
Biz:
http://www.njconcierges.com
Blog:
http://www.sergetheconcierge.com
i’ve been enjoying fitday.com because there’s no interaction. the interface is horrid but damn, i’ve actually lost 4 pounds of fat (according to my real, human trainer) without really doing much besides keeping up with my food/activity on there.
I agree cw.
I’ve been on fitday for a long while now, and it isn’t as slick, but it works a lot better.
very cool…i’ve been waiting for something like this. they should make a widget for people’s homepages, like a quick glimpse training log (if they haven’t already).
sounds like at least a few of tc readers are interested and engaged with the topic. Lots of good feedback here from the readers on the interface and features required to make this concept fly, also sounds like there is a decent amount of competition.
What a turn off. I get a “Too many connections” error when I try to sign up and access some other pages on the site!
Traineo was part of my Web 2.0 Fat-Off Challenge (they won top honors) and since TC does not link to other’s stories (except giga), here is a link:
http://www.centernetworks.com/.....-challenge
Also, I posted about the groups a couple days ago:
http://www.centernetworks.com/.....hes-groups
In the challenge, I tested 7 apps including: RunFatBoy, Skinnyr, Traineo and others.
And bookmark CN for a full interview with Alasdair next week once I get back from SES to a warmer climate LOL
Traineo was part of my Web 2.0 Fat-Off Challenge (they won top honors) and since TC does not link to other’s stories (except giga), here is a link:
http://www.centernetworks.com/.....-challenge
Also, I posted about the groups a couple days ago. It is a great concept.
In the challenge, I tested 7 apps including: RunFatBoy, Skinnyr, Traineo and others.
And bookmark CN for a full interview with Alasdair next week once I get back from SES to a warmer climate LOL
Checked it out - love it. It’s so easy to use. I have enough trouble getting to the gym…don’t need any more headaches with trying to log my workout.
Looks like this article has clogged their server. I can’t even load the home page. Quite frustrating.
Sign-up page is down or something? Not working!
Excellent idea. I have been waiting for this for years.
Diet and exercise programs need planning and routine and motivation also.
If this site could hit these, it will be a huge hit.
Yahoo, Google!! Are you listening?
Yeah I do think the focus on collaborative goal setting and visualization of progress is awesome. The interface is one of the best ive soon too.
Also, don’t forget to check out http://www.skinnyr.com to keep a simple graph of your weight!
Eres Divina! - Si no estas casada quiero hablar con tus Padres inmediatamene para pedir tu mano.
Also check out http://www.thedailyplate.com if you are interested in newer online diet and fitness site. Our site is a little bit of a different spin on things, since the community is able to keep the database of foods up to date.
You also have free diet tracking and graphing tools, as well as goal setting and exercise logs.
Jeremy
Eh, not impressed at all with traineo. Another mediocre 2.0.
I’m sticking with fitday. *MUCH* more effective.
Thanks Allen, that’s very useful.
Site is laggy and slow to load. Looks like they could use a little Amazon EC2…
The fitness industry is very slow to adopt to tech. I ran a yoga studio and experimented with community, http://www.yogajournalwiki.com.
Getting Yoga teacher’s to contribute has been immpossible. It was for fun and no intention of making money. Just looking for interesting content from Yoga Teachers across the world. Other Yoga publications have sold out to their advertisers.
Traineo hits the broader market of people trying to loose weight so I am sure they will have better success than I.
Plus there is a wiki for everything these days.
Peace
Must be related to this article - i was on the site when the article first went up and the interface was pretty slick and smooth - yes does looks like they need some more server firepower…
Boy do I love shill posts.
Give me fitday anyday over this bloated 2.0
This idea has been done to death and I don’t know how many myspace clones or fitday clones we need before people realize they are wasting time. Look I added ajax and flash, that’ll get people to switch! Find another niche please, the internet is running out of ideas.
“I hesitate to call Traineo a social network because, unlike MySpace, the goal is not to have as many friends as possible. ”
the point of myspace certainly is NOT to have as mayn friends as possible
What is amazon ec2?
I’m not sure if there’s been any coverage of pod fitness, but it is something I’ve heard advertised and sounds like about the only thing going on this space worth writing about? I willfully admit that I could be way off about this though.
Allen - That was a good post and we added a link. In the future, instead of trashing us, just send us a note when you have a post you think we might find relevant. The fact that you think we don’t link to blogs tells me you are only a casual reader, and have never heard me speak on why MSM will die.
I created an account to check out the service. Overall, the UI is impressive. Perhaps a little excessive on the AJAX, but still good.
The lack of a food/nutrition database hurts it quite a bit. Fitday.com provides this and it is a great tool. Anyone know how many calories are in a Chipotle burrito?
Seems they could focus more on the diet and excercise and less on the social networking.
Thanks Michael, I am not a casual reader of this site, I come back several times during the day. And there are others besides me who think the same based on several discussions this week. I have tried to send you other links or content before but never got a response.
But in the spirit of the holidays (at least here in Chi everything is up!), I will clear the past thoughts out of memory and keep an open mind!
Thanks again!
Sure, Traineo’s website is pretty polished…
But other branding approaches might yield greater chances of success.
For example…
* How bout a ZeFrank of workouts? Personality is more marketable than the latest company name suffix. (e.g. “r”, “eo”)
* Even better, if you are going to create a tool set, why not let the community mix the tools and even brand the mixes? The same tools could be great for Bodybuilding, Weightloss, Rehabilitation, Etc! The system could even allow community submission of exercises, recipes, etc etc. That is harnessing community!
All the Best,
Brandon on Branding
I prefer myfoodcount.com myself - it actually has a 3D animation of many free weight exercises and unlike all these systems mentioned, completely free and ANONYMOUS. You can also track your measurements, diet, diabetic sugar levels and much more.
Jon
ps: I am the founder of this site so I am a little biased
standard “web 2.0″ fare. hits just about every cliche. could be successful, but not the least bit groundbreaking.
I really like this site. It has a clean user interface and intuitive design.
Grate site, although it may not be a ground braking idea as another member said… if I have to choose a site like this, then I will go for this one. Grate use of AJAX and same -or better- features than competing sites.
Business model…hmm well time will tell.
Great site…and a pretty good idea…but something just doesn’t scream “TechCrunch” to me
It drives me crazy when people must think a site has to have a certain flare or status to get featured on TechCrunch.
I personally like that Michael and his team cover the big guys and the little guys too.
That’s one of the major reason I come back to visit.
If I wanted only news on the majors, I’d keep my eye on Google News.
Good Success!
Vondre’
Its great, but I have problems registering via Flock or Firefox. Does anyone else has a problem? It keeps on asking me my weight, which is okay for a while, but then I get annoyed.
Alex
I went from overweight, smoking and depressed to a competitive cyclist, send me an email, I’m always happy to point people in the right direction.
This idea of socially networking sounds good around fitness, but the truth is that most people’s trusted friends, are actually “trusted” because they have the same beliefs, they think the same and act similar.
Losing weight and getting in shape is so easy. Eat right and exercise. But why do most people not do it? Habits, conditioning, environmental & social influences.
If you really want to invest time and money where it counts get a personal trainer who can take the outside view, or start writing or blogging about it!
ryanmarle.blogspot.com
I really like this idea, simple but with accountability. It lets us get in shape without the need for putting aside another day of the week to have an “accountability group” to help us keep on going.
Here is another take on PEERtrainer, from an actual user rather than a PR person….
“I joined Peertrainer in June 2005, weighing 198lbs and feeling somewhat hopeless, helpless, embarrassed and alone in my obesity predicament. Since joining I’ve lost 33lbs, added regular exercise into my life, and most importantly learnt new strategies, new recipes and new ways to cope with a whole range of life’s challenges, not just the weight-related ones. The diversity of the community on Peertrainer, and the ample opportunities to interact and seek advice or share problems/stories/ideas/experiences is one of its major strengths. I feel like I have a whole new support system in my life. My world is richer for learning about others’ weightloss journeys and commiserating or congratulating them and just cheering each other on in our groups and teams. It feels very inclusive.
The format is extremely easy to use and adaptable to how you wish to use it. You can be as anonymous or as open as you wish, as private or as public as you like, and interact with as many or as few people as you desire.
Best of all, Peertrainer customer service listens to feedback and is always updating its features. For instance, a while ago some of us suggested being able to print out our entire log record at a click of a button, and sure enough within a month the new functionality was there!”
Sounds like a system I could stick to!!!! I will add it to my routine! I recommend vibration exercise (wholebody vibration)to anybody that does not like to go to the gym and lift weights or run. I have a vibraslim vibration machine that I love and use everyday! checkout vibration research here:
http://www.myvibraslim.com/vib....._media.htm
and here
http://www.theslimcenter.com
cheers,
MArk
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