December 6, 2006

Piczo Announces Partnerships - Growth Still Strong

Michael Arrington

20 comments »

San Francisco based Piczo, a social network for young teenagers, continues to add 35,000 new registered users per day, and claims 2 billion monthly page views. We first covered them back in September, where we compared them with the other major social networks.

The UK continues to be Piczo’s biggest market, accounting for 40% of users and 50% of page views (see TechCrunch UK coverage of the company here).

Today at 5 am PST they will announce a number of distribution and other partnerships with major Internet companies, including YouTube, Flock, Photobucket and VideoEgg.

The most interesting partnership is the deal with Flock. Piczo will distribute a Piczo-branded version of the Flock browser (see a similar deal Flock announced in July with PhotoBucket). Flock and Piczo will split search revenue generated from the browser, and users will have easy access to Piczo content. From the press release:

When users download the Flock Piczo Edition browser, they will receive alerts when friends update their sites, providing an instant connection to their Piczo friends. Users will also be able to quickly and easily drag and drop content such as photos and videos into their Piczo Web page. Other features in the Flock Piczo Edition browser include access to bulk upload tools, uninterrupted login and web searching capabilities.

This is good news for Flock as well. They now have access to Piczo’s 10.5 million monthly unique visitors.

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Comments

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  1. Faisal

    Well , i was wondering about Flock business model , and the need for it in the first place , but now i think i see the picture.

    Its a very handy tool for social networking sites to - brand - and distribute to its users.

  2. Cruncher

    I am disappointed there is no, rumour blog prior to this like… Piczo board members left the restaurent, now they are on freeway 101…now in the boardroom…we suspect there will be some partnership announcement…Yes, we got the news first..yeeeyyyyyyyyy.

    I am disappointed.

  3. Raghu

    Man how many more ! Can somebody point me to somewhere I can get an idea of the several social networking sites and some idea on them…

  4. Rodney Rumford

    This looks like a win/win deal for both parties. This is great for Flock and Piczo and ultimately the users of both companies. Nice.

    Revenue splits in this arena make a great deal of sense.

    Rodney Rumford

  5. Rajeev Vashisht

    Well Web 2.0 is certainly a happening place, happenings and announcements by the hour, makes blogosphere also a happening place to be in.

    http://www.tekno-world.blogspot.com

  6. Stephen

    35,000 daily registrations, but only 10.5 million monthly PVs. Does this seem weird to anyone else?

  7. NeoTechie

    Generation OL(online) will determine the future of the web
    PS3 vs Wii

  8. Denver Wang

    It’s cool, the the page layout is mess….hope they could make it organized.

    http://www.ezecho.com

  9. Adrian Keys

    Wow…social networking…must be the way to go….

    Apparently the MySpace problems is not a deterrent………

    http://www.revafinancial.squarespace.com

  10. Paul

    Browser branding is such an old way of thinking. What’s to say Piczo users aren’t also users of another social service, that has it’s own branded version of Flock too?

    This is where it doesn’t make any sense. There should simply be a Piczo extension for the browser. Anything more than that is confusing for the user.

  11. SimpleMatchingService.com

    Good for Piczo! Better for Flock - they could use a boost. Positioning Flock as a branding platform is a good idea; it has the data hooks in place to deliver value to end-user within a specific brand-context; i.e.: its more than just a visual branding exercise, actually integrating the site with the browser. Perhaps this is Flock’s missing business model.

  12. erikka

    Paul, the Flock Piczo Edition will most likely be tailored to make the Piczo experience better, but aims to be a good browser regardless of whether the user only uses Piczo or additional social communities….

    Extensions can be so limited…..Also, a minority of people use extensions (or know how to).

  13. Jose

    How many of their userbase will actually download the browser and use it? I would have to think really hard about adding another program to my computer that I don’t need.

  14. Jordan

    HARD — getting a user to truly engage with your Web site
    HARDER — getting that same user to download a toolbar app
    HARDEST — getting that same user to download and use a completely different browser

    I wonder what the uptake has been for Flock in the Photobucket deal, if you look at it like an advert, conversion, etc. Regardless, I hope it works out for them all.

  15. Fashion Industry Ceo

    NO MORE SOCIAL NETWORKING SITES….i’ve had enough…there is a new network popping up every minute they should have a site to monitor the new social network growth!

    http://apparelblog.dobizo.com

  16. cw

    @ jose: think about their userbase tho. i mean… generation extrovert (or OL!) is getting very clever these days. they know basic html before they learn algebra. if they are all flocking to a community like piczo it probably won’t take long for them to trust in what piczo is offering/recommending.

    i remember that it was the (celebutants, professional skaters/surfers/etc, magazines, musicians, random good-looking people, local media big-deal people, models, club/bar owners, promoters) userbase that propelled myspace… back in the day. this is just… the young version.

    as i see it… the adolescents will now have their own community and not freak out the grown-up-still-reluctant-to-get-away-from-the-space as much with their presence in the same community.

    ?

    i’m all for it
    christa

  17. Teenwag

    Interesting to see piczo s growth in UK and similarly for Bebo in UK!!!

    Teenwag now for some celebrity gossip

  18. depressione

    it looks like very nice