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Yahoo 在 2006 年12月05日正式对外公布了它的 战略重组计划（一个迟到的消息），他们的运营总监 Dan Rosensweig 将会在 2007 年3月之前离职，当然这也就标志着 Yahoo 会向新的方向发展。 从最早的…..

http://ryanmapes.blogspot.com/.....-mark.html

There’s also a great chart about where each company’s stock price has performed over the past few months. It pretty much seems the issue right up. I’m interested to see how Yahoo responds after the shakeup.

“Hey Terry, ever hear the one about the CEO and the three envelopes?”
http://blogs.siliconvalley.com.....d_som.html

Paczkowski never fails to crack me up.

Google clearly won the search monetization game (for now). Yahoo needs to pick up some money from search, but also continue developing good, focused products, which Google fails to do (as they basically have two products: google adwords/search and google maps).

Google is focusing itself as an advertising media play. Yahoo either needs to create or steal content (a la you tube) to increase ad revenues. More importantly, they need to build a more flexible search advertising platform that is easier for advertisers to use and syndicate. Pretty ironic since Google basically stole the Overture idea (and paid for violating the patent).

Another thing to look going forward is disruptions like spam. Currently Google keeps spam under control by not displaying their AdSense customers who create spam . The upshot is that their competitors get overloaded with spam while Google makes pennies on every page. Clever.

Given the biggest problem of Yahoo as of now is monetization - what is that research lab really doing?

If I may humbly suggest another:

The launch of a brand new ad platform where you’d enable your advertisers to quickly and easily select and bid on the actual demographic and psychographic traits and characteristics (keytraits) of their most desired customers; instead of just the words people enter into search boxes.

As explained in the white paper at MatchTo.com and detailed in it’s pending patent (#11/250,908), Match Engine Marketing (MEM)/paid match would, among other things, enable Yahoo to stop Google in its tracks (while taking 10%+ of their search share), further boost the use of your many other excellent products and services, and cut human-generated click fraud by 85%+; doing so w/in 24 months of the launch of MEM (i.e. Yahoo Match Marketing).

Like paid search did before it, paid match is itself going to turn the world of advertising upside down–again.

Yahoo should be at the helm when it does.

Don’t stop the rock, Yahoo.