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	<title>Comments on: Grockit Helps MBA Hopefuls Study For The GMAT</title>
	<atom:link href="http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Thu, 26 Nov 2009 20:43:23 -0800</lastBuildDate>
	
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		<title>By: TC50: Grockit, The Multiplayer Learning Game That&#8217;s Better Than Any Practice Test</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-2464842</link>
		<dc:creator>TC50: Grockit, The Multiplayer Learning Game That&#8217;s Better Than Any Practice Test</dc:creator>
		<pubDate>Wed, 10 Sep 2008 20:09:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-2464842</guid>
		<description>[...] originally launched in 2006, as an online video prep course for standardized tests. In 2007 the company abandoned the [...]</description>
		<content:encoded><![CDATA[<p>[...] originally launched in 2006, as an online video prep course for standardized tests. In 2007 the company abandoned the [...]</p>
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		<title>By: Grockit Gets $8 Million More For Mysterious Learning Game</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-2337383</link>
		<dc:creator>Grockit Gets $8 Million More For Mysterious Learning Game</dc:creator>
		<pubDate>Fri, 30 May 2008 07:37:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-2337383</guid>
		<description>[...] originally launched in November 2006 as an online exam-prep class that competed with companies like Kaplan and The [...]</description>
		<content:encoded><![CDATA[<p>[...] originally launched in November 2006 as an online exam-prep class that competed with companies like Kaplan and The [...]</p>
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		<title>By: Grockit Raises Cash, Prepares â€œMassive Multiplayer Online Learningâ€ Product. &#124; Tekjuice.com</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-1533306</link>
		<dc:creator>Grockit Raises Cash, Prepares â€œMassive Multiplayer Online Learningâ€ Product. &#124; Tekjuice.com</dc:creator>
		<pubDate>Thu, 02 Aug 2007 23:48:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-1533306</guid>
		<description>[...] we last wrote about San Francisco based Grockit, in late 2006, they were unfunded. Their business idea of holding low-cost GMAT prep courses over [...]</description>
		<content:encoded><![CDATA[<p>[...] we last wrote about San Francisco based Grockit, in late 2006, they were unfunded. Their business idea of holding low-cost GMAT prep courses over [...]</p>
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		<title>By: DEPRESSIONE</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-1196977</link>
		<dc:creator>DEPRESSIONE</dc:creator>
		<pubDate>Sat, 10 Mar 2007 03:30:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-1196977</guid>
		<description>Very good resource! thank you</description>
		<content:encoded><![CDATA[<p>Very good resource! thank you</p>
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		<title>By: scifi</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-1001099</link>
		<dc:creator>scifi</dc:creator>
		<pubDate>Tue, 20 Feb 2007 23:26:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-1001099</guid>
		<description>I scored a 760 on GMAT working on &lt;a href=&quot;http://www.scorechase.com&quot; rel=&quot;nofollow&quot;&gt; GMAT Forum&lt;/a&gt;. Very good tutors (750+ scorers) and very very helpful members from all around the world. 

They also offer practice questions and Private Tutoring for very cheap. Check it out yourself.</description>
		<content:encoded><![CDATA[<p>I scored a 760 on GMAT working on <a href="http://www.scorechase.com" rel="nofollow"> GMAT Forum</a>. Very good tutors (750+ scorers) and very very helpful members from all around the world. </p>
<p>They also offer practice questions and Private Tutoring for very cheap. Check it out yourself.</p>
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		<title>By: Dan Petoran</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-653612</link>
		<dc:creator>Dan Petoran</dc:creator>
		<pubDate>Wed, 03 Jan 2007 19:32:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-653612</guid>
		<description>Finally an interactive way of learning the GMAT! Now I don&#039;t have to sit in some expensive class where a bunch of overachievers try to impress their instructor! Way to go!!!</description>
		<content:encoded><![CDATA[<p>Finally an interactive way of learning the GMAT! Now I don&#8217;t have to sit in some expensive class where a bunch of overachievers try to impress their instructor! Way to go!!!</p>
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		<title>By: The Wannabe Venture Capitalist &#187; Deal Flow: Week Ending December 4, 2006</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-485334</link>
		<dc:creator>The Wannabe Venture Capitalist &#187; Deal Flow: Week Ending December 4, 2006</dc:creator>
		<pubDate>Tue, 05 Dec 2006 04:38:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-485334</guid>
		<description>[...] Launches: - Yahoo! launches Mixd for group texting - InterActiveCorp launches Ask City - Grockit launches: GMAT prep - ClickStar is about to launch: currently playing movies via download [...]</description>
		<content:encoded><![CDATA[<p>[...] Launches: &#8211; Yahoo! launches Mixd for group texting &#8211; InterActiveCorp launches Ask City &#8211; Grockit launches: GMAT prep &#8211; ClickStar is about to launch: currently playing movies via download [...]</p>
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		<title>By: The John</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-484183</link>
		<dc:creator>The John</dc:creator>
		<pubDate>Mon, 04 Dec 2006 22:35:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-484183</guid>
		<description>If you&#039;ve got balls and ambition, it seems you could glean a lot from this guy: a clearly innovative expert. I feel invigorated, to prep - at a goddamn great price!</description>
		<content:encoded><![CDATA[<p>If you&#8217;ve got balls and ambition, it seems you could glean a lot from this guy: a clearly innovative expert. I feel invigorated, to prep &#8211; at a goddamn great price!</p>
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		<title>By: Grockit Gmat Prep - eLearning 2.0 &#171; Elektronik İş Rehberi</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-473557</link>
		<dc:creator>Grockit Gmat Prep - eLearning 2.0 &#171; Elektronik İş Rehberi</dc:creator>
		<pubDate>Sat, 02 Dec 2006 13:59:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-473557</guid>
		<description>[...] Site blog ve Google&#8217;un ücretiz Calendar gibi hizmetlerinin üzerinde çalıştığı için Web 2.0 camiasının dikkatini çekiyorsunuz.. Üstüne bir de TechCrunch hakkınızda güzel bir inceleme yayınlıyor&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Site blog ve Google&#8217;un ücretiz Calendar gibi hizmetlerinin üzerinde çalıştığı için Web 2.0 camiasının dikkatini çekiyorsunuz.. Üstüne bir de TechCrunch hakkınızda güzel bir inceleme yayınlıyor&#8230; [...]</p>
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		<title>By: Stephanie</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-470349</link>
		<dc:creator>Stephanie</dc:creator>
		<pubDate>Fri, 01 Dec 2006 22:26:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-470349</guid>
		<description>Seems to me like this company has the potential of being more &quot;personal&quot; than a lot of these major test prep corporations...plus...to be taught by a teacher of the year at a reasonable price sounds like a deal that can&#039;t be passed up. I&#039;m planning on taking the GMAT very soon and I will definitely learn more about this bright, young company before choosing a prep company.</description>
		<content:encoded><![CDATA[<p>Seems to me like this company has the potential of being more &#8220;personal&#8221; than a lot of these major test prep corporations&#8230;plus&#8230;to be taught by a teacher of the year at a reasonable price sounds like a deal that can&#8217;t be passed up. I&#8217;m planning on taking the GMAT very soon and I will definitely learn more about this bright, young company before choosing a prep company.</p>
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		<title>By: Nivi</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-470077</link>
		<dc:creator>Nivi</dc:creator>
		<pubDate>Fri, 01 Dec 2006 21:13:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-470077</guid>
		<description>Great to see a lively discussion in the comments!

With over 1000 students and almost a decade in test prep I&#039;ve certainly seen the psychology of &#039;I want to pay more&#039;, but that&#039;s the small minority.  I would have to say that based on the responses and sign ups, calls and emails we&#039;ve been receiving and based on the experience of the vast majority of students I&#039;ve had, money matters.  The psychological phenomenon Mickey mentioned has been studied by psychologists and it&#039;s real, but I think one should be careful when extrapolating from data.  The &#039;paying a lot = much more work put into prep&#039; idea is an oversimplification of what&#039;s going through people&#039;s minds.  At least for the majority of students I&#039;ve worked with.  

Thanks, and let&#039;s keep talking!</description>
		<content:encoded><![CDATA[<p>Great to see a lively discussion in the comments!</p>
<p>With over 1000 students and almost a decade in test prep I&#8217;ve certainly seen the psychology of &#8216;I want to pay more&#8217;, but that&#8217;s the small minority.  I would have to say that based on the responses and sign ups, calls and emails we&#8217;ve been receiving and based on the experience of the vast majority of students I&#8217;ve had, money matters.  The psychological phenomenon Mickey mentioned has been studied by psychologists and it&#8217;s real, but I think one should be careful when extrapolating from data.  The &#8216;paying a lot = much more work put into prep&#8217; idea is an oversimplification of what&#8217;s going through people&#8217;s minds.  At least for the majority of students I&#8217;ve worked with.  </p>
<p>Thanks, and let&#8217;s keep talking!</p>
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		<title>By: Mickey</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-467517</link>
		<dc:creator>Mickey</dc:creator>
		<pubDate>Fri, 01 Dec 2006 09:39:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-467517</guid>
		<description>Guys, I think there was a reason why Princeton Review &amp; Kaplan started charging big money for preparation in the first place. It&#039;s a psychology - by paying a lot, you put much more work into the preparation, paying more attention during classes - your overall motivation is (or let&#039;s say, should be) much higher than if the course was cheaper... 

Doesn&#039;t necessarily mean the classes are so much better to justify the price.</description>
		<content:encoded><![CDATA[<p>Guys, I think there was a reason why Princeton Review &amp; Kaplan started charging big money for preparation in the first place. It&#8217;s a psychology &#8211; by paying a lot, you put much more work into the preparation, paying more attention during classes &#8211; your overall motivation is (or let&#8217;s say, should be) much higher than if the course was cheaper&#8230; </p>
<p>Doesn&#8217;t necessarily mean the classes are so much better to justify the price.</p>
]]></content:encoded>
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		<title>By: keanu</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-467029</link>
		<dc:creator>keanu</dc:creator>
		<pubDate>Fri, 01 Dec 2006 07:18:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-467029</guid>
		<description>at least chinese don&#039;t need this website, I think. in china, new oritental (www. neworiental.org)have done very well. moreover, there are lots of bbs websites in china to share the course materials, testing softwares and exam preparation and experiences.</description>
		<content:encoded><![CDATA[<p>at least chinese don&#8217;t need this website, I think. in china, new oritental (www. neworiental.org)have done very well. moreover, there are lots of bbs websites in china to share the course materials, testing softwares and exam preparation and experiences.</p>
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		<title>By: Akhil</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-467003</link>
		<dc:creator>Akhil</dc:creator>
		<pubDate>Fri, 01 Dec 2006 07:12:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-467003</guid>
		<description>Sounds pretty cool.  Have seen a lot of press on PrepMe.com as well - Stanford, UChicago, and Caltech guys doing SAT prep.  Their course is customized and uses adaptive learning technology.  Somewhat similar though I can&#039;t tell if they use webex or something else?  Anyone else know who has used it?</description>
		<content:encoded><![CDATA[<p>Sounds pretty cool.  Have seen a lot of press on PrepMe.com as well &#8211; Stanford, UChicago, and Caltech guys doing SAT prep.  Their course is customized and uses adaptive learning technology.  Somewhat similar though I can&#8217;t tell if they use webex or something else?  Anyone else know who has used it?</p>
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		<title>By: David Mackey</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-466464</link>
		<dc:creator>David Mackey</dc:creator>
		<pubDate>Fri, 01 Dec 2006 04:04:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-466464</guid>
		<description>Sounds like a great idea. Though I don&#039;t have any plans to head for an MBA soon</description>
		<content:encoded><![CDATA[<p>Sounds like a great idea. Though I don&#8217;t have any plans to head for an MBA soon</p>
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		<title>By: M-Solo</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-466358</link>
		<dc:creator>M-Solo</dc:creator>
		<pubDate>Fri, 01 Dec 2006 03:25:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-466358</guid>
		<description>I&#039;m in! I have been saving up for GMAT classes for a while now. The timing couldn&#039;t be any better.</description>
		<content:encoded><![CDATA[<p>I&#8217;m in! I have been saving up for GMAT classes for a while now. The timing couldn&#8217;t be any better.</p>
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		<title>By: Ian</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-466302</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Fri, 01 Dec 2006 03:14:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-466302</guid>
		<description>Quite the savings... that is if the materials are good and you pass the test.</description>
		<content:encoded><![CDATA[<p>Quite the savings&#8230; that is if the materials are good and you pass the test.</p>
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		<title>By: Grant</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-465777</link>
		<dc:creator>Grant</dc:creator>
		<pubDate>Fri, 01 Dec 2006 01:08:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-465777</guid>
		<description>After school tutoring is big. Private tutoring is a big business. Families/prospective students spend tons of money on that through face2face tutoring. I think there is huge market potential for online learning on tutoring/teaching. While some people/companies simply use gotoMyPC or webEx, company like tutorvista.com already is profitable. New entry to niche market will definetely worth attention!</description>
		<content:encoded><![CDATA[<p>After school tutoring is big. Private tutoring is a big business. Families/prospective students spend tons of money on that through face2face tutoring. I think there is huge market potential for online learning on tutoring/teaching. While some people/companies simply use gotoMyPC or webEx, company like tutorvista.com already is profitable. New entry to niche market will definetely worth attention!</p>
]]></content:encoded>
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		<title>By: Vik</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-465776</link>
		<dc:creator>Vik</dc:creator>
		<pubDate>Fri, 01 Dec 2006 01:08:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-465776</guid>
		<description>We need something like this for LSAT.  I paid $1299 for Testmasters and only scored a 163 :-(</description>
		<content:encoded><![CDATA[<p>We need something like this for LSAT.  I paid $1299 for Testmasters and only scored a 163 <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' /> </p>
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		<title>By: Brian</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-465770</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Fri, 01 Dec 2006 01:07:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-465770</guid>
		<description>Farb, nice work.  Down with the bloated test preps of the world!</description>
		<content:encoded><![CDATA[<p>Farb, nice work.  Down with the bloated test preps of the world!</p>
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		<title>By: TechCrunch Japanese アーカイブ &#187; Grockit、MBA志願のGMAT受験生を激安でサポート</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-465763</link>
		<dc:creator>TechCrunch Japanese アーカイブ &#187; Grockit、MBA志願のGMAT受験生を激安でサポート</dc:creator>
		<pubDate>Fri, 01 Dec 2006 01:05:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-465763</guid>
		<description>[...] [原文へ] [...]</description>
		<content:encoded><![CDATA[<p>[...] [原文へ] [...]</p>
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		<title>By: DanG</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-465702</link>
		<dc:creator>DanG</dc:creator>
		<pubDate>Fri, 01 Dec 2006 00:48:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-465702</guid>
		<description>Everyone in the web 2.0 world knows that Nivi (#7) is the one true Nivi.</description>
		<content:encoded><![CDATA[<p>Everyone in the web 2.0 world knows that Nivi (#7) is the one true Nivi.</p>
]]></content:encoded>
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		<title>By: Shiller</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-465638</link>
		<dc:creator>Shiller</dc:creator>
		<pubDate>Fri, 01 Dec 2006 00:18:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-465638</guid>
		<description>COULD be the new Google?</description>
		<content:encoded><![CDATA[<p>COULD be the new Google?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: People Finder</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-465633</link>
		<dc:creator>People Finder</dc:creator>
		<pubDate>Fri, 01 Dec 2006 00:17:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-465633</guid>
		<description>I will try it, when I start studying for the GMAT.  Soon. Very Soon.</description>
		<content:encoded><![CDATA[<p>I will try it, when I start studying for the GMAT.  Soon. Very Soon.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ted</title>
		<link>http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/comment-page-1/#comment-465547</link>
		<dc:creator>Ted</dc:creator>
		<pubDate>Thu, 30 Nov 2006 23:40:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/30/grockit-helps-mba-hopefuls-study-for-the-gmat/#comment-465547</guid>
		<description>The web is littered with dozens if not hundreds of failed test-prep startups. Beating Princeton and Kaplan, who together have 93% of the market, is very very difficult. It will be very hard for Nivi to break through the trust issue which is central to education. He also needs to think about price elasticity and who is audience really is.</description>
		<content:encoded><![CDATA[<p>The web is littered with dozens if not hundreds of failed test-prep startups. Beating Princeton and Kaplan, who together have 93% of the market, is very very difficult. It will be very hard for Nivi to break through the trust issue which is central to education. He also needs to think about price elasticity and who is audience really is.</p>
]]></content:encoded>
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