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	<title>Comments on: ViTrue: User Generated Ad Video Gets New Investors</title>
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	<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Tue, 10 Nov 2009 01:01:28 -0800</lastBuildDate>
	
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		<title>By: shicus</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-690337</link>
		<dc:creator>shicus</dc:creator>
		<pubDate>Wed, 10 Jan 2007 18:03:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-690337</guid>
		<description>&lt;strong&gt;malady front...&lt;/strong&gt;

Outsoles are made of enduring compounds and are a in Queer Street needle of left over shoe existence....</description>
		<content:encoded><![CDATA[<p><strong>malady front&#8230;</strong></p>
<p>Outsoles are made of enduring compounds and are a in Queer Street needle of left over shoe existence&#8230;.</p>
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		<title>By: 彼岸 &#187; 近日视频关注</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-484588</link>
		<dc:creator>彼岸 &#187; 近日视频关注</dc:creator>
		<pubDate>Tue, 05 Dec 2006 00:28:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-484588</guid>
		<description>[...] UGC网站ViTrue, Inc.最近得到了包括有“硅谷教父”之称的Ron Conway的投资（Google最早的投资人之一），以及Comcast和Turner的投资。ViTrue是一个用户产生广告视频的网站，用于品牌推广。 [...]</description>
		<content:encoded><![CDATA[<p>[...] UGC网站ViTrue, Inc.最近得到了包括有“硅谷教父”之称的Ron Conway的投资（Google最早的投资人之一），以及Comcast和Turner的投资。ViTrue是一个用户产生广告视频的网站，用于品牌推广。 [...]</p>
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		<title>By: TechCrunch en français &#187; Recap2.0: les autres billets de la semaine de TechCrunch.com (27 nov/3 dec. 06)</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-478228</link>
		<dc:creator>TechCrunch en français &#187; Recap2.0: les autres billets de la semaine de TechCrunch.com (27 nov/3 dec. 06)</dc:creator>
		<pubDate>Sun, 03 Dec 2006 15:56:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-478228</guid>
		<description>[...] ViTrue: un service de publicités créées par les utilisateurs trouve de nouveaux investisseurs. Lire le billet ici [...]</description>
		<content:encoded><![CDATA[<p>[...] ViTrue: un service de publicités créées par les utilisateurs trouve de nouveaux investisseurs. Lire le billet ici [...]</p>
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		<title>By: Craig Chaucer</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-466766</link>
		<dc:creator>Craig Chaucer</dc:creator>
		<pubDate>Fri, 01 Dec 2006 05:37:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-466766</guid>
		<description>I&#039;m amazed no one is actually talking revenue sharing yet.  There is no way no video site will be able to challenge youtube&#039;s brand without some kind of revenue sharing model.  You can already see sites like www.infectiousvideos.com or revver.com that are revenue sharing.  These will be the sites that succeed.</description>
		<content:encoded><![CDATA[<p>I&#8217;m amazed no one is actually talking revenue sharing yet.  There is no way no video site will be able to challenge youtube&#8217;s brand without some kind of revenue sharing model.  You can already see sites like <a href="http://www.infectiousvideos.com" rel="nofollow"></a><a href='http://www.infectiousvideos.com'>http://www.infe...tiousvideos.com</a> or revver.com that are revenue sharing.  These will be the sites that succeed.</p>
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		<title>By: Project VIEW</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-456537</link>
		<dc:creator>Project VIEW</dc:creator>
		<pubDate>Wed, 29 Nov 2006 02:00:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-456537</guid>
		<description>&lt;strong&gt;Jump to the business model!...&lt;/strong&gt;

[...]
Skipping ahead, I had the thought that once people were able to tell their own stories, the ones who lived in consumer-focused environments would (or at least could) create \&quot;user-generated content\&quot; that would have real value to companies....</description>
		<content:encoded><![CDATA[<p><strong>Jump to the business model!&#8230;</strong></p>
<p>[...]<br />
Skipping ahead, I had the thought that once people were able to tell their own stories, the ones who lived in consumer-focused environments would (or at least could) create \&#8221;user-generated content\&#8221; that would have real value to companies.<br />
&#8230;</p>
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		<title>By: CJ</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-454209</link>
		<dc:creator>CJ</dc:creator>
		<pubDate>Tue, 28 Nov 2006 14:47:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-454209</guid>
		<description>I actually think this is a pretty good idea.  Also, one thing not mentioned in the article was the team - take a look.  This is not exactly a bunch of inexperienced clowns - it is probably the best tech team I have seen in a new co. in a long time (WebMD, Tandberg, Match, Flycast, Lightningcast, AOL, Adify, Ad Agencies, Media Companies) and given what they are building, it seems intriguing.</description>
		<content:encoded><![CDATA[<p>I actually think this is a pretty good idea.  Also, one thing not mentioned in the article was the team &#8211; take a look.  This is not exactly a bunch of inexperienced clowns &#8211; it is probably the best tech team I have seen in a new co. in a long time (WebMD, Tandberg, Match, Flycast, Lightningcast, AOL, Adify, Ad Agencies, Media Companies) and given what they are building, it seems intriguing.</p>
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		<title>By: Ellis McKennie</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-454094</link>
		<dc:creator>Ellis McKennie</dc:creator>
		<pubDate>Tue, 28 Nov 2006 14:23:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-454094</guid>
		<description>&quot;The Nerd League&quot; is actually affiliated with &quot;Benchwarmers,&quot; a Sony pictures release. I mean, it&#039;s fun to rip on tech companies, but at least do the minimal due-dilligence before doing so. Your perceived influence on the industry comes with some responsibility, doesn&#039;t it?</description>
		<content:encoded><![CDATA[<p>&#8220;The Nerd League&#8221; is actually affiliated with &#8220;Benchwarmers,&#8221; a Sony pictures release. I mean, it&#8217;s fun to rip on tech companies, but at least do the minimal due-dilligence before doing so. Your perceived influence on the industry comes with some responsibility, doesn&#8217;t it?</p>
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		<title>By: E-Commerce News &#187; Blog Archive &#187; TechCrunch: User Generated Video Ads</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-453234</link>
		<dc:creator>E-Commerce News &#187; Blog Archive &#187; TechCrunch: User Generated Video Ads</dc:creator>
		<pubDate>Tue, 28 Nov 2006 10:00:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-453234</guid>
		<description>[...] Yet another quality coverage from TechCrunch, this time about a new service called ViTrue. On the surface, it looks just like a regular online video sharing site where users can upload their videos online. But there&#8217;s a catch - ViTrue has a strong advertising focus, and users will upload videos of themselves promoting their favourite product or brand. [...]</description>
		<content:encoded><![CDATA[<p>[...] Yet another quality coverage from TechCrunch, this time about a new service called ViTrue. On the surface, it looks just like a regular online video sharing site where users can upload their videos online. But there&#8217;s a catch &#8211; ViTrue has a strong advertising focus, and users will upload videos of themselves promoting their favourite product or brand. [...]</p>
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		<title>By: Jeff</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-452835</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Tue, 28 Nov 2006 07:53:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452835</guid>
		<description>We believe the best way to get people to watch ads is to let anyone create them.

But I don&#039;t think the best approach is public broadcast, not until the advertiser has a chance to view, buy, license and then test.

That&#039;s the way we&#039;re approaching it.

Thanks

Jeff</description>
		<content:encoded><![CDATA[<p>We believe the best way to get people to watch ads is to let anyone create them.</p>
<p>But I don&#8217;t think the best approach is public broadcast, not until the advertiser has a chance to view, buy, license and then test.</p>
<p>That&#8217;s the way we&#8217;re approaching it.</p>
<p>Thanks</p>
<p>Jeff</p>
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		<title>By: ViTrue is YouTube with Advertising Focus &#171; Technically Speaking</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-452719</link>
		<dc:creator>ViTrue is YouTube with Advertising Focus &#171; Technically Speaking</dc:creator>
		<pubDate>Tue, 28 Nov 2006 07:15:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452719</guid>
		<description>[...] ViTrue, Inc., has been around for a minute and is basically YouTube on the advertising kick. Basically. They have heavy hitter investors such as Ron Conway who is also known as the godfather of Google. Give them a look if you have the time today. [...]</description>
		<content:encoded><![CDATA[<p>[...] ViTrue, Inc., has been around for a minute and is basically YouTube on the advertising kick. Basically. They have heavy hitter investors such as Ron Conway who is also known as the godfather of Google. Give them a look if you have the time today. [...]</p>
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		<title>By: Colt S.</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-452617</link>
		<dc:creator>Colt S.</dc:creator>
		<pubDate>Tue, 28 Nov 2006 06:49:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452617</guid>
		<description>&quot;User-generated video sharing site ViTrue, Inc. has come some reputable new investors, including Ron Conway, one of the original investors in Google, often called the “Godfather of Silicon Valley.”&quot;

Small point, but unless you mean that Google is the Godfather, your sentence should be reworked.  In fact, the whole post needs to be reworked for clarity and readability. 

I think we&#039;re all happy to give Michael some more time by bringing on new writing talent, but I&#039;d be thankful for posts that kept up his brief, but articulate and informative style.  I&#039;m not trying to harsh on the post; I just want the writing quality to stay high.  I understand that it&#039;s hard to jump into a new writing gig with new names and faces, but my vote is for quality over quantity. Cheers. -Colt</description>
		<content:encoded><![CDATA[<p>&#8220;User-generated video sharing site ViTrue, Inc. has come some reputable new investors, including Ron Conway, one of the original investors in Google, often called the “Godfather of Silicon Valley.”&#8221;</p>
<p>Small point, but unless you mean that Google is the Godfather, your sentence should be reworked.  In fact, the whole post needs to be reworked for clarity and readability. </p>
<p>I think we&#8217;re all happy to give Michael some more time by bringing on new writing talent, but I&#8217;d be thankful for posts that kept up his brief, but articulate and informative style.  I&#8217;m not trying to harsh on the post; I just want the writing quality to stay high.  I understand that it&#8217;s hard to jump into a new writing gig with new names and faces, but my vote is for quality over quantity. Cheers. -Colt</p>
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		<title>By: David Mackey</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-452358</link>
		<dc:creator>David Mackey</dc:creator>
		<pubDate>Tue, 28 Nov 2006 05:07:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452358</guid>
		<description>I&#039;m not sure that consumer oriented video sites will continue to be the biggest pull - except amongst those who have lots of time on their hands (e.g. teenagers). It just takes too long to find anything good.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not sure that consumer oriented video sites will continue to be the biggest pull &#8211; except amongst those who have lots of time on their hands (e.g. teenagers). It just takes too long to find anything good.</p>
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		<title>By: Denver</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-452339</link>
		<dc:creator>Denver</dc:creator>
		<pubDate>Tue, 28 Nov 2006 04:58:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452339</guid>
		<description>Derek....I agree with u...haha .</description>
		<content:encoded><![CDATA[<p>Derek&#8230;.I agree with u&#8230;haha .</p>
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		<title>By: Derek Anderson</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-452290</link>
		<dc:creator>Derek Anderson</dc:creator>
		<pubDate>Tue, 28 Nov 2006 04:48:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452290</guid>
		<description>They will spend most of it advertising their product/service and paying lawyers to cover loop holes I&#039;d guess
&quot;D&quot;</description>
		<content:encoded><![CDATA[<p>They will spend most of it advertising their product/service and paying lawyers to cover loop holes I&#8217;d guess<br />
&#8220;D&#8221;</p>
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		<title>By: Peter</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-452179</link>
		<dc:creator>Peter</dc:creator>
		<pubDate>Tue, 28 Nov 2006 04:03:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452179</guid>
		<description>can someone please explain to me where these millions of dollars will be used? I don&#039;t understand how a website can spend millions, is it on bandwidth and employee wages? Somone? lol thx</description>
		<content:encoded><![CDATA[<p>can someone please explain to me where these millions of dollars will be used? I don&#8217;t understand how a website can spend millions, is it on bandwidth and employee wages? Somone? lol thx</p>
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		<title>By: Lance Weatherby</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-452093</link>
		<dc:creator>Lance Weatherby</dc:creator>
		<pubDate>Tue, 28 Nov 2006 03:46:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452093</guid>
		<description>Slow news day I suppose, they announced this over a month ago....

ATLANTA – October 24, 2006 – ViTrue, Inc., pioneer of the world’s first user-created advertising platform, today announced that it has secured a round of strategic funding from Comcast Interactive Capital and Turner Broadcasting. Both join existing investors General Catalyst Partners and ViTrue’s founder and CEO, Reggie Bradford.</description>
		<content:encoded><![CDATA[<p>Slow news day I suppose, they announced this over a month ago&#8230;.</p>
<p>ATLANTA – October 24, 2006 – ViTrue, Inc., pioneer of the world’s first user-created advertising platform, today announced that it has secured a round of strategic funding from Comcast Interactive Capital and Turner Broadcasting. Both join existing investors General Catalyst Partners and ViTrue’s founder and CEO, Reggie Bradford.</p>
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		<title>By: Jonty</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-452016</link>
		<dc:creator>Jonty</dc:creator>
		<pubDate>Tue, 28 Nov 2006 03:29:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452016</guid>
		<description>Yes, make the graphics more mobile friendly.  I&#039;m posting this comment from the underground line of Delhi Metro rail thru my N93. Though it was easy to download content, the page itself was over 500 kb</description>
		<content:encoded><![CDATA[<p>Yes, make the graphics more mobile friendly.  I&#8217;m posting this comment from the underground line of Delhi Metro rail thru my N93. Though it was easy to download content, the page itself was over 500 kb</p>
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		<title>By: Shan</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-451961</link>
		<dc:creator>Shan</dc:creator>
		<pubDate>Tue, 28 Nov 2006 03:02:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-451961</guid>
		<description>Your screen shot is way too large. You probably want to limit its width to around 550 PX.  Its messing with the site&#039;s ads and formatting.</description>
		<content:encoded><![CDATA[<p>Your screen shot is way too large. You probably want to limit its width to around 550 PX.  Its messing with the site&#8217;s ads and formatting.</p>
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		<title>By: George</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/comment-page-1/#comment-451950</link>
		<dc:creator>George</dc:creator>
		<pubDate>Tue, 28 Nov 2006 02:59:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-451950</guid>
		<description>Believe it or not, but I was thinking about exactly the same thing yesterday night - a service where users could turn themselves into advertising superstarts and post recordings of themselves advertising their favourite product online (revenue sharing included, of course).

All in all, I think this is a very interesting service with a lot of potential - with the $1.65bn acquisition of YouTube, it was only a matter of time before everyone and their dog started looking for a way to monetise UG videos.</description>
		<content:encoded><![CDATA[<p>Believe it or not, but I was thinking about exactly the same thing yesterday night &#8211; a service where users could turn themselves into advertising superstarts and post recordings of themselves advertising their favourite product online (revenue sharing included, of course).</p>
<p>All in all, I think this is a very interesting service with a lot of potential &#8211; with the $1.65bn acquisition of YouTube, it was only a matter of time before everyone and their dog started looking for a way to monetise UG videos.</p>
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