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	<title>Comments on: ViTrue: User Generated Ad Video Gets New Investors</title>
	<atom:link href="http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/</link>
	<description>Startup and Technology News</description>
	<pubDate>Fri, 25 Jul 2008 06:39:23 +0000</pubDate>
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		<title>By: shicus</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-690337</link>
		<dc:creator>shicus</dc:creator>
		<pubDate>Wed, 10 Jan 2007 18:03:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-690337</guid>
		<description>&lt;strong&gt;malady front...&lt;/strong&gt;

Outsoles are made of enduring compounds and are a in Queer Street needle of left over shoe existence....</description>
		<content:encoded><![CDATA[<p><strong>malady front&#8230;</strong></p>
<p>Outsoles are made of enduring compounds and are a in Queer Street needle of left over shoe existence&#8230;.</p>
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		<title>By: 彼岸 &#187; 近日视频关注</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-484588</link>
		<dc:creator>彼岸 &#187; 近日视频关注</dc:creator>
		<pubDate>Tue, 05 Dec 2006 00:28:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-484588</guid>
		<description>[...] UGC网站ViTrue, Inc.最近得到了包括有“硅谷教父”之称的Ron Conway的投资（Google最早的投资人之一），以及Comcast和Turner的投资。ViTrue是一个用户产生广告视频的网站，用于品牌推广。 [...]</description>
		<content:encoded><![CDATA[<p>[...] UGC网站ViTrue, Inc.最近得到了包括有“硅谷教父”之称的Ron Conway的投资（Google最早的投资人之一），以及Comcast和Turner的投资。ViTrue是一个用户产生广告视频的网站，用于品牌推广。 [...]</p>
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		<title>By: TechCrunch en français &#187; Recap2.0: les autres billets de la semaine de TechCrunch.com (27 nov/3 dec. 06)</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-478228</link>
		<dc:creator>TechCrunch en français &#187; Recap2.0: les autres billets de la semaine de TechCrunch.com (27 nov/3 dec. 06)</dc:creator>
		<pubDate>Sun, 03 Dec 2006 15:56:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-478228</guid>
		<description>[...] ViTrue: un service de publicités créées par les utilisateurs trouve de nouveaux investisseurs. Lire le billet ici [...]</description>
		<content:encoded><![CDATA[<p>[...] ViTrue: un service de publicités créées par les utilisateurs trouve de nouveaux investisseurs. Lire le billet ici [...]</p>
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	<item>
		<title>By: Craig Chaucer</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-466766</link>
		<dc:creator>Craig Chaucer</dc:creator>
		<pubDate>Fri, 01 Dec 2006 05:37:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-466766</guid>
		<description>I'm amazed no one is actually talking revenue sharing yet.  There is no way no video site will be able to challenge youtube's brand without some kind of revenue sharing model.  You can already see sites like www.infectiousvideos.com or revver.com that are revenue sharing.  These will be the sites that succeed.</description>
		<content:encoded><![CDATA[<p>I&#8217;m amazed no one is actually talking revenue sharing yet.  There is no way no video site will be able to challenge youtube&#8217;s brand without some kind of revenue sharing model.  You can already see sites like <a href="http://www.infectiousvideos.com" rel="nofollow">http://www.infectiousvideos.com</a> or revver.com that are revenue sharing.  These will be the sites that succeed.</p>
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		<title>By: Project VIEW</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-456537</link>
		<dc:creator>Project VIEW</dc:creator>
		<pubDate>Wed, 29 Nov 2006 02:00:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-456537</guid>
		<description>&lt;strong&gt;Jump to the business model!...&lt;/strong&gt;

[...]
Skipping ahead, I had the thought that once people were able to tell their own stories, the ones who lived in consumer-focused environments would (or at least could) create \"user-generated content\" that would have real value to companies....</description>
		<content:encoded><![CDATA[<p><strong>Jump to the business model!&#8230;</strong></p>
<p>[...]<br />
Skipping ahead, I had the thought that once people were able to tell their own stories, the ones who lived in consumer-focused environments would (or at least could) create \&#8221;user-generated content\&#8221; that would have real value to companies.<br />
&#8230;</p>
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		<title>By: CJ</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-454209</link>
		<dc:creator>CJ</dc:creator>
		<pubDate>Tue, 28 Nov 2006 14:47:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-454209</guid>
		<description>I actually think this is a pretty good idea.  Also, one thing not mentioned in the article was the team - take a look.  This is not exactly a bunch of inexperienced clowns - it is probably the best tech team I have seen in a new co. in a long time (WebMD, Tandberg, Match, Flycast, Lightningcast, AOL, Adify, Ad Agencies, Media Companies) and given what they are building, it seems intriguing.</description>
		<content:encoded><![CDATA[<p>I actually think this is a pretty good idea.  Also, one thing not mentioned in the article was the team - take a look.  This is not exactly a bunch of inexperienced clowns - it is probably the best tech team I have seen in a new co. in a long time (WebMD, Tandberg, Match, Flycast, Lightningcast, AOL, Adify, Ad Agencies, Media Companies) and given what they are building, it seems intriguing.</p>
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		<title>By: Ellis McKennie</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-454094</link>
		<dc:creator>Ellis McKennie</dc:creator>
		<pubDate>Tue, 28 Nov 2006 14:23:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-454094</guid>
		<description>"The Nerd League" is actually affiliated with "Benchwarmers," a Sony pictures release. I mean, it's fun to rip on tech companies, but at least do the minimal due-dilligence before doing so. Your perceived influence on the industry comes with some responsibility, doesn't it?</description>
		<content:encoded><![CDATA[<p>&#8220;The Nerd League&#8221; is actually affiliated with &#8220;Benchwarmers,&#8221; a Sony pictures release. I mean, it&#8217;s fun to rip on tech companies, but at least do the minimal due-dilligence before doing so. Your perceived influence on the industry comes with some responsibility, doesn&#8217;t it?</p>
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		<title>By: E-Commerce News &#187; Blog Archive &#187; TechCrunch: User Generated Video Ads</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-453234</link>
		<dc:creator>E-Commerce News &#187; Blog Archive &#187; TechCrunch: User Generated Video Ads</dc:creator>
		<pubDate>Tue, 28 Nov 2006 10:00:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-453234</guid>
		<description>[...] Yet another quality coverage from TechCrunch, this time about a new service called ViTrue. On the surface, it looks just like a regular online video sharing site where users can upload their videos online. But there&#8217;s a catch - ViTrue has a strong advertising focus, and users will upload videos of themselves promoting their favourite product or brand. [...]</description>
		<content:encoded><![CDATA[<p>[...] Yet another quality coverage from TechCrunch, this time about a new service called ViTrue. On the surface, it looks just like a regular online video sharing site where users can upload their videos online. But there&#8217;s a catch - ViTrue has a strong advertising focus, and users will upload videos of themselves promoting their favourite product or brand. [...]</p>
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		<title>By: Jeff</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452835</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Tue, 28 Nov 2006 07:53:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452835</guid>
		<description>We believe the best way to get people to watch ads is to let anyone create them.

But I don't think the best approach is public broadcast, not until the advertiser has a chance to view, buy, license and then test.

That's the way we're approaching it.

Thanks

Jeff</description>
		<content:encoded><![CDATA[<p>We believe the best way to get people to watch ads is to let anyone create them.</p>
<p>But I don&#8217;t think the best approach is public broadcast, not until the advertiser has a chance to view, buy, license and then test.</p>
<p>That&#8217;s the way we&#8217;re approaching it.</p>
<p>Thanks</p>
<p>Jeff</p>
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		<title>By: ViTrue is YouTube with Advertising Focus &#171; Technically Speaking</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452719</link>
		<dc:creator>ViTrue is YouTube with Advertising Focus &#171; Technically Speaking</dc:creator>
		<pubDate>Tue, 28 Nov 2006 07:15:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452719</guid>
		<description>[...] ViTrue, Inc., has been around for a minute and is basically YouTube on the advertising kick. Basically. They have heavy hitter investors such as Ron Conway who is also known as the godfather of Google. Give them a look if you have the time today. [...]</description>
		<content:encoded><![CDATA[<p>[...] ViTrue, Inc., has been around for a minute and is basically YouTube on the advertising kick. Basically. They have heavy hitter investors such as Ron Conway who is also known as the godfather of Google. Give them a look if you have the time today. [...]</p>
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		<title>By: Colt S.</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452617</link>
		<dc:creator>Colt S.</dc:creator>
		<pubDate>Tue, 28 Nov 2006 06:49:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452617</guid>
		<description>"User-generated video sharing site ViTrue, Inc. has come some reputable new investors, including Ron Conway, one of the original investors in Google, often called the “Godfather of Silicon Valley.”"

Small point, but unless you mean that Google is the Godfather, your sentence should be reworked.  In fact, the whole post needs to be reworked for clarity and readability. 

I think we're all happy to give Michael some more time by bringing on new writing talent, but I'd be thankful for posts that kept up his brief, but articulate and informative style.  I'm not trying to harsh on the post; I just want the writing quality to stay high.  I understand that it's hard to jump into a new writing gig with new names and faces, but my vote is for quality over quantity. Cheers. -Colt</description>
		<content:encoded><![CDATA[<p>&#8220;User-generated video sharing site ViTrue, Inc. has come some reputable new investors, including Ron Conway, one of the original investors in Google, often called the “Godfather of Silicon Valley.”&#8221;</p>
<p>Small point, but unless you mean that Google is the Godfather, your sentence should be reworked.  In fact, the whole post needs to be reworked for clarity and readability. </p>
<p>I think we&#8217;re all happy to give Michael some more time by bringing on new writing talent, but I&#8217;d be thankful for posts that kept up his brief, but articulate and informative style.  I&#8217;m not trying to harsh on the post; I just want the writing quality to stay high.  I understand that it&#8217;s hard to jump into a new writing gig with new names and faces, but my vote is for quality over quantity. Cheers. -Colt</p>
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		<title>By: David Mackey</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452358</link>
		<dc:creator>David Mackey</dc:creator>
		<pubDate>Tue, 28 Nov 2006 05:07:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452358</guid>
		<description>I'm not sure that consumer oriented video sites will continue to be the biggest pull - except amongst those who have lots of time on their hands (e.g. teenagers). It just takes too long to find anything good.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not sure that consumer oriented video sites will continue to be the biggest pull - except amongst those who have lots of time on their hands (e.g. teenagers). It just takes too long to find anything good.</p>
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		<title>By: Denver</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452339</link>
		<dc:creator>Denver</dc:creator>
		<pubDate>Tue, 28 Nov 2006 04:58:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452339</guid>
		<description>Derek....I agree with u...haha .</description>
		<content:encoded><![CDATA[<p>Derek&#8230;.I agree with u&#8230;haha .</p>
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		<title>By: Derek Anderson</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452290</link>
		<dc:creator>Derek Anderson</dc:creator>
		<pubDate>Tue, 28 Nov 2006 04:48:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452290</guid>
		<description>They will spend most of it advertising their product/service and paying lawyers to cover loop holes I'd guess
"D"</description>
		<content:encoded><![CDATA[<p>They will spend most of it advertising their product/service and paying lawyers to cover loop holes I&#8217;d guess<br />
&#8220;D&#8221;</p>
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		<title>By: Peter</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452179</link>
		<dc:creator>Peter</dc:creator>
		<pubDate>Tue, 28 Nov 2006 04:03:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452179</guid>
		<description>can someone please explain to me where these millions of dollars will be used? I don't understand how a website can spend millions, is it on bandwidth and employee wages? Somone? lol thx</description>
		<content:encoded><![CDATA[<p>can someone please explain to me where these millions of dollars will be used? I don&#8217;t understand how a website can spend millions, is it on bandwidth and employee wages? Somone? lol thx</p>
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		<title>By: Lance Weatherby</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452093</link>
		<dc:creator>Lance Weatherby</dc:creator>
		<pubDate>Tue, 28 Nov 2006 03:46:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452093</guid>
		<description>Slow news day I suppose, they announced this over a month ago....

ATLANTA – October 24, 2006 – ViTrue, Inc., pioneer of the world’s first user-created advertising platform, today announced that it has secured a round of strategic funding from Comcast Interactive Capital and Turner Broadcasting. Both join existing investors General Catalyst Partners and ViTrue’s founder and CEO, Reggie Bradford.</description>
		<content:encoded><![CDATA[<p>Slow news day I suppose, they announced this over a month ago&#8230;.</p>
<p>ATLANTA – October 24, 2006 – ViTrue, Inc., pioneer of the world’s first user-created advertising platform, today announced that it has secured a round of strategic funding from Comcast Interactive Capital and Turner Broadcasting. Both join existing investors General Catalyst Partners and ViTrue’s founder and CEO, Reggie Bradford.</p>
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		<title>By: Jonty</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452016</link>
		<dc:creator>Jonty</dc:creator>
		<pubDate>Tue, 28 Nov 2006 03:29:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-452016</guid>
		<description>Yes, make the graphics more mobile friendly.  I'm posting this comment from the underground line of Delhi Metro rail thru my N93. Though it was easy to download content, the page itself was over 500 kb</description>
		<content:encoded><![CDATA[<p>Yes, make the graphics more mobile friendly.  I&#8217;m posting this comment from the underground line of Delhi Metro rail thru my N93. Though it was easy to download content, the page itself was over 500 kb</p>
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		<title>By: Shan</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-451961</link>
		<dc:creator>Shan</dc:creator>
		<pubDate>Tue, 28 Nov 2006 03:02:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-451961</guid>
		<description>Your screen shot is way too large. You probably want to limit its width to around 550 PX.  Its messing with the site's ads and formatting.</description>
		<content:encoded><![CDATA[<p>Your screen shot is way too large. You probably want to limit its width to around 550 PX.  Its messing with the site&#8217;s ads and formatting.</p>
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		<title>By: George</title>
		<link>http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-451950</link>
		<dc:creator>George</dc:creator>
		<pubDate>Tue, 28 Nov 2006 02:59:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/11/27/vitrue-user-generated-ad-video-gets-funded/#comment-451950</guid>
		<description>Believe it or not, but I was thinking about exactly the same thing yesterday night - a service where users could turn themselves into advertising superstarts and post recordings of themselves advertising their favourite product online (revenue sharing included, of course).

All in all, I think this is a very interesting service with a lot of potential - with the $1.65bn acquisition of YouTube, it was only a matter of time before everyone and their dog started looking for a way to monetise UG videos.</description>
		<content:encoded><![CDATA[<p>Believe it or not, but I was thinking about exactly the same thing yesterday night - a service where users could turn themselves into advertising superstarts and post recordings of themselves advertising their favourite product online (revenue sharing included, of course).</p>
<p>All in all, I think this is a very interesting service with a lot of potential - with the $1.65bn acquisition of YouTube, it was only a matter of time before everyone and their dog started looking for a way to monetise UG videos.</p>
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