Microsoft, AOL and Google are making more quiet moves in their labs that indicate an interest in the kinds of things that many Web 2.0 startups are doing. From social bookmarking to rich media RSS to clustered search, here’s a quick overview of some of the newest developments still far from market. If you are a heavy user of new web tools, try not to giggle. These could be signs of the future for mass markets and mainstream users. Or they could be a sign of companies that should just bite the bullet and buy some startups who have already built these things.
Microsoft
Microsoft is experimenting with an internal tagging system, a javascript bookmarklet that can only be used to save pages on Microsoft.com. Microsoft watcher Mary Jo Foley discovered the beta tool, called TagSpace, last night. She wonders why it, like the Soapbox video site, isn’t under the Live brand.
The project explanation includes some of the most awkward discussion of Web 2.0 I’ve read in awhile and a line that says Tagspace isn’t intended to replace “your favorite social bookmarking service (yet!).”
The bookmarklet doesn’t do very much at all – almost nothing yet in fact. The project explanation makes it clear that the company hopes having their pages tagged will help them better categorize the pages on their own site. They would be much better served surveying the way their pages have been tagged in other services, even Windows Live Favorites. If half the time spent on explanatory text had been spent on functionality this might be more interesting. In time it may become more so.
AOL
Steve Rubel notes today that AOL is experimenting with a new Ajax RSS reader. He notes that it supports drag and drop feed organizing and rich media like video. The first thing I noticed is that it doesn’t allow import of OPML files. It’s very bare bones. AOL product manager Frank Gruber stopped by Rubel’s blog to point out that the reader was really just a demo of Ajax toolkit Dojo in a feed reader context. The reader is highlighted on the AOL Greenhouse page, a lab for prelaunch products.
AOL already has an online feed reader, but the basic functionality of the new reader indicates things could be stepping up a notch. What major online feed readers support rich media? Not Google Reader, not Newsgator, certainly not MyYahoo. Bloglines does. In an increasingly video driven online world, an AOL feed reader that you could view video inline would be a valuable product.
Google
Google’s search sandbox SearchMash has begun offering suggested multi word queries expanding on some single word queries, notes the watchdog blog Google Operating System. Single word queries are ubiquitous and it’s really in everyone’s best interest to get those searches disagregated and more specific. Would users want clustered suggestions ala Clusty.com? Probably not, but if the basic idea could be refined it could be powerful. Determining the meaning of ambiguous single word queries is a holy grail of sorts; search engineers must find that frustrating.
SearchMash is also now including Wikipedia search results in a box on its results pages. Can you imagine having Wikipedia pages highlighted in your search results on Google? They’re already towards the top of many results, but I can’t imagine this feature on SearchMash is headed for Google proper. It would be a huge assist to Wikipedia’s mainstream credibility, but would probably come at a cost to Google’s own.
All of these are just projects in the labs, of course. Loads of projects never make it out of labs. It’s interesting though to see the big guys dipping their toes into the kinds of Web 2.0 products that so many startups have already launched. Why are they showing us these things? If it’s in response to calls for transparency, some blog posts (with comments) would help. Other departments in Microsoft in particular are quite good at that.
Perhaps it just goes to show that though the startup world isn’t the only place you can look for a peak at the future of the major players, it’s still the most dynamic source of insight into the future. Think about that the next time you ask why a startup got bought when one of the big players could have built the same functionality. Bonus cool link: check out this sliding time line of startups that got acquired.
Smashcast.com? Where did that come from… Check your searchmash link
Thanks Andreas, I don’t know where that one came from. Smashcast does look interesting too, though, does it not?
Interesting projects, specially the Microsoft one. The only problem is that you never know whether or not these projects will ever be actually available to the average user.
uh, i’m confused – the microsoft and yahoo sandboxes (and more recently google’s) have been available and visible for a long time, including the incorporation into product lines and releases that are live…these are certainly not the most interesting ones out there (for example, have you seen yahoo’s sliding scale search results bar interface? microsoft’s new image manipulation and tiling tools? the stuff above is really lite fare compared to some of this other stuff…just my opinion)
@searchmash:
I’m still waiting for Goog using their massive searchlogs.
Something like “query a” is related to “query d” and “query g” ( and not only page xy and page lj ) suggestions, away from all these tagclouding elsewhere. Would be a “two dimensional” searchengine.
Ok, I’ll bite: enlighten me on why it’s “the most awkward discussion of Web 2.0″ you’ve read in a while. I’ll admit we’ve got a long ways to go, both in terms of the technology and the discussion we put together about it, but we’ve got to start somewhere. What would be most useful to me is if you would perhaps tell us how we can improve both–I’d be happy to hear your feedback. That, above all else, is what we’re after with this admittedly modest release…. >> http://davemsco...ve.com/blog/cns!217A4DFE679DE9D4!566.entry
O.K.
I like innovation. I’ve always liked that companies build things that may or may not make it to market – it’s cool to keep things fresh.
Love the new Sphere integration…Its very cool.
I do think there are many more things these players are working on in their sand boxes…Google is working on visual search, commerce rating as an example.
If you’re interested in Google Searchmash’s “suggest a search” feature, you might also be interested in my site, Zeedex. When you do a search, it will pop up lists of related terms in addition to normal search results (e.g. a search for “game” returns lists for “Board Games”, “Milton Bradley Games” and “Nintendo Game Systems” etc.) Clicking on a term will add it to your search box, and then you can search on that term to find out more. But instead of the suggestions being automatically generated like at Searchmash and Clusty, at Zeedex the suggestions are created by users, similar to how wikipedia works.
It’s still more rare than not for startups to turn their innovations into mainstream products or services.
That leaves an opportunity for Microsoft, Google, Yahoo! and AOL to do that. It’s an opportunity for all as even though these larger companies incubate some of these ideas in their labs, they end up buying a startup. Of course, that is only if the incubation helps them appreciate the value of the target startups & their innovations. If the big guys end up doing a better job in their labs than the startups, well then there’s no reason to buy, is there?
Just wanted to point out that Google Reader already has support for video:
http://googlere...gle-reader.html
Mihai Parparita
Google Reader Engineer
Thanks for the feedback on the AOL Greenhouse feed reader prototype. The underlying web services generally support OPML but it’s not exposed in the UI yet. Perhaps we should think about exposing that to make it easier to play with.
I assume that in the build-vs-buy situation they favour the build scenario atleast in their labs.. but as time goes…they finally end up buying the startups who offer better features than what their labs have developed
You shouldn’t really refer to lab efforts as a “sandbox.” Sandbox is a fairly established term within the SEO community. Saying Google is in the sandbox sounds really stupid.
This post’s headline made me laugh anyway.
I agree with dan.
I think I like Microsoft’s idea the best. I am not big on SearchMash, tried it, but sites like Wink are already doing it better.