Marshall Kirkpatrick and I spoke with Reddit founders Steve Huffman and Alexis Ohanian just a few hours after the announcement of their acquisition by Condé Nast earlier today. A recording of the discussion is now up at TalkCrunch.
Steve and Alexis wouldn’t disclose the acquisition price (even under pressure), but they did talk about current traffic (70k uniques & 700k page views per day), and previous funding ($100k total in seed funding, all in the summer of 2005).
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Jotspot doesn’t disclose the price and neither does reddit. what’s up folks. Share the good fortune err…i meant news
Any thoughts on the secrecy of these acquisition prices?
Wow! $100k in funding and conde nast just bought them! That’s hot!
@ Spart, I always think it means they’re small
but that’s probably not accurate.
I just read a rumor that the price was $65mm, but I’m assuming that’s way off (way too high).
Ashish - 65mil is definitely way too high unless we are in a bubble/boom.
I would guess around 10 mil.
$65M is high? Every web sites has now “reddit this” button besides their “del.icio.us this”, “digg this” buttons.. Do you know how valuable is this…
the 65Million price rumor was false (so said one of the founders).
Here is an analysis with macro and micro factors, pegging it at $15-20 million:
http://www.watchmojo.com/web/blog/?p=664
enjoy
I have heard it was less then $10m, but includes incentives and options that could net each founder between $3.5m and $6m depending on their stake and whether as a team they’re able to grow Reddit beyond its current base.
… just kidding. I totally made that up, but that’s what I would guess.
Here Lies an Opportunity for an Interesting Experiment
Reddit estimated about…
80,000 to 96,000 unique visitors daily and
750,000 Pageviews
…during that interview
___________________________
Compare this to ALEXA Estimation
http://www.alexa.com/data/deta.....reddit.com
______________________________
Then compare this to COMPETE Estimation
http://snapshot.compete.com/reddit.com/
———————————-
This allows for a good evaluation of the accuracy of the top traffic estimators - and allows one to infer the REAL traffic from the disarity
Here Lies an Opportunity for an Interesting Experiment
Reddit estimated about…
80,000 to 96,000 unique visitors daily and
750,000 Pageviews
…during that interview
___________________________
Compare this to ALEXA Estimation
alexa.com/data/details/traffic_details?compare_sites=techcrunch.com&range=1y&size=large&y=p&url=reddit.com
______________________________
Then compare this to COMPETE Estimation
snapshot.compete.com/reddit.com/
———————————-
This allows for a good evaluation of the accuracy of the top traffic estimators - and allows one to infer the REAL traffic from the disarity
Is there a discrepancy in traffic figures between TC and GigaOM… or am I not doing math correctly… or is this a good example of numbers being tossed around by either the company or the reporters…
http://gigaom.com/2006/10/31/w.....d-version/
1 mil unique visitors last month
vs.
70k unique visitors per day (assuming we are averaging that’s coming up at the 2 mil mark)
See Graydon, those of 70K per day may return next day.
Emre, I think you’re a little off there - “every web site”? Maybe a lot of sites we like to look at. Your average consumer has never heard of Reddit. $65mm would be a ridiculously high valuation. Plus, what’s the barrier to entry? It’s very small.
Reddit is awesome, so I’m hoping the founders make a good net out of this. The $10-15mm rumor seems more accurate to me.
I can’t figure if Conde Nast bought a brand, the traffic, the technology or what… The traffic is very low, I don’t think the brand is particularly well known, and the technology isn’t particularly unique. Actually, perhaps it’s the talent, because I’m sure Conde Nast needs some hot talent like Steve and Alexis in there even if they don’t need Reddit?