Magwerk is a portal site for other flash-interface mags and the site not only offers one for design/art but also music and games content.

Being a producer and record label executive - obviously I like the focus on music content, with emphasis on indie and newcoming acts.

There are loads of fantastic mp3 blogs today - and too many unaware potential readers who would love to get these short bytes of music in the form they find easier to consume. People want spice and juices when they chew entertainment.

With the right tweaks - this might even become a cool/trendy place to drive downloads. Digital music needs vivid & interactive distribution channels to get more buyers - because they have a much bigger emotional effect (again the chromag comparison).

To follow on what Marshall said: at the mo, Idio guys are pulling content from exisiting sources. But should the flashy playground catch , we can expect new born quality sources intended for Idio. In other words - maybe people would be inclined to start a blog knowing it would find its way to Idio.

3 notes from a user point of view:

1. I’d certainly need to have a way to save articles/print them - something essential for any online mag. and of course a way to link to them.

2. Still, an RSS feed of updates in the mag would be of use - think of all of us who made netvibes/google personalised as homepage. Or a widget at least obviously when the time for this comes.

3. Virality - inevitable these days if u are in online media. After crossing the launch successfully, simple widgets and cool ways to embed “idio”ized stuff in Myspace could be helpful to drive adoption.

idiomag is really aimed more at the mass market than avid tech readers - in that we understand that those with the time/ability/reason to go out and find the best content already can and do. What idio does do is move tagging forwards - adding structure to make the folksonomy more robust - and deliver quality content (not “amateur bloggers”) through a Flash magazine engine that gives people quality and relevant content without them having to spend time looking.

We should have something out by close of play tomorrow, but there are lots of interesting developments coming through the beta stage, which will be built on your feedback - so keep it coming.

(Moreover, the content that will be delivered will be “extremely dilute” compared to what I can already obtain. For example, if I wanted to read about the latest in Tech, I’d rather read a “concentrated” TechCrunch - plus a few other sources that ALREADY EXIST - than what amature writers would submit to IDIO.

Its my assumption that established “blogs / sites” would not want to dilute their “brand” in promoting IDIO to serve as a gatekeeper to their world. They would rather individuals come directly to their sites … this is dispite the enticements of “revenue sharing.” I’m confident that Michael is doing just fine financially with TechCrunch and that IDIO could never match his revenue potential.)