Performancing, home of the “jobs for bloggers” board and the much loved Firefox blogging plug-in, has added an ad network to its family of services. Performancing Partners is accepting bloggers and advertisers now. Bloggers drop javascript into their sites, prices are either set by the bloggers themselves or by an algorithm relative to traffic and market sector and then ad buyers purchase 125×125 graphic ads for a 30 day period.
Bloggers receive 70% of the ad revenue and a referral reward of 5% of referred bloggers earnings or advertiser spending lasts for as long as the referred party is participating. Payment occurs via PayPal on the first of every month regardless of the amount due. Traffic stats and thus automatic pricing aren’t worked out flawlessly yet on launch day, but hopefully they will be in time.
Performancing may well prove to be a good marketplace for small to midrange bloggers and advertisers. They already have a large community of bloggers participating in their site. Since it’s set up in a way that advertisers are encouraged to visit individual sites before buying ad space and that space is sold in monthly batches, click fraud should be less of a problem than in other systems. The trade off of course is scale, Performancing is like a boutique service for small and medium size sites. There are more than 200 blogs already participating, many of which presumably get very little traffic. The lowest priced ad spaces are all $1 per month. I’ll be curious to see if anyone buys up large batches of Performancing ad spaces on very low traffic blogs. If I had to make one guess on who will buy up a large number of these low traffic ad spaces - it would be that siren of the lonely blogger, PayPerPost. Not for the blogs’ few readers but to provide the bloggers a daily reminder for a month that they could be getting paid more on a per post basis. Yuck. Perhaps Performancing Partners can be an alternative to that.
Performancing will no doubt appeal to bloggers who want editorial control over individual ads on their sites and who want to try diverse strategies beyond AdWords. The revenue split is generous and the Performancing family of services is solid. If the company can pull of the logistics of providing an ad network service, I expect the effort will be reasonably successful.
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If you do use them, turn auto pricing off. It’s jacked up.
My review of them is here: http://www.subnixus.com/articl.....ad-network
I like the guys there… I have used their analytics tool for a while and its pretty nice for a freebie.
I might join this program in awhile. They are quite promising and this guys give good blogging tips.
Well we’re in their program with our Gadgetizer.com site and chose the auto pricing option, which was surprisingly accurate in determining the monthly ad pricing. If all goes well with it over the next 2-3 months we’ll be rolling it out across a few of our other sites.
Nick and the other Performancing crewmembers are true bloggers and know their stuff when it comes to building and monetizing communities and blogs.
A bunch of blogs talking about the same topics, but each blogger claiming a different level of expertise, selling 125 x 125 banners to poor sap advertisers for riduclously high CPM’s….
Didn’t FM already corner this market?
Off-topic comment: Looks like TC had some database problems for a while?
So much for MediaTemple’s Grid Server.
The blogging tips from these guys is incredible.. just hope the advertising can match up
For bloggers,it’s a good news.No matter how much earned,Performancing will pay per month.I think that’s most people wish.then,I want to ask how does it pay?paypal is ok?
Received a fwded email earlier today from a friend informing about PFP and thought would give it a try. Never intended to be part of ad networks but this was an exception. It’s the name behind the network that made me give it a try. Nice to see they got TC’d as well.
@Chris, I think FM only accepts very large blogs.
IBlog4Cash.com
BlogPayola.com
Blogingfordollars.com
Hmmm… they seems to be having problem with serving the pages in partners section.
Peformancing is a high-quality solution run by smart people. I’m guessing the product will reflect that, I haven’t tried it yet, but it looks great. Way to go guys.
One law for the rich, and another for the poor. Jane.
PerformacingAds is a solution only for established blogs. The rest will have to wait till they grow or just focus at their affiliate program, which by the way is quite attractive and works for all.