Comments on: The PayPerPost Virus Spreads http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/ Startup and Technology News Thu, 24 Jul 2008 12:53:27 +0000 http://wordpress.org/?v=2.5.1 By: 블로거 리뷰에 대가를 지불하는 서비스, 어떻게 볼 것인가? | 블로그나라 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-2390785 블로거 리뷰에 대가를 지불하는 서비스, 어떻게 볼 것인가? | 블로그나라 Sat, 28 Jun 2008 13:15:32 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-2390785 [...] 독자를 현혹할 수 있다는 이유였습니다. 제 기억으론 이 비판의 중심에는 TechCrunch가 있었지요. 그러나, 이런 비판을 무색하게할 정도로 블로거에게 대가를 [...] [...] 독자를 현혹할 수 있다는 이유였습니다. 제 기억으론 이 비판의 중심에는 TechCrunch가 있었지요. 그러나, 이런 비판을 무색하게할 정도로 블로거에게 대가를 [...]

]]> By: ????? » Blog Archive » ??? ??? ??? ???? ???, ??? ? ???? http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-2390755 ????? » Blog Archive » ??? ??? ??? ???? ???, ??? ? ???? Sat, 28 Jun 2008 11:43:58 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-2390755 [...] ???? ?? ??? ?? ?? ? ?? ?? ??? ??? ?? ??? ???? ? ?? ?? ??, ??? ??? ? ??? ??????. ? ???? ? ??? ???? TechCrunch? ????. ???, ?? ??? ????? ??? ????? ??? ???? ????? ??? ?? ?? ?? ??? ????. ??? ?? ??? ??? ?? ?????. [...] [...] ???? ?? ??? ?? ?? ? ?? ?? ??? ??? ?? ??? ???? ? ?? ?? ??, ??? ??? ? ??? ??????. ? ???? ? ??? ???? TechCrunch? ????. ???, ?? ??? ????? ??? ????? ??? ???? ????? ??? ?? ?? ?? ??? ????. ??? ?? ??? ??? ?? ?????. [...]

]]> By: Eperks.com: A Case Study in Greed and Self-Imposed Brand Destruction | BrokerScience.com http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-2338523 Eperks.com: A Case Study in Greed and Self-Imposed Brand Destruction | BrokerScience.com Fri, 30 May 2008 21:20:50 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-2338523 [...] Review Posts. Eperks launched by engaging in pay per post marketing (where blogs are paid to write a favorable review of the company). Pay per post marketing [...] [...] Review Posts. Eperks launched by engaging in pay per post marketing (where blogs are paid to write a favorable review of the company). Pay per post marketing [...]

]]> By: Blog for sale? « Big Skye’s Country http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-2139328 Blog for sale? « Big Skye’s Country Mon, 07 Apr 2008 16:31:10 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-2139328 [...] text of your blog. The advertiser will then pay you for a review of your product or service there. TechCrunch.com likens it to the payola in the music industry, except that this time the FCC and state attorney [...] [...] text of your blog. The advertiser will then pay you for a review of your product or service there. TechCrunch.com likens it to the payola in the music industry, except that this time the FCC and state attorney [...]

]]> By: PayPerPost Secures $7 Million In Funding - The Article Writer - Press Releases | Web Content Writing | Targeted Articles | SEO Consulting http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-1426714 PayPerPost Secures $7 Million In Funding - The Article Writer - Press Releases | Web Content Writing | Targeted Articles | SEO Consulting Thu, 14 Jun 2007 13:37:11 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-1426714 [...] other media opportunities came and went including a podcast interview of Murphy by Arrington and a PPP virus article written by Arrington that once again lambasted PayPerPost. During the Toronto MESH conference this [...] [...] other media opportunities came and went including a podcast interview of Murphy by Arrington and a PPP virus article written by Arrington that once again lambasted PayPerPost. During the Toronto MESH conference this [...]

]]> By: Getting Paid for Blogging - Site Ads versus Paid Opinions or Reviews http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-1357419 Getting Paid for Blogging - Site Ads versus Paid Opinions or Reviews Tue, 01 May 2007 18:22:27 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-1357419 [...] clause for only positive reviews in addition to a full-disclosure policy. The reaction was mixed. TechCruncher Michael Arrington said: While we applaud the fact that ReviewMe requires disclosure and prohibits advertisers from [...] [...] clause for only positive reviews in addition to a full-disclosure policy. The reaction was mixed. TechCruncher Michael Arrington said: While we applaud the fact that ReviewMe requires disclosure and prohibits advertisers from [...]

]]> By: Serr.biz http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-937585 Serr.biz Tue, 13 Feb 2007 18:03:30 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-937585 So long as there is a clear disclosure, what is the problem? In fact, with the disclosure, I believe this form of editorial advertising is more honest than 99% of traditional media that is bought and paid for through PR firms, etc. At least this way, the reader KNOWS the editorial is an ad and not hoodwinked into thinking the editorial they are reading is some form of pure journalism. As for requiring a blogger to be "positive", the blogger has the right NOT to blog about a certain product or service if they do not want to. That's my 2 cents. So long as there is a clear disclosure, what is the problem?

In fact, with the disclosure, I believe this form of editorial advertising is more honest than 99% of traditional media that is bought and paid for through PR firms, etc.

At least this way, the reader KNOWS the editorial is an ad and not hoodwinked into thinking the editorial they are reading is some form of pure journalism.

As for requiring a blogger to be “positive”, the blogger has the right NOT to blog about a certain product or service if they do not want to.

That’s my 2 cents.

]]> By: Zhang http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-838950 Zhang Thu, 01 Feb 2007 01:56:31 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-838950 I think bloggers can be controlled by anyone or any company for only a few dollars. And this is a good business model too, I think bloggers can be controlled by anyone or any company for only a few dollars. And this is a good business model too,

]]> By: roScripts http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-742810 roScripts Fri, 19 Jan 2007 06:21:09 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-742810 This blade cuts both ways... This blade cuts both ways…

]]> By: Another PayPerPost Virus http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-710821 Another PayPerPost Virus Mon, 15 Jan 2007 09:16:35 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-710821 [...] The blog payola virus is spreading yet again. In addition to PayPerPost, ReviewMe and CreamAid, a newcomer with the catchy name SponsoredReviews is preparing to launch. [...] [...] The blog payola virus is spreading yet again. In addition to PayPerPost, ReviewMe and CreamAid, a newcomer with the catchy name SponsoredReviews is preparing to launch. [...]

]]> By: Robert Accettura’s Fun With Wordage » Blog Archive » Blog Marketing http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-550706 Robert Accettura’s Fun With Wordage » Blog Archive » Blog Marketing Mon, 18 Dec 2006 03:41:18 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-550706 [...] Some companies apparently try to get into blogging through a concept called Pay Per Post. Pretty much as it’s name implies bloggers are paid to link and discuss products/services. In my opinion it’s a rather dishonest technique to boost page rank and convince people that bloggers like their product/service. Of course search engines are effectively helpless in this technique since it would be somewhat hard to tell the difference since they are disguised to look legitimate and done in coordination with the site owner, rather than the linkbombing comment spam does. Search engines don’t seem to mind, though note if the links aren’t relevant it may be the exception to the rule. Though that all could (and likely would) change if it starts to degrade the quality of search indexes. It wouldn’t be the first time a problem was initially underestimated (think spam). [...] [...] Some companies apparently try to get into blogging through a concept called Pay Per Post. Pretty much as it’s name implies bloggers are paid to link and discuss products/services. In my opinion it’s a rather dishonest technique to boost page rank and convince people that bloggers like their product/service. Of course search engines are effectively helpless in this technique since it would be somewhat hard to tell the difference since they are disguised to look legitimate and done in coordination with the site owner, rather than the linkbombing comment spam does. Search engines don’t seem to mind, though note if the links aren’t relevant it may be the exception to the rule. Though that all could (and likely would) change if it starts to degrade the quality of search indexes. It wouldn’t be the first time a problem was initially underestimated (think spam). [...]

]]> By: Remo Uherek http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-542199 Remo Uherek Sat, 16 Dec 2006 12:26:34 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-542199 @Danny Sullivan: Nice comment! I completely agree with you. @Michael Arrington: 1. Ugly banners are polluting the web much worse. 2. I remember you saying that you wouldn't recommend any startup to pay 10k for a banner here on Techcrunch. Is this credible? 3. Aren't your "It’s Time To Thank The Sponsors" just such paid posts you say are polluting the web? Is this credible, too? Are you probably doing that because the classic banner business-model doesn't work very well? @Topic: As long as these "payed postings" are fully disclosed and represent the true opinion of the blogger, I don't see any problem with this kind of "advertising". Best regards from Switzerland Remo Uherek Founder of http://www.trigami.com (a European ReviewMe) @Danny Sullivan:
Nice comment! I completely agree with you.

@Michael Arrington:
1. Ugly banners are polluting the web much worse.
2. I remember you saying that you wouldn’t recommend any startup to pay 10k for a banner here on Techcrunch. Is this credible?
3. Aren’t your “It’s Time To Thank The Sponsors” just such paid posts you say are polluting the web? Is this credible, too? Are you probably doing that because the classic banner business-model doesn’t work very well?

@Topic:
As long as these “payed postings” are fully disclosed and represent the true opinion of the blogger, I don’t see any problem with this kind of “advertising”.

Best regards from Switzerland
Remo Uherek
Founder of http://www.trigami.com (a European ReviewMe)

]]> By: abtts http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-524527 abtts Wed, 13 Dec 2006 21:11:25 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-524527 Michael and his rants...way to make people hate you this easily... Michael and his rants…way to make people hate you this easily…

]]> By: Web Hosting Finds Blog » ReviewMe Review http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-523262 Web Hosting Finds Blog » ReviewMe Review Wed, 13 Dec 2006 16:24:13 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-523262 [...] Famed TechCrunch founder Michael Arrington states sums up his review of this better PayPerPost service in his The PayPerPost Virus Spreads post: While we applaud the fact that ReviewMe requires disclosure and prohibits advertisers from requiring a positive post, we still think the very act of paying bloggers to write about a product is a very bad idea. Frankly, we’re not happy that one of our sponsors has launched this type of service, and we’ve notified them that we will not allow promotion of ReviewMe through TechCrunch. [...] [...] Famed TechCrunch founder Michael Arrington states sums up his review of this better PayPerPost service in his The PayPerPost Virus Spreads post: While we applaud the fact that ReviewMe requires disclosure and prohibits advertisers from requiring a positive post, we still think the very act of paying bloggers to write about a product is a very bad idea. Frankly, we’re not happy that one of our sponsors has launched this type of service, and we’ve notified them that we will not allow promotion of ReviewMe through TechCrunch. [...]

]]> By: » Blogged by Christian Watson - Get Paid to Write Reviews - Webmaster News Blog http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-464435 » Blogged by Christian Watson - Get Paid to Write Reviews - Webmaster News Blog Thu, 30 Nov 2006 18:40:00 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-464435 [...] I have to admit that overall I am wary about the impact of these paid blogging services, as I’ve read that other competitors require you to write positive reviews. [...] [...] I have to admit that overall I am wary about the impact of these paid blogging services, as I’ve read that other competitors require you to write positive reviews. [...]

]]> By: Ituloy Angsulong http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-381731 Ituloy Angsulong Mon, 13 Nov 2006 06:57:21 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-381731 Remove all your advertisements here and we shall follow... Remove all your advertisements here and we shall follow…

]]> By: philmccluskey.com codestream · Reviewme http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-381348 philmccluskey.com codestream · Reviewme Mon, 13 Nov 2006 04:59:58 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-381348 [...] I’ve seen a lot of angst from bloggers about just what they’re meant to review when they’re presented with a paid review opportunity (design, content etc) and a lot of suspicion that people will write positive reviews because they’re being paid, but I don’t think either of these is actually an issue. Advertisers won’t care if they receive a bad review because there’s no such thing as bad publicity, especially when the publicity tally is being conducted by a machine; it’s all about moving the PageRank needle. What I do find amusing though, is the hypocrisy of some of the A-list bloggers who publicly decry the pay-to-shill business model, while blithely continuing to hawk their sponsers with posts on a weekly basis. [...] [...] I’ve seen a lot of angst from bloggers about just what they’re meant to review when they’re presented with a paid review opportunity (design, content etc) and a lot of suspicion that people will write positive reviews because they’re being paid, but I don’t think either of these is actually an issue. Advertisers won’t care if they receive a bad review because there’s no such thing as bad publicity, especially when the publicity tally is being conducted by a machine; it’s all about moving the PageRank needle. What I do find amusing though, is the hypocrisy of some of the A-list bloggers who publicly decry the pay-to-shill business model, while blithely continuing to hawk their sponsers with posts on a weekly basis. [...]

]]> By: Ethics of Blogging for Paid Posts » @ Ambot ah! [ technology news and reviews ] http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-381058 Ethics of Blogging for Paid Posts » @ Ambot ah! [ technology news and reviews ] Mon, 13 Nov 2006 03:36:07 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-381058 [...] The recent viral phenomenon for paid posts on blogs is just starting. In the middle of it all, ReviewMe and PayperPost, both of which presents a new revenue generating opportunity primarily focused on blogs. Let’s be honest, ReviewMe is just a re-hash of PayPerPost, only this time it followed the general sentiments of the A-Listers like TechCrunch which is to require bloggers to disclose. [...] [...] The recent viral phenomenon for paid posts on blogs is just starting. In the middle of it all, ReviewMe and PayperPost, both of which presents a new revenue generating opportunity primarily focused on blogs. Let’s be honest, ReviewMe is just a re-hash of PayPerPost, only this time it followed the general sentiments of the A-Listers like TechCrunch which is to require bloggers to disclose. [...]

]]> By: Reverend Ted Haggard and Michael Arrington Mashup at minger.net http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-380460 Reverend Ted Haggard and Michael Arrington Mashup at minger.net Mon, 13 Nov 2006 00:32:53 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-380460 [...] There’s an amusing public spat over at TechCrunch in a comment thread between Trent Kang, founder of CreamAid, and Michael Arrington that highlights the hypocrisy of the blogosphere elite when they worry out loud about the pernicious effects of the emerging pay for blogging models. Arrington likens such pay to payola in the music biz that the FCC investigated and censured a while back. [...] [...] There’s an amusing public spat over at TechCrunch in a comment thread between Trent Kang, founder of CreamAid, and Michael Arrington that highlights the hypocrisy of the blogosphere elite when they worry out loud about the pernicious effects of the emerging pay for blogging models. Arrington likens such pay to payola in the music biz that the FCC investigated and censured a while back. [...]

]]> By: monkeypup http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-373952 monkeypup Sat, 11 Nov 2006 19:59:55 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-373952 I have to completely disagree with your comments on Review Me. While the other paid advertising sites go against my principles, Review Me does not. Is it different to write at a blog that is sponsored by an advertiser? They don't require you to write a certain way. Is it different to work at a Tech magazine and review a PC that you were given for free by the manufacturer, explicitly for the purpose of writing said review? I don't think so. I decided to participate in Review Me for three reasons: 1. I can pick what I write a review about 2. I have to let my readers know that I am writing a paid review 3. I am not required to be positive about the product I would never review an item if I were paid to be positive. I would never review an item under the guise of a normal blog post. I would never review an item I was forced to review. So where is the harm? Magazine writers get paid to write reviews. Ebert and Roeper get paid to write reviews. If you are reading a review in a publication, the person writing it is getting paid. Who cares where the source is coming from. At least with Review Me, I get a choice about what I review. Ebert and Roeper have to review every shit movie that comes out of Hollywood. PC mag has to review all the newest tech, like it or not. If I am open and honest with my readers, and am not being pressured to write about a certain product, nor being pressured to write a positive review, I just can't see the harm. But that's just me. I have to completely disagree with your comments on Review Me. While the other paid advertising sites go against my principles, Review Me does not.

Is it different to write at a blog that is sponsored by an advertiser? They don’t require you to write a certain way. Is it different to work at a Tech magazine and review a PC that you were given for free by the manufacturer, explicitly for the purpose of writing said review?

I don’t think so.

I decided to participate in Review Me for three reasons:
1. I can pick what I write a review about
2. I have to let my readers know that I am writing a paid review
3. I am not required to be positive about the product

I would never review an item if I were paid to be positive. I would never review an item under the guise of a normal blog post. I would never review an item I was forced to review.

So where is the harm? Magazine writers get paid to write reviews. Ebert and Roeper get paid to write reviews. If you are reading a review in a publication, the person writing it is getting paid. Who cares where the source is coming from. At least with Review Me, I get a choice about what I review. Ebert and Roeper have to review every shit movie that comes out of Hollywood. PC mag has to review all the newest tech, like it or not.

If I am open and honest with my readers, and am not being pressured to write about a certain product, nor being pressured to write a positive review, I just can’t see the harm.

But that’s just me.

]]> By: ReviewMe: Paying Bloggers To Be Bloggers | Symbolic Order http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-373456 ReviewMe: Paying Bloggers To Be Bloggers | Symbolic Order Sat, 11 Nov 2006 17:32:28 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-373456 [...] I’m being paid to write this review, an act that immediately plunges me into the apocalyptic depths of blogging immorality pontificated upon at length by TechCrunch’s Michael Arrington, among others. [...] [...] I’m being paid to write this review, an act that immediately plunges me into the apocalyptic depths of blogging immorality pontificated upon at length by TechCrunch’s Michael Arrington, among others. [...]

]]> By: fish8me.com » ReviewMe Sponsored Post: not your usual black and white xanga "~~~LoL i aM sO cUtE aNd SuMtImEs AnGsTy!!!1!!@!@" shit. http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-372192 fish8me.com » ReviewMe Sponsored Post: not your usual black and white xanga "~~~LoL i aM sO cUtE aNd SuMtImEs AnGsTy!!!1!!@!@" shit. Sat, 11 Nov 2006 11:58:30 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-372192 [...] further reading: Techcrunch’s take on it. John Chow. how i found out about it. Cat:  [...] [...] further reading: Techcrunch’s take on it. John Chow. how i found out about it. Cat:  [...]

]]> By: CrunchNotes » TechCrunch Bashing Heats Up http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-324298 CrunchNotes » TechCrunch Bashing Heats Up Wed, 01 Nov 2006 08:36:57 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-324298 [...] My record is clean. I call things like I see them. I disclose financial conflicts. I’ve complimented direct competitors to a startup I founded (see here and here), edgeio. I’ve slammed sponsors (see my comments on ReviewMe). There’s a very good chance I am going to rip apart a startup I invested in when it launches soon if they don’t get their shit together. [...] [...] My record is clean. I call things like I see them. I disclose financial conflicts. I’ve complimented direct competitors to a startup I founded (see here and here), edgeio. I’ve slammed sponsors (see my comments on ReviewMe). There’s a very good chance I am going to rip apart a startup I invested in when it launches soon if they don’t get their shit together. [...]

]]> By: Social Media Club Initiative on Blogging Ethics » JenIT http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-320091 Social Media Club Initiative on Blogging Ethics » JenIT Tue, 31 Oct 2006 07:18:22 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-320091 [...] But the friction destruction and market efficiency qualities of the Internet are leading blogs in particicular to face a serious credibility challenge, and I believe this must be dealt with in a direct and open manner. The WOMMA guidelines are a good start, but I think more practical and far reaching advice is also needed. I also think that we need more than a set of principles. There have to be consequences when journalists stray. [...] [...] But the friction destruction and market efficiency qualities of the Internet are leading blogs in particicular to face a serious credibility challenge, and I believe this must be dealt with in a direct and open manner. The WOMMA guidelines are a good start, but I think more practical and far reaching advice is also needed. I also think that we need more than a set of principles. There have to be consequences when journalists stray. [...]

]]> By: PayPerPost Is Now Officially Absurd » JenIT http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-320053 PayPerPost Is Now Officially Absurd » JenIT Tue, 31 Oct 2006 07:05:07 +0000 http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/#comment-320053 [...] Many commenters in previous TechCrunch posts on PayPerPost compared their business model to payola in the music industry. At PayPerPost, bloggers are offered cash to write about products. Disclosure is optional, and often the bloggers are required to only express positive comments. The company is now well funded, and a number of competitors have launched. This “virus” seems here to stay. [...] [...] Many commenters in previous TechCrunch posts on PayPerPost compared their business model to payola in the music industry. At PayPerPost, bloggers are offered cash to write about products. Disclosure is optional, and often the bloggers are required to only express positive comments. The company is now well funded, and a number of competitors have launched. This “virus” seems here to stay. [...]

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