October 12, 2006

How Much Money Do You Make?

Michael Arrington

89 comments »

A couple of months ago I heard about a new startup that requests users to disclose detailed salary information about themselves, and in return they get information on what others are making. It seemed like a great way to get good user generated information at no cost, and there are lots of ways to make money by reselling the aggregate data to third parties. The problem was that the site, wageexchange, was a complete letdown. It is little more than a web form that spits back data at the user. There’s no analysis or ability to dig deep into trends, etc. Until it got a lot better, we passed on profiling it.

But the idea stuck in my head, and when I got a call from Seattle-based PayScale I was happy to learn that this company had been doing exactly what wageexchange promised. This isn’t a new company - John Cook at the Seattle PI has written about them, as have other local Seattle writers. But it’s very useful for people searching for a job or trying to negotiate a raise, and I’m not sure we need a new startup to improve on the service.

Users go through a process of disclosing detailed information about their job function and compensation, and add it to what PayScale says is the “world’s largest database of salary information” (300,000 new profiles are added each month). The user can then access detailed salary information in the database, including custom reports based on salary, bonus, commission, hourly rates, health and vacation benefits.

The basic service is free, and Payscale generates revenue by upselling users to premium accounts and selling access to aggregate data to third parties.

This is a useful service that gives significant value back to the user for spending time adding content to their database. Payscale has raised $10.6 million in venture capital over two rounds. Investors include Trinity Ventures, Madrona Venture Group, Fluke Venture Partners and Buerk Dale Victor.

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Comments

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  1. Aaron Brethorst

    Payscale.com appears to be down. It’s pretty impressive that you’re able to ‘techcrunch’ them at 1am.

  2. Don

    Totally lame. There are only 9 profiles of people with the title senior programmer? Their claim of a big DB sounds like bull…

  3. BO

    So I get paid $28,000 a year when I am supposed to be paid $70,000+? wth

  4. Ali

    Is the new way to spell “dig” “digg” now?

    “There’s no analysis or ability to digg deep into trends”

  5. Tarry Singh

    Not much! What is much anyways?

  6. Anshul

    The idea is good but what about the validity of the information. How many people would be willing to share detailed information about their salary structure and most importantly, anyone could mess up the whole system by putting in wrong figures which would change the average of that particular job.

  7. Anthony

    Is it necessarry to provide them correct information? I think it is important question, which can determine quality of they aggregated data.

  8. Ryan Williams

    >>

    I’d love a post or some more specifics on this. Do markets exist for this kind of data or does one really need to find their own market? A biz dev 101 if you will, would be very helpful.

  9. Ryan Williams

    Above comment was in reference to this statement:

    “there are lots of ways to make money by reselling the aggregate data to third parties.”

  10. jonto

    There appears to be a regional effect also. I changed only the city using the “What If” feature and the information appeared to be more realistic for my profession. It may take a while to collect enough data in eastern city markets.

  11. Jason Luna

    Perhaps Payscale should partner with a large payroll company - like ADP, maybe - to get actual pay data of their clients’ employees. Then, Payscale could do some statistical analysis to see how honest folks are being when they enter their current compensation.

  12. alphadog

    Here’s a tagline for them:

    “Payscale: Enabling the worst employees in your company to feel justified in asking for more!”

    Payscale has major data quality issues. For example: what constitutes a “senior widget inspector” at one company is not the same at another company. So, you end up with wild pay scales. Jason Luna’s suggestion, while good, still does not resolve that core issue of somehow normalizing the salary to the duties and reponsibilities of each inividual supplying his/her data. What Payscale may hope is that with lost of data, errors average out, but to me it would seem you just end up with meaningless, wide pay scales.

    - alphadog

  13. rulepark

    Like that also can?where is the money coming from?Revenue generated from?????

    How they make money selling this data? Can u explain it further?

    Thanx.

  14. tsurfs

    Salary.com has been doing this for 8 years now. They have the most comphrensive data in the industry. I believe they verify their data and have proved that by being able to sell to small, medium, and large corporations.

    Do a study on them, not payscale.

  15. Alfred from Payscroll.com

    We have long felt the deficiency that such sites like Salary.com and Payscale.com provide, and so we are in the midst of moving towards private alpha launch at Payscroll.com with a different approach on how salary researching should be. Some suggestions that Mike is pointing out are actually what we are currently doing ;)

  16. Raoul

    Don’t like it, they ask for too much information, even if they do hide it in the search results. Why do they need all that information for, unless they want to sell it on the back end? It’s too invasive.

  17. cg

    Bad Idea Jeans.

  18. rb

    when can web companies go out there and start looking for angel funding? just curious

  19. rb

    asking because i have a basic plan of what i want to do, and storyboards, but don’t have the time to do all the development; is this enough?

  20. Andy

    Payscale’s advantages: they’re focused and they’re targetting a large user base; however, there will be challenges. Payscale can definitely leverage their strong board members to partner with the big boys, such as payroll/HR management companies. Knowing a competitor’s salary should be appealing to HR managers. Best of luck!

  21. Armond

    Too many questions to answer. I was bored after the first 20.

  22. Alfred from Payscroll.com

    Armond, that was one of the problems we identified with such sites, the user experience is poor. We think the user datamining should not be tied in to a \”free\” sample report, and in this case, it\’s not totally free afterall. ;)

  23. parvee

    This system has to be tested since people will not be able to share their details regarding pay. system has to be modified slightly

  24. james

    I was told, for a London programmer, that my £50k wasn’t too bad. Maybe I shouldn’t have quit! Useful service if it really works, but i don’t think they have sufficient data yet to over-analyse like they seem to.

  25. Chubbs

    I couldn’t find an option for “not enough”.

    Arrington should hire me to write jokes for him ;)

  26. Niko

    That was the biggest waste of 10 minutes ever! I answered all their questions, trawled through all the lists of jobs and degrees and schools and everything, and in the end, I was told that:

    “Unfortunately, your report could not be processed at this time. We have searched through our extensive database, but are unable to find enough employees who are like you to provide you with an accurate personal compensation report. Please accept our apologies for this inconvenience.”

    Not so “extensive” this database of theirs then, is it?

  27. Joe Giordano

    Hello everyone. Some answers to people’s questions:

    Revenue - Companies spend 40-80% of their working capital on employee compensation. Having salary information for hiring/retaining employees is key in HR and Finance. PayScale lets businesses target their search for information, and pay only for what they need. Average price of traditional (often inadequate) “salary surveys” are between $500 and $25000/year. That data is often broad, old, done manually in Excel and doesn’t fix on key attributes of the individual or the company. This can and should be better.

    Accuracy - we spend a lot of time on developing algorithms and heuristics, which remove outliers, bad entries, and get the correct match of job, skills, experience, and company information in real-time. Matching people’s salaries is no easy task - that’s the value, and we take it very seriously. If we have data problems, we work to fix them. The underlying data in the database is good - people generally tell the truth because there is no benefit to lie. Feel free to send any data issues you see to data@payscale.com.

    See more on PayScale methodology in blog entries from Al Lee, one of our PhDs on staff. We call him “Dr. Salary.” http://blogs.payscale.com/ask_dr_salary/

    Our database is growing and some places are deeper than others. Please contribute and sign up to be a member - it benefits all over time and changes the name of the game for employees.

    Some fun - PayScale has a public research center where you can browse the database in one dimension. See how interesting this stuff gets as the database grows:

    Programmers by years experience (national)
    http://www.payscale.com/resear.....Experience

    Programmers by what school they attended:
    http://www.payscale.com/resear...../by_School

    Programmers by Company:
    http://www.payscale.com/resear.....y_Employer

    Average Commute Time by City for Programmers:
    http://www.payscale.com/resear.....mmute_Time

    Gender breakdown of Programmers:
    http://www.payscale.com/resear....._of_Gender

    Programming jobs in India
    http://www.payscale.com/resear.....ll_Surveys

    Hope this helps - keep the comments coming.
    Cheers - joe,
    founder, PayScale

  28. Pablo

    i used payscale to negotiate a 20% higher salary. taking a few minutes to provide info was well worth it!

  29. richard choi

    I’ve checked out this site a couple times in the past, and I found it fairly easy to use and informative. I suppose there are a lot more data points for people in the SF Bay Area than other parts of the country, as I’ve found reasonable data for fairly specialized fields.

  30. Jorge

    I am a recent architecture graduate and I recently interviewed in three major cities ( Boston, Seattle and New York City). Payscale’s service, effortlessly allowed me to cross-examine the employment market, per city as well as the salary ranges according to experience. I could get a clear idea of what I was worth at the time with the amount of experience I had. What is best is that I could also foresee what my salary increase could look like in a couple of years.

    I graduated with two years of prior professional experience and could realize how much more I could market myself for. Thanks to what I learned from Payscale, I landed a job with a salary of 10,000 above the average architecture graduate. Is’nt that something?

  31. Clay

    As a couple people have mentioned, salary.com / salary.monster.com is 100x better (UX, database size, accuracy, credibility with employers, etc.) than payscale. Don’t waste 10 minutes with their lengthy and rediculous process. Spend 1 minute on the aforementioned sites.

    If Payscale was any good CareerBuilder wouldn’t have dropped them recently.

    Not sure how this was TC worthy…

  32. Google Logs

    Definitely a great tool. but, lets see what else they r gonna offer

  33. Amit

    I like the idea, but what third parties want this data? HR teams already have access to salaries. Who else would want such data?

  34. Barry

    People get paid what they do in the market is because of their experience, credentials, know-how and skills. That seems to be PayScale’s strength. Typical surveys that employers participate in are little more than title matches without any of the personal data that actually makes a difference in what someone is worth. Yeah, it takes more time to fill out the questionnaire; but how many things of value take no time or effort? Some of the other blog entries talk about validity of the data, but I can’t imagine the quality of the entire database is any worse than what I’ve seen companies do when they participate in surveys. Besides, the data lines up with other sources of data I use, which makes me comfortable using it.

  35. Mark

    Clay, see http://www.cbsalary.com…owned by CareerBuilder and powered by PayScale

  36. Fred

    clay may want to check his information (in an above post). it looks like this company *powers* careerbuilder’s salary information service.

  37. Basicity.com

    Takes way to darn long to complete the requested information. Wonder what’s the abandonement rate is. Need to cut down this process. I didnt even complete the process and simply exited.

  38. www.jhatak.com

    Seems like there will be serious issues in Data - Quality

  39. DavidEzra

    It’s my assumption that PayScale exists primarily for “employees.” Said differently, it’s a tool that enables “employees” to “check and see” if they are being “fairly compensated” when compared to their peers.

    Although this is noble from a certain perspective, I have to express a brief “rant.”

    Its too bad that this site is not able to measure an individual’s “productivity” along with his or her job / experience / education.

    In short, when I used to work as a Pharmacist, I quickly realized that not all Pharmacy Technicians were created equal. Over the years, I’ve worked with a few Techs that could do the work of 3 Techs, the majority of Techs were about equally productive, and there were a few Techs that not only “didn’t produce,” but slowed me down as well. Ironically, they were all payed ~$10 plus or minus 2 or 3 dollars.

    In essence, what I’ve learned from my experience is that degrees, years experience, etc. doesn’t mean jack. (Especially when I reflect over the MBA program I just completed, it’s amazing that everyone in my class had the idea that they should all be compensated within a $5K window, notwithstanding the fact that there was a wide variance in each individual’s capacity to produce.)

    I suppose what I am saying is that if I were an “employer,” I won’t give a $$!@ about what an individual said they should be “entitled” to - pay wise - just becuase that “figure” was the “accepted average.” I’d want to see what the “employee” produced, and then pay accordingly. (Inevitably, some individuals would make out like a bandit.)

    I realize that such an attitude would be impossible for a large organization to addopt, but I do feel that we do more harm to society than good by trying to trick ourselves into believing that all individuals should be payed equally who have the same degrees / experience / etc. without taking the “weightier matter” of “individual PRODUCTIVITY” into account.

    Unfortunatley, PayScale falls short on this end.

    Just me two cents.

    :)

  40. Allan

    Michael, I agree that WageExchange.com does not have the bells and whistles that several other Web 2.0 companies have. Our goal was to make a website that was simple, like Craigslist, and give everyone the ability to see other people’s salary for free. Payscale.com is a nice site with lots of bells and whistles but you are only able to see 3 people’s profiles unless you want to pay $49.99. Our members are able to see the details of everyone’s salary information for free. We will eventually aggregate peoples data and show a nice graph but we didn’t want to copy Salary.com or Payscale.com.

    WageExchange’s goal is to have a world where everyone knows the details of everyone’s salary so our members can determine their true market value.

    Thank you for posting our site on TechCrunch.com. Even though you were not impressed with the site, I appreciate your consideration.

  41. AlLee

    I’m amazed by the quality of the comments; I wish I got this kind of feedback on my blog. :-)

    PayScale asks a lot of questions, because, particularly for tech jobs, we need a lot of information to figure out why people are paid what they are paid. See the Dr. Salary Blog for more.

    I do agree with DavidEzra: productivity, or what I prefer to call Quality (I’m a fan of “Zen and the Art of Motorcycle Maintenance”), can be at the core of why people are paid what they are paid.

    We are always looking for questions that get at productivity and quality. For example, in sales it is easy: sales volume plus industry are great predictors of what a sales rep. is paid, because they are great measures of productivity.

    For jobs like software developer, there are no easy questions that get at productivity. Instead, we ask questions that are related (like years of experience, degrees, current employer), and use those to narrow down the pay range. If you have a question that captures productivity, let me know :-)

    I do object to the comment that PayScale falls short by not capturing productivity. I don’t know any employer that does this well for most jobs, and yet they pay people anyway. :-)

  42. Fred

    i did a little more poking around. HR Executive magazine rated the company in its 2006 top HR products of the year. that may shed some light on the question of how the company makes money.

  43. SAG

    Bureau of Labor Statistics publishes salary data that is two years old. Other salary compilers simply survey surveys. Other salary reports consist of data from companies that have no relevance. For example, a VP of Marketing at a start-up will clearly receive a different compensation package than someone at MSOFT. It’s pretty clear what PayScale is up to and the benefit: real-time salary data across a wide variety of positions and industries.

    Most folks reading TC appreciate it’s a 24X7 world we live now, because of technology. PayScale is just making a play to change how salary information is gathered and shared and push it into the new world of technology.

    Credibility issues? That is something all innovators and their inventions have to overcome. Hell, TC did wonders for the blog world’s credentials by breaking the YouTube/Google news. PayScale is onto something

  44. Marc

    “Is the new way to spell “dig” “digg” now?”

    Ali, I was thinking the same thing.

  45. Brent Ritterbeck

    Mike, keep up the great work. I enjoy reading your posts; they help to keep me up to date on what is happening in the tech world.
    I come from a financial background, and I want to start an internet company. Many of these ideas sound interesting, and I would love to do something similar, however, I don’t see a revenue model for most of these companies, or at least a viable revenue model. It seems that many sites are springing up with one of two things in mind: (1) Gain revenue from advertising or (2) Hope to be bought be a larger company.
    Yes, Google has shown that advertising works, but what happens to all these companies when the economy turns south and advertising budgets are cut? Many of these small companies, and Google, are going to be left with heavy expenses and a much cut back top line.
    The idea of being bought by a larger company is promising, but I fear it may create another bubble, if we have not created one already. When the bubble pops, all these large companies, I fear, are going to realize that buying a company just because they have a novel idea is not exactly a good idea. A novel idea is a dead idea without a sound revenue model.
    On that note, I was wondering if you would write more about the revenue models these companies are built on. The blog is great; I am just requesting one thing that I often wonder when reading your posts.

  46. Christopher Sisk

    I fail to see the importance or real use of this kind of site. From a plain user perspective. Employers are not going to start issuing raises just because a website shows specific statistics. An employer is not going to hire someone at a higher pay rate / salary just because the industry average on this site appears higher.

    I just don’t see what the business model is here.

  47. Neel

    After filling all the details, it took me to the start page :(. horrible!

  48. Paul

    Indeed.com has just launched a Salary Search: http://www.indeed.com/salary

    We’ve taken a different approach - instead of gathering data from users or from surveys, Indeed Salary Search culls salary information from millions of current job postings that are indexed by Indeed. So, it is objective.

    Another advantage is that you can search on any combination of skills, keywords and job titles - you’re not restricted to job titles alone as you are with many salary research tools.

    For example, you can see the market value of having Ajax if you are a web designer:
    http://www.indeed.com/salary?c.....igner+AJAX

    Check it out!

    Paul
    http://www.indeed.com - one search. all jobs.

  49. Erik

    I hate that I have to register for their free service.

  50. GooberBobble

    Worst Site Evar!

  51. Filthy Unwashed Foreigner

    Payscale deserves props for at least one thing: setting itself up as an international site from the get go.

  52. Alaska Miller

    This site isn’t that great. And based on the comments it seems a lot of people agree.

    That’s a good use of 10 million dollars there.

  53. Ricardo Tohmé

    These seem to be slow days for Web 2.0 news, huh?

  54. Andy Kant

    How many screens was that? Around 50? Without any display of progress…When does it end?!

  55. Ricky Ruhlen

    I wonder how many of the negative comments are coming from Salary.com employees?

  56. Joe Giordano

    nonetheless some pretty cool data results hard to find anywhere else…

    Programmers by years experience (national):
    http://www.payscale.com/resear.....Experience

    Programmers by what school they attended:
    http://www.payscale.com/resear...../by_School

    Average Commute Time by City for Programmers:
    http://www.payscale.com/resear.....mmute_Time

    Gender breakdown of Programmers:
    http://www.payscale.com/resear....._of_Gender

    Programming jobs in India
    http://www.payscale.com/resear.....ll_Surveys

  57. lemon obrien

    who cares about salary crap except losers stuck in their fucking cubicles.

  58. peter

    Quote” Thank you for completing our survey”

    “Unfortunately, your report could not be processed at this time. We have searched through our extensive database, but are unable to find enough employees who are like you to provide you with an accurate personal compensation report. Please accept our apologies for this inconvenience. ”

    I guess there are no other IT Security people in the world….??!!??

    Waste of time….

  59. Tyler Kovacs

    Interesting data indeed. Most of it looks legit, but I’m having trouble believing that the median salary of people under the age of 18 is $105,500.

    http://www.payscale.com/resear.....ary/by_Age

    Either that’s wrong or I was way underpaid in highschool…

  60. phil737

    After filling in the details was answered I could not get a report because there was no match. Definitely not recommending this site ….

  61. Kris Tuttle

    There will be a million of these initiatives in the hopes that one will catch fire enough to get a critical mass of data (like Flickr, Delicious) to be worth real money. eOpinions, LinkedIn and the rest are all fighting it out to aggregate enough stuff to reach the tipping point. Sounds like these guys are still far away from that. Unfortunately it’s not a great tactic to claim you have a huge DB in order to get attention when you don’t. People feel cheated in the end.

  62. Brent Ritterbeck

    Kris, I agress with you whole heartedly; see my comment above. These companies need a real plan to generate revenue. Revenue that grows at a healthy pace while staying above expenses is the key to a healthy company. I hope Mike has read that post, and that we will see more information on the revenue models of these companies.

  63. Jerad C

    Tyler - Think about that information for a second

    1) There are 4 respondants making up that portion of the graph (18 and under)

    2) If you are a salaried developer at 18, that is for a reason. You are good, or you created something and it got bought from you (winamp comes to mind)

    I see nothing wrong with that information.

  64. AlLee

    While I like Jerad C’s answer better, I did a little poking around to see who the 4 under 18 “Senior Software Developers” are.

    As I suspected, they are like me: they are all older people who are sensitive about their ages. We have no data on actual senior developers under the age of 18 out of ~6000 survey responses in the US.

    PayScale does not use age in finding related salaries, and we do not require people to answer this (or any other) question, to get a report.

    At the 1 in 1000 level, people don’t realize this, so give a bogus answer instead of no answer, as you see here. Our salary reporting mechanisms take this into account, so these non and bogus answers do not significantly affect the results.

    By the way, we really do have over 2,000,000 completed surveys. Because our site is only in English currently, these are predominately from English speaking countries. In the US, the data represents ~1% of all employees, in the Canada and Australia about 1/2%, in the UK about 1/4%, and it falls off from there.

  65. Keith

    I don’t reside in the US, probably this isn’t going to be true to my salary scale, unfortunately.

  66. Daniel Tschentscher

    There is a German company doing the same thing: http://www.personalmarkt.de. According to their website, they have some 250.000 profile in their database.