news…

Interesting post. I came across this blog by accident, but it was a good accident. I have now bookmarked your blog for future use. Best wishes. Victoria Silvstedt….

Revver is a good idea, but few individuals will be able to scale large enough to make a material amount of money.

They should make it a lottery. Rather than being guaranteed the $10 based on the clicks I got.. I would have been happier if I were entered into a lottery to win $1000 among a pool of 100 others who would have also earned $10 each.

1 in a hundred chance to win $1000.. or guaranteed $10?

It may just be that more creative video makers go where the audience is in the hope of being seen, and that isn’t Revver. Micro-fame remains a bigger driving force than micro-payments.

“Aside from a handful of high profile video series (Ze Frank, Ask a Ninja, Lonelygirl15) there’s not a lot of good content on the network. Perhaps it’s the revenue sharing that brings less authentically creative and more profit driven amateurs to make up the bulk of the content at Revver. I don’t know…”

I think this is a very strange argument. If anything, I would think revenue sharing would attract more, not less qualified video makers.

Would you say then that bloggers who run ads on their sites are also “less creative”?

The much-mooted “Diet Coke & mentos” cash-in could not be more atypical of the user experience. Users upload videos to Revver and are then left to drive their own traffic. How? Well, you can always email all your friends. Or spam social bookmarking sites “where your stuff will stand out against all the tech stuff”. Yup, very 2.0. Spam your URL in tech forums to drive traffic for your pet trick videos. Nice.

Let’s then say that the average Revver user manages to drive a little traffic. A little traffic isn’t going to drive the kind of click-thru’s that will result in any kind of serious cash. Or much more than pocket change for the average user. It’s a bait and switch, more or less.

Revver is the “affiliate marketing scheme” of online video (remember the new retail world of affiliate marketing on every Geocities website?) A handful of users may generate some decent traffic (and click thru’s are a given on traffic right? no? oh…) The majority will not be funding their kids college education on pet trick videos.

Yup, there’s not a lot of good content on Revver. But be realistic - the issues go beyond that.

Are you nuts? Waddya mean, aside from Ze Frank?
AJC, complaining so you don’t have to!

this is really true. most people can’t create original content beyond the boring, “lets sit in front of the camera and talk about nothing.”

my company has that problem too; eventhough, we want to make everyone rich; no one gets it that old media is dead….

this revolution, in my view, is about 10 years too early. Most people are boring, do nothing, and just want to be entertained…the whole pro-active generation is, well, just learning…this is why youTube content is so bad; and mostly stolen.

The “problem” is that Revver is pro-active in terms of copyright. They don’t knowingly allow videos that infringe on copyright to get posted. It’s kind of a must if they’re trying to profit off the content (and they are).

Contrasted with YouTube, which will put up anything and then be *reactive* in terms of copyright. How many different people posted “Lazy Sunday” the day after it aired?

The barrier to entry for Revver is higher. It’s much easier to take some video content (movie footage) and overlay some audio content (popular music) and end up with a wacky movie trailer than it is to create something that doesn’t violate someone’s copyright.

Don’t they want people to come to their site and browse/comment on videos? Or is the whole focus on embedding the videos into other sites that will provide the platform for comments?

As it doesn’t have a music video schedule but the onscreen presence is purely video clips (it’s a 3 by 3 square of clips, plus text numbers and latest votes) I don’t know it’s something you’d sit and watch unless you had sent or were expecting to see something?

Yeah, this is the trick; no one gets paid cause no clicks ads; yet they still get paid for embedding it.

Apple will be launching a wireless iPod by Oct 23rd, the 5th Anniversary of iPod.