Use Case: How Companies Can Use Photosharing Correctly

by John Biggs on October 6, 2006

We gearheads at CrunchGear are fairly skeptical when it comes to hardware manufacturers trying to tap the excitement of social networking/sharing sites — phone carriers and MySpace comes to mind — but here’s one that was actually quite nice.

Nikon looked through Flickr, picked out a few great photographers, and sent them D80s, which is a really nice DSLR. They then used the photos they shot in a few advertisements and created a Flashy website detailing each of the photographers, who range from rank amateurs to professional wedding snappers.

This kind of thing makes everyone happy: Flickr gets some recognition as a incubator of talent, Nikon gets some good will, and cool photographers get nice cameras. Now if someone would troll YouTube for the next NBC news anchor, then we’d be getting somewhere.

Nikon Gives Out D80s to Flickr Photogs: Wow, Nice [Crunchgear]

Comments

Jeff B - October 6th, 2006 at 9:38 am PDT

re: “Now if someone would troll YouTube for the next NBC news anchor, then we’d be getting somewhere.”

How about next CBS news anchor? Let’s face it, KC’s gotta go.

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Tamar - October 6th, 2006 at 10:08 am PDT

D80s, not N80s. N80 was in the film days.

I

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John Biggs (@johnbiggs) - October 6th, 2006 at 10:22 am PDT

yep. thanks, T.

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Tamar - October 6th, 2006 at 10:56 am PDT

I envy the D80, but I heart my D200.

http://www.pixelopera.com

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Michael Melone - October 6th, 2006 at 12:59 pm PDT

Nice ad job for Nikon . . . Though the Pentax K10D is a far superior DSLR.

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Drew Loika - October 6th, 2006 at 1:18 pm PDT

I’m a huge a fan of Flickr as the next web2.0 fan, but another site that has a least as active a community, on an international scale, and that has been around for years, is photo.net. Of course I’m sure there are others, it just seems like we (the web 2.0 community and followers) get tunnel vision at times.

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do@digspam.com - October 7th, 2006 at 2:00 am PDT

Hi,
I’m doing research on Spams ,so ,I left my email here .Thanks for you help.

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Anshul - October 7th, 2006 at 2:57 am PDT

Wow, cool. Keep it up Nikon.

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Terry - October 7th, 2006 at 7:28 am PDT

That’s insane. why dont they give me one…ah , I want it desperately….when it is free. XD

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tawm - October 9th, 2006 at 7:56 pm PDT

@drew loika:

comparing a site like photo.net to flickr is like comparing geocities to facebook.

none of the features that make flickr the standard example for the web 2.0 philosophy are available in photo.net. what about social networking, tags, labels, intuitive UI, and last but not least easy editing/organizing?

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Bankruptcy Lawyer - January 21st, 2009 at 3:06 pm PST

I agree about the photo comparison - nowadays it’s Microsoft to Google - MSFT is falling way behind, not that’s it directly related to photography, but I thought of that when I read this thread.

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