Comments on: TechMeme Invents New Kind of Advertisment http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/ Startup and Technology News Sat, 11 Oct 2008 01:43:42 +0000 http://wordpress.org/?v=2.5.1 By: TechMeme Invents New Blog Business Model http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-2463521 TechMeme Invents New Blog Business Model Tue, 09 Sep 2008 17:16:27 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-2463521 [...] Techcrunch » Blog Archive » TechMeme Invents New Kind of Advertisment [...] [...] Techcrunch » Blog Archive » TechMeme Invents New Kind of Advertisment [...]

]]> By: Ramblings of a Short Man » TechMeme’s sponsorship model makes sense http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-2065890 Ramblings of a Short Man » TechMeme’s sponsorship model makes sense Mon, 31 Mar 2008 08:00:44 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-2065890 [...] is all the buzz (and of course, is at the top of TechMeme itself) today. And almost all of the opinions are [...] [...] is all the buzz (and of course, is at the top of TechMeme itself) today. And almost all of the opinions are [...]

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]]> By: ::lemonup:: - News, Technology, sports, cars, movie, video, blog, travel, mp3, picture, computer, notebook » Pheedo Launches Social Media Ad Widgets http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-1087913 ::lemonup:: - News, Technology, sports, cars, movie, video, blog, travel, mp3, picture, computer, notebook » Pheedo Launches Social Media Ad Widgets Thu, 01 Mar 2007 07:57:35 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-1087913 [...] by RSS and incorporating several social media tools.  Readers familiar with Techmeme’s advertising program will recognize the ideas here - companies today are producing creative content to drive visitors to [...] [...] by RSS and incorporating several social media tools.  Readers familiar with Techmeme’s advertising program will recognize the ideas here - companies today are producing creative content to drive visitors to [...]

]]> By: RSS marketing made simple http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-275342 RSS marketing made simple Wed, 18 Oct 2006 14:00:11 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-275342 [...] Lots of talk on the recent Techmeme announcement on using RSS for online advertising [...] [...] Lots of talk on the recent Techmeme announcement on using RSS for online advertising [...]

]]> By: Kristy A Coghlan http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-245758 Kristy A Coghlan Fri, 06 Oct 2006 17:28:14 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-245758 Thank you for the link. Thank you for the link.

]]> By: Techmeme is a BlogRank « Zelig http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-244940 Techmeme is a BlogRank « Zelig Fri, 06 Oct 2006 09:12:47 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-244940 [...] Techcrunch » Blog Archive » TechMeme Invents New Kind of Advertisment: TechMeme is an entirely automated web service that looks at what bloggers are talking about, and linking to, and decides what is news based on that analysis. In many ways it is an anti-Digg. Humans have no say in what appears on the TechMeme homepage, other than by blogging about it. [...] [...] Techcrunch » Blog Archive » TechMeme Invents New Kind of Advertisment: TechMeme is an entirely automated web service that looks at what bloggers are talking about, and linking to, and decides what is news based on that analysis. In many ways it is an anti-Digg. Humans have no say in what appears on the TechMeme homepage, other than by blogging about it. [...]

]]> By: XRumer320 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-238985 XRumer320 Tue, 03 Oct 2006 10:05:20 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-238985 Hack again?! Hack again?!

]]> By: WebmasterC http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-233606 WebmasterC Sat, 30 Sep 2006 12:40:32 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-233606 Hi All! I just registered and want to say "Hello!" to every member of this forum. Webmaster C http://www.gamblingbonuses.info - Gambling Bonuses Hi All! I just registered and want to say “Hello!” to every member of this forum.

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]]> By: media landscaping http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-231791 media landscaping Fri, 29 Sep 2006 15:14:53 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-231791 <strong>Simple...</strong> When I saw this post on TechCrunch that credits Techmeme for creating a new ad unit, it got me to thinking...the world is a much better place when things are simple. Major publishers have large staffs dedicated to handling the... Simple…

When I saw this post on TechCrunch that credits Techmeme for creating a new ad unit, it got me to thinking…the world is a much better place when things are simple. Major publishers have large staffs dedicated to handling the…

]]> By: RSS Advertisements from TechMeme | Remarkoo http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-227201 RSS Advertisements from TechMeme | Remarkoo Wed, 27 Sep 2006 22:52:45 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-227201 [...] TechCrunch has just posted a very interesting article, reviewing TechMeme new form of advertising. RSS advertisements delivered via RSS. NOT advertisements embedded within RSS feeds, but actually using RSS as the delivery mechanism. “Advertisers send the ad to Techmeme via RSS (typically this would come from a blog, but any content would work). If the advertiser wants to change the add, they simply change the RSS content.” [...] [...] TechCrunch has just posted a very interesting article, reviewing TechMeme new form of advertising. RSS advertisements delivered via RSS. NOT advertisements embedded within RSS feeds, but actually using RSS as the delivery mechanism. “Advertisers send the ad to Techmeme via RSS (typically this would come from a blog, but any content would work). If the advertiser wants to change the add, they simply change the RSS content.” [...]

]]> By: Nooked Blog http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-223233 Nooked Blog Tue, 26 Sep 2006 12:18:19 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-223233 <strong>RSS Ad...</strong> Lots of talk on the recent Techmeme announcement on using RSS for online advertising Couple of comments - Finally the Feed is the Ad - applause for Gabe at Techmeme for implementing this, and securing advertisers - not a new...... RSS Ad…

Lots of talk on the recent Techmeme announcement on using RSS for online advertising Couple of comments - Finally the Feed is the Ad - applause for Gabe at Techmeme for implementing this, and securing advertisers - not a new……

]]> By: Michael http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-222049 Michael Tue, 26 Sep 2006 00:42:37 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-222049 I don't think the concept is so new either. I've been running ads (which just happen to only be text links) via RSS on my blog since February. I don’t think the concept is so new either. I’ve been running ads (which just happen to only be text links) via RSS on my blog since February.

]]> By: TechMeme’s Not-So-New Ad Model at The Gong Show http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221969 TechMeme’s Not-So-New Ad Model at The Gong Show Mon, 25 Sep 2006 23:59:19 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221969 [...] There has been a lot of commotion on the web today over TechMeme’s new advertising. Michael Arrington’s headline goes so far as to say, “TechMeme Invents New Kind of Advertising” [...] [...] There has been a lot of commotion on the web today over TechMeme’s new advertising. Michael Arrington’s headline goes so far as to say, “TechMeme Invents New Kind of Advertising” [...]

]]> By: PJ http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221821 PJ Mon, 25 Sep 2006 22:31:15 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221821 FeedSense.com You're welcome. FeedSense.com

You’re welcome.

]]> By: Jeremy Pepper http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221746 Jeremy Pepper Mon, 25 Sep 2006 21:45:48 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221746 Think he should have done WeSmirch first. Just my .02. Think he should have done WeSmirch first. Just my .02.

]]> By: Klaus http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221717 Klaus Mon, 25 Sep 2006 21:30:54 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221717 And there is really no legal problem with displaying ads against original content sourced from other sites? This is a serious question. Is the consensus that it is only illegal to display ads against full feeds? And there is really no legal problem with displaying ads against original content sourced from other sites?

This is a serious question.

Is the consensus that it is only illegal to display ads against full feeds?

]]> By: John Roberts http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221635 John Roberts Mon, 25 Sep 2006 20:43:20 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221635 Mike, Gabe and his sites are great. Still, I don't think you don't need to overstate the case. This is not an invention or innovation. I hope it's very successful for Gabe, and other publishers and aggregation sites. After all, we all benefit from smart advertising, where smart = doesn't annoy readers and accomplishes advertiser goals (whether branding or more). But delivery via RSS is hardly new. CNET has offered RSS for updating ads on its sites since March, and as the two articles about that offering below show, others have experimented in this manner earlier. http://www.marketingvox.com/archives/2006/03/14/cnet_sites_offer_rss_in_iab_ad_units/ http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002157756 Cheers. Mike, Gabe and his sites are great.

Still, I don’t think you don’t need to overstate the case. This is not an invention or innovation. I hope it’s very successful for Gabe, and other publishers and aggregation sites. After all, we all benefit from smart advertising, where smart = doesn’t annoy readers and accomplishes advertiser goals (whether branding or more). But delivery via RSS is hardly new.

CNET has offered RSS for updating ads on its sites since March, and as the two articles about that offering below show, others have experimented in this manner earlier.

http://www.marketingvox.com/ar....._ad_units/

http://www.adweek.com/aw/iq_in.....1002157756

Cheers.

]]> By: Mike Rundle http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221574 Mike Rundle Mon, 25 Sep 2006 20:09:16 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221574 Haha, love the Digg comment Mike. Totally priceless! Haha, love the Digg comment Mike. Totally priceless!

]]> By: TechMeme’s sponsorship model makes sense « Ramblings of a Short Man http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221520 TechMeme’s sponsorship model makes sense « Ramblings of a Short Man Mon, 25 Sep 2006 19:37:44 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221520 [...] TechMeme’s new ad model is all the buzz (and of course, is at the top of TechMeme itself) today. And almost all of the opinions are glowing. [...] [...] TechMeme’s new ad model is all the buzz (and of course, is at the top of TechMeme itself) today. And almost all of the opinions are glowing. [...]

]]> By: Adam Kalsey http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221483 Adam Kalsey Mon, 25 Sep 2006 19:08:29 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221483 Pheedo’s been doing this for some time with PR Web . PR Web provides feeds that are converted to ads that Pheedo publishers can use on their sites and in their own feeds. The "innovation" that Gabe has is that the ad feeds come from multiple sources. That's something that Pheedo tried out, and may have actually launched in a widespread manner at some point -- although I can find no mention of it on their site now. Pheedo also has the reverse of this. In addition to the standard Javascript and other ad delivery options, publishers can get an RSS feed of ads and then integrate those ads however they want. Disclosure: I was a founder of Pheedo and although I no longer am with the company, I still own stock. Pheedo’s been doing this for some time with PR Web . PR Web provides feeds that are converted to ads that Pheedo publishers can use on their sites and in their own feeds. The “innovation” that Gabe has is that the ad feeds come from multiple sources. That’s something that Pheedo tried out, and may have actually launched in a widespread manner at some point — although I can find no mention of it on their site now.

Pheedo also has the reverse of this. In addition to the standard Javascript and other ad delivery options, publishers can get an RSS feed of ads and then integrate those ads however they want.

Disclosure: I was a founder of Pheedo and although I no longer am with the company, I still own stock.

]]> By: Kevin Burton http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221417 Kevin Burton Mon, 25 Sep 2006 18:34:24 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221417 Hey... my one comment is to just not sell the links directly. Use rel=nofollow to avoid sponsors who want to buy pagerank. http://jeremy.zawodny.com/blog/archives/005874.html and http://kalsey.com/2006/06/are_text_link_ads_spam/ cover this area and explain why this is equivalent to Google spam. I'm sure this is just an oversight though and not intentional. It's really easy to forget this stuff... Tailrank's link sponsorship experiment used nofollow ..... Best of luck! Kevin Hey… my one comment is to just not sell the links directly. Use rel=nofollow to avoid sponsors who want to buy pagerank.

http://jeremy.zawodny.com/blog.....05874.html

and

http://kalsey.com/2006/06/are_text_link_ads_spam/

cover this area and explain why this is equivalent to Google spam.

I’m sure this is just an oversight though and not intentional. It’s really easy to forget this stuff… Tailrank’s link sponsorship experiment used nofollow …..

Best of luck!

Kevin

]]> By: James Cox http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221370 James Cox Mon, 25 Sep 2006 18:12:05 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221370 nice idea, but it'll need security and moderation, otherwise any old spammer can send their wares via rss to the site... nice idea, but it’ll need security and moderation, otherwise any old spammer can send their wares via rss to the site…

]]> By: John Tokash’s Blog » Techmeme polluting its own results? http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221359 John Tokash’s Blog » Techmeme polluting its own results? Mon, 25 Sep 2006 18:06:45 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221359 [...] The ’sphere is full of glowing approvals of techmeme’s new sponsorship model.  I agree that this new model (sponsors’ latest blog posts are listed on the right) is a HUGE benefit to techmeme advertisers, but I’m concerned about the problems it creates for readers. [...] [...] The ’sphere is full of glowing approvals of techmeme’s new sponsorship model.  I agree that this new model (sponsors’ latest blog posts are listed on the right) is a HUGE benefit to techmeme advertisers, but I’m concerned about the problems it creates for readers. [...]

]]> By: TechCrunch Japanese アーカイブ » TechMeme、新しい広告手法を発明 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221211 TechCrunch Japanese アーカイブ » TechMeme、新しい広告手法を発明 Mon, 25 Sep 2006 16:57:40 +0000 http://www.techcrunch.com/2006/09/25/techmeme-invents-new-kind-of-advertisment/#comment-221211 [...] [原文へ] Memeorandum TechMeme [...] [...] [原文へ] Memeorandum TechMeme [...]

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