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I’m also finding that there are a lot of obsessed people in the world, and there’s a market for every segment of them. People obsessed with: weddings, dogs, babies, and of course, tech everything. What’s happening now is that more people are getting into these communities. They’re speading mainstream.

Think middle america, think suburbs, etc. I’ll bet there’s a soccer mom online community, too. (And they’ll be using it with their MS Origamis?)

Ted Rheingold is the “Top Dog” and founder of Dogster & Catster. In 2002, he founded web services company One Match Fire. Ted graduated from the University of Pennsylvania in 1992 with a B.A. in International Relations. Dogster recently……

[updated to correct link] I was going to simply refer you to two excellent posts that I hope start a trend, that being more posts on why an investment was made. These posts, in my opinion, are greatbecause beyond the typical review which is I…

Hey I love dogs but I don’t have one. I fear being responsible for anything that I could unintentionally kill simply through neglect. That’s too much pressure.

I realize I am talking about becomming the preverbial “snake in the grass” (dog park humor), but I would never go so low as to say grab a collection of dog pics off the net and pose as a dog lover who recently lost his pooch, and needs to reconnect to keep the memories alive. That would be beyond the pale. No I would never do that..

I like dogster - the design is shit, but last time I checked, dogs like shit.

And plus, how much time do pet owners spend on the web looking at the standard “beautiful” web 2.0 app? They are still stuck in the old days of poor CSS and navigation, and if dogster can grab the attention of pet owners one trip to the net each day, thats some good cash.

Maybe I’m overly idealistic, but if I were to write about an investment I just made, I’d indicate why I believe that the company will make a difference in people’s lives. I’d explain why I felt the site was unique (and not just in terms of perceived economic opportunity), why it was fun, why it was MEANINGFUL in the overall scheme of things. I’d mention an anecdote.

No, I’m not talking about a vapid press release. I’m talking about showing some friggin’ soul. Fine, it may make for a great investment (and, as others have suggested, it may make for the dumbest investment of the decade), I don’t care. But from the way you described it, it hardly seemed doglike or lifelike or anything I’d even care-to-check-out-like.

If I want just-the-numbers, I’ll go read an econ book, okay? Color me naive, but I like to think that people that invest in companies believe in more than just the expected bottom line.

But what I like even more than the business model and growth metrics is the team. The founders are all solid, street-smart entrepreneurs. They recently brought on Jeff Clavier and Scott Rafer as advisers, two people I have a great deal of respect for. …

There are a thousand pet sites on the web. I happen to know because I also have one which I also started as a hobby a few years back.

So, does $35MM sound high or low? It could be worth -0- in a few years, or it could be 10x that amount. Smart people create value. Idiots squander opportunity.

Many of the best businesses in history were built ‘by accident’ or as a hobby (see ebay). That doesn’t make it any better or worse off as an investment.

Hopefully the investors have done their homework and the deal will pay off handsomely.