Podango, which we wrote about last month, went into public beta today, so anyone can access the site and, if they care to, apply to be a station director.
Podango aims to combine multiple podcasts, which may only be publishing weekly, into a 3-5 shows per day channel with a single RSS feed. Podango will recruite station directors, who in turn will recruit podcasters for their channels, manage the channel using an Ajax drag and drop admin interface, and help recruit advertisers. The hope is that listeners will gain from having a person select the best podcasts for a given category as well as avoid dead air time since shows will be queued one-after-another. For more information on becoming a station director, see this page.
Podango will also generate ad sales for stations, keeping 30% and sharing 70% with station directors and the included podcasters.
Podango has six stations live now, and CEO Lee Gibbons tells me more are coming soon as station directors are recruited. See Lee’s blog entry on the beta launch here.
Comments
Hrmm, Pandango looks very interesting. I wonder if they will be able to find high quality station directors to drive their business model.
Hopefully they will also have alot of quality content to be able to have a diverse offering. I for one wouldn’t mind finding a few more quality podcasts to add to the few that I already listen to.
Thanks for the update.
Mike,
Are they indenting on generating ads sales via inserting these into the beginning of the podcats? Or rather through another means?
The listeners should rate the podcast they listen to. Then the top rated podcasts will be displayed for other to select if the choose to do so. Having station directors will limit the common user’s experience.
How will they handle overlapping shows, where the same podcast is added to two or more stations. To deal with that, you’d need a single feed for all stations, or maybe they can just delete the podcast from other feeds.
Seems like one of those organic type sites that will do well like CD Baby. I like the idea Podango is going for.
i read sth similar at http://www.businesshackers.com
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