September 7, 2006

Answerbag bets the farm on widgets and an API

Marshall Kirkpatrick

19 comments »

Online question and answer service Answerbag has released a new widget feature tonight and says it will out-do the Yahoo! Answers API in coming weeks. Q and A services are getting big, largely because search engines are unable to offer the succinct replies that other users can, human replies are more emotionally satisfying, most people don’t know how to use search engines well and because the free content gives online media companies fresh ground to plant ads on.

Answerbag is interesting because it does things like enable video replies to questions and offers lots of support for RSS. The company also emphasizes its independence from the big portals as a strength. In reality, small Q and A services are going to have to do something very exciting in order to survive competition with big players like Yahoo! and Live.com. You might think that a widget and an API for a question and answer service sounds unexciting - but I would disagree.

Tonight’s widget enables users to put Answerbag functionality on any other site they publish. Publishers will be able to display Answerbag information parsed with a number of criteria at their discretion, so a site about cats or chewing gum will be able to offer a question and answer service about cats and chewing gum that queries and extends beyond that site’s own readership. The widget is also very brandable with just a little CSS; unlike other widgets it’s not all javascript. It’s pretty basic so far, but the important thing is that despite the silly name - widgets represent movement towards the portability of data and functionality, towards the web as a bundle of services loosely joined and away from the delusion that sites should try to contain their users.

Microsoft’s Live QnA also released a widget this week. The best example of widgets in action is the widget marketplace, Widgetbox, which just came out of beta in recent weeks (our coverage).

Perhaps more interesting still is Answerbag’s statement that it will soon be releasing an API for third party developers to build on. The company won’t be making a formal announcement about this for several weeks, but they did tell me that it will be a read/write API - meaning that developers will be able to do more than extract data out of the Answerbag database as can be done via the Yahoo! Answers API. At the very least developers will likely be able to build their own interfaces to send data into Answerbag. Hopefully the company will be able to do something truly shocking with their API and push the envelope with regards to the public pliability of social knowledge bases.

The interaction between a third party interface and a Q and A knowledge base doesn’t have to be uninteresting. If the API is offered intelligently, third party sites could do anything else they wanted with questions and answers coming to and from Answerbag. That baseline knowledge would just be stored in the Answerbag database and new questions would be checked against it for duplicates. Let’s hope the API lives up to the company’s promises.

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Comments

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  1. Startups.in/India

    So they are up against the big brothers - Google Answers, Yahoo Answers, MS QnA. Paul Graham’s recent comment comes to my mind.

    “I wouldn’t advise competing with Google in things they’re good at.” Does this mean AnswerBag thinks that G.Y.M is not doing a good job?

  2. Folksonomy.org

    Or maybe Answerbag is choosing to go against the advice of Paul Graham.

  3. ToddW

    Maybe they think they can do a better job ;)

  4. Garry

    Sounds pretty cool. Do you think that they sit well with Google?

  5. NeoTechie

    Web users are smarter that we think. Come on don’t we realize that were are in Web 2.o. Yes to great apps but no to belittling users that are the sole creator of Web 2.0. We have to give credit where credit is due. To the pioneers of Web 1.0, THANK YOU! We would have never made it to version 2.0 without you!

    COLLECTIVE INTELLIGENCE ROCKS!
    POWER TO THE PEOPLE!

  6. Jeremy

    Well…Interestingly enough AnswerBag has been around for years — well in advance of anything in this category that Yahoo or Google launched. It’s good to see them have a few tricks to compete. The downside of the huge volume on some of the big guys “answer sites” is a major lack of quality of the answers, and AnswerBag does a good job moderating theirs. Hopefully that scales well through the API!

  7. Daniel Eder

    I run an Q&A myself at duno.com
    and i believe that your article is either paid or very biased.
    Widget here or that there… no big deal.

  8. Jason S

    cool one!!!

    Cheers!
    Jason S
    http://jsbi.blogspot.com

  9. One Hit Wonders

    And the business model would be….?

    Oh, right: sell it to GYM!

  10. Darshan P

    It would be interesting to find out what measures they have in place to ensure that the quality of their answers doesnt drop once they open up their API.

  11. jd

    The answers game is still pretty young - I expect to see:
    1. Niche Answers sites - if I can go to an answers site with the right group of experts that’s a lot better than throwing my question to the masses (we used to call these forums)
    2. An edgeio type site that aggregates a common tag like ‘question’ - when we get to this step I’ll be very happy. I see people asking questions on their blogs seeking to leverage the knowledge of their user base - they’d get much better answers if they could extend that audience in the same way that edgeio helps extend the audience of your posts tagged listing.

    It’s an exciting space, and there’s no reason that G,Y,M or have to win. Best of luck to answerbag.

  12. Joel Downs

    One of the comments was

    “‘I wouldn’t advise competing with Google in things they’re good at.’ Does this mean AnswerBag thinks that G.Y.M is not doing a good job?”

    It’s easy to answer the first part: GA is a completely different model than AB because they require users to pay for answers, and the answerers are on their staff. Y!A is a much closer comparison to AB because we allow anyone to ask and answer, and the service is free. Since I may be biased (haha) I won’t elaborate or nitpick here, but I’ll just say that different Q&A services have different feels, from the UI to the submission guidelines to the actual content that’s contributed by the users of the service. Some services appeal to certain types of users, while some appeal to others. As someone above pointed out, we’ve been at it for over 3 years now, but it’s really still early in the game, as noted by Y!A and MSN’s relatively recent entries. We do our best to provide a service that is truly useful for people, and we will continue to play our own game.

  13. Peter Cooper

    Guruza is also in this field.

  14. lawrence coburn

    This is no tiny start up. Their parent, InfoSearch Media, is a real company with some cash. They are a pretty big player in the SEO / SEM / Content Writing space. Not surprising that they are looking to build a community content platfrom - it’s a lot cheaper than hiring writers.