September 6, 2006

Facebook Users Revolt, Facebook Replies

Michael Arrington

226 comments »

There has been an overwhelmingly negative public response to Facebook’s launch of two new products yesterday. The products, called News Feed and Mini Feed, allow users to get a quick view of what their friends are up to, including relationship changes, groups joined, pictures uploaded, etc., in a streaming news format.

Many tens of thousands of Facebook users are not happy with the changes. Frank Gruber notes that a Facebook group has been formed called “Students Against Facebook News Feed”. A commenter in our previous post said the group was closing in on 100,000 members as of 9:33 PM PST, less than a day after the new features were launched. There are rumors of hundreds of other Facebook groups calling for a removal of the new features.

A site calling to boycott Facebook on September 12 has also been put up, as well as a petition to have the features removed. Other sites are popping up as well. There seems to be no counterbalancing group or groups in favor of the changes.

Facebook founder and CEO Mark Zuckerberg has responded personally, saying “Calm down. Breathe. We hear you.” and “We didn’t take away any privacy options.”

I gave the new features a thumbs up yesterday and stick by my review. No new information is being made available about users. Facebook privacy settings remain in their previous state, meaning you can have your information available throughout the network or just among your closest friends. Don’t want a particular piece of information to be syndicated out even to them? Remove any single piece of data by simply clicking the “x” button next to it and it will not appear in the news feed.

If this feature had been part Facebook since the beginning, their users would be screaming if Facebook tried to remove it. It’s a powerful way to quickly get lots of information about people you care about, with easy settings to remove that information for privacy reasons. No one can see anything that they couldn’t see yesterday. It’s just being distributed more efficiently.

I also applaud Facebook for launching a product clearly designed to reduce total page views in the network by no longer forcing users to go to their friends pages for updates. That shows serious long term vision and dedication to the principle of facilitating communication among its users.

An easy fix to the problem is for Facebook to simply make each of the new products optional. Users who don’t participate will quickly find that they are falling out of the attention stream, and I suspect will quickly add themselves back in.

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Trackbacks/Pings (Trackback URL)

  1. Amit Chowdhry, An Infosys Technologies, Limited Sofware Engineer that moved to India from Michigan State University Eli Broad College of Business » Blog Archive » Facebook responds to Mini-Feed
  2. Facebook Redesigns, Users Storm Bastille « Screenwerk
  3. Folksonomy.org
  4. ATTN Mark Zuckerberg « Textual Relations
  5. Starked SF, Unforgiving News from the Bay » Blog Archive » Talk of the Town: Hump Day
  6. The New Facebook [Update 1] at Duane Brown’s Blog
  7. Dave’s Wis.dm » Facebook. Chechnya. Fung Wah bus. In rapid succession.
  8. discipline and punish
  9. seattleduck - » The Facebook blowback
  10. LifeAtHarvard » Blog Archive » Facebook Mayhem
  11. alwaysBETA » Facebook’s Users Don’t Know What’s Good For Them
  12. Facebook新功能遭用户抵制 @ 猫窝
  13. Inside Facebook » Blog Archive » Scared students protest Facebook’s social dashboard, grappling with rules of attention economy - Tracking Facebook news, commentary, and analysis
  14. The Facebook Book
  15. Webizen » Tudjuk mi történik adatainkkal?
  16. TechCrunch Japanese アーカイブ » Facebookのユーザーが反乱、Facebook回答する
  17. Geek And Poke
  18. Code Thread :: Mark Zuckerberg responds to the Facebook criticism
  19. Facebook Feeds: Good or Bad? at Nerve Endings Firing Away
  20. Stewtopia » Blog Archive » Facebook faces community wrath
  21. Facebook Users Revolt, Facebook Replies
  22. Stewtopia test - » Facebook faces community wrath
  23. Facebook under major revolt « Scobleizer - Tech Geek Blogger
  24. buzzcap @ www.buzzcap.com
  25. JonStrongNet » Anti Minifeed Bullocks
  26. A Modest Construct » Blog Archive » Unreasonable expectations of privacy
  27. abowlofcereal.com » Blog Archive » Facebook?
  28. Facebook Re-Design – Good or Bad? « Random Thoughts
  29. theory.isthereason » Only silly people fear Facebook’s News Feed
  30. Facebook changes… « Raygan’s Blog
  31. Crazy Facebook (better late than never) « Beware of Roaming
  32. Facebook Users Revolt, Facebook Replies « Digged Stories
  33. Advanced Technology Products Interactive » Blog Archive » Why you should ask your users what they want.
  34. Facebook Users Revolt, Facebook Replies » News around the World
  35. Facebook’s new features « Founding Sons
  36. Graham Davis. » Blog Archive » Get over the new Facebook
  37. Lost Remote TV Blog
  38. Twelve Sided Die » Blog Archive » The Facebook of Evil
  39. Facebook Users annoyed with New Features » Dee’s-Planet! Blog
  40. Collections
  41. links for 2006-09-08 at Duane Brown’s Blog
  42. Ryan Irelan » Facebook Users Revolt, Facebook Replies
  43. Social Software » Blog Archive » Die Facebook-Revolte
  44. Clotfinger » Late breaking news
  45. Confessions of an Undercover Geek » Facebook users live their lives online; I think they are finally realizing it.
  46. The New Facebook [Update 2] at Duane Brown’s Blog
  47. Techcrunch » Blog Archive » Facebook Folds in Face of Student Revolt
  48. accelzone - techie weblog » Facebook Retreats in Face of Student Revolt
  49. EXCELER8ion - Online recruitment marketing, social media optimization, and interactive advertising
  50. Internet News Buzz » Blog Archive Facebook Retreats in Face of Student Revolt | Technology
  51. Facebook Retreats in Face of Student Revolt » JenIT
  52. Facebook “features” modified; problems remain at the Sam Jackson College Experience
  53. Dear Mark Zuckerberg, « The Boggs Blog
  54. Rooster's Rail
  55. Maxwell Smarts» Blog Archive » Facebook saves face
  56. paulbuchan.com » Saturday Morning at the Office
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  58. Brohan » Facebitch
  59. Gary Reid » Blog Archive » Have The Lunatics Taken Over The Asylum?
  60. the.co.ils » Blog Archive » מה יש ב- FaceBook ששווה מליארד דולר
  61. Techcrunch » Blog Archive » Facebook to put viral ads in your news feeds?
  62. Jay & Silent Rob » Blog Archive » YouTube.Google.com
  63. Techcrunch » Blog Archive » MySpace Makes Subtle Shifts to Emphasize Video
  64. Greg Yardley’s Internet Blog » MySpace users of the world, unite!
  65. Subtle Exchanges :: The Union of Users
  66. Demokratie im StudiVZ « Der Sprachkontrolleur
  67. Techcrunch » Blog Archive » Facebook Beta Testing Social Bookmarking
  68. Compete Blog » Blog Archive » In Your Face!
  69. Code Thread :: Mark Zuckerberg responds to Facebook criticism
  70. Next Intuit » The real reason why Facebook users revolted.
  71. The Ultimate Photosharing service « Rushi’s Ramblings
  72. One of my Many Irrational fears... - andrew @ grr, argh!
  73. Individual business blog » Blog Archive » The Lesson from Facebook: Your Customers Want You to Ask What They Want
  74. » Facebook’s data feeds a data leak? | Lawgarithms | ZDNet.com
  75. The Roars Continue… at Philly Style
  76. Seven Steps to Graphing Your Facebook Strategy
  77. The Smoking Foot » Blog Archive » Seven Steps to Graphing Your Facebook Strategy
  78. re-public: re.imagining democracyRe-public : re-imagining democracy - english version » Trebor Scholz and Paul Hartzog: Toward a critique of the social web
  79. re-public: re.imagining democracy Re-public : re-imagining democracy » Paul Hartzog και Trebor Scholz:Προς μία κριτική του web 2.0
  80. Screenshots And Details On Upcoming MySpace “News Feeds”
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  82. the Idea Shower » » Facebook Beacon: Two Weeks Later
  83. Networked_Performance — Toward a Critique of the Social Web
  84. adaptive path » blog » Alexa Andrzejewski » What to do with Late Adopters?
  85. Pleasure and Pain >> Facebook Chat
  86. Relationship Food » Blog Archive » Facebook Users Revolt, Facebook Replies
  87. Facebook Users Revolt, Facebook Replies « Restaurants

Comments

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  1. Ted Demopoulos

    Fascinating.
    To most Facebook users, Facebook is old and familiar.
    These changes are “new” and hence “disturbing” despite the lack of any new data available.

    Perhaps we should call these anti-Facebook-feed people the “Facebook Luddites”

  2. Sam Donaldson

    shows how much you guys know about the college people.

  3. Michael Arrington

    Let’s place a bet on how popular this feature is in 6 months, after the initial shock wears off. The average Facebook user spends more than 15 minutes per day on the site. They’re used to things a certain way and change is sometimes confusing.

  4. Paul K

    It’s a good idea, but I think the default privacy is set to share alot of information. I think it’s set to share to your network (state or college) and friends of friends. This shock could be coming from people realizing their information isn’t as private as they thought and not knowing how to change it.

  5. Michael Arrington

    It’s pretty damn easy to change the settings, but I agree a more restrictive default setting to sharing information would be a good idea.

  6. Jason L. Baptiste

    I’m a fan of it personally. It increases information flow and allows me to see things at a glance. I don’t have time to look all around and wander to learn what my contacts are doing. The SAME information is there, nothing new. What I want, may not be what the masses of 7.5 million people want though. I think people need to calm down…

    -JLB

  7. josephcp

    RE: the bold point.

    There *is* new information. It’ll show when you remove information. BAD BAD BAD BAD. What you remove is probably what you don’t want shown. Intuitively, it’s stupid. No one would be complaining if there’s a simple “disable feeds” feature. This question at first glance is about privacy, but fundamentally, it’s really about CONTROL. Many people are perfectly willing to have less privacy as long as they have control over it. College students really don’t care whether they broadcast their newest band in their profile to everyone, but you’ll be damn sure we care whether or not we can decide what kind of information to share.

  8. Michael Long

    If it’s information people don’t want known, then why did they post it in the first place? Much ado about nothing…

  9. Vineet

    Students against Facebook News Feed (Official Petition to Facebook)
    110,374 members as of 2:25 AM PST

    If this number reaches 1,000,000 members, it will be quite sad.
    Most likely it is already reached if all the various petition groups are combined.

    “Let’s place a bet on how popular this feature is in 6 months, after the initial shock wears off.”

    I’ll bet you Michael.
    How popular will the feature be versus how much “wall posts” and “pokes” will go down.
    We can do a survey at that point if Mark doesn’t feel like curbing to pressure.

  10. joey d

    Has anyone heard of Doostang? I hear its like facebook for career stuff and all the top companies are using that these days to hire. Do you know how to get an invite?

    Joey

  11. Sam Donaldson

    what i can say is that if this feature is not removed or if the user is not given the opportunity to disable it, there’s definitely going to be a lot of pissed college students. time for another player to do some PR and snatch them away while they can.

  12. Michael Arrington

    Vineet - you’re on. Shall we say the loser pays for lunch? I believe page views might be impacted, but not pokes and wall posts.

  13. Michael Arrington

    Sam, I think Facebook might have the most defendable position of any company I’ve ever written about. 85% of college students use it and love it. No one is going to dislodge them any time soon.

  14. Sharpshoot

    See the discourse at http://www.talkface.com

  15. Vineet

    You got it Michael.

  16. josephcp

    RE: Michael Long

    I disagree, it’s not only the actual privacy that you need to look at. No one is disputing that there is no real effective privacy lost if, say, you’re already being obsessively stalked. The problem is a matter of perception. If I have to click a little X every time I have to remove something, yes it only slows me down for 2 seconds, but it really makes me feel like I have a lot less control of my own information.

    I’ve seen MANY comments today from my friends (ironically it’s much easier! thanks facebook!) about how everyone is suddenly going to remove information that they provide on their profile. Information that was there already and has absolutely nothing to do with the news feeds. Why did they say that? They PERCEIVE that they have less control over their own information. Having information you remove be persistent (as a feed that you have removed information) completely flies in the face of all HCI design principles. It makes people feel powerless, that they do not control their own information on facebook.

    And another thing, when the feature was enabled, it turned on retroactively. All actions made several days before were displayed. There was NO WARNING. Again, maybe I didn’t want the fact that I edited something a day ago public. There was a period of time where most users had no idea that information was displayed. It would have been better for the feature to log data from the point that it was enabled so any further action would be obvious to all users.

    Whether facebook actually, say, mines me and you for data doesn’t matter, it’s how people feel. If they feel like their data isn’t in their own control, then the service will be used less. That’s what I’m complaining about. What facebook needs to do now is a public “We screwed up” (whether they believe it or not doesn’t matter) and do a MASSIVE information overload in the privacy section. Let the users control every little bitty part of their news feeds. Heck, leave everything enabled by default, most people really don’t care about privacy — they care about having control. Having a big red button to disable everything doesn’t make me push it, but I’ll be happy as a clam if it’s there.

  17. Harj

    I really can’t agree more with josephcp - perception is everything. another factor at play here is the fact that a lot of your facebook “friends” are not really your friends at all. if people only ever invited people they were actually close to onto their facebook network then there would be never have been this huge uproar. the simple face is that people love to show off how many friends they have and inevitably build up this big big networks of people they don’t actually know - people they don’t want being instantly informed of when they break up with their girlfriend or reject an invitation to a party.

    At the end of the day I think the idea of a feed itself is fantastic and all it needs is a tweak of allowing users to opt in or out of the feed. Once users feel like they have control again (and remember you’re dealing with a lot of different personality types - not everyone who uses facebook does it to stalk hundreds of profiles or constantly grab other folks attention) all will be good in facebook land again.

  18. Vinuth

    When I read the previous post, I thought, “Oh! How would anybody welcome such a feature?”. Of Course, for geeks it may be a exciting feature to play with, but it isn’t a very sensitive thing to have. As someone said, “Stalking isn’t supposed to be easy!!”

    Though users can “X” out the unwanted stuff, it’s not the default. (Which you agree with too). Any thing that is shared has to go along _I-want-to-share-this_ route, with full user knowledge about what is shared and not vise versa. The psychological aspect also bothers me, just like the “stealth” mode in IMs. Being invisible or not sharing something will come to be identified and will be looked at as something “negative”. This I don’t agree with.

    I am glad they protested.

  19. Scott Caplan

    I really like it personally. Before, if I saw that a friend’s profile was updated, I could click through and stare at the new profile still without knowing what on Earth was changed (if, for example, somebody added a favorite movie). Also, I wasn’t alerted when friends joined new groups (it wasn’t considered a profile change). Now, I am.

    The new system tells me what’s going on with my friends when it happens, and I find that immensely more useful than the old interface.

  20. Duane

    People only complain when they are unhappy not when they are happy. So the fact that anyone who likes the new features are not saying anything is normal. If a 100,000 students don’t like it, think how many of the users do like it and add a good curve in their for nutrel students. I didn’t like the new features as much yesterday, but I found them a bit more useful this morning, after having slept on the idea.

    Also, Re: josephcp comment. Facebook shouldn’t say they did anything wrong, however, I do agree that they should work to improve on the features with the community. I think more students like the new features then don’t, but you never hear from the happy camp more times then not. If they admit they are wrong when they are not, creats more press about it for them. Also people will want them to admit they are wrong about everything they do as their will always be a small group you can’t please because you can’t please everyone in life.

    Blog post about the new facebook: http://www.duanebrown.ca/?p=382

  21. Eric

    I’ve actually talked to a few people who sent me invites to groups against the new changes and pretty much every response was that it was different and thats why they didn’t like it. No one mentioned anything about privacy. As said many times above there is no new information displayed about people that you wouldn’t otherwise be able to find on your own.

    I for one hope they don’t remove the new changes like they’ve done with previous outcries against a new feature or design tweak…. Also you’d think as this kinda stuff has happend before maybe Facebook doesn’t do enough internal testing with actual users or perhaps should release features in a beta state and make it optional for use before releasing something live just to test the waters. On the other hand I’m sure all this drama has created a nice buzz and some media coverage… not that they really would need it.

  22. Adam

    I, for one, just think it’s a crappy feature. I want to to go to my profile page when I click on “Home,” not this river of useless news junk.

  23. Charlie

    And, you know, the value of your house is public information, too… as is someone’s criminal record, voting record, etc.

    That doesn’t mean it all needs to get dragged into the spotlight. I don’t want what I paid for my apt to be in my RSS feed.

  24. Anthony

    There are “friends” and there are acquaintences. (sp?)

    There is having information searchable/available, and there is information being fed into a broadcast.

    There is the old facebook and there is the new facebook.

    There is control, and there is obviously in this case little control in what the users want.

    There is a reason the http://www.oldversion.com/ exists.

  25. Brian

    I’m a student at Harvard (where Mark Zuckerburg started the website) and the facebook culture here is stronger than anywhere else… so I might be able to give some insight.

    There is a lot of talk about privacy issues, and while that may be a concern, it’s important to remember who we are talking about: college kids. They aren’t worried so much about their privacy…. if they did, they don’t put the information on facebook. Period.

    Facebook is more for browsing when you are bored or posting pictures of the drunken frat party last night. So I think that the issue isn’t so much the privacy concerns as it is the usability and interface.

    Facebook users don’t care about most of the information that is posted… who made a friend with who, why john doe dropped stat 100, etc.

    The birthday feed (it listed all friends with upcoming birthdays) was popular because it let people wish each other happy birthdays, but this has no applicability.

    Ultimatly, i think the idea will work because facebook will wise up an cut out the junk from the feed. Maybe adding a myYAHOO-esque feature that lets users add only certain members to their feed (not all their friends)

    I’ll take the bet that the feature is popular in 6 months… I’ll even give you odds.

  26. Dare Obasanjo

    I agree that the main problem with the feature is that it is “new” as opposed to any privacy implications. We’ve faced similar problems when designing some of the features of http://spaces.live.com and my advice to the Facebook team would be that it may be better to allow people to opt out of being in feeds than to argue with users about whether it is a privacy violation or not.

    That’s a battle that they are not likely to win. Better to be seen as respecting your users wishes as opposed to being the kind of paternalistic overlords that know what is best for them.

    My $0.02.

  27. Anon

    Hypothetically, pretend that users are able to opt-into the both parts of the system — you can choose whether your minutia is displayed, and you can choose whether you want to read the feed of your friends’ minutia. How many people will seriously choose to opt-in for the former feature given the general appreciation of Facebook as a safe, walled garden unlike the all-to-public pages of MySpace and others? And who but admitted stalkers will opt-in for the latter? What about when they realize that the only people they’re able to spy in on are people like themselves (and not the people they’re interested in).

    The reason the Facebook team hasn’t (and won’t) make this optional is because if they do, it’s tantamount to removing the feature all together.

  28. Dave

    In addition to the perception issues previously addressed, the big issue in my mind is opt-out spam. What facebook has done is add all 300+ of my facebook friends feeds to my facebook “RSS” reader. Automatically. Could you imagine if real RSS feeds worked that way? RSS feeds have to be opt-in, and facebook data is no different. I would be very upset if, for example, after visiting this page every feed that every visitor to this site reads was added to my RSS reader.

    However, now that we have this platform, think about spam again. I now have 300 people reading my RSS feed. Anything I write goes straight to the top of their homepage, no questions asked, no filters to bypass. Make 10 posts about a party your frat is having, a bike you want to sell, or a political candidate you hate, and it’s plastered up and down hundreds of people’s homepages. So control has shifted: I, along with hundreds of your “friends”, now control the most valuable real estate on your facebook, and all you can do is try and stop the flood.

  29. Sean

    I’m sorry but what a bunch of whiney, spoiled children facebook users are. The fact that these people are calling for a boycott is just sillyness. I think the feeds are a brilliant idea. I agree that you should haev options as to what info is “broadcast” to your network, and perhaps the defaults were a bit too “chummy”, but seriously folks, it’s a freaknig SOCIAL NETWORK WEB SITE. If you have problem with certain info being shared, you shouldn’t be putting it on a SOCIAL NETWORK WEB SITE in the first place. Grow up.